Ready To Drink(RTD) 칵테일 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포장 유형별, 유통 채널별, 향료별, 지역별 - 산업 예측(2025-2032년)
Ready To Drink Cocktail Market Size, Share, Growth Analysis, By Product Type (Spirit-Based Cocktails, Wine-Based Cocktails), By Packaging Type (Bottles, Cans), By Distribution Channel, By Flavor, By Region - Industry Forecast 2025-2032
상품코드:1636855
리서치사:SkyQuest
발행일:2025년 01월
페이지 정보:영문 225 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 Ready To Drink(RTD) 칵테일 시장 규모는 2023년에 8억 5,320만 달러로 평가되며, 예측 기간(2025-2032년)의 CAGR은 13.4%로, 2024년 9억 6,753만 달러에서 2032년에는 26억 4,587만 달러로 성장할 전망입니다.
RTD(Ready-To-Drink) 칵테일 시장은 저알코올, 저칼로리, 무글루텐 옵션에 대한 소비자의 선호도가 높아지면서 강력한 성장세를 보이고 있습니다. 가처분 소득 증가와 알코올 음료에 대한 지출 의향이 이러한 추세에 더욱 박차를 가하고 있습니다. 소셜미디어 마케팅 캠페인은 RTD 칵테일을 '더 건강한' 주류의 대안으로 효과적으로 포지셔닝하여 건강 지향적인 소비자들 사이에서 인기를 얻고 있습니다. 시장 확대는 신규 진출기업의 급증과 잦은 제품 출시로 지원되고 있습니다. 코팔버그가 2020년 5월 영국에서 다양한 RTD 칵테일 시리즈를 출시한 것이 그 예입니다. 그 결과, 미국 RTD 칵테일 시장은 지속적인 성장세를 보이고 있으며, 향후 예측 기간 중 CAGR은 플러스 성장세를 보일 것으로 예상됩니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요의 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
규제 상황
고객과 구매 기준의 분석
원재료의 분석
스타트업 분석
특허 분석
Ready To Drink(RTD) 칵테일 시장 규모 : 제품 유형별
시장 개요
증류주 베이스 칵테일
보드카 베이스
위스키 베이스
럼 베이스
테킬라 베이스
와인 베이스 칵테일
Sangria
Wine Spritzers
몰트 베이스 칵테일
하드 셀처
플레이버드 몰트 음료
Ready To Drink(RTD) 칵테일 시장 규모 : 포장 유형별
시장 개요
보틀
캔
기타
파우치
카톤
Ready To Drink(RTD) 칵테일 시장 규모 : 유통 채널별
시장 개요
슈퍼마켓과 하이퍼마켓
편의점
온라인 소매업체
전문점
기타
바&레스토랑
Ready To Drink(RTD) 칵테일 시장 규모 : 향료별
시장 개요
프루티
감귤류
베리
트로피컬
허브 & 스파이시
민트
진저
시나몬
기타
초콜릿
커피
Ready To Drink(RTD) 칵테일 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
회사 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출의 전년대비 비교(2022-2024년)
주요 기업 개요
Diageo plc(United Kingdom)
Bacardi Limited(Bermuda)
Pernod Ricard SA(France)
Brown-Forman Corporation(United States)
Asahi Group Holdings Ltd.(Japan)
Suntory Holdings Ltd.(Japan)
Beam Suntory Inc.(United States)
Campari Group(Italy)
Remy Cointreau SA(France)
The Coca-Cola Company(United States)
Anheuser-Busch InBev SA/NV(Belgium)
Constellation Brands Inc.(United States)
Keurig Dr Pepper Inc.(United States)
Molson Coors Beverage Company(United States)
The Boston Beer Company Inc.(United States)
Heineken N.V.(Netherlands)
Carlsberg A/S(Denmark)
ABG Sundal Collier Holding ASA(Norway)
Pabst Brewing Company(United States)
결론과 권장사항
KSA
영문 목차
영문목차
Global Ready To Drink Cocktail Market size was valued at USD 853.2 million in 2023 and is poised to grow from USD 967.53 million in 2024 to USD 2645.87 million by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).
The ready-to-drink (RTD) cocktail market is experiencing robust growth, driven by a rising consumer preference for low-alcohol, low-calorie, and gluten-free options. Increased disposable income and a willingness to spend on alcoholic beverages are further fueling this trend. Social media marketing campaigns have effectively positioned RTD cocktails as a "healthier" alcohol choice, enhancing their popularity among health-conscious consumers. The market's expansion is also supported by a surge in new entrants and frequent product launches, exemplified by Kopparberg's introduction of a diverse RTD cocktail range in the UK in May 2020. As a result, the US RTD cocktail market is set for sustainable growth, trending towards a positive CAGR in the upcoming forecast period.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ready To Drink Cocktail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Ready To Drink Cocktail Market Segmental Analysis
Global Ready To Drink Cocktail Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and Region. Based on Product Type, the market is segmented into Spirit-Based Cocktails, Wine-Based Cocktails and Malt-Based Cocktails. Based on Packaging Type, the market is segmented into Bottles, Cans and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Ready To Drink Cocktail Market
The global Ready to Drink Cocktail market is experiencing significant growth due to a surge in consumer demand for convenient and innovative beverage options. Shifting taste preferences among consumers, coupled with a growing inclination to explore new flavors, has positively influenced this market. Manufacturers have responded by developing trendy flavors such as passion fruit, ginger beer, and even pickle juice, appealing to adventurous drinkers. The rise of health-consciousness, particularly among millennials, has further fueled this trend, as many gluten-free cocktails offer lower calorie counts and carbohydrate content compared to traditional beer. Additionally, brands are effectively breaking gender stereotypes, attracting diverse consumer groups and expanding the overall market.
Restraints in the Global Ready To Drink Cocktail Market
The growth of the Ready to Drink Cocktail market is somewhat hindered by consumer perceptions about convenience and cost-effectiveness. Many individuals believe these cocktails do not offer the convenience they promise. Often, the price point is higher than purchasing individual ingredients, making them less appealing for budget-conscious buyers. Furthermore, the portability and storage of these pre-mixed drinks can be less straightforward compared to homemade options. Additionally, taste plays a crucial role; many consumers feel that ready to drink cocktails fall short of the flavor and quality found in freshly prepared beverages. This combination of factors contributes to the market's restrained expansion.
Market Trends of the Global Ready To Drink Cocktail Market
The global ready-to-drink cocktail market is witnessing a significant trend driven by the growing popularity of flavored alcoholic beverages, particularly among millennials. This demographic's preference for convenience and unique flavor experiences is fueling demand for innovative and diverse cocktail options that cater to their taste for adventurous and premium offerings. Brands are responding by launching an array of ready-to-drink cocktails infused with exotic ingredients and natural flavors, aligning with health-conscious consumption patterns. Additionally, the rise of social media influence is elevating brand visibility and encouraging experimentation, ultimately propelling market growth and reshaping the landscape of alcoholic beverages.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Raw Material Analysis
Startup Analysis
Patent Analysis
Global Ready To Drink Cocktail Market Size by Product Type & CAGR (2025-2032)
Market Overview
Spirit-Based Cocktails
Vodka-Based
Whiskey-Based
Rum-Based
Tequila-Based
Wine-Based Cocktails
Sangria
Wine Spritzers
Malt-Based Cocktails
Hard Seltzers
Flavored Malt Beverages
Global Ready To Drink Cocktail Market Size by Packaging Type & CAGR (2025-2032)
Market Overview
Bottles
Cans
Others
Pouches
Cartons
Global Ready To Drink Cocktail Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Supermarkets & Hypermarkets
Convenience Stores
Online Retailers
Specialty Stores
Others
Bars & Restaurants
Global Ready To Drink Cocktail Market Size By Flavor & CAGR (2025-2032)
Market Overview
Fruity
Citrus
Berry
Tropical
Herbal & Spicy
Mint
Ginger
Cinnamon
Others
Chocolate
Coffee
Global Ready To Drink Cocktail Market Size & CAGR (2025-2032)
North America (Product Type, Packaging Type, Distribution Channel, By Flavor)
US
Canada
Europe (Product Type, Packaging Type, Distribution Channel, By Flavor)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product Type, Packaging Type, Distribution Channel, By Flavor)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product Type, Packaging Type, Distribution Channel, By Flavor)
Brazil
Rest of Latin America
Middle East & Africa (Product Type, Packaging Type, Distribution Channel, By Flavor)
