세계의 AI 아바타 시장 규모는 예측 기간인 2025-2032년의 CAGR이 23.72%에 달하며, 2024년 53억 3,000만 달러에서 2032년에는 292억 9,000만 달러로 성장할 것으로 예측됩니다. 세계 AI 아바타 시장은 사용자와의 커뮤니케이션을 강화하기 위해 AI 아바타를 활용하는 기업이 늘어남에 따라 기하급수적인 속도로 성장하고 있습니다. AI 아바타는 첨단 AI를 사용하여 인간의 외모와 말투를 모방할 수 있습니다. 따라서 이러한 이점을 통해 기업은 시간을 절약하고, 24시간 내내 업무를 수행할 수 있으며, 개선된 디지털 경험을 제공할 수 있습니다.
AI 아바타 시장은 전 세계 디지털 전환의 움직임에 있으며, 필수적인 요소입니다. 게임, 모바일 앱, 웹사이트 등 다양한 온라인 서비스에 내장되어 사용자와 채팅하고 도움을 주는 AI 아바타를 찾을 수 있으며, AI 아바타는 음성을 이해하고 표정을 짓고 사람처럼 반응할 수 있습니다. 많은 기업이 AI 아바타를 도입하여 언제든 서비스를 제공하고, 비용을 절감하고, 사용자와의 연결을 제공하기 위해 AI 아바타를 도입하고 있습니다. 새로운 툴을 통해 AI 아바타 제작이 간소화되고, 더욱 강력해졌습니다. 소매에서 교육, 소셜 플랫폼에 이르기까지 AI 아바타는 디지털 라이프를 더욱 매끄럽고 인간답게 만들어 시장 성장에 기여하고 있습니다.
예를 들어 2024년 1월 NVIDIA Corporation은 개발자가 Omniverse Audio2Face, Riva 등의 툴을 사용하여 인터랙티브 AI 아바타를 만들 수 있도록 하는 것을 목표로 하는 Avatar Cloud Engine(ACE) 마이크로 서비스를 시작했습니다. 이 툴은 실시간 리얼타임의 사실적인 페이셜 애니메이션과 다국어 음성 인식이 가능합니다.
세계의 AI 아바타 시장에 대해 조사했으며, 시장의 개요와 플랫폼별, 유형별, 용도별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 제공하고 있습니다.
Global AI avatar market is projected to witness a CAGR of 23.72% during the forecast period 2025-2032, growing from USD 5.33 billion in 2024 to USD 29.29 billion in 2032. The global AI avatar market is expanding at an exponential rate as more companies utilize AI avatars to enhance their communication with users. AI avatars can use advanced AI to mimic human appearance and speech. Therefore, these benefits help companies to save time, enable them to work around the clock and deliver improved digital experiences.
The AI avatar market is a vital component of the global digital transformation movement. Since you can find AI avatars embedded in different online services such as games, mobile apps, websites and other online services that can chat with users and provide help, AI avatars can also understand voice, show expressions, and respond like a person. Many companies are implementing AI avatars to offer service anytime, save costs and provide user connection. With new tools, the creation of AI avatars has been simplified and powered. From retail to education and social platforms, AI avatars are making digital life more seamless and more humanized, which contributes to the growth of the market.
For example, in January 2024, NVIDIA Corporation launched its Avatar Cloud Engine (ACE) microservices, which aim to help developers create interactive AI avatars using tools such as Omniverse Audio2Face and Riva. These tools can perform real-time, lifelike facial animation, as well as multilingual speech recognition.
Use in Games and Entertainment Influences the Global AI Avatar Market Demand
A major contributor to the growth of the global AI avatar market is the implementation of AI avatars as characters in games and entertainment. Since game producers and film production teams use AI avatars to make characters more realistically engaged. Due to the availability of new and advanced AI avatar tools, it has become much easier to produce a realistic face with natural facial movements and voice patterns. Using AI avatars makes storytelling more engaging and real-world characters more character-driven in games. Everyone playing video games enjoys a more engaging and realistic-looking experience. The more it feels like characters come to life, the more people want to engage with the content and return to it repeatedly. The popularity of using AI avatars to enhance narrative or create new digital mediums for content development is rising rapidly, driving rapid market growth.
For example, in June 2023, Epic Games, Inc. introduced MetaHuman Animator, a new tool in the MetaHuman framework designed to facilitate high-quality facial motion capture for AAA gaming and thoughtful cinematic storytelling. It was specifically created to simplify the process of creating human-like avatars and performing realistic face animation.
Virtual Brand Avatars and Online Proliferates Global AI Avatar Market
Additionally, the global AI avatar marketplace is expanding as companies increasingly utilize avatars to engage with users online. Because they are essentially intelligent assistants on websites or in apps that provide responses, present products, and assist consumers at all hours (24*7). Companies can help more users with avatars because they can work around the clock. Since avatars operate continuously without needing rest, companies can serve more customers without needing to hire additional staff. Furthermore, patrons generally pay attention to them, and avatars learn and improve their service over time. Brands use them to learn about products, provide instruction and sell products. Given that more patronage is occurring online for shopping and learning, companies are searching for digital assistants that feel humanistic and intelligent. For many, this need is leading to an increasing number of firms deploying AI avatars daily.
For instance, in February 2023, Liquid Avatar Technologies Inc. partnered with Aftermath Islands to launch AI-powered avatars in the metaverse. The digital agents, powered by OpenAI's GPT-3, will act as brand ambassadors and can provide service, product education, and customer engagement at any hour of the day.
Digital Human Segment Dominates the Global AI Avatar Market
Digital human avatars currently lead the largest segment in this market. This is all because, as Digital humans act and look such as real humans, they can portray emotions, speak in diverse languages, and even display facial expressions or communicate with gestures. Digital humans can serve various purposes, including virtual friends, support agents, or online instructors. People tend to connect better and faster with something that acts like a human. Trending applications for avatars include health, games, shopping and social applications. The behavior of digital humans enables them to manifest in applications and provide utility. This is why the digital human segment is the leading segment in the AI avatar market by a large margin.
For example, in June 2024, Meta Loop Ltd launched Meo, a highly lifelike AI companion designed to provide emotional support. Launched at London Tech Week, the avatar mimics human characteristics, including empathy and jealousy. Its emotional realism caught the public's attention.
North America Leads Global AI Avatar Market
North America is the largest region of the global AI avatars market. Due to various reasons, including the fact that leading tech companies and developers in the U.S. are inventing, investing in, and utilizing these intelligent avatars. Many applications and websites in this region utilize avatars to facilitate friendly and helpful conversations with their users. North Americans are quick to adopt new digital tools, thereby increasing the market's ability to grow. There is a substantial investment in AI research, which provides a valuable framework to enable progress to occur at a faster pace than in other regions. As a result, North America tests and launches new avatar tools before other areas. It is no wonder that numerous activities and growth opportunities exist in this region of North America.
For example, in June 2025, Meta Platforms, Inc. rolled out new features of WhatsApp, including animated emojis, sticker improvements, and better group chat filters. The updates were implemented to support communication through more dynamic personalized interactions.
Impact of U.S. Tariffs on Global AI Avatar Market
U.S. tariffs may raise prices for AI tools and services. Several AI avatars require specific hardware components, including servers and specialized chips. When tariffs are applied to components imported from other nations, it can increase price points. This may slow the adoption of AI avatars for a handful of firms. However, U.S. firms may turn to local technology companies as a means of reducing these costs. If these firms utilize local data centres and local cloud services, they can continue to offer AI avatars at a reasonable price point. Tariffs may potentially impact the rate of growth for smaller businesses.
Key Players Landscape and Outlook
The global AI avatar market is home to numerous companies developing their own intelligent, realistic avatars. Many large tech companies are acquiring or developing new tools to stay ahead. These tools will allow anyone to create avatars that can talk to users, show some emotion and help people online. The market is expanding because the AI Avatar industry is appealing to businesses across various industries, including Retail, Education, and Media, for avatars to enhance customer interaction experience. As individuals become accustomed to interacting with digital humans in a standard way, more businesses will undoubtedly offer AI Dialog avatars to enhance their offerings. Moving forward looks brighter every day with ongoing advances in technology, more tools being made accessible to more creators and more ideas being generated to make more intelligent and more lifelike AI avatars.
For instance, in September 2024, Salesforce, Inc. and NVIDIA Corporation announced a strategic partnership to continue building AI Agent innovation. Salesforce added NVIDIA's AI Enterprise platform (including ACE microservices) to its Agentforce solution, allowing accelerated, dynamic, interactive avatar experiences across workflows in enterprise sales, service, marketing, and IT.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.