세계의 아이트래킹 시장 규모, 점유율, 성장 분석 : 제공 제품별, 지역별, 위치별, 용도별, 추적 유형별, 산업별, 지역별 - 산업 예측(2024-2031년)
Eye Tracking Market Size, Share, Growth Analysis, By Offering (Hardware, Software), By Location (Remote, Mobile), By Application, By Tracking Type, By Industry, By Region - Industry Forecast 2024-2031
상품코드:1607651
리서치사:SkyQuest
발행일:2024년 12월
페이지 정보:영문 165 Pages
라이선스 & 가격 (부가세 별도)
한글목차
아이트래킹 세계 시장 규모는 2022년에 6억 5,660만 달러로 평가되었습니다. 2023년 8억 7,200만 달러에서 2031년에는 84억 3,500만 달러로 성장하고, 예측 기간(2024-2031년) CAGR은 32.8%를 나타낼 전망입니다.
비전 캡처 기술 시장은 비접촉식 생체 인식, 스마트 센서, 상업용 용도 전반에 걸친 AI, VR, AR의 통합에 대한 수요 증가로 인해 큰 폭의 성장이 예상됩니다. 소매, 헬스케어, 자동차, 방위산업 등 다양한 산업에서 광학 추적 시스템, 특히 비디오 기반 아이트래커를 활용하여 공정 제어 및 의사결정을 강화하고 있으며, Tobii Pro의 Sticky 플랫폼과 같은 최근의 혁신은 시장 조사를 간소화하기 위해 시장 조사를 간소화하기 위해 감정 인식과 결합된 아이트래킹의 사용을 예시하고 있습니다. 또한, 메인 주 교정국의 사례에서 볼 수 있듯이 홍채 생체 인식 스캐너는 그 효율성과 효과로 인해 보안 분야에서 빠르게 채택되고 있습니다. 그러나 시장은 아직 초기 단계에 있으며, 신흥 업체들은 성장 기회를 잡기 위해 전략적 파트너십과 탄탄한 연구개발에 집중하고 있습니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter's Five Forces 분석과 영향
경쟁 기업간 경쟁 관계
대체품의 위협
바이어의 교섭력
신규 진출업체의 위협
공급 기업의 교섭력
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2023년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술 진보
규제 상황
사례 연구
특허 분석
무역 분석
아이트래킹 시장 규모 : 제공 제품별&CAGR(2024-2031년)
시장 개요
하드웨어
소프트웨어
조사 및 컨설팅 서비스
아이트래킹 시장 규모 : 로케이션별&CAGR(2024-2031년)
시장 개요
원격 트래킹
모바일 트래킹
아이트래킹 시장 규모 : 용도별&CAGR(2024-2031년)
시장 개요
보조적 커뮤니케이션
인간 행동 및 마켓 리서치
기타
아이트래킹 시장 규모 : 업계별&CAGR(2024-2031년)
시장 개요
소매업 및 광고
가전
헬스케어 및 실험실
정부/방위/항공우주
자동차 및 운2024-12-19송
기타
아이트래킹 시장 규모 : 트래킹 유형별&CAGR(2024-2031년)
시장 개요
Eye Attached Tracking
Optical Tracking
Electrooculography
아이트래킹 시장 규모 : 지역별&CAGR(2024-2031년)
북미
미국
캐나다
유럽
영국
독일
스페인
프랑스
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2023년)
주요 시장 기업이 채택한 전략
시장 최근 동향
기업의 시장 점유율 분석(2023년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출 전년대비 비교(2021-2023년)
주요 기업 개요
Tobii AB(Sweden)
iMotions A/S(Denmark)
SensoMotoric Instruments(SMI) GmbH(Germany)
EyeTech Digital Systems Inc.(United States)
Seeing Machines Ltd.(Australia)
LC Technologies Inc.(United States)
Gazepoint(United States)
Ergoneers GmbH(Germany)
EyeTracking Inc.(United States)
Pupil Labs GmbH(Germany)
Smart Eye AB(Sweden)
EyeLink(SR Research Ltd.)(Canada)
Polhemus(United States)
EyeSee Research(United States)
Skanray Technologies Pvt. Ltd.(India)
Ergoscan Consulting(Germany)
EyeTech DS(United States)
Lumen Research Ltd.(United Kingdom)
ErgoLab(Germany)
Mirametrix Inc.(United States)
결론과 추천 사항
LSH
영문 목차
영문목차
Global Eye Tracking Market size was valued at USD 656.6 million in 2022 and is poised to grow from USD 872 million in 2023 to USD 8435 million by 2031, growing at a CAGR of 32.8% during the forecast period (2024-2031).
The market for vision-capturing technology is poised for substantial growth, driven by the increasing demand for contactless biometrics, smart sensors, and the integration of AI, VR, and AR across commercial applications. Industries such as retail, healthcare, automotive, and defense are harnessing optical tracking systems, notably video-based eye trackers, for enhanced process control and decision-making. Recent innovations, such as Tobii Pro's Sticky platform, exemplify the use of eye-tracking combined with emotion recognition to streamline market research. Furthermore, the security sector is rapidly adopting iris biometric scanners due to their efficiency and effectiveness, as seen in the initiatives by the Maine Department of Corrections. However, the market remains relatively nascent, with emerging players focusing on strategic partnerships and robust R&D to capture growth opportunities.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Eye Tracking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Eye Tracking Market Segmental Analysis
Global Eye Tracking Market is segmented by Offering, Location, Application, Industry, Tracking Type and Region. Based on Offering, the market is segmented into Hardware, Software, Research and Consulting Services. Based on Location, the market is segmented into Remote Tracking, Mobile Tracking. Based on Application, the market is segmented into Assistive Communication, Human Behaviour and Market Research, Others. Based on Industry, the market is segmented into Retail and Advertisements, Consumer Electronics, Healthcare and Research Labs, Government, Defence and Aerospace, Automotive and Transportation, Others. Based on Tracking Type, the market is segmented into Eye Attached Tracking, Optical Tracking, Electrooculography. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Eye Tracking Market
The global eye-tracking market is significantly driven by the increasing use of eye-tracking technology in advertising and consumer research. This innovative technology has gained substantial traction in market research, particularly within the fast-moving consumer goods (FMCG) sector, as retailers seek to enhance sales. Eye-tracking devices, along with their advanced algorithms, provide valuable insights into consumer behavior by analyzing how long customers engage with products in-store. They help optimize product placement, evaluate packaging impact, and assess the effectiveness of advertisements across various mediums, including print, billboards, and digital platforms. Such applications are pivotal in propelling the growth of the eye-tracking market.
Restraints in the Global Eye Tracking Market
The global eye tracking market is facing significant challenges due to supply chain disruptions. The pandemic-related lockdowns implemented by various countries have severely impacted the manufacturing and distribution processes for eye-trackers, creating hurdles for producers in delivering their products. These supply chain issues not only hamper production capabilities but also lead to delays in product availability, ultimately affecting the demand for eye-tracking technology. As a result, these factors are likely to hinder the growth of the eye tracking market during the analysis period, as manufacturers grapple with both production setbacks and the complexities of logistics in a constrained environment.
Market Trends of the Global Eye Tracking Market
The Global Eye Tracking market is experiencing significant growth driven by the rising popularity of augmented reality (AR) and virtual reality (VR) technologies. These immersive devices enhance user experience by improving image quality, reducing eye strain, and boosting concentration levels. Eye-tracking technology is increasingly being integrated into AR and VR hardware, including headgear and PCs, facilitating more personalized and interactive experiences. Major companies are heavily investing in research and development, recognizing the potential of eye-tracking applications across various sectors such as gaming, healthcare, and marketing. This synergy is paving the way for innovative solutions, making eye tracking a crucial component in the evolving digital landscape.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Driver & Opportunities
Restraints & Challenges
Porters Analysis & Impact
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis
Trade Analysis
Eye Tracking Market Size by Offering & CAGR (2024-2031)
Market Overview
Hardware
Software
Research and Consulting Services
Eye Tracking Market Size by Location & CAGR (2024-2031)
Market Overview
Remote Tracking
Mobile Tracking
Eye Tracking Market Size by Application & CAGR (2024-2031)
Market Overview
Assistive Communication
Human Behaviour and Market Research
Others
Eye Tracking Market Size by Industry & CAGR (2024-2031)
Market Overview
Retail and Advertisements
Consumer Electronics
Healthcare and Research Labs
Government, Defence and Aerospace
Automotive and Transportation
Others
Eye Tracking Market Size by Tracking Type & CAGR (2024-2031)
Market Overview
Eye Attached Tracking
Optical Tracking
Electrooculography
Eye Tracking Market Size & CAGR (2024-2031)
North America, (Offering, Location, Application, Industry, Tracking Type)
