한글목차

세계의 무역 촉진 관리 및 최적화 솔루션 시장 규모는 2024년에 6억 7,800만 달러로 추정되며, 2025-2031년의 예측 기간 중 CAGR 7.2%로 성장하며, 2031년까지 11억 200만 달러로 확대할 것으로 예측됩니다.

프로모션 관리(TPM)는 기업이 복잡한 프로모션 활동을 관리할 수 있도록 지원하는 하나 이상의 소프트웨어 용도를 말합니다. 프로모션 관리는 전 세계 대부분의 소비재(CPG/FMCG) 기업이 직면한 과제입니다. 소비재 기업은 매출 증대 또는 시장 점유율 확대 및 유지(또는 둘 다)를 위해 소매업체와의 판촉 활동에 매출의 25%에 해당하는 막대한 시간과 자금을 투자하고 있는 것으로 나타났습니다.

무역 프로모션 최적화(TPO)는 통합된 목표를 활용하고 프로모션(예: 가격, 기간), 공급 제약, 예측 분석을 고려하여 지속적으로 개선되는 무역 프로모션 전략과 성과를 창출하는 프로세스입니다. TPO의 요구 사항은 다음과 같습니다.

• 총량 계획 및 예측 모델링(판매량, 재고, 가격)
• 자금 배분 예측 모델링 및 최적화
• 계정 팀 이벤트 및 캘린더 예측 모델링 및 최적화
• 행사 후 인과관계 분석 및 실적 보고
• 응용 학습, 진로 수정, 지속적인 개선

이를 통칭하여 '판촉활동 실행(TPx)이라고 합니다. 현재 시중에 나와 있는 솔루션은 개별적으로 또는 통합 패키지의 일부로 제공되고 있으며, 지금까지는 주로 오프라인 매장에서의 판촉 활동에 활용되어 왔습니다.

세계 주요 프로모션 관리 및 최적화 솔루션 기업으로는 SAP, Wipro, Telus(Blacksmith, AFS), Retail Insight and Accenture 등이 있습니다. 상위 5개사가 약 40%의 점유율을 차지하고 있습니다. 지역별로는 아메리카 대륙이 가장 큰 시장(약 46% 점유율)이며, 유럽, 아시아태평양이 그 뒤를 잇고 있습니다. 제품별로는 클라우드 기반이 가장 큰 부문(59% 이상 점유율)입니다. 용도별로는 소비재(CPG), 소매, E-Commerce가 가장 큰 시장(62% 이상 점유율)입니다.

이 보고서는 세계 프로모션 관리 및 최적화 솔루션 시장에 대해 총매출액, 주요 기업의 시장 점유율 및 순위를 중심으로 지역별, 국가별, 유형별, 용도별 분석을 종합적으로 제시하는 것을 목적으로 합니다.

이 보고서는 2024년을 기준 연도로 하여 2020-2031년의 과거 데이터와 예측 데이터를 바탕으로 판매매출 단위 시장 규모, 추정 및 예측을 제공합니다. 정량적, 정성적 분석을 통해 독자들이 비즈니스/성장 전략 수립, 시장 경쟁 평가, 현재 시장에서의 포지셔닝 분석, 그리고 프로모션 관리 및 최적화 솔루션에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.

시장 세분화

기업별

• Blueshift
• Oracle
• McKinsey
• Telus(Blacksmith, AFS)
• Circana
• Retail Insight
• UpClear
• Infor(Acumen)
• Anaplan
• CPGToolBox
• SAP
• Wipro
• Accenture

유형별 부문

• 클라우드 기반
• 온프레미스

용도별 부문

• 소비재(CPG), 소매, E-Commerce
• 외식 산업
• 미디어 및 출판
• 기타

지역별

• 북미
  • 미국
  • 캐나다
• 아시아태평양
  • 중국
  • 일본
  • 한국
  • 동남아시아
  • 인도
  • 호주
  • 기타 아시아태평양
• 유럽
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 네덜란드
  • 북유럽 국가
  • 기타 유럽
• 라틴아메리카
  • 멕시코
  • 브라질
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 튀르키예
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동 및 아프리카

영문목차

The global market for Trade Promotion Management and Optimization Solution was estimated to be worth US$ 678 million in 2024 and is forecast to a readjusted size of US$ 1102 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money-25 percent of revenue, according to research-on promotions with retailers designed to boost revenue or increase/protect market share (or both).

Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:

• Aggregate volume planning and predictive modeling (V, S, P)
• Fund allocation predictive modeling and optimization
• Account team event and calendar predictive modeling and optimization
• Post-event causal decomposition and performance reporting
• Applied learnings, course correction, and continuous improvement

Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Telus (Blacksmith, AFS), Retail Insight and Accenture, etc. Top five players occupy for a share about 40%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.

This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization Solution, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Trade Promotion Management and Optimization Solution by region & country, by Type, and by Application.

The Trade Promotion Management and Optimization Solution market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization Solution.

Market Segmentation

By Company

• Blueshift
• Oracle
• McKinsey
• Telus (Blacksmith, AFS)
• Circana
• Retail Insight
• UpClear
• Infor (Acumen)
• Anaplan
• CPGToolBox
• SAP
• Wipro
• Accenture

Segment by Type

• Cloud-Based
• On-Premises

Segment by Application

• CPG, Retail and E-Commerce
• Food Service
• Media and Publishing
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Trade Promotion Management and Optimization Solution company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Trade Promotion Management and Optimization Solution in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Trade Promotion Management and Optimization Solution in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Trade Promotion Management and Optimization Solution Product Introduction
• 1.2 Global Trade Promotion Management and Optimization Solution Market Size Forecast (2020-2031)
• 1.3 Trade Promotion Management and Optimization Solution Market Trends & Drivers
  • 1.3.1 Trade Promotion Management and Optimization Solution Industry Trends
  • 1.3.2 Trade Promotion Management and Optimization Solution Market Drivers & Opportunity
  • 1.3.3 Trade Promotion Management and Optimization Solution Market Challenges
  • 1.3.4 Trade Promotion Management and Optimization Solution Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Trade Promotion Management and Optimization Solution Players Revenue Ranking (2024)
• 2.2 Global Trade Promotion Management and Optimization Solution Revenue by Company (2020-2025)
• 2.3 Key Companies Trade Promotion Management and Optimization Solution Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Trade Promotion Management and Optimization Solution Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Trade Promotion Management and Optimization Solution
• 2.6 Trade Promotion Management and Optimization Solution Market Competitive Analysis
  • 2.6.1 Trade Promotion Management and Optimization Solution Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Trade Promotion Management and Optimization Solution Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trade Promotion Management and Optimization Solution as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Cloud-Based
  • 3.1.2 On-Premises
• 3.2 Global Trade Promotion Management and Optimization Solution Sales Value by Type
  • 3.2.1 Global Trade Promotion Management and Optimization Solution Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Trade Promotion Management and Optimization Solution Sales Value, by Type (2020-2031)
  • 3.2.3 Global Trade Promotion Management and Optimization Solution Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 CPG, Retail and E-Commerce
  • 4.1.2 Food Service
  • 4.1.3 Media and Publishing
  • 4.1.4 Others
• 4.2 Global Trade Promotion Management and Optimization Solution Sales Value by Application
  • 4.2.1 Global Trade Promotion Management and Optimization Solution Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Trade Promotion Management and Optimization Solution Sales Value, by Application (2020-2031)
  • 4.2.3 Global Trade Promotion Management and Optimization Solution Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Trade Promotion Management and Optimization Solution Sales Value by Region
  • 5.1.1 Global Trade Promotion Management and Optimization Solution Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Trade Promotion Management and Optimization Solution Sales Value by Region (2020-2025)
  • 5.1.3 Global Trade Promotion Management and Optimization Solution Sales Value by Region (2026-2031)
  • 5.1.4 Global Trade Promotion Management and Optimization Solution Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.2.2 North America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.3.2 Europe Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Trade Promotion Management and Optimization Solution Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.5.2 South America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.3.2 United States Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.4.2 Europe Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.5.2 China Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.6.2 Japan Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.7.2 South Korea Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.9.2 India Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Blueshift
  • 7.1.1 Blueshift Profile
  • 7.1.2 Blueshift Main Business
  • 7.1.3 Blueshift Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.1.4 Blueshift Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Blueshift Recent Developments
• 7.2 Oracle
  • 7.2.1 Oracle Profile
  • 7.2.2 Oracle Main Business
  • 7.2.3 Oracle Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.2.4 Oracle Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Oracle Recent Developments
• 7.3 McKinsey
  • 7.3.1 McKinsey Profile
  • 7.3.2 McKinsey Main Business
  • 7.3.3 McKinsey Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.3.4 McKinsey Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.3.5 McKinsey Recent Developments
• 7.4 Telus (Blacksmith, AFS)
  • 7.4.1 Telus (Blacksmith, AFS) Profile
  • 7.4.2 Telus (Blacksmith, AFS) Main Business
  • 7.4.3 Telus (Blacksmith, AFS) Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.4.4 Telus (Blacksmith, AFS) Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Telus (Blacksmith, AFS) Recent Developments
• 7.5 Circana
  • 7.5.1 Circana Profile
  • 7.5.2 Circana Main Business
  • 7.5.3 Circana Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.5.4 Circana Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Circana Recent Developments
• 7.6 Retail Insight
  • 7.6.1 Retail Insight Profile
  • 7.6.2 Retail Insight Main Business
  • 7.6.3 Retail Insight Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.6.4 Retail Insight Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Retail Insight Recent Developments
• 7.7 UpClear
  • 7.7.1 UpClear Profile
  • 7.7.2 UpClear Main Business
  • 7.7.3 UpClear Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.7.4 UpClear Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.7.5 UpClear Recent Developments
• 7.8 Infor (Acumen)
  • 7.8.1 Infor (Acumen) Profile
  • 7.8.2 Infor (Acumen) Main Business
  • 7.8.3 Infor (Acumen) Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.8.4 Infor (Acumen) Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Infor (Acumen) Recent Developments
• 7.9 Anaplan
  • 7.9.1 Anaplan Profile
  • 7.9.2 Anaplan Main Business
  • 7.9.3 Anaplan Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.9.4 Anaplan Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Anaplan Recent Developments
• 7.10 CPGToolBox
  • 7.10.1 CPGToolBox Profile
  • 7.10.2 CPGToolBox Main Business
  • 7.10.3 CPGToolBox Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.10.4 CPGToolBox Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.10.5 CPGToolBox Recent Developments
• 7.11 SAP
  • 7.11.1 SAP Profile
  • 7.11.2 SAP Main Business
  • 7.11.3 SAP Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.11.4 SAP Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.11.5 SAP Recent Developments
• 7.12 Wipro
  • 7.12.1 Wipro Profile
  • 7.12.2 Wipro Main Business
  • 7.12.3 Wipro Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.12.4 Wipro Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Wipro Recent Developments
• 7.13 Accenture
  • 7.13.1 Accenture Profile
  • 7.13.2 Accenture Main Business
  • 7.13.3 Accenture Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.13.4 Accenture Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Accenture Recent Developments

8 Industry Chain Analysis

• 8.1 Trade Promotion Management and Optimization Solution Industrial Chain
• 8.2 Trade Promotion Management and Optimization Solution Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Trade Promotion Management and Optimization Solution Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Trade Promotion Management and Optimization Solution Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer