Cocktail Mixers Market Size, Share, and Growth Analysis, By Product (Tonic Water, Club Soda), By Type (Organic, Conventional), By End-use, By Region - Industry Forecast 2025-2032
세계의 칵테일 믹서 시장 규모는 2023년에 104억 3,000만 달러로 평가되며, 2024년 113억 6,000만 달러에서 2032년에는 224억 7,000만 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 8.9%로 성장할 전망입니다.
알코올 음료 시장, 특히 보드카, 진, 칵테일과 같은 제품은 칵테일 믹서의 인기 상승과 혁신적인 제품 포장에 힘입어 크게 성장하고 있습니다. 소비자, 특히 밀레니얼 세대와 젊은 전문가들은 알코올 도수보다 맛과 건강상의 이점을 우선시하므로 저알코올, 건강 지향적 선택에 대한 수요가 증가하고 있습니다. 생강이나 라벤더와 같은 재료를 활용한 독특하고 건강에 좋은 칵테일의 동향은 음주 습관이 건강 지향적으로 변화하고 있음을 의미합니다. 그러나 건강에 대한 인식이 높아지면서 많은 사람들이 무알코올 음료와 식물성 음료를 찾게 되면서 기존 알코올 음료의 판매에 어려움을 겪고 있습니다. 그럼에도 불구하고 홈 칵테일 동향은 새로운 성장 기회를 제공합니다. 바 및 레스토랑이 혁신을 거듭하고 소비자의 취향이 진화함에 따라 시장은 지속적으로 확대될 것으로 보입니다.
목차
서론
조사 방법
- 정보 조달
- 2차와 1차 데이터 방법
- 시장 규모 예측
- 시장의 전제조건과 제한
개요
- 세계 시장 전망
- 공급과 수요 동향 분석
- 부문별 기회 분석
시장 역학과 전망
- 시장 개요
- 시장 규모
- 시장 역학
- Porter의 산업 분석
주요 시장 인사이트
- 주요 성공 요인
- 경쟁의 정도
- 주요 투자 기회
- 시장 에코시스템
- 시장의 매력 지수(2024년)
- PESTEL 분석
- 거시경제 지표
- 밸류체인 분석
- 가격 분석
- 규제 분석
칵테일 믹서 시장 규모 : 제품별 & CAGR(2025-2032)
- 시장 개요
- 토닉 워터
- 클럽 소다
- 시럽과 코디얼
- 진저에일
- 믹서
- 마가리타
- 모히토
- 블러디 메리
- 코스모폴리탄
- 피나 콜라다
- Sweet & Sour
- 미첼라다
- 다이키리
- 기타
- 비터스(Bitters)
칵테일 믹서 시장 규모 : 유형별 & CAGR(2025-2032)
칵테일 믹서 시장 규모 : 최종 용도별 & CAGR(2025-2032)
- 시장 개요
- 푸드서비스
- 소매
- 오프라인
- 하이퍼마켓과 슈퍼마켓
- 편의점
- 전문점
- 기타
- 온라인
칵테일 믹서 시장 규모 : 지역별 & CAGR(2025-2032)
- 북미
- 유럽
- 독일
- 스페인
- 프랑스
- 영국
- 이탈리아
- 기타 유럽 지역
- 아시아태평양
- 라틴아메리카
- 중동 및 아프리카
- GCC 국가
- 남아프리카공화국
- 기타 중동 및 아프리카
경쟁 정보
- 상위 5사의 비교
- 주요 기업의 시장 포지셔닝(2024년)
- 주요 시장 기업이 채택한 전략
- 최근 시장 동향
- 기업의 시장 점유율 분석(2024년)
- 주요 기업의 기업 개요
- 기업의 상세
- 제품 포트폴리오 분석
- 기업의 부문별 점유율 분석
- 매출의 전년대비 비교(2022-2024)
주요 기업 개요
- Fever-Tree(United Kingdom)
- A.G. Barr(United Kingdom)
- Monin(France)
- The Coca-Cola Company(United States)
- PepsiCo(United States)
- Keurig Dr Pepper(United States)
- Britvic(United Kingdom)
- Nestle(Switzerland)
- Kerry Group(Ireland)
- Asahi Group Holdings(Japan)
- Suntory Beverage & Food(Japan)
- Red Bull GmbH(Austria)
- Campari Group(Italy)
- Diageo(United Kingdom)
- Remy Cointreau(France)
- Pernod Ricard(France)
- Brown-Forman(United States)
- Constellation Brands(United States)
- Molson Coors Beverage Company(United States)
- Heineken N.V.(Netherlands)
결론과 제안
KSA
Global Cocktail Mixers Market size was valued at USD 10.43 billion in 2023 and is poised to grow from USD 11.36 billion in 2024 to USD 22.47 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032).
The alcoholic beverage market, particularly with products like vodka, gin, and cocktails, is witnessing significant growth fueled by the rising popularity of cocktail mixers and innovative product packaging. Consumers, especially millennials and young professionals, prioritize flavor and health benefits over alcohol content, driving demand for low-alcohol and health-conscious options. The trend towards unique, health-infused cocktails, utilizing ingredients like ginger and lavender, signifies a shift towards wellness in drinking habits. However, the surge in health awareness is leading many to explore non-alcoholic and plant-based beverages, presenting challenges for traditional alcoholic sales. Nonetheless, the at-home cocktail trend offers new growth opportunities. As bars and restaurants innovate, the market is poised for continued expansion amidst evolving consumer preferences.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cocktail Mixers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Cocktail Mixers Market Segments Analysis
Global Cocktail Mixers Market is segmented by Product, Type, End-use and region. Based on Product, the market is segmented into Tonic Water, Club Soda, Syrups & Cordials, Ginger Ale, Mixers and Bitters. Based on Type, the market is segmented into Organic and Conventional. Based on End-use, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Cocktail Mixers Market
The growth of the Global Cocktail Mixers market is significantly propelled by the increasing number of product launches and innovations introduced by various industry players. A prime example is the recent launch by SkinTe, a U.S.-based brand, which debuted its mood-enhancing sparkling and collagen-infused wellness soda across 1,289 Walmart stores in June 2022. This innovative product line includes three enticing flavors: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla, catering to the growing consumer demand for unique and health-oriented beverage options. Such developments not only attract new customers but also enhance brand visibility, further fueling market expansion.
Restraints in the Global Cocktail Mixers Market
The growth of the global cocktail mixers market is being restrained by a rising trend among consumers to reduce alcohol consumption due to heightened health concerns. Increasing awareness about the detrimental effects of alcohol, such as liver and heart problems, cancer, and mental health issues, is expected to hinder market expansion. Modern consumers are seeking beverages that provide additional health benefits beyond mere hydration. As a response, many beverage and fruit companies are diversifying their product portfolios by introducing probiotic drinks into their offerings, reflecting a shift towards more health-conscious choices in the beverage industry.
Market Trends of the Global Cocktail Mixers Market
The Global Cocktail Mixers market is witnessing a dynamic shift towards health-conscious consumption, driven by consumers' increasing concerns over product quality and ingredient transparency. As a result, manufacturers are adapting by prioritizing the use of natural and organic components in their offerings, eliminating artificial flavors and sweeteners. This trend not only reflects a broader movement towards wellness but also caters to a growing demographic of savvy consumers who seek premium, quality-driven mixers for their home-crafted cocktails. Consequently, brands that emphasize clean-label and sustainable practices are positioned to thrive in this evolving landscape, fostering a new era of upscale, health-oriented mixology.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Regulatory Analysis
Global Cocktail Mixers Market Size by Product & CAGR (2025-2032)
- Market Overview
- Tonic Water
- Club Soda
- Syrups & Cordials
- Ginger Ale
- Mixers
- Margarita
- Mojito
- Bloody Mary
- Cosmopolitan
- Pina Colada
- Sweet & Sour
- Michelada
- Daiquiri
- Others
- Bitters
Global Cocktail Mixers Market Size by Type & CAGR (2025-2032)
- Market Overview
- Organic
- Conventional
Global Cocktail Mixers Market Size by End-use & CAGR (2025-2032)
- Market Overview
- Food Service
- Hotels
- Restaurants
- Bars and Nightclubs
- Retail
- Offline
- Hypermarkets & Supermarkets
- Convenience Stores
- Specialty Stores
- Others
- Online
Global Cocktail Mixers Market Size & CAGR (2025-2032)
- North America (Product, Type, End-use)
- Europe (Product, Type, End-use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Product, Type, End-use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Product, Type, End-use)
- Brazil
- Rest of Latin America
- Middle East & Africa (Product, Type, End-use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Fever-Tree (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- A.G. Barr (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Monin (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Coca-Cola Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Keurig Dr Pepper (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Britvic (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kerry Group (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Suntory Beverage & Food (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Red Bull GmbH (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Campari Group (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Diageo (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Remy Cointreau (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pernod Ricard (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Brown-Forman (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Constellation Brands (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Molson Coors Beverage Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
