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Social And Emotional Learning (SEL) Market Size, Share & Trends Analysis Report by Type (Web-based, and Application), by Offering (Solutions, and Services) by Solution (Social and Emotional Learning Platform, and Social and Emotional Learning Assessment Tool) by Service (Consulting, Integration and Deployment, and Training and Support) and by End-User (Pre-K, Elementary Schools, Middle and High Schools, and Therapists and Psychologists) Forecast Period (2024-2031)
Social and emotional learning (SEL) market is anticipated to grow at a CAGR of 23.6% during the forecast period (2024-2031). The expansion of the SEL market can be attributed to various factors. These include the increasing emphasis on education, growing awareness of mental health, support from policies, validation through research, integration of technology, engagement from corporations and communities, and demand from parents. These factors contribute to the rising demand for SEL programs, that aim to develop social-emotional skills for academic achievement and overall student well-being, leading to widespread adoption in schools. As a result, the market is fostering the holistic development of students and nurturing the essential skills needed for success.
Market Dynamics
Increasing Awareness of Mental Health
The demand for SEL programs has increased as a result of increased awareness of mental disorders, especially among students and young individuals who desire to improve their mental health. According to the United Nations, in October 2022, the global situation regarding mental health conditions is a cause for concern. Before the pandemic, there were nearly 1 billion individuals globally struggling with diagnosable mental health conditions, with a majority of 82.0% residing in low- and middle-income countries (LMICs). Moreover, individuals with severe mental health conditions were experiencing a significantly reduced lifespan of 10 to 20 years compared to the general population. Since the onset of the COVID-19 pandemic, the mental health and overall well-being of both individuals with pre-existing conditions and those without have been adversely affected, resulting in exacerbated systemic service inadequacies and socioeconomic disparities. It has been projected that the prevalence of depression and anxiety has increased by approximately 25.0 to 27.0% globally as a result of the pandemic.
Growing Awareness for SEL
The increasing awareness of SEL through training programs for educators and school staff further propels the market. For instance, in January 2023, CASEL launched a free online course, Introduction to Social and Emotional Learning, to address the growing interest in the topic. The course, which can be taken independently or with a facilitation guide, aims to make SEL information accessible to anyone, including educators, school staff, parents, and community partners.
Market Segmentation
Social and Emotional Learning Assessment Tool Sub-segment to Hold a Considerable Market Share
The growing recognition of the significance of social-emotional skills in academic success and overall well-being is driving the demand for SEL programs and assessments. For instance, in March 2021, the Connecticut State Department of Education (CSDE) partnered with Aperture Education to launch a statewide K-12 Social-Emotional Learning Assessment System. The system includes two assessments: the DESSA-mini, an 8-item universal screener, and the DESSA, a follow-up assessment for students needing additional support. The DESSA-mini provides a snapshot of each student's social-emotional competence.
The social and emotional learning (SEL) market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Increased Funding For R&D In Education Including SEL Programs in Asia-Pacific Region
The government has increased funding for educational research, focusing on the effectiveness of special education programs, and has formed partnerships with academic institutions and international organizations. According to the India Education Budget, in 2023, the Indian government has recently announced a significant increase in the Education Budget, allocating approximately $13.7 billion. This substantial investment is intended to foster the growth of EdTech, skill development, and research and development in the country.
North America Holds Major Market Share
The growing recognition of the significance of social-emotional skills in student development and mental health is being facilitated through awareness campaigns and educational reforms across the region. For instance, in October 2021, the US Department of Education released a resource titled "Supporting Child and Student Social, Emotional, Behavioral and Mental Health" to promote mental health and social well-being among children and students. The resource identifies seven challenges in providing mental health support and offers seven recommendations. The resource is being implemented by state and local school districts using the American Rescue Plan's resources.
Furthermore, government policies and international organizations are essential in promoting the integration of Special Education (SEL) into school programs that propel market growth. For instance, in February 2023, Lebanon's Ministry of Education and Higher Education adopted Lebanon's Social Emotional Learning (SEL) framework, developed with support from USAID and the Ministry of Education and Higher Education. The framework, which aims to provide learners with cognitive, social, and emotional competencies, was formally recognized by the US Embassy in Beirut and Minister of Education Abbas Halabi. The framework is tailored to address the needs of schools, teachers, counselors, parents, and children in Lebanon.
The major companies serving the social and emotional learning market include Committee for Children, Newsela, Inc., Panorama Education, Emotional ABCs Inc., and EVERFI, Inc. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. For instance, in January 2024, Collaborative Classroom and FluentSeeds merged to form a single nonprofit organization, providing support for children's language, literacy, and social and emotional learning from birth to grade 8. It offers evidence-based programs and professional learning for students and educators in grades K-8, while FluentSeeds provides literacy and social and emotional frameworks for children from birth to age 5 in various settings.