[시장보고서]세계의 근접 마케팅 시장 : 분석, 규모, 점유율, 성장, 동향, 예측(2024-2033년)

세계의 근접 마케팅 시장 : 분석, 규모, 점유율, 성장, 동향, 예측(2024-2033년)

Proximity Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

상품코드 : 1500792

리서치사 : Persistence Market Research

발행일 : 2024년 06월

페이지 정보 : 영문 309 Pages

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한글목차

Persistence Market Research는 전 세계 근접 마케팅 시장에 대한 종합적인 보고서를 발표했습니다. 이 보고서는 산업 상황을 형성하는 촉진요인, 동향, 기회 및 과제를 다루는 시장 역학에 대한 상세한 분석을 제공합니다. 2024-2033년까지 근접 마케팅 시장의 성장 궤도를 예측하는 독점 데이터와 통계를 제공합니다.

주요 인사이트

근접 마케팅 시장 규모(2024년) : 637억 달러
예측 시장 규모(2033년) : 3,650억 달러
복합 연간 성장률(CAGR) 2024-2033년) : 21.4%

근접 마케팅 시장 - 보고 범위:

근접 마케팅은 위치 정보 기술을 활용하여 사용자의 모바일 기기에 개인화된 홍보 컨텐츠 및 정보를 전달합니다. 근접 마케팅은 위치 정보 기술을 활용하여 사용자의 모바일 기기에 개인화된 프로모션 컨텐츠 및 정보를 전달합니다. 이 시장은 비콘 기반 근접 마케팅, 지오펜싱, NFC 지원 상호작용 등의 솔루션을 제공하며 소매, 접객, 의료, 운송 등 다양한 산업을 지원합니다.

시장 성장 촉진요인:

세계 프록시 미티 마케팅 시장은 여러 요인에 의해 견인되고 있습니다. 스마트폰과 웨어러블 디바이스의 보급이 진행되고 있는 것과 위치 기반 기술의 진보가 함께 시장의 성장을 가속하고 있습니다. 기업은 고객 참여를 강화하고, 전환율을 높이고, 타겟 광고 및 맞춤형 쿠폰을 통해 판매를 촉진하기 위해 점점 더 근접 마케팅을 활용하고 있습니다. 또한 원활한 옴니채널 마케팅 경험에 대한 수요와 AI와 머신러닝 알고리즘의 통합이 시장 확대를 더욱 촉진할 것으로 예상됩니다.

시장 성장 억제요인:

유망한 성장 전망에도 불구하고, 근접 마케팅 시장은 소비자의 프라이버시에 대한 우려, 특히 유럽의 GDPR(EU 개인정보보호규정) 및 캘리포니아의 CCPA와 같은 데이터 보호법과 같은 규제 준수 문제에 직면하고 있습니다. 개인화된 경험을 제공하면서 소비자의 신뢰를 유지하는 것은 시장 진출기업에게 여전히 중요한 과제입니다. 또한 프록시 미티 마케팅 인프라의 도입과 관련된 초기 비용과 지속적인 기술 갱신의 필요성은 특히 중소기업의 진입 장벽이되었습니다.

시장 기회:

근접 마케팅 시장은 위치 정밀도와 실시간 상호작용을 강화하는 IoT(사물 인터넷)와 5G 기술의 발전으로 큰 성장 기회를 제공합니다. 디지털 결제 시스템과의 통합과 비접촉식 거래의 인기가 높아짐에 따라 시장 잠재력이 더욱 확대됩니다. 또한 COVID-19의 유행은 비접촉 기술의 채택을 가속화하여 다양한 부문에서 안전성과 편의성을 향상시키는 근접 마케팅 솔루션의 새로운 기회를 창출하고 있습니다.

보고서가 답변하는 주요 질문

근접 마케팅 시장의 세계 성장을 가속하는 주요 요인은?
다른 업계별로 채용을 촉진하고 있는 기술과 용도는 무엇인가?
IoT와 AI의 진보는 경쟁 구도를 어떻게 바꾸고 있는가?
근접 마케팅 시장에 기여하고 있는 주요 진출기업은 누구이며, 어떤 전략을 채용하고 있는가?
세계 프록시 미티 마케팅 시장의 새로운 동향과 미래 전망은?

소개/주요 조사 결과
시장 규모,금액(10억 달러)의 과거의 분석, 장소별(2019년-2023년)
현재 시장 규모,금액(10억 달러)의 분석과 예측, 장소별(2024년-2033년)
- 실내 프록시 미티 마케팅
- 야외 프록시 미티 마케팅
장소별 전년대비 성장 동향 분석(2019년-2023년)
장소별 절대 금액 기회 분석(2024년-2033년)

제6장 세계 근접 마케팅 시장 분석 : 기술별

소개/주요 조사 결과
시장 규모,금액(10억 달러)의 과거 분석, 기술별(2019년-2023년)
현재 시장 규모,금액(10억 달러)의 분석과 예측, 기술별(2024년-2033년)
- Wi-Fi
- BLE 비콘
- 근거리 무선 통신-NFC
- GPS 지오펜싱
- 기타
기술별 전년대비 성장 동향 분석(2019년-2023년)
기술별 절대적 금액 기회 분석(2024년-2033년)

제7장 세계 근접 마케팅 시장 분석 : 하드웨어별

소개/주요 조사 결과
시장 규모,금액(10억 달러)의 과거 분석, 하드웨어별(2019년-2023년)
현재 시장 규모,금액(10억 달러)의 분석과 예측, 하드웨어별(2024년-2033년)
- 센서
- RFID 태그
- 기타
하드웨어별 전년대비 성장 동향 분석(2019년-2023년)
하드웨어별 절대 금액 기회 분석(2024년-2033년)

제8장 세계 근접 마케팅 시장 분석 : 소프트웨어별

소개/주요 조사 결과
시장 규모,금액(10억 달러)의 과거 분석, 소프트웨어별(2019년-2023년)
현재 시장 규모,금액(10억 달러)의 분석과 예측, 소프트웨어별(2024년-2033년)
- 컨텐츠 관리 시스템
- 위치 분석
- 컨텍스트 가속기 및 지오펜싱
- 기타
소프트웨어별 전년대비 성장 동향 분석(2019년-2023년)
소프트웨어별 절대 금액 기회 분석(2024년-2033년)

제9장 세계 근접 마케팅 시장 분석 : 서비스별

소개/주요 조사 결과
시장 규모,금액(10억 달러)의 과거 분석, 서비스별(2019년-2023년)
현재 시장 규모,금액(10억 달러)의 분석과 예측, 서비스별(2024년-2033년)
- 컨설팅 서비스
- 도입 및 통합 서비스
- 용도 서포트 및 메인터넌스 서비스
서비스별 전년대비 성장 동향 분석(2019년-2023년)
서비스별 절대적 금액 기회 분석(2024년-2033년)

제10장 세계 근접 마케팅 시장 분석 : 용도별

소개/주요 조사 결과
시장 규모,금액(10억 달러)의 과거 분석, 용도별(2019년-2023년)
현재 시장 규모,금액(10억 달러)의 분석과 예측, 용도별(2024년-2033년)
- 소매 및 E-Commerce
- 의료
- 인프라
  - 의료와 엔터테인먼트
  - 운송 및 물류
  - 접객
- BFSI
- 기타 용도
용도별 전년대비 성장 동향 분석(2019년-2023년)
용도별 절대금액 기회 분석(2024년-2033년)

제11장 세계 근접 마케팅 시장 분석 : 지역별

소개
시장 규모,금액(10억 달러)의 과거 분석, 지역별(2019년-2023년)
현재 시장 규모,금액(10억 달러)의 분석과 예측, 지역별(2024년-2033년)
- 북미
- 라틴아메리카
- 유럽
- 아시아태평양
- 중동 및 아프리카
지역별 시장의 매력 분석

제12장 북미의 근접 마케팅 시장 분석 : 국가별

제13장 라틴아메리카의 근접 마케팅 시장 분석 : 국가별

제14장 유럽 근접 마케팅 시장 분석 : 국가별

제15장 아시아태평양의 근접 마케팅 시장 분석 : 국가별

제16장 중동 및 아프리카의 근접 마케팅 시장 분석 : 국가별

제17장 주요국의 근접 마케팅 시장 분석

미국
캐나다
브라질
멕시코
독일
영국
프랑스
스페인
이탈리아
중국
일본
한국
싱가포르
태국
인도네시아
호주
뉴질랜드
GCC 국가
남아프리카
이스라엘

제18장 시장 구조 분석

경쟁 대시보드
경쟁 벤치마킹
주요 기업의 시장 점유율 분석

제19장 경쟁 분석

경쟁의 상세
- Google Inc
- Microsoft Corporation
- Apple Inc
- Zebra Technologies Corporation
- Qualcomm Inc
- Inmarket LLC
- Shopkick
- Estimote Inc
- Unacast
- HID Global
- Scanbuy, Inc.

제20장 사용된 전제조건과 약어

제21장 조사 방법

BJH

영문 목차

영문목차

Persistence Market Research has recently released a comprehensive report on the global proximity marketing market. The report provides a detailed analysis of the market dynamics, encompassing drivers, trends, opportunities, and challenges shaping the industry landscape. It offers exclusive data and statistics projecting the growth trajectory of the proximity marketing market from 2024 to 2033.

Key Insights:

Proximity Marketing Market Size (2024E): USD 63.7 Billion
Projected Market Value (2033F): USD 365 Billion
Global Market Growth Rate (CAGR 2024 to 2033): 21.4%

Proximity Marketing Market - Report Scope:

Proximity marketing leverages location-based technologies to deliver personalized promotional content or information to users' mobile devices. It enables businesses to engage with consumers in real-time based on their proximity to a physical location. The market caters to diverse industries including retail, hospitality, healthcare, and transportation, among others, offering solutions such as beacon-based proximity marketing, geofencing, and NFC-enabled interactions.

Market Growth Drivers:

The global proximity marketing market is driven by several factors. Increasing adoption of smartphones and wearable devices, coupled with advancements in location-based technologies, fuels market growth. Businesses are increasingly leveraging proximity marketing to enhance customer engagement, improve conversion rates, and drive sales through targeted advertising and personalized offers. Furthermore, the demand for seamless omnichannel marketing experiences and the integration of AI and machine learning algorithms are expected to further propel market expansion.

Market Restraints:

Despite promising growth prospects, the proximity marketing market faces challenges related to consumer privacy concerns and regulatory compliance, particularly with data protection laws such as GDPR in Europe and CCPA in California. Maintaining consumer trust while delivering personalized experiences remains a critical challenge for market players. Additionally, the initial costs associated with deploying proximity marketing infrastructure and the need for continuous technological updates pose barriers to entry, especially for small and medium-sized enterprises.

Market Opportunities:

The proximity marketing market presents significant growth opportunities driven by advancements in IoT (Internet of Things) and 5G technologies, which enhance location accuracy and real-time interactions. Integration with digital payment systems and the rising popularity of contactless transactions further expand the market potential. Moreover, the COVID-19 pandemic has accelerated the adoption of contactless technologies, thereby creating new opportunities for proximity marketing solutions in enhancing safety and convenience across various sectors.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the proximity marketing market globally?
Which technologies and applications are driving adoption across different industry verticals?
How are advancements in IoT and AI reshaping the competitive landscape?
Who are the key players contributing to the proximity marketing market, and what strategies are they employing?
What are the emerging trends and future prospects in the global proximity marketing market?

Competitive Intelligence and Business Strategy:

Leading players in the proximity marketing market, including companies like XYZ, ABC, and DEF, focus on innovation, strategic partnerships, and expanding their product portfolios to maintain competitive advantage. These companies invest in R&D to develop scalable and secure proximity marketing solutions tailored to industry-specific needs. Collaborations with technology providers, retail chains, and digital agencies facilitate market penetration and drive technological innovation.

Key Companies Profiled:

Google Inc.
Microsoft Corporation
Apple Inc.
Zebra Technologies Corporation
Qualcomm Inc.
Inmarket LLC
Shopkick
Estimote Inc.
Unacast
HID Global
Scanbuy Inc.

Proximity Marketing Market Outlook by Category

By Location:

Indoor Proximity Marketing
Outdoor Proximity Marketing

By Technology:

Wi-Fi
BLE Beacons
Near Field Communication-NFC
GPS Geofencing
Others

By Hardware:

Sensors
RFID Tags
Others

By Software:

Content Management System
Location Analytics
Context Accelerator and Geofencing
Others

By Service:

Consulting Services
Deployment & Integration Services
Application Support & Maintenance Services

By Application:

Retail & E-Commerce
Healthcare
Infrastructural

By Region:

North America
Latin America
Europe
Asia Pacific
Middle East and Africa

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics
- 3.1.1. Drivers
- 3.1.2. Restraints
- 3.1.3. Opportunity
- 3.1.4. Trends
3.2. Scenario Forecast
- 3.2.1. Demand in Optimistic Scenario
- 3.2.2. Demand in Likely Scenario
- 3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter's Analysis
3.6. Regulatory Landscape
- 3.6.1. By Key Regions
- 3.6.2. By Key Countries
3.7. Regional Parent Market Outlook

4. Global Proximity Marketing Market Analysis 2019-2023 and Forecast, 2024-2033

4.1. Historical Market Size Value (US$ Bn) Analysis, 2019-2023
4.2. Current and Future Market Size Value (US$ Bn) Projections, 2024-2033
- 4.2.1. Y-o-Y Growth Trend Analysis
- 4.2.2. Absolute $ Opportunity Analysis

5. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Location

5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Bn) Analysis By Location, 2019-2023
5.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Location, 2024-2033
- 5.3.1. Indoor Proximity Marketing
- 5.3.2. Outdoor Proximity Marketing
5.4. Y-o-Y Growth Trend Analysis By Location, 2019-2023
5.5. Absolute $ Opportunity Analysis By Location, 2024-2033

6. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Technology

6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Bn) Analysis By Technology, 2019-2023
6.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Technology, 2024-2033
- 6.3.1. Wi-Fi
- 6.3.2. BLE Beacons
- 6.3.3. Near Field Communication - NFC
- 6.3.4. GPS Geofencing
- 6.3.5. Others
6.4. Y-o-Y Growth Trend Analysis By Technology, 2019-2023
6.5. Absolute $ Opportunity Analysis By Technology, 2024-2033

7. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Hardware

7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Bn) Analysis By Hardware , 2019-2023
7.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Hardware , 2024-2033
- 7.3.1. Sensors
- 7.3.2. RFID Tags
- 7.3.3. Others
7.4. Y-o-Y Growth Trend Analysis By Hardware , 2019-2023
7.5. Absolute $ Opportunity Analysis By Hardware , 2024-2033

8. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Software

8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Bn) Analysis By Software, 2019-2023
8.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Software, 2024-2033
- 8.3.1. Content Management System
- 8.3.2. Location Analytics
- 8.3.3. Context Accelerator and Geofencing
- 8.3.4. Others
8.4. Y-o-Y Growth Trend Analysis By Software, 2019-2023
8.5. Absolute $ Opportunity Analysis By Software, 2024-2033

9. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Service

9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Bn) Analysis By Service, 2019-2023
9.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Service, 2024-2033
- 9.3.1. Consulting Services
- 9.3.2. Deployment & Integration Services
- 9.3.3. Application Support & Maintenance Services
9.4. Y-o-Y Growth Trend Analysis By Service, 2019-2023
9.5. Absolute $ Opportunity Analysis By Service, 2024-2033

10. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Application

10.1. Introduction / Key Findings
10.2. Historical Market Size Value (US$ Bn) Analysis By Application, 2019-2023
10.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Application, 2024-2033
- 10.3.1. Retail & E-Commerce
- 10.3.2. Healthcare
- 10.3.3. Infrastructural
  - 10.3.3.1. Medai and Entertainment
  - 10.3.3.2. Transportation and Logistics
  - 10.3.3.3. Hospitality
- 10.3.4. BFSI
- 10.3.5. Other Applications
10.4. Y-o-Y Growth Trend Analysis By Application, 2019-2023
10.5. Absolute $ Opportunity Analysis By Application, 2024-2033

11. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Region

11.1. Introduction
11.2. Historical Market Size Value (US$ Bn) Analysis By Region, 2019-2023
11.3. Current Market Size Value (US$ Bn) Analysis and Forecast By Region, 2024-2033
- 11.3.1. North America
- 11.3.2. Latin America
- 11.3.3. Europe
- 11.3.4. Asia Pacific
- 11.3.5. MEA
11.4. Market Attractiveness Analysis By Region

12. North America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

12.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
12.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 12.2.1. By Country
  - 12.2.1.1. U.S.
  - 12.2.1.2. Canada
- 12.2.2. By Location
- 12.2.3. By Technology
- 12.2.4. By Hardware
- 12.2.5. By Software
- 12.2.6. By Service
- 12.2.7. By Application
12.3. Market Attractiveness Analysis
- 12.3.1. By Country
- 12.3.2. By Location
- 12.3.3. By Technology
- 12.3.4. By Hardware
- 12.3.5. By Software
- 12.3.6. By Service
- 12.3.7. By Application
12.4. Key Takeaways

13. Latin America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

13.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
13.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 13.2.1. By Country
  - 13.2.1.1. Brazil
  - 13.2.1.2. Mexico
  - 13.2.1.3. Rest of Latin America
- 13.2.2. By Location
- 13.2.3. By Technology
- 13.2.4. By Hardware
- 13.2.5. By Software
- 13.2.6. By Service
- 13.2.7. By Application
13.3. Market Attractiveness Analysis
- 13.3.1. By Country
- 13.3.2. By Location
- 13.3.3. By Technology
- 13.3.4. By Hardware
- 13.3.5. By Software
- 13.3.6. By Service
- 13.3.7. By Application
13.4. Key Takeaways

14. Europe Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

14.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
14.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 14.2.1. By Country
  - 14.2.1.1. Germany
  - 14.2.1.2. U.K.
  - 14.2.1.3. France
  - 14.2.1.4. Spain
  - 14.2.1.5. Italy
  - 14.2.1.6. Rest of Europe
- 14.2.2. By Location
- 14.2.3. By Technology
- 14.2.4. By Hardware
- 14.2.5. By Software
- 14.2.6. By Service
- 14.2.7. By Application
14.3. Market Attractiveness Analysis
- 14.3.1. By Country
- 14.3.2. By Location
- 14.3.3. By Technology
- 14.3.4. By Hardware
- 14.3.5. By Software
- 14.3.6. By Service
- 14.3.7. By Application
14.4. Key Takeaways

15. Asia Pacific Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

15.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
15.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 15.2.1. By Country
  - 15.2.1.1. China
  - 15.2.1.2. Japan
  - 15.2.1.3. South Korea
  - 15.2.1.4. Singapore
  - 15.2.1.5. Thailand
  - 15.2.1.6. Indonesia
  - 15.2.1.7. Australia
  - 15.2.1.8. New Zealand
  - 15.2.1.9. Rest of Asia Pacific
- 15.2.2. By Location
- 15.2.3. By Technology
- 15.2.4. By Hardware
- 15.2.5. By Software
- 15.2.6. By Service
- 15.2.7. By Application
15.3. Market Attractiveness Analysis
- 15.3.1. By Country
- 15.3.2. By Location
- 15.3.3. By Technology
- 15.3.4. By Hardware
- 15.3.5. By Software
- 15.3.6. By Service
- 15.3.7. By Application
15.4. Key Takeaways

16. MEA Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

16.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
16.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 16.2.1. By Country
  - 16.2.1.1. GCC Countries
  - 16.2.1.2. South Africa
  - 16.2.1.3. Israel
  - 16.2.1.4. Rest of MEA
- 16.2.2. By Location
- 16.2.3. By Technology
- 16.2.4. By Hardware
- 16.2.5. By Software
- 16.2.6. By Service
- 16.2.7. By Application
16.3. Market Attractiveness Analysis
- 16.3.1. By Country
- 16.3.2. By Location
- 16.3.3. By Technology
- 16.3.4. By Hardware
- 16.3.5. By Software
- 16.3.6. By Service
- 16.3.7. By Application
16.4. Key Takeaways

17. Key Countries Proximity Marketing Market Analysis

17.1. U.S.
- 17.1.1. Pricing Analysis
- 17.1.2. Market Share Analysis, 2024
  - 17.1.2.1. By Location
  - 17.1.2.2. By Technology
  - 17.1.2.3. By Hardware
  - 17.1.2.4. By Software
  - 17.1.2.5. By Service
  - 17.1.2.6. By Application
17.2. Canada
- 17.2.1. Pricing Analysis
- 17.2.2. Market Share Analysis, 2024
  - 17.2.2.1. By Location
  - 17.2.2.2. By Technology
  - 17.2.2.3. By Hardware
  - 17.2.2.4. By Software
  - 17.2.2.5. By Service
  - 17.2.2.6. By Application
17.3. Brazil
- 17.3.1. Pricing Analysis
- 17.3.2. Market Share Analysis, 2024
  - 17.3.2.1. By Location
  - 17.3.2.2. By Technology
  - 17.3.2.3. By Hardware
  - 17.3.2.4. By Software
  - 17.3.2.5. By Service
  - 17.3.2.6. By Application
17.4. Mexico
- 17.4.1. Pricing Analysis
- 17.4.2. Market Share Analysis, 2024
  - 17.4.2.1. By Location
  - 17.4.2.2. By Technology
  - 17.4.2.3. By Hardware
  - 17.4.2.4. By Software
  - 17.4.2.5. By Service
  - 17.4.2.6. By Application
17.5. Germany
- 17.5.1. Pricing Analysis
- 17.5.2. Market Share Analysis, 2024
  - 17.5.2.1. By Location
  - 17.5.2.2. By Technology
  - 17.5.2.3. By Hardware
  - 17.5.2.4. By Software
  - 17.5.2.5. By Service
  - 17.5.2.6. By Application
17.6. U.K.
- 17.6.1. Pricing Analysis
- 17.6.2. Market Share Analysis, 2024
  - 17.6.2.1. By Location
  - 17.6.2.2. By Technology
  - 17.6.2.3. By Hardware
  - 17.6.2.4. By Software
  - 17.6.2.5. By Service
  - 17.6.2.6. By Application
17.7. France
- 17.7.1. Pricing Analysis
- 17.7.2. Market Share Analysis, 2024
  - 17.7.2.1. By Location
  - 17.7.2.2. By Technology
  - 17.7.2.3. By Hardware
  - 17.7.2.4. By Software
  - 17.7.2.5. By Service
  - 17.7.2.6. By Application
17.8. Spain
- 17.8.1. Pricing Analysis
- 17.8.2. Market Share Analysis, 2024
  - 17.8.2.1. By Location
  - 17.8.2.2. By Technology
  - 17.8.2.3. By Hardware
  - 17.8.2.4. By Software
  - 17.8.2.5. By Service
  - 17.8.2.6. By Application
17.9. Italy
- 17.9.1. Pricing Analysis
- 17.9.2. Market Share Analysis, 2024
  - 17.9.2.1. By Location
  - 17.9.2.2. By Technology
  - 17.9.2.3. By Hardware
  - 17.9.2.4. By Software
  - 17.9.2.5. By Service
  - 17.9.2.6. By Application
17.10. China
- 17.10.1. Pricing Analysis
- 17.10.2. Market Share Analysis, 2024
  - 17.10.2.1. By Location
  - 17.10.2.2. By Technology
  - 17.10.2.3. By Hardware
  - 17.10.2.4. By Software
  - 17.10.2.5. By Service
  - 17.10.2.6. By Application
17.11. Japan
- 17.11.1. Pricing Analysis
- 17.11.2. Market Share Analysis, 2024
  - 17.11.2.1. By Location
  - 17.11.2.2. By Technology
  - 17.11.2.3. By Hardware
  - 17.11.2.4. By Software
  - 17.11.2.5. By Service
  - 17.11.2.6. By Application
17.12. South Korea
- 17.12.1. Pricing Analysis
- 17.12.2. Market Share Analysis, 2024
  - 17.12.2.1. By Location
  - 17.12.2.2. By Technology
  - 17.12.2.3. By Hardware
  - 17.12.2.4. By Software
  - 17.12.2.5. By Service
  - 17.12.2.6. By Application
17.13. Singapore
- 17.13.1. Pricing Analysis
- 17.13.2. Market Share Analysis, 2024
  - 17.13.2.1. By Location
  - 17.13.2.2. By Technology
  - 17.13.2.3. By Hardware
  - 17.13.2.4. By Software
  - 17.13.2.5. By Service
  - 17.13.2.6. By Application
17.14. Thailand
- 17.14.1. Pricing Analysis
- 17.14.2. Market Share Analysis, 2024
  - 17.14.2.1. By Location
  - 17.14.2.2. By Technology
  - 17.14.2.3. By Hardware
  - 17.14.2.4. By Software
  - 17.14.2.5. By Service
  - 17.14.2.6. By Application
17.15. Indonesia
- 17.15.1. Pricing Analysis
- 17.15.2. Market Share Analysis, 2024
  - 17.15.2.1. By Location
  - 17.15.2.2. By Technology
  - 17.15.2.3. By Hardware
  - 17.15.2.4. By Software
  - 17.15.2.5. By Service
  - 17.15.2.6. By Application
17.16. Australia
- 17.16.1. Pricing Analysis
- 17.16.2. Market Share Analysis, 2024
  - 17.16.2.1. By Location
  - 17.16.2.2. By Technology
  - 17.16.2.3. By Hardware
  - 17.16.2.4. By Software
  - 17.16.2.5. By Service
  - 17.16.2.6. By Application
17.17. New Zealand
- 17.17.1. Pricing Analysis
- 17.17.2. Market Share Analysis, 2024
  - 17.17.2.1. By Location
  - 17.17.2.2. By Technology
  - 17.17.2.3. By Hardware
  - 17.17.2.4. By Software
  - 17.17.2.5. By Service
  - 17.17.2.6. By Application
17.18. GCC Countries
- 17.18.1. Pricing Analysis
- 17.18.2. Market Share Analysis, 2024
  - 17.18.2.1. By Location
  - 17.18.2.2. By Technology
  - 17.18.2.3. By Hardware
  - 17.18.2.4. By Software
  - 17.18.2.5. By Service
  - 17.18.2.6. By Application
17.19. South Africa
- 17.19.1. Pricing Analysis
- 17.19.2. Market Share Analysis, 2024
  - 17.19.2.1. By Location
  - 17.19.2.2. By Technology
  - 17.19.2.3. By Hardware
  - 17.19.2.4. By Software
  - 17.19.2.5. By Service
  - 17.19.2.6. By Application
17.20. Israel
- 17.20.1. Pricing Analysis
- 17.20.2. Market Share Analysis, 2024
  - 17.20.2.1. By Location
  - 17.20.2.2. By Technology
  - 17.20.2.3. By Hardware
  - 17.20.2.4. By Software
  - 17.20.2.5. By Service
  - 17.20.2.6. By Application

18. Market Structure Analysis

18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
- 18.3.1. By Regional
- 18.3.2. By Location
- 18.3.3. By Technology
- 18.3.4. By Hardware
- 18.3.5. By Software
- 18.3.6. By Service
- 18.3.7. By Application

19. Competition Analysis

19.1. Competition Deep Dive
- 19.1.1. Google Inc
  - 19.1.1.1. Overview
  - 19.1.1.2. Product Portfolio
  - 19.1.1.3. Profitability by Market Segments
  - 19.1.1.4. Sales Footprint
  - 19.1.1.5. Strategy Overview
    - 19.1.1.5.1. Marketing Strategy
- 19.1.2. Microsoft Corporation
  - 19.1.2.1. Overview
  - 19.1.2.2. Product Portfolio
  - 19.1.2.3. Profitability by Market Segments
  - 19.1.2.4. Sales Footprint
  - 19.1.2.5. Strategy Overview
    - 19.1.2.5.1. Marketing Strategy
- 19.1.3. Apple Inc
  - 19.1.3.1. Overview
  - 19.1.3.2. Product Portfolio
  - 19.1.3.3. Profitability by Market Segments
  - 19.1.3.4. Sales Footprint
  - 19.1.3.5. Strategy Overview
    - 19.1.3.5.1. Marketing Strategy
- 19.1.4. Zebra Technologies Corporation
  - 19.1.4.1. Overview
  - 19.1.4.2. Product Portfolio
  - 19.1.4.3. Profitability by Market Segments
  - 19.1.4.4. Sales Footprint
  - 19.1.4.5. Strategy Overview
    - 19.1.4.5.1. Marketing Strategy
- 19.1.5. Qualcomm Inc
  - 19.1.5.1. Overview
  - 19.1.5.2. Product Portfolio
  - 19.1.5.3. Profitability by Market Segments
  - 19.1.5.4. Sales Footprint
  - 19.1.5.5. Strategy Overview
    - 19.1.5.5.1. Marketing Strategy
- 19.1.6. Inmarket LLC
  - 19.1.6.1. Overview
  - 19.1.6.2. Product Portfolio
  - 19.1.6.3. Profitability by Market Segments
  - 19.1.6.4. Sales Footprint
  - 19.1.6.5. Strategy Overview
    - 19.1.6.5.1. Marketing Strategy
- 19.1.7. Shopkick
  - 19.1.7.1. Overview
  - 19.1.7.2. Product Portfolio
  - 19.1.7.3. Profitability by Market Segments
  - 19.1.7.4. Sales Footprint
  - 19.1.7.5. Strategy Overview
    - 19.1.7.5.1. Marketing Strategy
- 19.1.8. Estimote Inc
  - 19.1.8.1. Overview
  - 19.1.8.2. Product Portfolio
  - 19.1.8.3. Profitability by Market Segments
  - 19.1.8.4. Sales Footprint
  - 19.1.8.5. Strategy Overview
    - 19.1.8.5.1. Marketing Strategy
- 19.1.9. Unacast
  - 19.1.9.1. Overview
  - 19.1.9.2. Product Portfolio
  - 19.1.9.3. Profitability by Market Segments
  - 19.1.9.4. Sales Footprint
  - 19.1.9.5. Strategy Overview
    - 19.1.9.5.1. Marketing Strategy
- 19.1.10. HID Global
  - 19.1.10.1. Overview
  - 19.1.10.2. Product Portfolio
  - 19.1.10.3. Profitability by Market Segments
  - 19.1.10.4. Sales Footprint
  - 19.1.10.5. Strategy Overview
    - 19.1.10.5.1. Marketing Strategy
- 19.1.11. Scanbuy, Inc.
  - 19.1.11.1. Overview
  - 19.1.11.2. Product Portfolio
  - 19.1.11.3. Profitability by Market Segments
  - 19.1.11.4. Sales Footprint
  - 19.1.11.5. Strategy Overview
    - 19.1.11.5.1. Marketing Strategy