본 조사 보고서는 주요 5개 지역의 스포츠 분석 시장을 상세하게 분석했으며, 현재 시장 동향, 시장 규모, 시장 점유율, 최근 연구 동향, 2031년까지의 예측 등을 정리했습니다.
스포츠 분석 시장은 2024년부터 2031년까지 연평균 복합 성장률(CAGR) 25.3%로 2031년까지 222억 달러에 달할 것으로 예상됩니다.
스포츠 분석 시장의 성장은 스포츠 기술에 대한 투자 증가, 빅데이터 분석 도입 증가, 현장 데이터 활용에 대한 중요성 증가로 인해 스포츠 분석 시장의 성장에 기인합니다. 그러나 데이터 보안에 대한 우려와 예산 제약으로 인해 스포츠 분석 솔루션의 채택이 저조해 시장 성장을 저해하는 요인으로 작용하고 있습니다. 또한, 스포츠 분석 솔루션에 AI 및 ML 기술의 통합과 웨어러블 기술의 보급은 이 시장의 이해관계자들에게 성장 기회를 제공할 것으로 예상됩니다. 그러나 스포츠 분석 솔루션의 이점에 대한 인식 부족은 스포츠 분석 시장의 성장에 영향을 미치는 주요 과제입니다.
(주 : 주요 5개사의 SWOT 분석을 게재 예정)
Sports Analytics Market by Offering, Deployment Mode, Type, Sports (Individual, Team), Application (Player Fitness and Safety, Broadcast Management), End User (Sports Associations, Media Organizations), and Geography-Global Forecast to 2031
The research report titled, 'Sports Analytics Market by Offering, Deployment Mode, Type, Sports (Individual, Team), Application (Player Fitness and Safety, Broadcast Management), End User (Sports Associations, Media Organizations), and Geography-Global Forecast to 2031', provides an in-depth analysis of the sports analytics market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The sports analytics market is projected to reach $22.2 billion by 2031, at a CAGR of 25.3% from 2024 to 2031.
The growth of the sports analytics market is driven by the increasing investment in sports technology, rising adoption of big data analytics, and growing emphasis on the use of on-field data. However, data security concerns and budget constraints hamper the adoption of sports analytics solutions and restrain the growth of this market. Furthermore, the integration of AI & ML technologies in sports analytics solutions and the proliferation of wearable technology are expected to generate growth opportunities for the stakeholders in this market. However, lack of awareness about the benefits of sports analytics solutions is a major challenge impacting the growth of the sports analytics market.
The sports analytics market is segmented by offering (solutions (data analysis and visualization, performance tracking and biomechanics, video analysis software, statistical analysis and modeling, athlete management systems, collaboration and communication platforms, other solutions), services), deployment mode (on-premise deployments, cloud-based deployments), type (on field, off field), sports(individual sports (boxing, tennis, motorsports, athletics, cycling, other individual sports), team sports (football, basketball, baseball, cricket, soccer, hockey, other team sports), animal sports, winter sports, e-sports), application (performance analysis and prediction, player and team optimization, talent scouting and player recruitment, injury prediction & prevention, fan engagement and personalized experiences, player fitness and safety, broadcast management, ticketing, sponsorship, advertising, merchandizing, other applications), end user (sport associations, sports teams, media organization, individual players/coaches, sports betting, other end users), and geography. The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on offering, the sports analytics market is segmented into solutions and services. In 2024, the solutions segment is expected to account for a larger share of over 66.0% of the sports analytics market. The large market share of this segment is attributed to the advancement in sports technology, the increasing need to enhance the player's performance, and the increasing use of sports analytics solutions for the recruitment of sports persons. The sports analytics solutions help to analyze player data for teams to identify potential injury risks and implement preventive measures. Moreover, this segment is also projected to register the highest CAGR during the period.
Based on deployment mode, the sports analytics market is segmented into on-premise deployments and cloud-based deployments. In 2024, the cloud-based deployments segment is expected to account for the larger share of over 59.0% of the sports analytics market. The large market share of this segment is attributed to the increasing adoption of cloud-based sports analytics solutions to reduce investment costs in hardware and infrastructure and the increasing need to handle the vast amount of data generated in the sports industry. Moreover, this segment is also projected to register the highest CAGR during the period.
Based on type, the sports analytics market is segmented into on-field and off-field. In 2024, the on-field segment is expected to account for the larger share of over 63.0% of the sports analytics market. The large market share of this segment is attributed to the increasing need to collect real-time data on player movement, the growing need to monitor player load and identify potential injury risks, and the rising need to improve in-game strategies and advancement in wearable devices. Moreover, this segment is also projected to register the highest CAGR during the period.
Based on sports, the sports analytics market is segmented into individual sports, team sports, animal sports, winter sports, and e-sports. In 2024, the team sports segment is expected to account for the largest share of over 47.0% of the sports analytics market. The large market share of this segment is attributed to the increasing popularity of football, cricket, and baseball across various countries, the rapid growth of streaming platforms and social media, and the increasing use of sports analytics by coaches, players, and management to collect actionable insights on team sports. However, the e-sports segment is projected to register the highest CAGR during the period.
Based on application, the sports analytics market is segmented into performance analysis and prediction, player and team optimization, talent scouting and player recruitment, injury prediction & prevention, fan engagement and personalized experiences, player fitness and safety, broadcast management, ticketing, sponsorship, advertising, merchandising, and other applications. In 2024, the performance analysis and prediction segment is expected to account for the largest share of over 25.0% of the sports analytics market. However, the player fitness and safety segment is projected to register the highest CAGR during the period. The segment's growth is attributed to the increasing implementation of AI and ML in sports analytics solutions for analyzing player biomechanics to detect abnormal movement patterns and prevent injuries. Sports analytics is used to track training load, recovery time, and stress levels to prevent overtraining.
Based on end user, the sports analytics market is segmented into sports associations, sports teams, media organizations, individual players/coaches, sports betting, and other end users. In 2024, the sports associations segment is expected to account for the largest share of over 34.0% of the sports analytics market. The large market share of this segment is attributed to the increasing use of sports analytics to gather and analyze vital data on players' and teams' performance and increasing utilization of advanced technologies, online platforms, and applications for getting updates on players' availability for matches and training sessions helping administrators and coaches to quickly access this information and organize team sheets and arrangements. However, the sports betting segment is projected to register the highest CAGR during the period.
Based on geography, the sports analytics market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 42.0% of the sports analytics market. However, Asia-Pacific is projected to record the highest CAGR of over 27.0% during the forecast period. The region's growth is attributed to the growing digitalization trends, increasing internet penetration, growing government investments in sports infrastructure and technology, and the sport's popularity in countries such as Australia, India, China, and Japan. Also, the Chinese government is investing in sports analytics for basketball and soccer. India has a massive sports fan base and a growing focus on cricket analytics.
The key players operating in the sports analytics market are Oracle Corporation (U.S.), SAP SE (Germany), IBM Corporation (U.S.), SAS Institute Inc. (U.S.), Catapult Group International Ltd (Australia), Stats Perform (U.S.), Sportradar Group AG (Switzerland), Deltatre S.p.A. (Italy), Experfy Inc. (U.S.), Orreco Limited (Ireland), ChyronHego Corporation (U.S.) Genius Sports Group (U.K.), Kitman Labs (Ireland), Alteryx, Inc. (U.S.), and TruMedia Networks, Inc. (U.S.).
Sports Analytics Market Assessment-by Offering
Sports Analytics Market Assessment-by Deployment Mode
Sports Analytics Market Assessment-by Type
Sports Analytics Market Assessment-by Sports
Sports Analytics Market Assessment-by Application
Sports Analytics Market Assessment-by End User
Sports Analytics Market Assessment-by Geography
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)