세계의 석류 시장 규모는 2022년에 2억 4,810만 달러로 평가되며, 2023년 2억 6,050만 달러에서 2031년에는 3억 8,480만 달러로 성장하며, 예측 기간 중(2024-2031년) CAGR은 5%로 성장할 전망입니다.
세계의 석류 시장은 파우더, 주스, 기능성 음료 등 다양한 석류 제품에 대한 수요 증가가 예상됩니다. 특히 주스, 화장품 등 석류 가공품의 소비 증가는 시장에 활력을 불어넣는 중요한 추세입니다. 보조금과 농가 교육 등의 정부 지원은 생산 능력을 향상시켜 시장 진출기업에게 기회를 제공합니다. 특히 북미와 유럽에서는 석류의 높은 비용으로 인해 비용 절감 전략의 필요성이 강조되고 있으며, 재배 및 수확 자동화가 효율성과 비용 절감을 위한 잠재적인 해결책으로 인식되고 있습니다. 석류 분말은 연평균 약 4.8%의 연평균 복합 성장률(CAGR)로 가장 큰 매출 점유율을 차지할 것으로 예상되며, 미국 시장은 향후 예측 기간 중 지속적인 성장을 이룰 것으로 보입니다.
Global Pomegranate Market size was valued at USD 248.1 million in 2022 and is poised to grow from USD 260.5 million in 2023 to USD 384.8 million by 2031, growing at a CAGR of 5% during the forecast period (2024-2031).
The global pomegranate market is expected to flourish due to the increasing demand for diverse pomegranate products such as powder, juice, and functional beverages. The rise in consumption of processed pomegranate goods, particularly juice and cosmetics, is a key trend driving market momentum. Government initiatives, including subsidies and farmer training, are creating opportunities for market participants by enhancing production capabilities. Notably, the higher costs of pomegranates in North America and Europe underscore the need for cost-reduction strategies, with automation in cultivation and harvesting identified as a potential solution to boost efficiency and lower expenses. Pomegranate powder is projected to capture the largest revenue share, with a CAGR of approximately 4.8%, while the US market is set for sustainable growth in the upcoming forecast year.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pomegranate market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Pomegranate Market Segmental Analysis
Global Pomegranate Market is segmented by Product Type, Category, Application, and region. Based on Product Type, the market is segmented into Pomegranate Powder, Pomegranate Juice, Pomegranate Concentrate. Based on Category, the market is segmented into Organic, Conventional. Based on Application, the market is segmented into Food & Beverage (Confectionery, Dairy, Beverages, Bakery, Condiments), Pharmaceutical, Cosmetics, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Pomegranate Market
The global pomegranate market is driven by the increasing popularity of pomegranate juice and powder in various functional foods and beverages. As health awareness among consumers rises, the demand for functional products has surged. Pomegranate's ability to enhance the flavor and nutritional profile of processed foods, such as cookies, cakes, and pastries, has caught the attention of food manufacturers, who are innovating to introduce products featuring this superfruit. Beyond food and beverage, pomegranate-derived products are gaining traction across various industries due to their numerous health benefits. Additionally, the rising preference for minimally processed and organic remedies has further propelled the growth of the pomegranate market.
Restraints in the Global Pomegranate Market
The global pomegranate market faces several restraints that hinder its growth. Seasonal factors play a crucial role in pomegranate cultivation and harvesting, leading to fluctuations in availability and impacting market expansion. Furthermore, the production of various pomegranate products often involves costly methods and techniques, which contribute to higher retail prices. This financial burden can deter consumers and slow market growth. Additionally, the high risk of microbial contamination in pomegranates raises concerns about product quality, thereby limiting consumer confidence and further constraining the market's development. Together, these challenges present significant obstacles for the global pomegranate industry.
Market Trends of the Global Pomegranate Market
The global pomegranate market is experiencing a notable shift in supplier dynamics, particularly highlighted by Turkey's ascendance as a dominant player. Traditionally, Europe was the primary supplier of pomegranates to Ukraine, but recent trends indicate a significant transition, with Turkey capturing a staggering 92% of the market share, up from 70%. This transformation underscores Turkey's strategic positioning, not only enhancing its export capabilities but also catering to rising consumer demand for pomegranates in Eastern Europe. As health consciousness and the superfruit trend continue to surge globally, such supplier realignments are likely to reshape market strategies and foster competitive landscapes across regions.