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세계의 딥페이크 AI 시장 예측(-2031년) : 제공(딥페이크 생성 소프트웨어, 딥페이크 탐지 및 인증 소프트웨어, 라이브니스 체크 소프트웨어, 서비스), 기술별(트랜스포머 모델, GAN, 오토인코더, NLP, RNN, 확산 모델)
Deepfake AI Market by Offering (Deepfake Generation Software, Deepfake Detection & Authentication Software, Liveness Check Software, Services), Technology (Transformer Models, GANs, Autoencoders, NLP, RNNs, Diffusion Models) - Global Forecast to 2031
상품코드 : 1782039
리서치사 : MarketsandMarkets
발행일 : 2025년 07월
페이지 정보 : 영문 415 Pages
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한글목차

딥페이크 AI 시장 규모는 2025년 8,571억 달러에서 예측 기간 중 CAGR 42.8%로 추이하며, 2031년에는 7조 2,728억 달러로 성장할 것으로 예측됩니다.

조사 범위
조사 대상연도 2020-2031년
기준연도 2024년
예측 기간 2025-2031년
단위 달러(달러)
부문 제공·기술·산업·지역별
대상 지역 북미·유럽·아시아태평양·중동 & 아프리카·라틴아메리카

딥페이크 AI 시장은 클라우드를 통해 고급 생성 툴을 쉽게 이용할 수 있는 Deepfake-as-a-Service 플랫폼의 등장으로 인해 성장하고 있습니다. 또한 소셜미디어, 금융, 통신 시스템 등에 원활하게 통합할 수 있는 크로스 플랫폼 지원 및 API 기반 감지 솔루션에 대한 수요도 증가하고 있습니다. 또한 라이브네스 체크와 다단계 인증을 통합하여 스푸핑 등 신원 사기에 대한 보안 계층을 강화했습니다. 그러나 윤리적 우려와 악용 위험성이 큰 제약 요인으로 작용하고 있으며, 이는 대중의 불신으로 이어져 합법적인 딥페이크 기술의 폭넓은 도입을 가로막고 있습니다.

Deepfake AI Market-IMG1

"2025년 시장 점유율은 북미가 가장 큰 규모를 차지할 것으로 예상되며, 예측 기간 중 아시아태평양이 가장 큰 성장률을 보일 것으로 예측됩니다. "

북미는 딥페이크 AI 시장에서 가장 큰 점유율을 차지할 것으로 예측됩니다. 그 배경에는 주요 기술 기업의 탄탄한 기반, 첨단 AI 툴의 조기 도입, 연구개발에 대한 투자 증가가 있습니다. Microsoft, Google, AWS 등 대기업과 더불어 여러 전문 스타트업이 딥페이크 생성 기술 및 감지 기술 양면에서 혁신을 주도하고 있습니다. 이 지역에서는 클라우드 플랫폼, 소셜미디어 네트워크, 기업용 보안 시스템에 내장된 딥페이크 감지 툴이 빠르게 확산되고 있으며, 기업이 이러한 솔루션을 대규모로 도입하기 쉬운 환경이 조성되고 있습니다. 또한 기술 기업, 학술기관, 정부 기관 간의 협력이 활발히 이루어지고 있으며, AI 모델, 실시간 영상 인증, 디지털 컨텐츠에 대한 워터마크 기술 등의 진전을 촉진하고 있습니다. 또한 북미에서는 '디지털 신뢰'와 '책임감 있는 AI'라는 개념에 중점을 두고 합성 미디어에 대한 업계 표준과 가이드라인을 마련하고 있습니다. 이를 통해 기업은 안심하고 딥페이크 기술을 쉽게 도입할 수 있으며, 기술 리더십, 명확한 규제 지침, 활발한 생태계를 통한 협업이 북미를 세계 최대 시장으로 자리매김하고 있습니다.

한편, 아시아태평양은 예측 기간 중 딥페이크 AI 시장에서 가장 높은 성장률을 보일 것으로 예측됩니다. 그 배경에는 급속한 디지털화 진행, 고급 컨텐츠 제작 툴에 대한 수요 증가, AI 혁신에 대한 투자 확대가 있습니다. 중국, 일본, 한국, 인도 등에서는 엔터테인먼트, 광고, 가상 인플루언서 등의 분야에서 딥페이크 생성 플랫폼을 구축하는 스타트업과 하이테크 기업이 급증하고 있습니다. 또한 디지털 뱅킹, E-Commerce, 정부의 디지털 ID 프로그램 등 안전한 신원 확인이 요구되는 분야에서 딥페이크 감지 및 진위 여부 확인 툴의 도입이 가속화되고 있습니다. 많은 아시아태평양 국가들은 합성 미디어의 안전하고 책임감 있는 활용을 촉진하기 위해 AI에 대한 정책적 프레임워크를 적극적으로 마련하고 있습니다. 또한 저렴한 스마트폰, 초고속 인터넷, 클라우드 서비스에 대한 광범위한 접근 환경이 기업 및 크리에이터들의 딥페이크 AI 기술 활용을 촉진하고 있습니다. 아시아태평양은 젊고 기술에 정통한 인구와 정부의 AI 성장 지원 정책으로 인해 딥페이크 AI 솔루션 분야에서 세계에서 가장 빠르게 성장하는 지역이 될 것으로 예상되며, 혁신과 산업 확장에 새로운 기회를 제공할 것으로 기대됩니다.

세계의 딥페이크 AI 시장을 조사했으며, 시장 개요, 시장 성장에 대한 각종 영향요인의 분석, 기술·특허의 동향, 법규제 환경, 사례 연구, 시장 규모 추이·예측, 각종 구분·지역/주요 국가별 상세 분석, 경쟁 구도, 주요 기업의 개요 등을 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 주요 인사이트

제5장 시장 개요와 업계 동향

제6장 딥페이크 AI 시장 : 제공별

제7장 딥페이크 AI 시장 : 기술별

제8장 딥페이크 AI 시장 : 산업별

제9장 딥페이크 AI 시장 : 지역별

제10장 경쟁 구도

제11장 기업 개요

제12장 인접 시장과 관련 시장

제13장 부록

KSA
영문 목차

영문목차

The deepfake AI market is projected to grow from USD 857.1 billion in 2025 to USD 7,272.8 billion in 2031, at a CAGR of 42.8% during 2025-2031.

Scope of the Report
Years Considered for the Study2020-2031
Base Year2024
Forecast Period2025-2031
Units ConsideredUSD (Million)
SegmentsOffering, Technology, Vertical, and Region
Regions coveredNorth America, Europe, Asia Pacific, Middle East & Africa, and Latin America

The deepfake AI market is being driven by the rise of Deepfake-as-a-Service platforms that make advanced generation tools easily accessible through the cloud, along with growing demand for cross-platform and API-based detection solutions that fit seamlessly into social media, finance, and communication systems. Additionally, integrating liveness checks with multi-factor authentication is strengthening security layers against identity fraud. However, the market faces a major restraint in the form of ethical concerns and misuse risks, which fuel public distrust and hinder broader adoption of legitimate deepfake technologies.

Deepfake AI Market - IMG1

"By software, the liveness detection tools segment is expected to register the fastest market growth during the forecast period."

The liveness detection tools segment is experiencing the most rapid growth, driven by a critical and escalating need for foolproof identity verification in an increasingly digital world. As deepfake generation technologies become more sophisticated and accessible, the risk of presentation attacks and identity fraud, where synthetic media is used to spoof biometric systems, has skyrocketed. This necessitates highly advanced liveness checks that can discern between a real, live human and a deepfake, 2D image, or video replay with near-perfect accuracy. Organizations across financial services, e-commerce, government, and healthcare are rapidly integrating passive liveness detection solutions, which offer a seamless user experience while providing robust anti-spoofing capabilities into their digital onboarding and authentication processes. This proactive investment is not merely about compliance; it's a strategic imperative to safeguard customer trust, prevent substantial financial losses from fraud, and maintain the integrity of digital transactions in an environment where the authenticity of online interactions is constantly challenged.

"By vertical, the media & entertainment segment is expected to account for the largest market share during the forecast period."

The media & entertainment sector is positioned to capture the largest market share in the deepfake AI market due to its insatiable demand for cutting-edge visual effects, hyper-realistic content, and innovative storytelling. Unlike other verticals, which may utilize deepfakes for fraud detection or security, media and entertainment leverages the technology for its core product compelling and immersive experiences. This includes digitally de-aging actors, "resurrecting" deceased performers for new roles, creating highly expressive digital avatars and virtual influencers, and seamlessly localizing content with perfectly lip-synced translations. The continuous pursuit of novel forms of digital expression, coupled with the desire to reduce production costs and time associated with traditional CGI, drives the adoption of deepfake AI. The sheer volume of content produced, from Hollywood blockbusters and streaming series to social media videos and interactive gaming, provides an immense canvas for deepfake applications, solidifying its position as the dominant vertical.

"North America is expected to have the largest market share in 2025, and Asia Pacific is slated to grow at the highest rate during the forecast period."

North America is expected to hold the largest share of the deepfake AI market owing to its strong base of leading technology companies, early adoption of advanced AI tools, and growing investment in R&D. Major players like Microsoft, Google, AWS, and several specialized startups are driving innovation in both deepfake generation and detection technologies. The region has seen the rapid rollout of deepfake detection tools built into cloud platforms, social media networks, and enterprise security systems, making it easier for businesses to adopt these solutions at scale. There is also significant collaboration between tech companies, academic institutions, and government agencies, which fuels advancements in AI models, real-time video authentication, and digital content watermarking. In addition, North America's clear focus on digital trust and responsible AI has led to the development of industry standards and guidelines for synthetic media, encouraging organizations to implement deepfake solutions confidently and responsibly. This combination of technological leadership, strong regulatory guidance, and active ecosystem partnerships continues to position North America as the largest market for deepfake AI solutions globally.

At the same time, Asia Pacific is projected to grow at the highest rate in the deepfake AI market during the forecast period, supported by rapid digital transformation, rising demand for advanced content creation tools, and increasing investments in AI innovation. Countries like China, Japan, South Korea, and India are witnessing a surge in startups and tech firms building deepfake generation platforms for entertainment, advertising, and virtual influencers. The region is also seeing strong uptake of deepfake detection and liveness verification tools, especially in sectors like digital banking, e-commerce, and government digital ID programs, where secure identity checks are crucial. Many Asia Pacific countries are proactively shaping AI policy frameworks to promote safe and responsible use of synthetic media, which further encourages adoption. Additionally, widespread access to affordable smartphones, high-speed internet, and cloud services makes it easier for businesses and creators to leverage deepfake AI technologies. With a young, tech-savvy population and governments supporting AI growth, Asia Pacific is set to become the fastest-growing hub for deepfake AI solutions, driving new opportunities for innovation and industry expansion.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the deepfake AI market.

The report includes a study of key players offering deepfake AI solutions. It profiles major vendors in the deepfake AI market. The major players in the deepfake AI market include Datambit (UK), Microsoft (US), AWS (US), Google (US), Intel (US), Veritone (US), Cogito Tech (US), Primeau Forensics (US), iProov (UK), Kairos (US), ValidSoft (US), MyHeritage (Israel), HyperVerge (US), BioID (Germany), DuckDuckGoose AI (Netherlands), Pindrop (US), Truepic (US), Sentinel (Estonia), Synthesia (UK), BLACKBIRD.AI (US), Deepware (Turkey), iDenfy (US), Q-Integrity (Switzerland), D-ID (Israel), Resemble AI (US), Sensity AI (Netherlands), Reality Defender (US), Attestiv (US), WeVerify (Germany), DeepMedia.AI (US), Kroop AI (India), Respeecher (Ukraine), DeepSwap (US), Reface (Ukraine), Facia.ai (UK), Oz Forensics (UAE), Perfios (US), Illuminarty (US), Deepfake Detector (UK), buster (France), AuthenticID (US), Jumio (US), and Paravision (US).

Research coverage

This research report categorizes the deepfake AI market by offering, technology, and vertical. The offering segment is split into software (by type & deployment mode) and services. The software by type includes deepfake generation software (deepfake audio & voice software, deepfake image & face swap software, and deepfake video editing software), deepfake detection & authentication software (deepfake detection algorithms, media authentication tools, and forensic analysis software), and liveness check software (liveness detection tools, and biometric spoof detection systems). The software by deployment mode comprises cloud and on-premises. The services segment is bifurcated into professional services and managed services. Professional services are further split into training and consulting, system integration and implementation, and support and maintenance services. The technology segment consists of generative adversarial networks (GANs), autoencoders, recurrent neural networks (RNNs), diffusion models, transformer models, natural language processing (NLP), and others (blockchain and metadata analysis). The vertical segment is split into BFSI, telecommunications, government & defense, healthcare & life sciences, media & entertainment, retail & e-commerce, and other verticals (IT & ITeS, real estate, and education). The regional analysis includes North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the deepfake AI market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, product & service launches, mergers and acquisitions, and recent developments associated with the deepfake AI market. Competitive analysis of upcoming startups in the deepfake AI market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall deepfake AI market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (Adoption of multi modal detection combining audiovisual and metadata signals, Cloud-based deepfake generation APIs democratizing access for small studios, Integration of deepfake pipelines in real-time content production workflows, and Collaboration between social platforms and detection vendors for automated moderation), restraints (Platform de-monetization of deepfake-based channels to curb misuse, and Interoperability issues between detection systems and diverse content platforms), opportunities (Federated deepfake detection networks for multi-platform content policing, Joint ventures between insurers and detection firms for synthetic risk products, and IP clearinghouses for automated licensing and royalty management of digital likeness), and challenges (Incentivizing platforms to adopt uniform deepfake moderation standards, and Continuous adversarial evolution making detection perpetually reactive).

Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product & service launches in the deepfake AI market.

Market Development: Comprehensive information about lucrative markets - the report analyzes the deepfake AI market across varied regions.

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the deepfake AI market.

Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Datambit (UK), Microsoft (US), AWS (US), Google (US), Intel (US), Veritone (US), Cogito Tech (US), Primeau Forensics (US), iProov (UK), Kairos (US), ValidSoft (US), MyHeritage (Israel), HyperVerge (US), BioID (Germany), DuckDuckGoose AI (Netherlands), Pindrop (US), Truepic (US), Sentinel (Estonia), Synthesia (UK), BLACKBIRD.AI (US), Deepware (Turkey), iDenfy (US), Q-Integrity (Switzerland), D-ID (Israel), Resemble AI (US), Sensity AI (Netherlands), Reality Defender (US), Attestiv (US), WeVerify (Germany), DeepMedia.AI (US), Kroop AI (India), Respeecher (Ukraine), DeepSwap (US), Reface (Ukraine), Facia.ai (UK), Oz Forensics (UAE), Perfios (US), Illuminarty (US), Deepfake Detector (UK), buster (France), AuthenticID (US), Jumio (US), and Paravision (US), among others in the deepfake AI market. The report also helps stakeholders understand the pulse of the deepfake AI market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

5 MARKET OVERVIEW AND INDUSTRY TRENDS

6 DEEPFAKE AI MARKET, BY OFFERING

7 DEEPFAKE AI MARKET, BY TECHNOLOGY

8 DEEPFAKE AI MARKET, BY VERTICAL

9 DEEPFAKE AI MARKET, BY REGION

10 COMPETITIVE LANDSCAPE

11 COMPANY PROFILES

12 ADJACENT AND RELATED MARKETS

13 APPENDIX

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