공기 건조 식품 시장과 예측
공기 건조 식품 시장 규모는 2024년에 248억 9,000만 달러로 평가되었으며, 2024년부터 2031년까지 CAGR 9.98%로 성장하여 2031년에는 532억 7,000만 달러에 달할 것으로 예측됩니다.
공기 건조 식품은 식품의 수분을 감소시키는 탈수 과정으로, 원래 식품의 영양가와 풍미를 유지하면서 보존 기간을 연장합니다.
개인 소비, 캠핑, 비상시 대비, 상업용, 식재료 분말 등 다양한 분야에서 활용되고 있습니다. 편의성, 건강 및 웰빙 트렌드, 지속가능성 중시, 제품 혁신, 신흥 시장 등에 대한 수요 증가로 인해 시장 성장이 예상됩니다.
공기 건조 식품은 건강상의 이점, 저에너지 탈수 과정, 제품 혁신 가능성으로 인해 인기가 있습니다. 기술과 소비자의 취향이 진화함에 따라 이 분야에서 더 많은 발전과 혁신이 이루어질 것으로 예상됩니다.
공기 건조 식품 시장을 형성하는 주요 시장 역학은 다음과 같습니다:
주요 시장 촉진요인:
간편하고 건강한 간식에 대한 수요 증가 : 건강하고 간편한 간식에 대한 고객의 선호도가 높아짐에 따라 에어프라이어 식품 시장이 성장하고 있습니다. 국제식품정보협의회(IFIC)의 조사에 따르면, 2020년 소비자의 43%는 식품과 음료를 선택할 때 건강함을 중요한 기준으로 삼고 있으며, 이는 2019년의 37%보다 증가한 수치입니다. 이러한 추세에 따라 건강한 간식거리로 공기 건조 과일과 채소에 대한 수요가 증가하고 있습니다.
유통기한 연장 및 음식물 쓰레기 감소 : 공기 건조 식품은 유통기한이 길어 음식물 쓰레기를 피하고자 하는 고객과 소매업체 모두에게 어필할 수 있습니다. 유엔식량농업기구(FAO)의 추정에 따르면, 전 세계적으로 매년 약 13억 톤의 식품이 버려지고 있습니다. 공기 건조는 많은 상품의 유통기한을 몇 개월에서 몇 년까지 연장할 수 있습니다. 미국 농무부(USDA)에 따르면, 신선한 사과는 보통 냉장 보관 시 1-2개월, 공기 건조된 사과 조각은 상온에서 6개월간 보관할 수 있다고 합니다.
아웃도어 활동의 증가와 가볍고 영양가 높은 식품에 대한 수요 : 하이킹, 캠핑, 배낭여행과 같은 아웃도어 활동의 인기가 높아지면서 가볍고 부패하기 쉬운 식품에 대한 수요가 증가하고 있습니다. Kampgrounds of America(KOA)의 2021년 북미 캠핑 보고서에 따르면, 2019년 대비 2020년에 처음으로 캠핑을 하는 사람의 수가 31% 증가했다고 합니다. 이러한 추세는 가볍고 아웃도어 애호가들에게 필요한 영양을 제공하는 에어 드라이 제품 시장을 주도하고 있습니다.
주요 과제
식감과 맛 : 신선한 대체품이나 전통적인 건조 식품과 비교했을 때, 공기 건조 식품은 식감과 맛이 다릅니다. 생산자에게는 이상적인 관능적 품질을 유지하면서 적절한 탈수를 하는 것이 어렵습니다.
생산 비용 : 공기 건조 기술 및 장비에 대한 초기 투자 및 건조 절차에 따른 에너지 소비가 큽니다. 제조업체는 제품의 품질과 균일성을 유지하면서 제조 비용을 통제하는 데 어려움을 겪고 있습니다.
시장 경쟁 : 전통적인 건조 방법, 후버 건조, 동결건조, 기타 보존 가공, 공기 건조 식품과 경쟁합니다. 다른 다양한 방법들과 경쟁하기 위해서는 맛, 품질, 영양성분 등의 측면에서 눈에 띄는 존재가 되어야 합니다.
공급망 관련 고려사항 : 공기 건조 식품은 제품의 품질과 유통기한을 유지하기 위해 특별한 보관 및 운송 요구사항이 있습니다. 제품의 손상 및 부패 위험을 최소화하면서 효율적인 물류 및 유통을 보장하는 것은 공급망에 있어 중요한 과제입니다.
주요 기회
제품 혁신 : 변화하는 고객의 취향과 영양 트렌드에 대응하기 위해 에어드라이푸드 산업은 새로운 맛, 배합, 포장 형태 창출을 포함한 제품 혁신과 다양화의 기회를 제공합니다.
새로운 시장으로의 성장 : 공기 건조 식품은 건강을 중시하는 사람들, 운동선수, 간편하고 건강한 간식 대안을 찾는 아웃도어 애호가 등 미개척 시장과 고객층으로 확장할 수 있는 능력을 가지고 있어 더 나은 성장 기회를 창출합니다.
건강 및 웰빙 트렌드 : 건강과 웰빙에 대한 관심이 높아짐에 따라 에어 드라이 밀에 유리한 기회를 창출하고 있습니다. 또한 가공 스낵에 비해 자연스럽고 깨끗한 라벨, 영양이 풍부한 대체 식품에 대한 니즈가 시장 성장을 더욱 촉진하고 있습니다. 기능성 성분이나 건강상의 이점을 강조하는 마케팅 전략은 건강 지향적인 소비자를 끌어들일 가능성이 높습니다.
지속가능한 관행 : 환경 지속가능성에 대한 소비자의 인식이 높아짐에 따라, 에어드라이푸드 생산자들은 생산의 각 단계에 지속가능한 관행을 도입할 수 있는 기회를 얻게 되었습니다. 이러한 관행에는 친환경 포장재 사용, 음식물 쓰레기 최소화, 현지산 원재료 사용 등이 포함됩니다.
Air-dried Food Market and Forecast
Air-dried Food Market size is valued at USD 24.89 Billion in 2024 and is anticipated to reach USD 53.27 Billion by 2031, growing at a CAGR of 9.98% from 2024 to 2031.
Air-dried food is a dehydration process that reduces moisture content in food products, extending shelf life while retaining the nutritional value and flavor profile of the original food.
It is used in various sectors, including individual consumption, camping, emergency preparedness, commercial applications, and ingredient powders. The market is expected to grow due to increasing demand for convenience, health and wellness trends, sustainability focus, product innovation, and emerging markets.
Air-dried food is popular for its health benefits, low-energy dehydration process, and potential for product innovation. As technology and consumer preferences evolve, further advancements and innovations in this space are expected.
The key market dynamics that are shaping the air-dried food market include:
Key Market Drivers:
Growing Demand for Convenient and Healthy Snacks: The growing customer preference for healthy, handy snacks is propelling the air-dried food market. According to an International Food Information Council (IFIC) survey, 43% of consumers in 2020 evaluated healthfulness to be an important criterion when selecting foods and beverages, up from 37% in 2019. This trend has increased demand for air-dried fruits and vegetables as healthy snack options.
Extended Shelf Life and Reduced Food Waste: Air-dried foods have a prolonged shelf life, which appeals to both customers and retailers trying to avoid food waste. The Food and Agriculture Organization (FAO) of the United Nations estimates that roughly 1.3 billion tons of food are wasted worldwide each year. Air-drying can increase the shelf life of many goods by months or even years. According to the United States Department of Agriculture (USDA), air-dried apple slices can last up to 6 months at room temperature, although fresh apples normally last 1-2 months when refrigerated.
Rising Outdoor Activities and Demand for Lightweight, Nutritious Food: The growing popularity of outdoor activities like hiking, camping, and backpacking is driving up demand for lightweight, non-perishable food options. According to the 2021 North American Camping Report by Kampgrounds of America (KOA), the number of first-time campers increased by 31% in 2020 compared to 2019. This tendency propels the market for air-dried goods, which are lightweight and provide necessary nutrition for outdoor enthusiasts.
Key Challenges:
Texture and Taste: Compared to fresh or traditionally dried alternatives, air-dried foods have different textures and tastes. It is difficult for producers to achieve appropriate dehydration while maintaining ideal sensory qualities.
Production Costs: The initial outlay for technology and equipment for air drying, together with the energy expenditures related to the drying procedure, add up. Manufacturers have a problem in controlling manufacturing costs while maintaining product quality and uniformity.
Market Competition: Traditional drying methods, hoover drying, freeze-drying, and other preservation processes compete with air-dried food. To compete with various other approaches, one must stand out for reasons of flavor, quality, and nutritional content.
Supply Chain Considerations: Air-dried foods have specific storage and transportation requirements to maintain product quality and shelf life. Ensuring efficient logistics and distribution while minimizing the risk of product damage or spoilage poses challenges for the supply chain.
Key Opportunities:
Product Innovation: To address changing customer tastes and nutritional trends, the air-dried food industry offers chances for product innovation and diversification, including the creation of novel flavors, formulas, and package forms.
Growth into Novel Markets: Foods that have been air-dried possess the capacity to expand into untapped markets and customer demographics, such as health-conscious people, athletes, and outdoor enthusiasts in search of quick and wholesome snack alternatives, creating better growth opportunities.
Trends in Health and Wellbeing: Growing emphasis on health and wellbeing is creating lucrative opportunities for air-dried meals. Also, the need for natural, clean-label, and nutrient-dense alternatives compared to processed snacks further bolsters the market growth. The marketing tactics highlighting functional components and health advantages are likely to draw health-conscious consumers.
Sustainable Practices: As consumer awareness of environmental sustainability grows, air-dried food producers have the chance to incorporate sustainable practices into every stage of production. Some of these practices include using eco-friendly packaging options, minimizing food waste, and obtaining ingredients that are grown locally.
Here is a more detailed regional analysis of the air-dried food market:
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, resulting in busy lifestyles and a rising desire for accessible, healthful food options. According to the United Nations, Asia's urban population is expected to increase from 2.3 billion in 2020 to 3.5 billion in 2050. This urbanization trend is fueling the market for air-dried foods as quick, nutritious meal and snack alternatives.
Increased health awareness and food safety concerns in the Asia Pacific area are driving up demand for air-dried foods. According to a survey conducted by Food Industry Asia (FIA), 68% of regional consumers are more concerned about their overall health and well-being as a result of COVID-19. This health-conscious trend is seen in the expanding demand for healthier snacks.
Furthermore, the burgeoning middle class in the Asia Pacific, with its increasing disposable money, is boosting demand for premium and novel food products, such as air-dried foods. The World Economic Forum predicts that by 2030, Asia will account for 66% of the global middle-class population and 59% of middle-class consumption. This economic expansion is evident in the snack food market.
North America:
North America is estimated to dominate the market during the forecast period. North America has seen a substantial increase in health-conscious consumers seeking clean-label products. According to the International Food Information Council's 2020 Food and Health Survey, 43% of Americans consistently or frequently seek out clean-label items. This trend favors the air-dried food sector, which is typically seen as a more natural and healthier alternative.
The popularity of outdoor activities in North America is fueling demand for lightweight, nutritious, and quick food options such as air-dried meals. The Outdoor Industry Association claimed that in 2020, despite the pandemic, 53% of Americans aged 6 and up participated in outdoor recreation at least once, the greatest rate on record. This trend has had a direct impact on the air-dried food industry, as these goods are suitable for hiking, camping, and other outdoor activities. The U.S. Bureau of Economic Analysis estimates that outdoor recreation contributed USD 459.8 Billion to the US economy in 2019, underlining the considerable market potential for air-dried food in this sector.
Furthermore, North America controls the worldwide snack food market, and air-dried fruits and vegetables are becoming popular as healthy snack options. For example, the dried fruit snack segment in the United States increased by 12% in 2019, according to USDA Economic Research Service data.
The Air-dried Food Market is segmented based on Product, Form, Technique, and Geography.
Herbs and Spices
Fruits and Vegetables
Meat
Coffee Beans
Others
Based on Product, the market is segmented into Herbs and Spices, Coffee Beans, Meat, Fruits and Vegetables, and Others. The coffee bean segment is estimated to hold the largest share of the air-dried food market. The growing popularity of spray drying is enhancing its use in coffee beans for maintaining essence and flavor. Also, the growing demand for coffee beans from Starbucks and Tully's Coffee is projected to further surge the demand for coffee beans.
Powder
Granules
Flakes
Based on Form, the air-dried food market is segmented into Flakes, Granules, and Powder. The powder segment is projected to dominate the market over the forecast period. Growing demand for easy-to-eat or cooked meals along with secure storage and longer shelf life surges the demand for powdered form.
Hot Air Drying
Freeze Drying
Based on Technique, the market is divided into Freeze Drying and Hot Air Drying. The hot air drying technique is projected to dominate the market over the forecast period. The need for quick drying of slurry or liquid products into powder is bolstering the use of the hot air drying process.
North America
Europe
Asia-Pacific
Rest of The World
Based on Geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America is estimated to dominate the market. This dominance is primarily due to the demand for healthy as well as ready-to-cook meals among workaholic consumers. Also, the early emergence of technologies in the United States further boosts the growth of the market in this region.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.