세계의 소비재용 트레이드 프로모션 관리 및 최적화 : 시장 점유율 및 순위, 전체 판매량 및 수요 예측(2025-2031년)
Trade Promotion Management and Optimization for the Consumer Goods - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
상품코드:1857100
리서치사:QYResearch
발행일:2025년 10월
페이지 정보:영문
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
세계의 소비재용 트레이드 프로모션 관리 및 최적화 시장 규모는 2024년에 7억 500만 달러로 추정되며, 2031년에는 12억 500만 달러로 재조정되어 예측 기간인 2025-2031년 CAGR은 7.8%로 예측됩니다.
무역촉진관리(TPM) 및 최적화는 소비재 산업에서 매우 중요한 측면입니다. 이는 제조업체와 소매업체의 관계를 효과적으로 관리하고, 판매를 촉진하고, 수익성을 극대화하기 위해 거래 촉진을 계획, 실행, 분석하는 것을 포함합니다.
이 산업의 매출 총이익률은 약 70%에 달할 전망입니다.
소비재 대상 트레이드 프로모션 관리 및 최적화 분야의 글로벌 상위 5개 기업은 SAP, Anaplan, Wipro, TELUS Consumer Goods, Retail Insight로, 37% 이상을 차지하고 있습니다.
그 중 SAP는 약 14% 시장 점유율로 1위를 차지하고 있습니다. 북미가 가장 큰 시장으로 약 38%, 유럽이 약 31%, 아시아태평양이 약 20%의 점유율을 차지하고 있습니다. 제품 유형별로는 Head Office Planning이 전체 시장의 약 37%를 차지하며 가장 큰 비중을 차지하고 있습니다. 용도별로는 음식료품(소매)이 가장 많았고, 그 다음이 음식료품(EC)으로 나타났습니다.
본 보고서는 소비재용 무역 프로모션 관리 및 최적화 세계 시장을 지역/국가별, 유형별, 용도별 분석과 함께 총매출액, 주요 기업의 시장 점유율 및 순위를 중심으로 종합적으로 조사 분석하여 전해드립니다.
소비재 무역 프로모션 관리 및 최적화 시장 규모, 추정 및 예측은 2024년을 기본 연도로 하여 2020년부터 2031년까지의 과거 데이터와 예측 데이터(매출액(백만 달러)를 제공합니다. 정량적, 정성적 분석을 통해 독자들이 비즈니스/성장 전략을 수립하고, 시장 경쟁 구도를 평가하고, 현재 시장에서의 위치를 분석하며, 소비재 무역 프로모션 관리 및 최적화에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.
목차
제1장 시장 개요
소비재용 트레이드 프로모션 관리 및 최적화 제품 서론
소비재용 트레이드 프로모션 관리 및 최적화 세계 시장 규모 예측(2020-2031년)
소비재용 트레이드 프로모션 관리 및 최적화 시장 동향과 촉진요인
전제조건과 한계
조사 목적
조사 대상 연도
제2장 기업별 경쟁 분석
세계의 소비재용 트레이드 프로모션 관리 및 최적화 기업 수익 순위(2024년)
세계의 소비재용 트레이드 프로모션 관리 및 최적화 기업별 매출(2020-2025년)
주요 제조업체의 소비재용 트레이드 프로모션 관리 및 최적화 제조거점 분포 및 본사
주요 제조업체의 소비재용 트레이드 프로모션 관리 및 최적화 제품 제공
주요 제조업체의 소비재용 트레이드 프로모션 관리 및 최적화 양산 개시시기
소비재용 트레이드 프로모션 관리 및 최적화 시장 경쟁 분석
인수합병(M&A) 및 확대
제3장 유형별 세분화
유형별 서론
Data Harmonization
주문 관리
본사 계획
기타
소비재용 트레이드 프로모션 관리 및 최적화 유형별 세계의 판매액
제4장 용도별 세분화
용도별 서론
식품 및 음료(소매)
식품 및 음료(E-Commerce)
기타
소비재용 트레이드 프로모션 관리 및 최적화 용도별 세계의 판매액
제5장 지역별 세분화
소비재용 트레이드 프로모션 관리 및 최적화 세계의 지역별 판매액
북미
유럽
아시아태평양
남미
중동 및 아프리카
제6장 주요 국가/지역별 세분화
주요 국가/지역의 소비재용 트레이드 프로모션 관리 및 최적화 판매액 성장 동향(2020년 vs. 2024년 vs. 2031년)
주요 국가/지역의 소비재용 트레이드 프로모션 관리 및 최적화 판매액(2020년-2031년)
미국
유럽
중국
일본
한국
동남아시아
인도
제7장 기업 개요
Blueshift
IRI Worldwide
TELUS(Exceedra, TABS Analytics, Blacksmith)
Acumen Commercial Insights
Wipro
SAP
Anaplan
Oracle
Accenture
PSignite(CPGvision)
McKinsey & Company
Retail Insight
UpClear
제8장 산업 체인 분석
제9장 조사 결과와 결론
제10장 부록
LSH
영문 목차
영문목차
The global market for Trade Promotion Management and Optimization for the Consumer Goods was estimated to be worth US$ 705 million in 2024 and is forecast to a readjusted size of US$ 1205 million by 2031 with a CAGR of 7.8% during the forecast period 2025-2031.
Trade Promotion Management (TPM) and Optimization are crucial aspects of the consumer goods industry. They involve planning, executing, and analyzing trade promotions to effectively manage the relationships between manufacturers and retailers, drive sales, and maximize profitability.
The industry's gross profit margin is around 70%.
Global 5 largest companies of Trade Promotion Management and Optimization for the Consumer Goods are SAP, Anaplan, Wipro, TELUS Consumer Goods and Retail Insight, which make up over 37%. Among them, SAP is the leader with about 14% market share. North America is the largest market, with a share about 38%, followed by Europe and Asia-Pacific, with the share about 31% and 20%. In terms of product type, Head Office Planning occupy the largest share of the total market, about 37%. And in terms of product Application, the largest application is Food and Beverage (retail), followed by Food and Beverage (Ecommerce).
This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization for the Consumer Goods, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Trade Promotion Management and Optimization for the Consumer Goods by region & country, by Type, and by Application.
The Trade Promotion Management and Optimization for the Consumer Goods market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization for the Consumer Goods.
Market Segmentation
By Company
Blueshift
IRI Worldwide
TELUS (Exceedra, TABS Analytics, Blacksmith)
Acumen Commercial Insights
Wipro
SAP
Anaplan
Oracle
Accenture
PSignite (CPGvision)
McKinsey & Company
Retail Insight
UpClear
Segment by Type
Data Harmonization
Order Management
Head Office Planning
Others
Segment by Application
Food and Beverage (retail)
Food and Beverage (Ecommerce)
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Trade Promotion Management and Optimization for the Consumer Goods company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Trade Promotion Management and Optimization for the Consumer Goods in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Trade Promotion Management and Optimization for the Consumer Goods in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
1.1 Trade Promotion Management and Optimization for the Consumer Goods Product Introduction
1.2 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size Forecast (2020-2031)
1.3 Trade Promotion Management and Optimization for the Consumer Goods Market Trends & Drivers
1.3.1 Trade Promotion Management and Optimization for the Consumer Goods Industry Trends
1.3.2 Trade Promotion Management and Optimization for the Consumer Goods Market Drivers & Opportunity
1.3.3 Trade Promotion Management and Optimization for the Consumer Goods Market Challenges
1.3.4 Trade Promotion Management and Optimization for the Consumer Goods Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Players Revenue Ranking (2024)
2.2 Global Trade Promotion Management and Optimization for the Consumer Goods Revenue by Company (2020-2025)
2.3 Key Companies Trade Promotion Management and Optimization for the Consumer Goods Manufacturing Base Distribution and Headquarters
2.4 Key Companies Trade Promotion Management and Optimization for the Consumer Goods Product Offered
2.5 Key Companies Time to Begin Mass Production of Trade Promotion Management and Optimization for the Consumer Goods
2.6 Trade Promotion Management and Optimization for the Consumer Goods Market Competitive Analysis
2.6.1 Trade Promotion Management and Optimization for the Consumer Goods Market Concentration Rate (2020-2025)
2.6.2 Global 5 and 10 Largest Companies by Trade Promotion Management and Optimization for the Consumer Goods Revenue in 2024
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trade Promotion Management and Optimization for the Consumer Goods as of 2024)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Data Harmonization
3.1.2 Order Management
3.1.3 Head Office Planning
3.1.4 Others
3.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type
3.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Type (2020-2031)
3.2.3 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Food and Beverage (retail)
4.1.2 Food and Beverage (Ecommerce)
4.1.3 Others
4.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application
4.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Application (2020-2031)
4.2.3 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
5.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region
5.1.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (2020-2025)
5.1.3 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (2026-2031)
5.1.4 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (%), (2020-2031)
5.2 North America
5.2.1 North America Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.2.2 North America Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
5.3 Europe
5.3.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.3.2 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
5.4 Asia Pacific
5.4.1 Asia Pacific Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.4.2 Asia Pacific Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (%), 2024 VS 2031
5.5 South America
5.5.1 South America Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.5.2 South America Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
5.6 Middle East & Africa
5.6.1 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.6.2 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Trade Promotion Management and Optimization for the Consumer Goods Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.3 United States
6.3.1 United States Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.3.2 United States Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.4.2 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.5.2 China Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.5.3 China Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.6.2 Japan Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.7.2 South Korea Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.8.2 Southeast Asia Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.9.2 India Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.9.3 India Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Blueshift
7.1.1 Blueshift Profile
7.1.2 Blueshift Main Business
7.1.3 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.1.4 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.1.5 Blueshift Recent Developments
7.2 IRI Worldwide
7.2.1 IRI Worldwide Profile
7.2.2 IRI Worldwide Main Business
7.2.3 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.2.4 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)