스포츠 분석 시장 - 세계 산업 규모, 점유율, 동향, 기회 및 예측 : 유형별, 솔루션별, 솔루션 유형별, 최종사용자별, 지역별, 경쟁 구도(2021-2031년)
Sports Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Solution, By Solution Type, By End-user, By Region & Competition, 2021-2031F
상품코드:1901850
리서치사:TechSci Research
발행일:2026년 01월
페이지 정보:영문 181 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 스포츠 분석 시장은 2025년 55억 6,000만 달러에서 2031년까지 195억 9,000만 달러에 이르고, CAGR23.36%를 보일 것으로 예측됩니다.
시장 개요
예측 기간
2027-2031년
시장 규모 : 2025년
55억 6,000만 달러
시장 규모 : 2031년
195억 9,000만 달러
CAGR : 2026-2031년
23.36%
가장 성장이 빠른 부문
비디오 분석
최대 시장
북미
주요 시장 성장 촉진요인
인공지능(AI)과 머신러닝 알고리즘의 통합은 데이터 처리 및 소비 방식을 근본적으로 변화시킴으로써 시장 발전의 주요 원동력으로 작용하고 있습니다. 이러한 기술을 통해 기업 추적, 컨텐츠 생성 등 복잡한 작업을 자동화할 수 있으며, 이해관계자들은 이전에는 얻을 수 없었던 예측적 통찰력을 얻을 수 있습니다.
주요 시장 과제
전문 하드웨어, 소프트웨어, 숙련된 인력에 대한 높은 도입 비용은 세계 스포츠 분석 시장의 성장을 제한하는 큰 장벽으로 작용하고 있습니다. 엘리트 프로 조직은 이러한 자본 집약적인 요구 사항을 흡수할 수 있지만, 소규모 클럽이나 하위 리그에서는 이러한 첨단 기술 인프라에 충분한 예산을 할당하는 데 어려움을 겪는 경우가 많습니다.
주요 시장 동향
골격 추적 및 자세 추정을 위한 컴퓨터 비전 채택은 데이터 수집을 웨어러블 센서에서 비침습적 광학 시스템으로 전환함으로써 전술 분석에 혁명을 일으키고 있습니다. 단일 무게 중심 데이터 포인트를 추적하는 기존의 GPS 조끼와 달리, 이 첨단 컴퓨터 비전 프레임워크는 선수의 신체 표면에 수천 개의 메쉬 데이터 포인트를 포착하여 정확한 사지 방향과 생체 역학적 움직임을 상세하게 기록합니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 스포츠 분석 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
유형별(온 필드/오프 필드)
솔루션별(영상 분석, 생체 분석, 스마트 웨어러블 솔루션, 기타)
솔루션 유형별(AI, 빅데이터, 기타)
최종사용자별(팀 및 개인)
지역별
기업별(2025)
시장 맵
제6장 북미 스포츠 분석 시장 전망
시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽 스포츠 분석 시장 전망
시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양 스포츠 분석 시장 전망
시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카 스포츠 분석 시장 전망
시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카공화국
제10장 남미 스포츠 분석 시장 전망
시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병(M&A)
제품 출시
최근 동향
제13장 세계의 스포츠 분석 시장 : SWOT 분석
제14장 Porter의 Five Forces 분석
업계내 경쟁
신규 참여 가능성
공급업체의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
SAP SE
STATS Perform, Inc.
Zebra Technologies Corporation
Catapult Group International Limited
Hudl, Inc.
Sportlogiq Inc.
Genius Sports Limited
Krossover, Inc.
Second Spectrum, Inc.
Opta Sports Limited
제16장 전략적 제안
제17장 회사 소개 및 면책조항
LSH
영문 목차
영문목차
The Global Sports Analytics Market will grow from USD 5.56 Billion in 2025 to USD 19.59 Billion by 2031 at a 23.36% CAGR. The Global Sports Analytics Market involves the systematic application of data management and predictive modeling to professional sports for optimizing player performance and streamlining business operations.
Market Overview
Forecast Period
2027-2031
Market Size 2025
USD 5.56 Billion
Market Size 2031
USD 19.59 Billion
CAGR 2026-2031
23.36%
Fastest Growing Segment
Video Analytics
Largest Market
North America
Key Market Drivers
The integration of Artificial Intelligence and Machine Learning Algorithms serves as a primary engine for market advancement by fundamentally altering how data is processed and consumed. These technologies enable the automation of complex tasks such as player tracking and content generation which allows stakeholders to derive predictive insights that were previously inaccessible.
Key Market Challenges
The high cost of implementation regarding specialized hardware, software, and skilled personnel stands as a formidable barrier limiting the expansion of the Global Sports Analytics Market. While elite professional entities can absorb these capital-intensive requirements, smaller clubs and lower-tier leagues often struggle to allocate sufficient budget for such advanced technological infrastructure. This financial disparity creates a polarized market where the benefits of predictive modeling and performance data are monopolized by wealthy organizations, preventing widespread industry adoption and reducing the total addressable market.
Key Market Trends
The Adoption of Computer Vision for Skeletal Tracking and Pose Estimation is revolutionizing tactical analysis by transitioning data collection from wearable sensors to non-intrusive optical systems. Unlike traditional GPS vests that track a single center-of-mass data point, these advanced computer vision frameworks capture thousands of mesh data points on a player's body surface, detailing precise limb orientation and biomechanical movements. This granular level of detail allows coaching staffs to automate the quantification of complex tactical actions, such as defensive spacing and shot mechanics, without requiring athletes to wear physical devices. The commercial viability of this technology is evident in the financial performance of key infrastructure providers.
Key Market Players
SAP SE
STATS Perform, Inc.
Zebra Technologies Corporation
Catapult Group International Limited
Hudl, Inc.
Sportlogiq Inc.
Genius Sports Limited
Krossover, Inc.
Second Spectrum, Inc.
Opta Sports Limited
Report Scope:
In this report, the Global Sports Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Sports Analytics Market, By Type:
On-field and Off-field
Sports Analytics Market, By Solution:
Video Analytics
Bio Analytics
Smart Wearable Solution
Others
Sports Analytics Market, By Solution Type:
AI
Big Data
Others
Sports Analytics Market, By End-user:
Team and Individual
Sports Analytics Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Sports Analytics Market.
Available Customizations:
Global Sports Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Sports Analytics Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (On-field and Off-field)
5.2.2. By Solution (Video Analytics, Bio Analytics, Smart Wearable Solution, Others)
5.2.3. By Solution Type (AI, Big Data, Others)
5.2.4. By End-user (Team and Individual)
5.2.5. By Region
5.2.6. By Company (2025)
5.3. Market Map
6. North America Sports Analytics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Solution
6.2.3. By Solution Type
6.2.4. By End-user
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Sports Analytics Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type
6.3.1.2.2. By Solution
6.3.1.2.3. By Solution Type
6.3.1.2.4. By End-user
6.3.2. Canada Sports Analytics Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type
6.3.2.2.2. By Solution
6.3.2.2.3. By Solution Type
6.3.2.2.4. By End-user
6.3.3. Mexico Sports Analytics Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type
6.3.3.2.2. By Solution
6.3.3.2.3. By Solution Type
6.3.3.2.4. By End-user
7. Europe Sports Analytics Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Solution
7.2.3. By Solution Type
7.2.4. By End-user
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Sports Analytics Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By Solution
7.3.1.2.3. By Solution Type
7.3.1.2.4. By End-user
7.3.2. France Sports Analytics Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By Solution
7.3.2.2.3. By Solution Type
7.3.2.2.4. By End-user
7.3.3. United Kingdom Sports Analytics Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By Solution
7.3.3.2.3. By Solution Type
7.3.3.2.4. By End-user
7.3.4. Italy Sports Analytics Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type
7.3.4.2.2. By Solution
7.3.4.2.3. By Solution Type
7.3.4.2.4. By End-user
7.3.5. Spain Sports Analytics Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type
7.3.5.2.2. By Solution
7.3.5.2.3. By Solution Type
7.3.5.2.4. By End-user
8. Asia Pacific Sports Analytics Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Solution
8.2.3. By Solution Type
8.2.4. By End-user
8.2.5. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Sports Analytics Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By Solution
8.3.1.2.3. By Solution Type
8.3.1.2.4. By End-user
8.3.2. India Sports Analytics Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By Solution
8.3.2.2.3. By Solution Type
8.3.2.2.4. By End-user
8.3.3. Japan Sports Analytics Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By Solution
8.3.3.2.3. By Solution Type
8.3.3.2.4. By End-user
8.3.4. South Korea Sports Analytics Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By Solution
8.3.4.2.3. By Solution Type
8.3.4.2.4. By End-user
8.3.5. Australia Sports Analytics Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By Solution
8.3.5.2.3. By Solution Type
8.3.5.2.4. By End-user
9. Middle East & Africa Sports Analytics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Solution
9.2.3. By Solution Type
9.2.4. By End-user
9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Sports Analytics Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By Solution
9.3.1.2.3. By Solution Type
9.3.1.2.4. By End-user
9.3.2. UAE Sports Analytics Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By Solution
9.3.2.2.3. By Solution Type
9.3.2.2.4. By End-user
9.3.3. South Africa Sports Analytics Market Outlook
