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Healthcare Data Monetization Market by Type (Direct, Indirect), Deployment (On-premise, Cloud), End User (Pharmaceutical & Biotechnology Companies, Healthcare Payers, Healthcare Providers, Medical Technology Companies) & Region- Global Forecast to 2030
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The global healthcare data monetization market is projected to reach USD 1.16 billion by 2030 from USD 0.58 billion in 2025, at a CAGR of 14.9% during the forecast period. The growth of the market is mainly driven by the increasing volume of medical imaging data, the shift towards enterprise-wide interoperability, and the rising demand for centralized, vendor-neutral platforms that streamline imaging workflows. Additionally, healthcare digitization initiatives and regulatory support for health information exchange are further promoting market expansion. However, high implementation costs and challenges related to data migration continue to hinder the adoption of advanced Vendor Neutral Archives (VNA) and Picture Archiving and Communication Systems (PACS) solutions, particularly among small and mid-sized healthcare providers.

Scope of the Report
Years Considered for the Study2024-2030
Base Year2024
Forecast Period2024-2030
Units ConsideredValue (USD billion)
SegmentsType, Deployment, and End User
Regions coveredNorth America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa

"Services, an indirect data monetization segment, will witness the highest growth during the forecast period."

Based on type, the healthcare data monetization market is segmented into direct and indirect data monetization. The direct data monetization segment is divided into software and services. Similarly, the indirect data monetization market is also categorized into software and services. Among these, the services subsegment of indirect data monetization is expected to experience the fastest growth during the forecast period. This growth is driven by the increasing demand for specialized expertise in extracting actionable insights from complex health data. As the focus on advanced analytics, interoperability, and real-world evidence continues to rise, service providers are assisting healthcare organizations in unlocking monetization potential without directly selling data. Companies such as Innovaccer, Komodo Health, and IQVIA offer platforms and consulting services that enable data integration, predictive modeling, and strategic collaborations. These efforts help drive revenue through value-based care, research, and product innovation.

"The on-premise segment held the largest segment in the healthcare data monetization market, by deployment model, in 2024."

By deployment model, the on-premise deployment model held the largest share of the healthcare data monetization market in 2024, primarily due to its advantages in data security, control, and compliance. Healthcare organizations handle highly sensitive patient information and must comply with strict regulatory requirements such as HIPAA, GDPR, and national data protection laws. On-premises systems allow these institutions to maintain direct control over their data infrastructure, which enhances protection against breaches and unauthorized access. Many large hospitals and healthcare providers also have legacy systems and IT investments that work more effectively with on-premises solutions, enabling better integration, customization, and performance optimization. This deployment model is especially preferred in regions with strict data residency laws or limited cloud infrastructure, contributing to its significant market share.

"The Asia Pacific market is expected to register the highest growth throughout the forecast period."

The Asia Pacific (APAC) region is expected to achieve the highest CAGR in the global healthcare data monetization market during the forecast period. This growth is driven by strong digital health initiatives and the expansion of cloud infrastructure. Initiatives like India's Ayushman Bharat Digital Mission and China's Health Information Platform generate large volumes of health data that are well-suited for monetization. Additionally, global technology companies are enhancing regional capabilities, as seen in Microsoft's USD 2.2 billion investment in Malaysia and Fujitsu's cloud-based platform in Japan. These developments create a robust foundation for efficient, compliant, and value-driven healthcare data monetization.

The breakdown of primary participants is as mentioned below:

Key Players in the Healthcare Data Monetization Market

The key players functioning in the healthcare data monetization market include Oracle Corporation (US), Microsoft Corporation (US), Google (US), Salesforce, Inc. (US), SAS Institute Inc. (US), SAP SE (Germany), TIBCO Software Inc. (US), Sisense Inc. (US), Snowflake Inc. (US), QlikTech International AB (US), HealthVerity, Inc. (US), Accenture (Ireland), Availity, LLC (US), Domo, Inc. (US), Komodo Health, Inc. (US), ThoughtSpot Inc. (US), Datavant (US), Verato (US), Infor, Inc. (US), Virtusa (US), Infosys (India), Particle Health, Inc. (US), Innovaccer, Inc. (US), H1 (US), and Medable Inc. (US).

Research Coverage:

The report analyzes the healthcare data monetization market. It aims to estimate the market size and future growth potential of various market segments based on type, deployment type, end-user, and region. The report also provides a competitive analysis of the key players in this market, along with their company profiles, product offerings, recent developments, and key market strategies.

Reasons to Buy the Report

This report will help established firms and new entrants/smaller firms gauge the market's pulse, which would help them garner a greater market share. Firms purchasing the report could use one or a combination of the strategies mentioned below to strengthen their positions in the market.

This report provides insights on:

TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

5 MARKET OVERVIEW

6 IMPACT OF 2025 US TARIFF ON HEATHCARE DATA MONETIZATION MARKET

7 HEALTHCARE DATA MONETIZATION MARKET, BY TYPE

8 HEALTHCARE DATA MONETIZATION MARKET, BY DATA TYPE

9 HEALTHCARE DATA MONETIZATION MARKET, BY DEPLOYMENT

10 HEALTHCARE DATA MONETIZATION MARKET, BY END USER

11 HEALTHCARE DATA MONETIZATION MARKET, BY REGION

12 COMPETITIVE LANDSCAPE

13 COMPANY PROFILES

14 APPENDIX

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