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ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
세계의 완구 시장은 2024년에 710억 4,000만 달러로 평가되었으며, 2031년까지 1,077억 5,000만 달러에 달할 것으로 예측됩니다.
2025년부터 2031년까지의 예측 기간 동안 CAGR은 5.47%에 달할 것으로 예상됩니다.
세계 주요 완구업체로는 LEGO, Mattel, Bandai, Hasbro, MGA Entertainment, Spin Master, Takara Tomy, POP Mart, Fanatics 등이 있습니다. 2024년, 세계 상위 3개 벤더의 매출 점유율은 28.13%를 차지했습니다.
본 보고서는 세계 완구 시장에 대한 종합적인 분석(정량적, 정성적)을 제공함으로써 독자들이 비즈니스/성장 전략 수립, 시장 경쟁 평가, 현재 시장에서의 포지셔닝 분석, 그리고 완구 관련 정보에 입각한 비즈니스 의사결정을 내리는데 도움을 드리고자 작성되었습니다.
이 보고서는 2024년을 기준 연도로 하여 2020년부터 2031년까지의 과거 데이터와 예측 데이터를 바탕으로 완구 시장의 규모, 추정치 및 예측치를 수량 및 매출(백만 달러)로 제시했습니다. 본 보고서에서는 세계 완구 시장을 포괄적으로 세분화하였습니다. 지역별 시장 규모, 제품 유형별, 용도별, 주요 기업별 시장 규모에 대한 정보도 제공하고 있습니다.
시장을 더 깊이 이해하기 위해 경쟁 상황, 주요 경쟁사 및 각 회사의 시장 순위에 대한 프로파일을 제공합니다. 기술 동향과 신제품 개발에 대해서도 논의하고 있습니다.
본 보고서는 완구 제조업체, 신규 진입 기업 및 관련 산업 체인 기업에게 시장 전체 및 각 부문(기업별, 유형별, 용도별, 지역별)의 수익에 대한 정보를 제공하여 시장 진입을 돕습니다.
시장 세분화
기업별
LEGO
Mattel
Bandai
Hasbro
MGA Entertainment
Spin Master
Takara Tomy
POP Mart
Fanatics
Pokemon
Kayou
Konami
Panini
Vtech
Simba-Dickie Group
Ravensburger
PLAYMOBIL
Giochi Preziosi
Alpha Group
Goldlok Toys
유형별 부문
활동 장난감
게임 및 퍼즐
조립 장난감
피규어와 인형
아웃도어 및 스포츠 장난감
게임 및 애니메이션 트레이딩 카드
엔터테인먼트 트레이딩 카드
기타
용도별 부문
일반 게임
교육용
수집용
경기 게임
기타
지역별
북미
미국
캐나다
아시아태평양
중국
일본
한국
동남아시아
인도
기타 아시아 국가
유럽
독일
프랑스
영국
이탈리아
러시아
기타 유럽
라틴아메리카
멕시코
브라질
기타 라틴아메리카
중동 및 아프리카
KSM
영문 목차
영문목차
The global Toy market was valued at US$ 71.04 billion in 2024 and is anticipated to reach US$ 107.75 billion by 2031, witnessing a CAGR of 5.47% during the forecast period 2025-2031.
The major global companies of Toy include LEGO, Mattel, Bandai, Hasbro, MGA Entertainment, Spin Master, Takara Tomy, POP Mart, and Fanatics, etc. In 2024, the world's top three vendors accounted for 28.13 % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Toy, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Toy.
The Toy market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Toy market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Toy companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
LEGO
Mattel
Bandai
Hasbro
MGA Entertainment
Spin Master
Takara Tomy
POP Mart
Fanatics
Pokemon
Kayou
Konami
Panini
Vtech
Simba-Dickie Group
Ravensburger
PLAYMOBIL
Giochi Preziosi
Alpha Group
Goldlok Toys
Segment by Type
Activity Toys
Games and Puzzles
Construction Toys
Figures & Dolls
Outdoor and Sports Toys
Game & Anime Trading Cards
Entertainment Trading Cards
Others
Segment by Application
General Play
Educational
Collectibles
Competitive Games
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Toy company competitive landscape, revenue market share, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Toy Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Activity Toys
1.2.3 Games and Puzzles
1.2.4 Construction Toys
1.2.5 Figures & Dolls
1.2.6 Outdoor and Sports Toys
1.2.7 Game & Anime Trading Cards
1.2.8 Entertainment Trading Cards
1.2.9 Others
1.3 Market by Application
1.3.1 Global Toy Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 General Play
1.3.3 Educational
1.3.4 Collectibles
1.3.5 Competitive Games
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Toy Market Perspective (2020-2031)
2.2 Global Toy Growth Trends by Region
2.2.1 Global Toy Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Toy Historic Market Size by Region (2020-2025)
2.2.3 Toy Forecasted Market Size by Region (2026-2031)
2.3 Toy Market Dynamics
2.3.1 Toy Industry Trends
2.3.2 Toy Market Drivers
2.3.3 Toy Market Challenges
2.3.4 Toy Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Toy Players by Revenue
3.1.1 Global Top Toy Players by Revenue (2020-2025)
3.1.2 Global Toy Revenue Market Share by Players (2020-2025)
3.2 Global Top Toy Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Toy Market Concentration Ratio
3.3.1 Global Toy Market Concentration Ratio (CR5 and HHI)
3.3.2 Global Top 10 Companies by Toy Revenue in 2024
3.4 Global Key Players of Toy Head office
3.5 Global Key Players of Toy, Product and Application
4 Toy Breakdown Data by Type
4.1 Global Toy Historic Market Size by Type (2020-2025)
4.2 Global Toy Forecasted Market Size by Type (2026-2031)
5 Toy Breakdown Data by Application
5.1 Global Toy Historic Market Size by Application (2020-2025)
5.2 Global Toy Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Toy Market Size (2020-2031)
6.2 North America Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Toy Market Size by Country (2020-2025)
6.4 North America Toy Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Toy Market Size (2020-2031)
7.2 Europe Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Toy Market Size by Country (2020-2025)
7.4 Europe Toy Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
8 Asia-Pacific
8.1 Asia-Pacific Toy Market Size (2020-2031)
8.2 Asia-Pacific Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Toy Market Size by Region (2020-2025)
8.4 Asia-Pacific Toy Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
9 Latin America
9.1 Latin America Toy Market Size (2020-2031)
9.2 Latin America Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Toy Market Size by Country (2020-2025)
9.4 Latin America Toy Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Toy Market Size (2020-2031)
10.2 Middle East & Africa Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Toy Market Size by Country (2020-2025)
10.4 Middle East & Africa Toy Market Size by Country (2026-2031)
10.5 Middle East
10.6 Africa
11 Key Players Profiles
11.1 LEGO
11.1.1 LEGO Company Details
11.1.2 LEGO Business Overview
11.1.3 LEGO Toy Introduction
11.1.4 LEGO Revenue in Toy Business (2020-2025)
11.1.5 LEGO Recent Development
11.2 Mattel
11.2.1 Mattel Company Details
11.2.2 Mattel Business Overview
11.2.3 Mattel Toy Introduction
11.2.4 Mattel Revenue in Toy Business (2020-2025)
11.2.5 Mattel Recent Development
11.3 Bandai
11.3.1 Bandai Company Details
11.3.2 Bandai Business Overview
11.3.3 Bandai Toy Introduction
11.3.4 Bandai Revenue in Toy Business (2020-2025)
11.3.5 Bandai Recent Development
11.4 Hasbro
11.4.1 Hasbro Company Details
11.4.2 Hasbro Business Overview
11.4.3 Hasbro Toy Introduction
11.4.4 Hasbro Revenue in Toy Business (2020-2025)
11.4.5 Hasbro Recent Development
11.5 MGA Entertainment
11.5.1 MGA Entertainment Company Details
11.5.2 MGA Entertainment Business Overview
11.5.3 MGA Entertainment Toy Introduction
11.5.4 MGA Entertainment Revenue in Toy Business (2020-2025)
11.6 Spin Master
11.6.1 Spin Master Company Details
11.6.2 Spin Master Business Overview
11.6.3 Spin Master Toy Introduction
11.6.4 Spin Master Revenue in Toy Business (2020-2025)
11.7 Takara Tomy
11.7.1 Takara Tomy Company Details
11.7.2 Takara Tomy Business Overview
11.7.3 Takara Tomy Toy Introduction
11.7.4 Takara Tomy Revenue in Toy Business (2020-2025)
11.8 POP Mart
11.8.1 POP Mart Company Details
11.8.2 POP Mart Business Overview
11.8.3 POP Mart Toy Introduction
11.8.4 POP Mart Revenue in Toy Business (2020-2025)
11.9 Fanatics
11.9.1 Fanatics Company Details
11.9.2 Fanatics Business Overview
11.9.3 Fanatics Toy Introduction
11.9.4 Fanatics Revenue in Toy Business (2020-2025)
11.10 Pokemon
11.10.1 Pokemon Company Details
11.10.2 Pokemon Business Overview
11.10.3 Pokemon Toy Introduction
11.10.4 Pokemon Revenue in Toy Business (2020-2025)
11.11 Kayou
11.11.1 Kayou Company Details
11.11.2 Kayou Business Overview
11.11.3 Kayou Toy Introduction
11.11.4 Kayou Revenue in Toy Business (2020-2025)
11.12 Konami
11.12.1 Konami Company Details
11.12.2 Konami Business Overview
11.12.3 Konami Toy Introduction
11.12.4 Konami Revenue in Toy Business (2020-2025)
11.13 Panini
11.13.1 Panini Company Details
11.13.2 Panini Business Overview
11.13.3 Panini Toy Introduction
11.13.4 Panini Revenue in Toy Business (2020-2025)
11.14 Vtech
11.14.1 Vtech Company Details
11.14.2 Vtech Business Overview
11.14.3 Vtech Toy Introduction
11.14.4 Vtech Revenue in Toy Business (2020-2025)
11.15 Simba-Dickie Group
11.15.1 Simba-Dickie Group Company Details
11.15.2 Simba-Dickie Group Business Overview
11.15.3 Simba-Dickie Group Toy Introduction
11.15.4 Simba-Dickie Group Revenue in Toy Business (2020-2025)
11.16 Ravensburger
11.16.1 Ravensburger Company Details
11.16.2 Ravensburger Business Overview
11.16.3 Ravensburger Toy Introduction
11.16.4 Ravensburger Revenue in Toy Business (2020-2025)
11.17 PLAYMOBIL
11.17.1 PLAYMOBIL Company Details
11.17.2 PLAYMOBIL Business Overview
11.17.3 PLAYMOBIL Toy Introduction
11.17.4 PLAYMOBIL Revenue in Toy Business (2020-2025)
11.18 Giochi Preziosi
11.18.1 Giochi Preziosi Company Details
11.18.2 Giochi Preziosi Business Overview
11.18.3 Giochi Preziosi Toy Introduction
11.18.4 Giochi Preziosi Revenue in Toy Business (2020-2025)
11.19 Alpha Group
11.19.1 Alpha Group Company Details
11.19.2 Alpha Group Business Overview
11.19.3 Alpha Group Toy Introduction
11.19.4 Alpha Group Revenue in Toy Business (2020-2025)
11.20 Goldlok Toys
11.20.1 Goldlok Toys Company Details
11.20.2 Goldlok Toys Business Overview
11.20.3 Goldlok Toys Toy Introduction
11.20.4 Goldlok Toys Revenue in Toy Business (2020-2025)
