세계의 아이트래킹 시장 보고서(2025년)
Eye Tracking Global Market Report 2025
상품코드 : 1824665
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 아이트래킹 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년까지 CAGR 34.1%로 확대되어 81억 5,000만 달러로 성장할 것으로 예상됩니다. 예측기간의 성장은 자동차 산업의 용도 확대, 웨어러블 디바이스의 진보, 어텐션 기반 컨텐츠 작성, 헬스 모니터링, 바이오메트릭스, 소비자 일렉트로닉스의 채용 증가 등에 기인합니다. 예측기간의 주요 동향으로는 원격 근무와 협업 툴의 대두, 접근성과 지원 기술, 시장 조사와 광고, 소비자용 전자 기기에서의 보급, 주시형 광고와 시장 조사, 원격 아이트래킹의 진보 등을 들 수 있습니다.

향후 5년간의 성장률은 34.1%라는 예측은 이 시장에 관한 지난 예측으로부터 변경은 없습니다. 이 감소의 주요 원인은 미국과 다른 국가 간의 관세의 영향입니다. 관세의 상승은 덴마크와 영국에서 조달하는 적외선 아이트래킹 시스템과 소프트웨어의 비용을 밀어 올리고, 인지 연구의 비용을 악화시켜, 진단의 진보를 늦추는 것으로, 미국의 신경학이나 심리학 연구에 부담을 줄 가능성이 높습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 가해질 수 있습니다.

아이트래킹 시장의 성장은 커뮤니케이션 지원 장비 수요 증가에 의해 견인될 것으로 예측됩니다. 커뮤니케이션 지원 툴은 커뮤니케이션에 장애가 있는 사람들을 돕는 툴로서 기능하고, 그들의 생각, 아이디어, 필요를 표현하는 능력을 향상시키고 있습니다. 아이트래킹 기술은 이 부문에서 중요한 역할을 하며, 사용자는 시선의 움직임을 추적하여 지원 커뮤니케이터를 제어하고 조작할 수 있습니다. 이것은 보다 자연스럽고 효율적인 커뮤니케이션 수단을 촉진합니다. 세계보건기구(WHO)와 유엔아동기금(유니세프)이 2022년 5월 발표한 보고서에 따르면 커뮤니케이션과 인지를 지원하는 용도를 포함한 지원제품이 필요한 사람은 25억 명을 넘는 것으로 나타났습니다. 이 수치는 세계 인구의 고령화와 비전염성 질환 증가로 2050년까지 35억명으로 증가할 것으로 예측됩니다. 그 결과, 커뮤니케이션 지원 제품에 대한 수요 증가가 아이트래킹 시장의 성장을 가속할 것으로 예측됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

JHS
영문 목차

영문목차

Eye tracking is a technology and methodology employed to monitor and record the movement and focus of a person's eyes while observing a visual stimulus, such as a screen, image, or physical environment. This technology enables researchers to comprehend where a person is looking, the duration of their gaze on specific areas, and the patterns of their visual attention.

The main types of eye tracking include eye-attached tracking, optical tracking, and electrooculography. Eye-attached tracking involves the use of an eye attachment, such as a specialized contact lens, to measure the movement of the attachment. It encompasses both hardware and software components and can be utilized in remote and mobile locations. Applications for eye tracking technology span various sectors including healthcare, retail, research, automotive, consumer electronics, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The eye tracking market research report is one of a series of new reports from The Business Research Company that provides eye tracking market statistics, including eye tracking industry global market size, regional shares, competitors with an eye tracking market share, detailed eye tracking market segments, market trends, and opportunities, and any further data you may need to thrive in the eye tracking industry. This eye tracking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The eye tracking market size has grown rapidly in recent years. It will grow from $2.22 billion in 2024 to $2.52 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to research and academic applications, emergence of virtual reality (VR) and augmented reality (AR), usability testing in user experience (ux) design, medical and healthcare applications, gaming industry integration.

The eye tracking market size is expected to see exponential growth in the next few years. It will grow to $8.15 billion in 2029 at a compound annual growth rate (CAGR) of 34.1%. The growth in the forecast period can be attributed to expanded applications in automotive industry, advancements in wearable devices, attention-based content creation, health monitoring and biometrics, increasing consumer electronics adoption. Major trends in the forecast period include rise of remote work and collaboration tools, accessibility and assistive technologies, market research and advertising, widespread adoption in consumer electronics, gaze-based advertising and market research, advancements in remote eye tracking.

The forecast of 34.1% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to burden U.S. neurology and psychology research by driving up the cost of infrared eye-tracking systems and software sourced from Denmark and the UK, exacerbating cognitive study costs and delaying diagnostic advancements. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the eye-tracking market is anticipated to be driven by the increasing demand for assistive communicators. Assistive communicators serve as tools aiding individuals with communication impairments, enhancing their ability to express thoughts, ideas, and needs. Eye-tracking technology plays a crucial role in this domain, enabling users to control and navigate assistive communicators by tracking their eye movements. This facilitates a more natural and efficient means of communication. A report published in May 2022 by The World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) revealed that over 2.5 billion individuals require assistive products, including communication and cognition-supporting applications. This number is projected to rise to 3.5 billion by 2050 due to global population aging and the increased incidence of non-communicable diseases. Consequently, the heightened demand for assistive communicators is expected to propel the growth of the eye-tracking market.

Leading companies in the eye-tracking market are focused on developing innovative technologies, such as webcam eye-tracking, to gain a competitive edge. This technology uses standard webcams or similar cameras to track and analyze eye movements and gaze direction in real-time. For example, in June 2024, Tobii AB, a Swedish computer software company, introduced the Tobii Nexus, a webcam-based eye-tracking solution. The Tobii Nexus offers advanced eye-tracking capabilities, seamlessly integrating with standard webcams for accurate gaze tracking without requiring specialized hardware. Notable features of the product include real-time tracking, easy calibration, and compatibility with a wide range of software applications, making it suitable for research, accessibility, and user experience analysis.

In October 2024, Dynavox Group AB, a Swedish company specializing in augmentative and alternative communication solutions, acquired LinkAssistive Pty Ltd for an undisclosed sum. This acquisition strengthens Dynavox Group's product portfolio in assistive technology, expanding its range of communication solutions for individuals with disabilities. LinkAssistive Pty Ltd, based in Australia, provides eye-tracking devices and software designed to assist people in using computers and other devices.

Major companies operating in the eye tracking market report are Tobii AB, Varjo, Smart Eye AB, RealEye, Xsens Technologies B.V., Noldus Information Technology, Seeing Machine, Sensomotoric Instruments (SMI), iMotions A/S, NovaSight, Eyegaze Inc., Clearview Eye Clinic, Element Human Ltd., Ergoneers GmbH, Eye Tracking Inc., Gazepoint Research Inc., LC Technologies Inc., 4tiitoo AG, The Eye Tribe, Emotiv Inc., Mirametrix Inc., EyeTech Digital Systems, Polhemus, SR Research, PRS IN VIVO, Phoenix Research Labs, GazeHawk, Pupil Labs

North America was the largest region in the eye tracking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the eye-tracking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The eye-tracking market consists of revenues earned by entities by provide eye-tracking services such as usability testing, retail and merchandising analysis, and neuroscience and psychology studies services. The market value includes the value of related goods sold by the service provider or included within the service offering. The eye-tracking market also includes sales of gaze interaction devices, integrated eye tracking, and remote eye trackers which are used in providing eye-tracking services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Eye Tracking Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on eye tracking market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for eye tracking ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The eye tracking market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Eye Tracking Market Characteristics

3. Eye Tracking Market Trends And Strategies

4. Eye Tracking Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Eye Tracking Growth Analysis And Strategic Analysis Framework

6. Eye Tracking Market Segmentation

7. Eye Tracking Market Regional And Country Analysis

8. Asia-Pacific Eye Tracking Market

9. China Eye Tracking Market

10. India Eye Tracking Market

11. Japan Eye Tracking Market

12. Australia Eye Tracking Market

13. Indonesia Eye Tracking Market

14. South Korea Eye Tracking Market

15. Western Europe Eye Tracking Market

16. UK Eye Tracking Market

17. Germany Eye Tracking Market

18. France Eye Tracking Market

19. Italy Eye Tracking Market

20. Spain Eye Tracking Market

21. Eastern Europe Eye Tracking Market

22. Russia Eye Tracking Market

23. North America Eye Tracking Market

24. USA Eye Tracking Market

25. Canada Eye Tracking Market

26. South America Eye Tracking Market

27. Brazil Eye Tracking Market

28. Middle East Eye Tracking Market

29. Africa Eye Tracking Market

30. Eye Tracking Market Competitive Landscape And Company Profiles

31. Eye Tracking Market Other Major And Innovative Companies

32. Global Eye Tracking Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Eye Tracking Market

34. Recent Developments In The Eye Tracking Market

35. Eye Tracking Market High Potential Countries, Segments and Strategies

36. Appendix

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