스포츠 분석 시장 규모, 점유율, 산업 분석 보고서 : 컴포넌트별, 분석별, 전개별, 최종 용도별, 지역별 전망 및 예측(2025-2032년)
Global Sports Analytics Market Size, Share & Industry Analysis Report By Component (Software, and Services), By Analysis (On-Field, and Off-Field),By Deployment (On-premises, and Cloud-based) By End-use, By Regional Outlook and Forecast, 2025 - 2032
상품코드:1910737
리서치사:KBV Research
발행일:2026년 01월
페이지 정보:영문 615 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 스포츠 분석 시장 규모는 2032년까지 106억 6,000만 달러에 달할 것으로 예측되고, 예측 기간 동안 CAGR 16.8%로 성장할 전망입니다.
주요 하이라이트 :
2024년 기준에서 북미의 스포츠 분석 시장은 세계의 시장을 선도했으며 같은 해 수익 점유율은 32.90%를 차지했습니다.
미국의 스포츠 분석 시장은 북미에서 우위를 유지하고 2032년까지 25억 2,000만 달러 규모에 도달할 것으로 예측됩니다.
최종 용도 부문 중에서 스포츠 베팅은 2024년 53.4%의 수익 점유율을 차지해 세계의 시장을 주도했습니다.
전개별 부문에서는 온프레미스 부문이 2032년에 51.55%의 수익 점유율을 전망해, 세계의 시장을 독점할 것으로 예측되고 있습니다.
컴포넌트 부문에서는 2024년에 소프트웨어가 63.15%의 수익 점유율을 획득하여 주도적 입장에 있으며, 예측 기간 동안에도 그 우위성을 유지할 것으로 전망되고 있습니다.
세계의 스포츠 분석 시장은 단순한 점수 기록 및 수동 기록 관리를 훨씬 넘어, 경기장 안팎의 의사 결정을 형성하는 강력한 데이터 기반 생태계로 진화했습니다. 기본 통계로 시작된 이 부문는 팀들이 데이터의 현명한 활용이 실질적인 경쟁 우위를 창출할 수 있음을 입증한 ‘머니볼’ 시대에 점차 탄력을 받았습니다. 이후 컴퓨팅, 센서, GPS 추적, 고속 카메라의 발전은 스포츠 데이터 수집 및 분석 방식을 혁신하여 선수 기량, 건강, 경기 전략에 대한 실시간 통찰을 가능케 했습니다. 정부 및 스포츠 기관들도 선수 복지 향상, 부상 감소, 공정성 증진을 위해 분석 기술을 도입하며 데이터는 현대 스포츠 관리의 핵심 요소로 자리매김했습니다.
오늘날 인공지능, 머신러닝, 웨어러블 기기, 실시간 추적 기술 등이 시장 성장의 핵심 동력이 되고 있습니다. 구단들은 예측 분석을 통해 부상 예방, 선수 영입 개선, 전술 세밀화를 도모하는 한편, 팬 참여 분석은 스포츠 조직을 개인화와 신규 수익원에 집중하는 디지털 중심 미디어 브랜드로 변모시켰다. 선도 기업들은 클라우드 플랫폼, 첨단 AI 도구, 전략적 파트너십에 지속적으로 투자하며 끊임없는 혁신을 주도하고 있습니다. 결과적으로 스포츠 분석은 더 이상 엘리트 팀에만 국한되지 않고 리그, 지역, 수준 전반에 걸쳐 접근성이 높아지면서 글로벌 스포츠 생태계 전체를 재편하고 있습니다.
KBV Cardinal matrix를 기반으로 한 분석에 따르면 Oracle Corporation은 스포츠 분석 시장의 선두주자입니다. 세일즈포스, IBM, SAP SE 등은 스포츠 분석 시장의 주요 혁신 기업들입니다. 2021년 11월, 오라클과 골든스테이트 워리어스는 실시간 선수 성과 분석을 제공하는 첨단 플랫폼인 '워리어스 플레이어 대시보드'를 공개했습니다. 이 시스템은 훈련 및 경기 데이터를 통합하여 코치와 선수들이 슈팅 효율성을 평가하고, 불일치를 식별하며, 성과 향상을 위한 전략을 세밀하게 조정할 수 있도록 지원합니다
목차
제1장 시장 범위와 조사 방법
시장의 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 개관
주요 하이라이트
제3장 시장 개요
소개
개요
시장구성과 시나리오
시장에 영향을 미치는 주요 요인
시장 성장 촉진요인
시장 성장 억제요인
시장 기회
시장의 과제
제4장 시장 동향 : 스포츠 분석 시장
제5장 경쟁 : 스포츠 분석 시장
제6장 시장 통합 : 스포츠 분석 시장
제7장 주요 고객 기준 : 스포츠 분석 시장
제8장 제품 라이프사이클 : 스포츠 분석 시장
제9장 밸류체인 분석 : 스포츠 분석 시장
제10장 경쟁 분석 : 세계
KBV Cardinal Matrix
최근 산업 전체의 전략적 전개
파트너십, 협업 및 계약
제품 출시 및 제품 확대
시장 점유율 분석(2024년)
주요 성공 전략
주요 전략
Porter's Five Forces 분석
제11장 세계의 스포츠 분석 시장 : 컴포넌트별
세계의 소프트웨어 시장 : 지역별
세계의 서비스 시장 : 지역별
제12장 세계의 스포츠 분석 시장 : 분석별
세계의 온필드 마켓 : 지역별
세계의 스포츠 분석 시장 : 온필드 유형별
세계의 오프필드 시장 : 지역별
세계의 스포츠 분석 시장 : 오프필드별 유형
제13장 세계의 스포츠 분석 시장 : 전개별
세계의 온프레미스 시장 : 지역별
세계의 클라우드 기반 시장 : 지역별
제14장 세계의 스포츠 분석 시장 : 최종 용도별
세계의 스포츠 베팅 시장 : 지역별
세계의 스포츠 리그 및 협회 시장 : 지역별
세계의 스포츠 팀 시장 : 지역별
세계의 미디어 조직 시장 : 지역별
세계의 개인 선수 및 코치 시장 : 지역별
세계의 기타 최종 용도 시장 : 지역별
제15장 세계의 스포츠 분석 시장 : 지역별
북미
시장에 영향을 미치는 주요 요인
북미 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
시장에 영향을 미치는 주요 요인
유럽 시장 : 국가별
영국
독일
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
시장에 영향을 미치는 주요 요인
아시아태평양 시장 : 국가별
중국
일본
인도
한국
싱가포르
말레이시아
기타 아시아태평양
라틴아메리카, 중동 및 아프리카
시장에 영향을 미치는 주요 요인
라틴아메리카, 중동 및 아프리카 시장 : 국가별
브라질
아르헨티나
아랍에미리트(UAE)
사우디아라비아
남아프리카
나이지리아
기타 라틴아메리카, 중동 및 아프리카
제16장 기업 프로파일
IBM Corporation
SAP SE
Alteryx, Inc
Oracle Corporation
SAS Institute, Inc
Salesforce, Inc
Experfy, Inc
Deltatre Sp.A
Stats Perform Group
Catapult Group International Limited
제17장 성공 요인 : 스포츠 분석 시장
HBR
영문 목차
영문목차
The Global Sports Analytics Market size is expected to reach USD 10.66 billion by 2032, rising at a market growth of 16.8% CAGR during the forecast period.
Key Highlights:
The North America Sports Analytics market dominated the Global Market in 2024, accounting for a 32.90% revenue share in 2024.
The US Sports Analytics market is expected to continue its dominance in North America region thereby reaching a market size of 2.52 billion by 2032.
Among the various end use segments, Sports Betting dominated the global market contributing a revenue share of 53.4% in 2024.
In terms of the Deployment segmentation, the On-premises segment is projected to dominate the global market with the projected revenue share of 51.55% in 2032.
Software led the Component segments in 2024, capturing a 63.15% revenue share and is projected to continue its dominance during projected period.
The Global Sports Analytics Market has grown far beyond simple scorekeeping and manual record-keeping, evolving into a powerful, data-driven ecosystem that shapes decisions both on and off the field. What began with basic statistics gradually gained momentum during the "Moneyball" era, when teams proved that smart use of data could create real competitive advantages. Since then, advances in computing, sensors, GPS tracking, and high-speed cameras have transformed how sports data is collected and analyzed, enabling real-time insights into player performance, health, and game strategy. Governments and sports organizations have also embraced analytics to improve athlete welfare, reduce injuries, and promote fairness, making data an essential part of modern sports management.
Today, technologies like artificial intelligence, machine learning, wearables, and real-time tracking are at the heart of the market's growth. Teams rely on predictive analytics to prevent injuries, improve recruitment, and fine-tune tactics, while fan engagement analytics has turned sports organizations into digital-first media brands focused on personalization and new revenue streams. Leading players continue to invest in cloud platforms, advanced AI tools, and strategic partnerships, driving constant innovation. As a result, sports analytics is no longer limited to elite teams-it is becoming more accessible across leagues, regions, and levels, reshaping the global sports ecosystem as a whole.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2025, Catapult Group International Ltd. unveiled the Vector 8, an advanced athlete monitoring system designed to enhance real-time decision-making. It offers faster data analysis, improved workflow efficiency, and more precise performance insights. The system features cutting-edge wearables, a powerful dock, and an expansive receiver network, supporting up to 120 athletes. Additionally, In November, 2024, IBM Corporation teamed up with Ferrari S.p.A. to make IBM the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP. The collaboration will deliver a reimagined fan experience through advanced data insights, a new mobile app, and innovative digital solutions to boost global engagement and performance.
Based on the Analysis presented in the KBV Cardinal matrix; Oracle Corporation is the forerunner in the Sports Analytics Market. Companies such as Salesforce, Inc., IBM Corporation, and SAP SE are some of the key innovators in Sports Analytics Market. In November, 2021, Oracle Corporation and The Golden State Warriors unveiled the Warriors Player Dashboard, a cutting-edge platform delivering real-time player performance analytics. This system aggregates data from practices and games, enabling coaches and players to assess shooting efficiency, identify inconsistencies, and refine strategies for improved performance.
COVID 19 Impact Analysis
The COVID-19 pandemic hurt the sports analytics market because many sporting events were canceled or put on hold, which meant less data was collected. Since leagues and tournaments were on hold, the need for performance, player tracking, and in-game analytics dropped a lot. Clubs and sports organizations had to cut back on spending on advanced analytics platforms and put off buying new technology because of money problems. Limits on access to facilities and remote operations made it hard to collect data and use wearable technologies. Analytics companies had trouble putting them in place and keeping up hardware-based solutions. Less fans at games meant less need for analytics on how to get fans involved and make money from them. In general, these things slowed the growth of the market during the height of the pandemic. Thus, the COVID-19 pandemic had a negative impact on the market.
Market Share Analysis
Deployment Outlook
On the basis of deployment, the sports analytics market is classified into on-premises and cloud-based. The cloud-based segment recorded 47% revenue share in the sports analytics market in 2024. Cloud-based deployment plays an increasingly important role in the global Sports Analytics Market, driven by its flexibility, scalability, and ease of access. Sports organizations across various levels leverage cloud platforms to enable real-time analytics, remote collaboration, and efficient data storage without heavy infrastructure investments.
Analysis Outlook
Based on analysis, the sports analytics market is classified into on-field and off-field. Globally, the on-field segment of the Sports Analytics Market focuses on enhancing athletic performance, tactical execution, and competitive preparedness. Sports organizations utilize on-field analytics to monitor player movements, physical workload, skill efficiency, and in-game decision-making during training sessions and live competitions. The widespread use of wearable devices, sensor-based tracking systems, video analytics, and real-time performance monitoring tools supports data-driven coaching and athlete development across professional leagues, national teams, and training academies worldwide.
End-use Outlook
By end-use, the sports analytics market is divided into sports betting, sports leagues / associations, sports teams, media organization, individual players/coaches, and others. The sports leagues / associations segment recorded 22% revenue share in the sports analytics market in 2024. Sports leagues and associations across the global sports ecosystem utilize analytics to strengthen competition management, governance, and long-term development planning. Analytics solutions are applied to monitor league performance, manage athlete development programs, optimize scheduling, and support regulatory compliance.
Regional Outlook
Region-wise, the Sports Analytics Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 33% revenue share in the sports analytics market in 2024. In North America and Europe, sports analytics has become a natural part of how professional sports operate. Teams and leagues were quick to adopt data-driven approaches, supported by strong technology infrastructure and close partnerships with analytics providers. Today, tools like AI, machine learning, real-time tracking, and wearables are routinely used to improve performance, manage injuries, and guide tactical decisions. Beyond the field, analytics helps teams connect with fans, enhance broadcasts, and grow revenue, turning sports organizations into modern, data-driven entertainment brands.
In Asia Pacific and LAMEA, sports analytics is gaining momentum as leagues modernize and governments invest more heavily in sports development. Cloud-based platforms, AI solutions, and wearable devices are making advanced analytics more affordable and easier to adopt across different levels of sport. Growing digital fan bases and a stronger focus on athlete health and performance are further accelerating adoption, positioning these regions as fast-growing and increasingly influential players in the global sports analytics landscape.
Market Competition and Attributes
The sports analytics market is highly competitive and characterized by rapid technological innovation and data-driven differentiation. Competition centers on the ability to deliver advanced analytics using artificial intelligence, machine learning, and real-time data processing. Vendors differentiate themselves through the depth of performance insights, predictive capabilities, and user-friendly visualization platforms. Integration with wearables, video analysis, and biometric data is a key competitive factor. Both established technology providers and emerging startups actively compete, increasing innovation pressure. Pricing flexibility and scalable cloud-based solutions influence buyer decisions. Partnerships with sports leagues, teams, and broadcasters further shape competitive positioning.
Recent Strategies Deployed in the Market
Mar-2025: Salesforce, Inc. teamed up with Formula 1, utilizing its customer 360 platform to enhance fan experience and optimize operations. Through this collaboration, Salesforce will help F1 teams, drivers, and organizers improve engagement and performance by leveraging data, analytics, and AI-powered insights for real-time decision-making and fan interaction.
Jun-2024: IBM Corporation and Wimbledon unveiled "Catch Me Up," an AI-powered feature that delivers daily personalized tennis updates, especially for casual fans. It uses generative AI to summarize key stories and match highlights in simple language, making it easier for fans to stay informed throughout the tournament with minimal effort.
May-2023: Alteryx, Inc. unveiled "Fanalytics," a powerful tool designed to help businesses unlock the potential of data by merging analytics with sports. It enables teams to make informed, data-driven decisions, enhancing performance, strategy, and fan engagement. This innovation aims to drive success for sports organizations through actionable insights.
Nov-2021: Catapult Group International Ltd. unveiled new features to enhance baseball performance analysis and injury prevention. These updates allow coaches and players to track advanced metrics, providing insights into player mechanics, workload, and fatigue to improve training programs and reduce injury risks. The innovations aim to support better decision-making and overall athlete care.
Oct-2021: Stats Perform Group announced the partnership with K-Sport. This will continue to provide innovative data and analytics solutions for K-Sport's sports-related offerings, enhancing their services and fan engagement initiatives. The partnership reflects a mutual commitment to driving innovation and elevating sports experiences through advanced technology.
List of Key Companies Profiled
IBM Corporation
SAP SE
Alteryx, Inc.
Oracle Corporation
SAS Institute Inc.
Salesforce, Inc.
Experfy, Inc.
Deltatre S.p.A.
Stats Perform Group
Catapult Group International Ltd.
Global Sports Analytics Market Report Segmentation
By Component
Software
Services
By Analysis
On-Field
Players & Team Analysis
Video Analysis
Health Assessment
Off-Field
Fan Engagement
Ticket Pricing
By Deployment
On-premises
Cloud-based
By End-use
Sports Betting
Sports Leagues / Associations
Sports Teams
Media Organization
Individual Players/Coaches
Other End-use
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Sports Analytics Market, by Component
1.4.2 Global Sports Analytics Market, by Analysis
1.4.3 Global Sports Analytics Market, by Deployment
1.4.4 Global Sports Analytics Market, by End-use
1.4.5 Global Sports Analytics Market, by Geography
