세계의 아이트래킹 솔루션 시장 보고서(2025년)
Eye Tracking Solutions Global Market Report 2025
상품코드 : 1824666
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 아이트래킹 솔루션 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년까지 CAGR 25.8%로 확대되어 27억 달러로 성장할 것으로 예상됩니다. 예측 기간의 성장은 미용 의식 증가, 유통 채널 확대, 디지털 뷰티 솔루션, 배합 혁신, 소셜 미디어 및 마케팅의 영향으로 인해 발생합니다. 예측기간의 주요 동향으로는 천연 및 유기 배합, 스마트 미용기기, 지속가능한 포장, 속눈썹의 건강과 웰니스 중시, 젠더 중립 제품, 첨단 전달 시스템 등이 있습니다.

향후 5년간의 성장률 25.8%라는 예측은 이 시장에 관한 지난 예측으로부터 변경은 없습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 무역 마찰은 스웨덴과 일본에서 개발된 시선 제어 커뮤니케이션 장비의 가격을 끌어올려 장애인의 접근성을 낮추고 재활 비용을 증가시킴으로써 미국의 지원 기술 채용을 방해할 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

안과에 대한 수요 증가는 향후 수년간 아이트래킹 솔루션 시장의 성장을 가속할 것으로 예측됩니다. 안과는 눈의 해부학, 기능 및 질병에 중점을 둔 의료의 한 부문입니다. 안과에서 아이트래킹 솔루션은 안과 질환의 조기 진단에 중요한 역할을 하고, 수술 중 안구 운동 평가를 지원하며, 환자의 시각적 주의와 인지 능력 평가에 필수적인 데이터를 제공합니다. 예를 들어 2024년 5월 미국에 본사를 둔 국립공중보건기구인 질병대책예방센터(CDC)는 40세 이상의 미국인 9천만 명이 시력과 눈 문제로 고통받고 있다고 보고했습니다. 2050년까지 효과적인 치료법이 없으면 백내장은 87%, 녹내장은 2배, 시력장애와 실명은 150% 증가할 것으로 예측됩니다. 그 결과 안과에 대한 수요 증가가 아이트래킹 솔루션 시장의 확대에 기여하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

JHS
영문 목차

영문목차

Eye-tracking solutions refer to devices and systems designed to detect and analyze eye movements, positions, and points of focus. These systems monitor and assess various aspects, including eye motion, pupil dilation, gaze points, and blinking, aiming to identify where individuals being studied direct their visual attention, their interactions, and areas they may overlook. Such solutions find applications across diverse domains, including the study of visual frameworks, psychology, psycholinguistics, marketing, human-computer interfaces, and product design.

The primary categories of eye-tracking solutions encompass eye-attached tracking, optical tracking, and electrooculography. Eye-attached tracking involves connecting a device to the eye to record movements and locations, serving applications in supportive and rehabilitative fields such as robotic arms, prostheses, virtual reality, and medical studies, particularly in neurological diagnostics. These solutions can be further classified into hardware and software, with applications extending to various end-user industries such as retail and advertising, automotive and transportation, media and entertainment, aerospace and defense, consumer electronics, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The eye tracking solutions research report is one of a series of new reports from The Business Research Company that provides eye tracking solutions market statistics, including the eye tracking solutions industry's global market size, regional shares, competitors with an eye tracking solutions market share, detailed eye tracking solutions market segments, market trends and opportunities, and any further data you may need to thrive in the eye tracking solutions industry. This eye tracking solutions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The eye tracking solutions market size has grown exponentially in recent years. It will grow from $0.84 billion in 2024 to $1.08 billion in 2025 at a compound annual growth rate (CAGR) of 29.2%. The growth in the historic period can be attributed to celebrity endorsements, e-commerce growth, increased disposable income, social media influence, increasing aging population.

The eye tracking solutions market size is expected to see exponential growth in the next few years. It will grow to $2.7 billion in 2029 at a compound annual growth rate (CAGR) of 25.8%. The growth in the forecast period can be attributed to growing beauty consciousness, expansion of distribution channels, digital beauty solutions, innovation in formulations, influence of social media and marketing. Major trends in the forecast period include natural and organic formulations, smart beauty devices, sustainable packaging, lash health and wellness focus, gender-neutral products, advanced delivery systems.

The forecast of 25.8% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions could hinder U.S. adoption of assistive technologies by inflating prices of gaze-controlled communication devices developed in Sweden and Japan, resulting in reduced accessibility for disabled patients and higher rehabilitation expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing demand for ophthalmology is expected to drive the growth of the eye-tracking solutions market in the coming years. Ophthalmology is the branch of medicine that focuses on the anatomy, function, and diseases of the eyes. In ophthalmology, eye-tracking solutions play a crucial role in the early diagnosis of eye conditions, assist in assessing ocular motility during surgeries, and provide essential data for evaluating visual attention and cognitive abilities in patients. For example, in May 2024, the Centers for Disease Control and Prevention (CDC), a U.S.-based national public health agency, reported that 90 million Americans over the age of 40 suffer from vision and eye problems, which equates to more than 3 in 5 individuals. By 2050, without effective interventions, cases of cataracts are expected to increase by 87%, glaucoma will double, and vision impairment and blindness will rise by 150%. As a result, the growing demand for ophthalmology is contributing to the expansion of the eye-tracking solutions market.

Key players in the eye-tracking solutions market are strategically focusing on technological advancements, particularly in eye-tracking technology, such as the development of shutter eye tracking camera modules, to enhance the vision of the Metaverse. The BSI (backside illuminated) shutter eye tracking camera module represents a specific advancement tailored for eye-tracking applications. In January 2022, OmniVision Technologies Inc., a US-based semiconductor solutions developer, collaborated with Tobii AB, a Sweden-based company specializing in eye-tracking and attention computing devices, to introduce the BSI global shutter eye tracking camera module. This module, based on the superior BSI global shutter (GS) sensor series, serves as the industry's first and only eye tracking reference design. Incorporating OMNIVISION's OC0TA, the smallest eye tracking camera module, and delivering enhanced performance benefits in near-infrared (NIR) and shutter efficiency, this integrated solution significantly accelerates the development of consumer products for Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

In January 2024, Tobii, a Sweden-based eye tracking company, acquired AutoSense for an undisclosed sum. This acquisition accelerates Tobii's journey towards leadership in the Automotive Interior Sensing market by integrating the strengths of both Tobii and AutoSense. AutoSense, a Switzerland-based company, specializes in developing advanced machine learning techniques to provide highly accurate monitoring of driver and passenger activity, incorporating various detection features such as eye tracking.

Major companies operating in the eye tracking solutions market report are Fujitsu Limited, ISCAN Inc., Tobii AB, Seeing Machines, Noldus Information Technology BV, Xenon Ophthalmic Inc., Smart Eye AB, SensoMotoric Instruments, BIOPAC Systems Inc., AdHawk Microsystems, iMotions A/S, Mirametrix Inc., LC Technologies, SR Research Ltd., ERGONEERS GmbH, Gazepoint Research Inc., EyeTracking Inc., Pupil Labs GmbH, FOVE Inc., Neuroset Italia S.R.L., SeeTrue Technology LLC, Optics Trainer LLC, EyeTech Digital Systems Inc., Eyeware Tech SA, CoolTool, The Eye Tribe, Eyegaze Inc., BEQUIPE, Sens-vue, Adsata

North America was the largest region in the eye tracking solutions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking solutions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the eye-tracking solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The eye-tracking solutions market consists of the revenues earned by entities by offering services such as glasses-based (or mobile) eye tracking, screen-based eye tracking, webcam-based eye tracking, and head-mounted (or embedded) eye tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. The eye-tracking solutions market also includes sales of fixed cameras, IR sources, laptops, monitors, and scene cameras. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Eye Tracking Solutions Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on eye tracking solutions market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for eye tracking solutions ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The eye tracking solutions market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Eye Tracking Solutions Market Characteristics

3. Eye Tracking Solutions Market Trends And Strategies

4. Eye Tracking Solutions Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Eye Tracking Solutions Growth Analysis And Strategic Analysis Framework

6. Eye Tracking Solutions Market Segmentation

7. Eye Tracking Solutions Market Regional And Country Analysis

8. Asia-Pacific Eye Tracking Solutions Market

9. China Eye Tracking Solutions Market

10. India Eye Tracking Solutions Market

11. Japan Eye Tracking Solutions Market

12. Australia Eye Tracking Solutions Market

13. Indonesia Eye Tracking Solutions Market

14. South Korea Eye Tracking Solutions Market

15. Western Europe Eye Tracking Solutions Market

16. UK Eye Tracking Solutions Market

17. Germany Eye Tracking Solutions Market

18. France Eye Tracking Solutions Market

19. Italy Eye Tracking Solutions Market

20. Spain Eye Tracking Solutions Market

21. Eastern Europe Eye Tracking Solutions Market

22. Russia Eye Tracking Solutions Market

23. North America Eye Tracking Solutions Market

24. USA Eye Tracking Solutions Market

25. Canada Eye Tracking Solutions Market

26. South America Eye Tracking Solutions Market

27. Brazil Eye Tracking Solutions Market

28. Middle East Eye Tracking Solutions Market

29. Africa Eye Tracking Solutions Market

30. Eye Tracking Solutions Market Competitive Landscape And Company Profiles

31. Eye Tracking Solutions Market Other Major And Innovative Companies

32. Global Eye Tracking Solutions Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Eye Tracking Solutions Market

34. Recent Developments In The Eye Tracking Solutions Market

35. Eye Tracking Solutions Market High Potential Countries, Segments and Strategies

36. Appendix

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