세계의 아이트래킹 시장 규모는 2024년 13억 9,450만 달러에 달했습니다. 향후 IMARC Group은 시장이 2033년까지 94억 7,625만 달러에 이르고, 2025년부터 2033년까지 22.54%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측했습니다. 현재 북미는 시장을 독점하고 있으며 2024년에는 49.8% 이상의 큰 시장 점유율을 차지했습니다. 연구 이니셔티브 증가와 스마트 센서의 광범위한 전개가 이 시장을 견인하고 있습니다.
세계의 아이트래킹 시장은 게임 및 가상현실 용도에서 사용자 경험 향상에 대한 수요 증가와 같은 몇 가지 중요한 요인에 의해 견인되고 있습니다. 게다가 장애인 지원 기술의 진보는 아이트래킹 솔루션의 채택을 촉진하고 있습니다. 소비자 행동을 분석하기 위해 시장 조사와 광고에서 아이트래킹을 사용하는 것도 증가하고 있습니다. 또한, 제품 개발에 있어서 사용자 중심 설계의 중시가 높아지고, 환자의 모니터링이나 재활을 위한 헬스케어에 있어서의 아이트랙킹의 통합이 시장 확대에 기여하고 있어 다양한 분야에서의 범용성이 강조되고 있습니다.
미국은 세계 아이트래킹 시장에서 매우 중요한 역할을 담당하고 있으며, 그 특징은 현저한 기술적 진보와 다양한 산업 분야에서의 보급에 있습니다. 이 나라는 연구 개발의 선두 주자이며 게임, 가상현실, 사용자 경험 연구를 위한 아이트래킹 용도의 혁신을 촉진하고 있습니다. 예를 들어, 2024년에는 미국 코넬 대학의 연구원이 가상현실 헤드셋을 위한 소나 기반 아이트래킹 시스템을 발표했습니다. 이 시스템은 카메라 기반의 것에 비해 전력 소비가 크게 낮습니다. 또한 건강 관리 분야에서는 환자의 평가와 재활에 아이트래킹을 이용하는 경우가 늘어나 진단 능력이 향상되고 있습니다. 미국에는 대기업 기술기업과 신흥기업이 진출하고 있으며, 신규 용도의 개발과 기존 기술의 개량을 계속하고 있기 때문에 시장 상황에서 중요한 기업으로서의 지위를 확고히 하고 있습니다.
가상현실 및 증강현실과의 통합
아이트래킹 기술은 사용자 경험과 상호작용을 향상시키기 위해 가상현실(VR) 및 증강현실(AR) 플랫폼과의 통합을 추진하고 있습니다. 이 통합은 게임, 트레이닝 및 시뮬레이션 용도에서 보다 몰입적이고 반응성이 높은 환경을 제공하여 아이트래킹 시장 전망에 긍정적인 영향을 미칩니다. 예를 들어, 아이트래킹은 VR에서 포비티드 렌더링을 가능하게 하고, 사용자의 직접적인 시선에 처리 능력을 집중시켜 그래픽 성능을 크게 향상시키고, 대기 시간을 단축합니다. 국제 데이터 코퍼레이션(IDC) 보고서에 따르면 AR/VR에 대한 세계 지출액은 2023년까지 1,600억 달러에 이를 것으로 추정되고 있으며, 이러한 플랫폼에서 아이트래킹 기술 시장이 큰 것을 보여줍니다. 이 성장의 원동력이 되고 있는 것은 수술 트레이닝을 위한 헬스케어, 가상 시착을 위한 소매, 인터랙티브한 학습 체험을 위한 교육 등의 분야에서 VR/AR의 이용이 확대되고 있는 것입니다.
헬스케어 용도의 진보
아이트래킹 기술은 진단 및 치료 용도의 건강 관리를 통해 지지를 받고 있습니다. 신경학적 상태의 평가, 인지 발달의 추적, 뇌 손상 환자의 재활의 보조 등에 이용되고 있습니다. 예를 들어, 아이트래킹은 눈 움직임의 패턴을 분석하여 알츠하이머 병의 초기 증상을 발견하는 데 도움이 됩니다. 미국 국립위생연구소(NIH)는 시선 추적이 자폐증 스펙트럼 장애(ASD) 환자의 시각적 주의와 인지 기능을 이해하는 데 중요한 도구가 되고 있음을 강조합니다. 이 기술을 통해 건강 관리 제공업체는 보다 개인화된 치료 계획을 제공하고 환자 결과를 개선할 수 있습니다. 신경질환의 유병률이 세계적으로 증가함에 따라, 건강 관리에서 아이트래킹 수요가 증가할 것으로 예상되며, 이 분야에서 기술 혁신과 개발의 큰 기회를 제공합니다.
가정용 가전 확대
가정용 가전 시장에서는 특히 스마트폰, 태블릿, 노트북 등의 장치에서 시선 추적 기술의 통합이 급증하고 있습니다. 시선 추적은 핸즈프리 작업을 가능하게 하고 장애인의 접근성을 향상시키고 컨텐츠 소비를 위한 새로운 방법을 제공함으로써 사용자와의 상호작용을 강화합니다. 예를 들어, 시선 기반 스크롤과 시선 제어 네비게이션과 같은 기능이 보편화되고 있습니다. 미국 통신정보국은 2021년부터 2023년까지 미국에서 모바일 광대역 이용이 3% 증가한다고 보고하고 있으며, 고급 인터페이스 통합이 진행되고 있음을 뒷받침하고 있습니다. 이 트렌드는 스마트 홈 디바이스와 웨어러블에 대한 관심이 높아짐에 따라 더욱 강화되고, 아이트래킹은 보다 직관적이고 사용자 친화적인 인터페이스를 만드는 데 중요한 역할을 합니다. 보다 스마트하고 응답성이 높은 디바이스에 대한 소비자의 요구가 높아지는 가운데, 시선 추적 기술이 차세대 가전의 표준 기능이 되는 것을 나타내는 아이트래킹 업계의 전망은 양호합니다.
The global eye tracking market size was valued at USD 1,394.50 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 9,476.25 Million by 2033, exhibiting a CAGR of 22.54% during 2025-2033. North America currently dominates the market, holding a significant market share of over 49.8% in 2024, driven by an increasing number of research initiatives and widespread deployment of smart sensors.
The global eye tracking market is driven by several key factors, including the rising demand for enhanced user experiences in gaming and virtual reality applications. Additionally, advancements in assistive technologies for individuals with disabilities are fostering greater adoption of eye tracking solutions. The increasing use of eye tracking in market research and advertising to analyze consumer behavior is also significant. Furthermore, the growing emphasis on user-centered design in product development and the integration of eye tracking in healthcare for patient monitoring and rehabilitation are contributing to market expansion, highlighting its versatility across various sectors.
The United States plays a pivotal role in the global eye tracking market, characterized by significant technological advancements and widespread adoption across various industries. The country is a leader in research and development, fostering innovations in eye tracking applications for gaming, virtual reality, and user experience research. For instance, in 2024, researchers at Cornell University, U.S., introduced sonar-based eye tracking system for virtual reality headsets. This system utilizes significantly lower power in comparison to camera-based ones. Additionally, the healthcare sector increasingly utilizes eye tracking for patient assessment and rehabilitation, enhancing diagnostic capabilities. The presence of major technology firms and startups in the U.S. further accelerates market growth, as they continuously explore new applications and improve existing technologies, solidifying the nation's position as a key player in the eye tracking landscape.
Integration with Virtual and Augmented Reality
Eye tracking technology is increasingly being integrated with virtual reality (VR) and augmented reality (AR) platforms to enhance user experience and interaction. This integration allows for more immersive and responsive environments in gaming, training, and simulation applications, thereby positively influencing the eye tracking market outlook. For instance, eye-tracking enables foveated rendering in VR, which focuses processing power on the user's direct line of sight, significantly improving graphical performance and reducing latency. According to a report by the International Data Corporation (IDC), global spending on AR/VR was estimated to reach USD 160 Billion by 2023, indicating a substantial market for eye-tracking technology within these platforms. This growth is driven by the expanding use of VR/AR in sectors such as healthcare for surgical training, retail for virtual try-ons, and in education for interactive learning experiences.
Advancements in Healthcare Applications
Eye tracking technology is gaining traction in healthcare for diagnostic and therapeutic applications. It is used in assessing neurological conditions, tracking cognitive development, and aiding in the rehabilitation of patients with brain injuries. For example, eye-tracking can help detect early signs of Alzheimer's disease by analyzing eye movement patterns. The National Institutes of Health (NIH) highlights that eye-tracking has become a valuable tool in understanding visual attention and cognitive functions in patients with autism spectrum disorders (ASD), where approximately 1 in 36 children in the U.S. are diagnosed annually, thus generating a favorable eye tracking market revenue. This technology enables healthcare providers to offer more personalized treatment plans and improve patient outcomes. As the prevalence of neurological disorders increases globally, the eye tracking demand in healthcare is projected to rise, offering significant opportunities for innovation and development in this field.
Expansion in Consumer Electronics
The consumer electronics market is witnessing a surge in the incorporation of eye-tracking technology, particularly in devices such as smartphones, tablets, and laptops. Eye-tracking enhances user interaction by enabling hands-free control, improving accessibility for individuals with disabilities, and providing new ways for content consumption. For instance, features like gaze-based scrolling and eye-controlled navigation are becoming more common. The National Telecommunications and Information Administration reports a 3% increase in mobile broadband usage in the U.S. from 2021 to 2023, underscoring the integration of advanced interfaces. This trend is further bolstered by the growing interest in smart home devices and wearables, where eye-tracking can play a crucial role in creating more intuitive and user-friendly interfaces. With the growing consumer demand for smarter and more responsive devices, there has been a favorable eye tracking industry outlook that indicates that eye-tracking technology is set to become a standard feature in the next generation of consumer electronics.
Optical tracking leads the market with around 54.3% of market share in 2024. This leadership is due to its high precision and widespread application in various devices, enhancing user experience and accessibility. This technology is particularly effective for hands-free control and interaction. According to World Metrics, various smartphone users worldwide exceeded 1.6 billion in 2013 and continues to rise. This indicates a growing market for advanced eye-tracking features in consumer electronics. This fuels the adoption of optical tracking technology in smart devices and enhances industry growth.
Hardware leads the market with around 62.2% of market share in 2024. According to eye tracking market insights, hardware is the dominant component mainly due to the essential role of specialized cameras, sensors, and processors in capturing and analyzing eye movements accurately. The increasing integration of these components into consumer electronics drives the segment's growth. According to ResearchGate, smartphone ownership in 2020 was estimated to be 5.645 billion worldwide, and smartphone ownership is continuously increasing in developing countries which signifies that smartphone usage has significantly increased, highlighting the rising demand for sophisticated hardware that supports advanced features like eye-tracking. This trend underscores the critical importance of hardware in enhancing the functionality and performance of eye-tracking systems thus further changing the eye tracking market dynamics positively.
Remote leads the market with around 64.3% of market share in 2024. As per the eye tracking industry report, the remote was the largest segment, accounting for over 62% of the eye tracking market in 2021, driven by its broad applications in usability testing, market research, and virtual reality. The U.S. government emphasizes the extensive use of remote eye tracking for remote communication and collaboration, which can likely become more vital during the disease outbreaks. The technology's ability to provide detailed insights into user behavior without requiring physical attachments makes it ideal for various sectors, including healthcare, retail, and consumer electronics.
Healthcare leads the market with around 26.7% of market share in 2024. As per the eye tracking market research report, the healthcare is driven by its extensive applications in diagnosing and treating neurological and psychiatric conditions. In 2021, healthcare accounted for over 25% of the market share. Eye tracking technology aids in the study and treatment of conditions like autism, ADHD, and Alzheimer's, providing critical insights into patient behavior and cognitive functions. According to the National Institutes of Health (NIH), the increasing integration of eye tracking in medical research and telemedicine further supports its growth. This technology's ability to offer non-invasive, precise diagnostics and enhance patient care underscores its leading position in the eye tracking market.
In 2024, North America accounted for the largest market share of over 49.8%. This regional market is driven by extensive research and development activities and high adoption across various sectors, including healthcare, automotive, and consumer electronics. North America accounted for the largest market share, with the U.S. leading due to the widespread use of smart sensors and contactless biometric systems. The National Institutes of Health (NIH) emphasizes the significant role of eye-tracking technology in medical research and diagnostics, further boosting its demand in the region. This robust infrastructure, coupled with continuous technological advancements, has solidified North America's dominant position in the eye tracking market. For instance, in March 2024, Health Canada approved the commercial utilization of a software-powered medical device ETNA-MS, which leverages eye tracking to assess disease severity using non-invasive approach in multiple sclerosis patients.
United States Eye Tracking Market Analysis
In 2024, United States accounted for 88.20 of the market share in North America. The United States is experiencing considerable growth of eye-tracking technology across industries in healthcare, automotive, and consumer electronics. For example, it is revealed that the use of driver monitoring systems by National Highway Traffic Safety Administration (NHTSA) can bring a decline in distracted driving accidents of as much as 25%, which reveals its effects on safety, among other considerations. As much as the Department of Defense spends about USD 2.5 Billion on advanced technologies to increase military efficiency and operational competence and situational awareness with applications such as eye tracking, the healthcare field continues to grow in their applications of eye-tracking technology into diagnosis aids for Parkinson's and spectrum disorder diagnosis of autism. A primary industry player, Tobii, works with governments-sponsored programs to advance eye-tracking and other related development and research. With these different government-backed investments, the U.S. is solidifying its position as a leader in the global eye-tracking market, fostering innovation and technological advancement across sectors.
Europe Eye Tracking Market Analysis
The European eye-tracking market is expected to take off, with strong support from the government in health and automotive sectors. As part of the Horizon 2020 initiative, the European Commission has committed to spend more than EUR 80 Billion (USD 83.16 Billion) each year on innovative technologies, which include eye-tracking for medical diagnostics and rehabilitation. This is especially so in driver monitoring systems, which the Federal Ministry for Economic Affairs and Energy of Germany is keen to implement. The European Space Agency (ESA) is further conducting research on eye-tracking in space missions to look into improving astronaut health monitoring. Government-backed initiatives promote the adoption of eye tracking across industries, driving advancements in technology and positioning Europe as a significant contributor to innovations in both healthcare and automotive sectors through eye-tracking applications.
Asia Pacific Eye Tracking Market Analysis
The Asia Pacific eye-tracking market is currently experiencing positive factors from high government investment into healthcare and technology. Strong government initiatives in the past few years are driving this regional market in India and, to some extent, in Japan. According to The Foundation for Research on Equal Opportunity, even though Japan, with its current fiscal crisis, is under pressure, in the eyes of this paper, the country remains among the strongest players in Asia Pacific. Japan ranks 26th in the 2024 World Index of Healthcare Innovation, which represents both its aging population and unsustainable debt load, which have an impact on its healthcare system. Nonetheless, the government of Japan continues to invest in healthcare innovations, such as research in advanced technologies such as eye-tracking, backed by its strong pharmaceutical sector that invests around USD 11 Billion annually in R&D. It's the balance of government-initiated development and a good healthcare system that let Japan play an important part in the growth of eye-tracking technology across the regions, especially health care with applications in prevention, diagnostic, and rehabilitation fields. As such, this country plays the significant role for innovation in its adoption irrespective of economic and demographic limitations.
Latin America Eye Tracking Market Analysis
The Latin American eye-tracking market is expected to grow due to rising investments in healthcare innovation. According to the International Trade Administration, the Brazilian government has invested in healthcare innovation through programs such as Ceis, which has been budgeted for more than R$58 billion (USD 11 Billion) up to 2026. Such investment will support advanced healthcare technologies, including medical diagnostics and rehabilitation eye-tracking systems. Since it's a country that targets to modernize its health-care system infra, there is a focus on innovative ideas to apply better health care for patients and introduce the latest technologies adopted. Moreover, the emergence of the middle class coupled with increasing disposable incomes continues to fuel demand for healthcare services, thus providing the best ground for such eye-tracking technologies. As Brazil continues to invest in the modernization of healthcare, the country will likely benefit from investments in eye-tracking technology, making it a front-runner in the healthcare innovation space in Latin America.
Middle East and Africa Eye Tracking Market Analysis
Investments for the research and innovation sectors of the Middle East provide huge support for the demand for eye-tracking technology in healthcare. The Department of Health - Abu Dhabi (DoH) and the Authority of Social Contribution (Ma'an) reveal that more than AED 15 million, equivalent to USD 4 million, has been raised in funding for healthcare research, including advanced technologies like eye-tracking for medical diagnostics. This funding is a follow-up of the recognition it received during the inaugural Abu Dhabi Global Healthcare Week 2024, reflecting the growing collaboration between the public sector and key community stakeholders. The initiative is part of DoH's commitment to transforming regional healthcare through cutting-edge technologies. DoH also has priority research areas in precision medicine, neurodegenerative diseases, and smart hospitals, areas where eye-tracking can have a pivotal role. This places Abu Dhabi as a global healthcare innovation hub, where growth in the eye-tracking market is assured as part of technological advancement in the region.
The eye tracking market is highly competitive, with key players such as Tobii AB, Smart Eye AB, and Seeing Machines leading in technological innovation and market reach. Ergoneers GmbH and Eyegaze Inc. focus on specialized applications in automotive and assistive communication, respectively. EyeTech Digital Systems Inc. and EyeTracking Inc. offer versatile solutions for research and usability testing. Gazepoint Research Inc. provides cost-effective systems for academic use. Recently, they sponsored the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), a leading conference in the field, emphasizing their commitment to supporting cutting-edge research and applications in eye-tracking technology. While iMotions A/S integrates eye tracking with biometric sensors for comprehensive research platforms. Mirametrix Inc. enhances user interaction in consumer electronics. SR Research Ltd. is prominent in scientific research applications, contributing to significant eye tracking market growth.