세계의 소셜 미디어 분석 시장 : 제공 제품별, 분석 유형별, 업무 기능별, 산업별, 지역별 예측(-2028년)

Social Media Analytics Market by Offering (Solution and Services), Analytics Type, Business Function (Marketing, Sales and Lead Generation, Finance, Customer Service, Human Resource, Operations), Vertical and Region - Global Forecast to 2028

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한글목차

조사 범위
조사 대상연도	2019-2028년
기준연도	2022년
예측 기간	2023-2028년
검토 단위	10억 달러
부문별	제공 제품별, 분석 유형별, 업무 기능별, 산업별, 지역별
대상 지역	북미, 유럽, 아시아 태평양, 중동, 아프리카, 남미

세계의 소셜 미디어 분석 시장 규모는 2023년 48억 달러에서 2028년 146억 달러로 성장 할 것으로 예상되며, 예측 기간 동안 CAGR 24.9%로 추이하며 성장 할 것으로 예측됩니다.

소셜 미디어 분석은 소셜 미디어의 청취 및 모니터링 세계에서 중요한 역할을 합니다. 이를 통해 기업은 실시간으로 성능을 추적할 수 있어 새로운 동향 및 문제에 신속하게 대응할 수 있습니다. 참여율 및 전환 데이터와 같은 중요한 실적 지표를 제공함으로써 분석는 기업이 최적의 결과를 얻기 위해 전략을 개선하는 데 도움이 됩니다. 또한 업계 표준 및 회사의 성과를 비교하고 개선을 위한 귀중한 통찰력을 얻을 수 있습니다. 시청자 분석은 인구통계와 선호도에 대한 통찰력을 통해 더욱 효과적이며 맞춤형 컨텐츠 및 참여 접근 방식을 제공합니다.

미디어 엔터테인먼트(M&E) 부문는 소셜 미디어 분석의 통합을 통해 강력한 성장을 이루고 있습니다. 이러한 도구를 사용하면 기업이 잠재고객의 선호도에 대한 귀중한 통찰력을 얻을 수 있어 개인화된 컨텐츠를 만들고 타겟팅한 마케팅 캠페인이 가능합니다. 소셜 미디어 분석을 통해 M&E 기업은 프로모션의 효과를 실시간으로 평가하고 수익화 전략을 최적화하며 세계 동향을 파악할 수 있습니다. 이 데이터 중심의 접근 방식은 컨텐츠 전략을 강화할 뿐만 아니라 시청자의 기대에 부응하기 위한 신속한 조정을 용이하게 합니다.

전략적 의사결정 및 캠페인의 효과를 높이기 위해 기업은 마케팅 부문에 소셜 미디어 분석을 도입하는 경우가 늘고 있습니다. 시장 세분화는 분석를 활용하여 데모 그래픽, 관심 및 행동을 기반으로 타겟 잠재고객을 세분화하여 맞춤형 캠페인을 가능하게 합니다. 분석를 통해 캠페인 실적을 실시간으로 모니터링하면 광고 소재와 예산을 신속하게 조정하고 전반적인 효과를 최적화할 수 있습니다. 인플루언서 마케팅은 분석가 타겟 시장 및 일치하는 인플루언서를 식별하고 브랜드 인지도에 미치는 영향을 추적함으로써 더욱 강화됩니다. 경쟁 분석은 분석에 의해 간소화되며 마케팅 담당자가 전략을 벤치마킹하고 컨텐츠 격차를 파악하는 데 도움이 됩니다. 마케팅에 소셜 미디어 분석을 채택함으로써 기업은 의견에 신속하게 대응하여 고객 및 더 효과적으로 참여하고 궁극적으로 고객 만족도와 충성도를 높일 수 있습니다.

세계의 소셜 미디어 분석(Social Media Analytics) 시장에 대해 조사했으며, 제공 제품별·분석 유형별·업무 기능별·산업별·지역별 동향/시장 진출기업 개요 등을 정리했습니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 중요 인사이트

제5장 시장 개요 및 산업 동향

• 소개
• 시장 역학
• 기술 분석
• 투자의 정세
• 사례 연구 분석
• 소셜 미디어 분석 시장의 진화
• 생태계/시장지도
• 관세 및 규제 상황
• 밸류체인 분석
• Porter's Five Forces 분석
• 주요 이해관계자와 구매 기준
• 주요 회의 및 이벤트
• 가격 분석
• 무역 분석
• 고객의 비즈니스에 영향을 미치는 동향/혼란
• 소셜 미디어 분석 시장의 비즈니스 모델
• 특허 분석
• 소셜 미디어 분석 시장의 모범 사례
• 소셜 미디어 분석 시장의 기술 로드맵
• 무료 소셜 미디어 분석 도구 및 유료 소셜 미디어 분석 도구
• 소셜 미디어 분석을 사용하기 위한 주요 영역

제6장 소셜 미디어 분석 시장, 제공 제품별

• 소개
• 솔루션
• 서비스

제7장 소셜 미디어 분석 시장, 분석 유형별

• 소개
  • 분석 유형 : 시장 성장 촉진 요인
• 예측 분석
• 처방적 분석
• 진단 분석
• 기술적 분석

제8장 소셜 미디어 분석 시장, 업무 기능별

• 소개
• 마케팅
• 영업 및 리드 제너레이션
• 재무
• 업무
• 인사
• 고객 서비스

제9장 소셜 미디어 분석 시장, 산업별

• 소개
• BFSI
• 소매 및 전자상거래
• 정부 및 방위
• 여행 및 접객
• 헬스케어 및 생명과학
• 미디어 및 엔터테인먼트
• 통신
• 에너지 및 유틸리티
• 교육
• 기타

제10장 소셜 미디어 분석 시장, 지역별

• 소개
• 북미
• 유럽
• 아시아 태평양
• 중동 및 아프리카
• 남미

제11장 경쟁 구도

• 개요
• 주요 진입기업의 전략
• 수익 분석
• 시장 점유율 분석
• 브랜드/제품 비교 분석
• 주요 벤더의 평가와 재무 지표
• 기업 평가 매트릭스
• 스타트업/중소기업 평가 매트릭스
• 경쟁 시나리오 및 동향

제12장 기업 개요

• 소개
• 주요 진출기업
  • IBM
  • GOOGLE
  • ORACLE
  • SALESFORCE
  • ADOBE
  • SPROUT SOCIAL
  • SAS
  • DIGIMIND
  • TALKWALKER
  • HOOTSUITE
  • GOODDATA
  • MELTWATER
  • SENDIBLE
  • AGORAPULSE
  • KEYHOLE
  • KHOROS
  • SOCIALPILOT
  • CISION
  • QUALITRICS
• 기타 기업
  • TAILWIND
  • BRAND24
  • SOTRENDER
  • RIVAL IQ
  • FACELIFT
  • EMPLIFI
  • OKTOPOST
  • SIMPLIFY360
  • FRROLE
  • MAVSOCIAL
  • HEURITECH
  • KONNECT INSIGHTS
  • BUFFER
  • HUBSPOT
  • DATABOX
  • SEMRUSH
• 스타트업/중소기업
  • AWARIO
  • MNEMONIC AI
  • LUCIDYA
  • CATALYTICS DATUM
  • DASH HUSDSON

제13장 인접 시장 및 관련 시장

제14장 부록

LYJ

영문 목차

영문목차

Report Description

Scope of the Report
Years Considered for the Study	2019-2028
Base Year	2022
Forecast Period	2023-2028
Units Considered	USD Billion
Segments	By Offering, Analytics Type, Business Functions, Verticals, and Region
Regions covered	North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

The global market for Social Media Analytics is projected to grow from USD 4.8 billion in 2023 to USD 14.6 billion by 2028, at a CAGR of 24.9% during the forecast period. Social media analytics plays a significant role in the world of social media listening and monitoring. It allows businesses to track their performance in real time, making it easier to respond promptly to emerging trends and issues. By providing crucial performance metrics such as engagement rates and conversion data, analytics helps businesses refine their strategies for optimal results. Furthermore, it enables businesses to compare their performance against industry standards and gain valuable insights for improvement. Audience analysis is also made more effective through demographic and preference insights, enabling tailored content and engagement approaches.

"The media & entertainment vertical is projected to hold the largest CAGR during the forecast period."

The Media and Entertainment (M&E) sector is undergoing robust growth through the integration of social media analytics. By using these tools, companies gain valuable insights into audience preferences, enabling personalized content creation and targeted marketing campaigns. Social media analytics empower M&E firms to assess the effectiveness of promotions in real time, optimize monetization strategies, and identify global trends. This data-driven approach not only enhances content strategies but also facilitates quick adjustments to meet audience expectations.

"Among business functions, Marketing to account for the largest market during the forecast period."

Businesses are increasingly adopting social media analytics within their marketing functions to enhance strategic decision-making and campaign effectiveness. Marketers utilize analytics to finely segment their target audience based on demographics, interests, and behavior, allowing for tailored campaigns. Real-time monitoring of campaign performance through analytics enables quick adjustments to ad creatives and budgets, optimizing overall impact. Influencer marketing is amplified as analytics assist in identifying influencers aligned with the target market and tracking their impact on brand visibility. Competitor analysis is streamlined through analytics, aiding marketers in benchmarking their strategies and identifying content gaps. The adoption of social media analytics in marketing enables businesses to engage with customers more effectively by responding promptly to feedback, ultimately enhancing customer satisfaction and loyalty.

"Among analytics type, descriptive analytics is anticipated to account for the largest market share during the forecast period."

The integration of social media analytics has catalyzed the growth of descriptive analytics across industries. This centered on analyzing historical data, proves invaluable in evaluating past social media performance. Organizations leverage descriptive analytics to assess engagement metrics, optimize content creation, and segment audiences based on demographics and preferences. It plays a crucial role in refining marketing strategies by analyzing the success of previous campaigns, benchmarking against competitors, and identifying trends in user behavior.

"North America to account for the largest market size during the forecast period."

North America is actively investing in the social media analytics market, reflecting a growing emphasis on leveraging data for strategic insights. The North American region is playing a significant role in the expansion of the market, as businesses across various industries are investing heavily. The trend is being driven by the increasing demand for advanced analytics tools that can extract actionable intelligence from social media platforms. Companies are allocating substantial budgets to enhance their capabilities in sentiment analysis, customer behavior tracking, and market trend identification. This shift highlights the importance of data-driven decision-making in the rapidly evolving landscape of social media analytics.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Social Media Analytics market.

• By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
• By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
• By Region: North America: 40%, Europe: 20%, APAC: 30%, MEA: 5%, Latin America: 5%

Major vendors offering Social Media Analytics solutions and services across the globe are IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (Norway), Khoros (US), Sprout Social (US), Cision (US), Dash Husdson (Canada), Brand24 (US), Sotrender (Poland), Rival IQ (US), Facelift (Germany), Emplifi (US), SocialPilot (US), Agorapulse (France), Keyhole (Denmark), Sendible (UK), Buffer (US), Hubspot (US), Databox (US), Tailwind (US), Semrush (US), Awario (US), Oktopost (Israel), Simplify360 (US), Frrole (India), Mavsocial (US), Heuritech (France), Mnemonic Ai (US), Konnect Insights (India), Lucidya (Saudi Arabia), and Catalytics Datum (India)

Research Coverage

The market study covers Social Media Analytics across segments. It aims to estimate the market size and the growth potential across different segments, such as offering, analytics type, business function, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for Social Media Analytics and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (Rising number of social media users, Increased focus on the market and competitive intelligence, Rising need for social media measurement to enhance the customer experience), restraints (Complexities in the analytical workflow, Insufficient proficiency in analytical capabilities), opportunities (Voluminous data generation through social media platforms, Rising cloud adoption trends), and challenges (Lack of standard measures for social media analytics, Lack of a single solution to manage the increasing unstructured data)
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new solutions & service launches in the Social Media Analytics market.
• Market Development: Comprehensive information about lucrative markets - the report analyses the Social Media Analytics market across varied regions.
• Market Diversification: Exhaustive information about new solutions & services, untapped geographies, recent developments, and investments in Social Media Analytics market strategies; the report also helps stakeholders understand the pulse of the Social Media Analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as IBM (US), Oracle (US), Google (US), SproutSocial (US), Salesforce (US), and others in the Social Media Analytics market

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 INCLUSIONS AND EXCLUSIONS
• 1.3 MARKET SCOPE
  • 1.3.1 MARKET SEGMENTATIONS
  • 1.3.2 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
  • TABLE 1 USD EXCHANGE RATE, 2020-2022
• 1.5 STAKEHOLDERS
• 1.6 SUMMARY OF CHANGES
  • 1.6.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • FIGURE 1 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
  • 2.1.1 SECONDARY DATA
  • 2.1.2 PRIMARY DATA
  • TABLE 2 PRIMARY INTERVIEWS
    • 2.1.2.1 Breakup of primary profiles
    • 2.1.2.2 Key industry insights
• 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • FIGURE 2 SOCIAL MEDIA ANALYTICS MARKET: DATA TRIANGULATION
• 2.3 MARKET SIZE ESTIMATION
  • FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES
  • 2.3.1 TOP-DOWN APPROACH
  • 2.3.2 BOTTOM-UP APPROACH
  • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY-SIDE) - REVENUE OF SOLUTIONS/SERVICES OF SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
  • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
  • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4 - BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING
• 2.4 MARKET FORECAST
  • TABLE 3 FACTOR ANALYSIS
• 2.5 STUDY ASSUMPTIONS
• 2.6 STUDY LIMITATIONS
• 2.7 IMPACT OF RECESSION ON GLOBAL SOCIAL MEDIA ANALYTICS MARKET
  • TABLE 4 RECESSION IMPACT ON SOCIAL MEDIA ANALYTICS MARKET

3 EXECUTIVE SUMMARY

• TABLE 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2019-2022 (USD MILLION Y-O-Y%)
• TABLE 6 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2023-2028 (USD MILLION Y-O-Y%)
• FIGURE 8 SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
• FIGURE 9 SOCIAL LISTENING AND MONITORING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
• FIGURE 10 CLOUD SEGMENT DOMINATED OVERALL MARKET IN 2023
• FIGURE 11 PUBLIC SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
• FIGURE 12 PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
• FIGURE 13 CONSULTING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
• FIGURE 14 DESCRIPTIVE ANALYTICS SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
• FIGURE 15 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
• FIGURE 16 TRAVEL & HOSPITALITY SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
• FIGURE 17 MEDIA & ENTERTAINMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
• FIGURE 18 NORTH AMERICA ACCOUNTED FOR LARGEST SHARE OF SOCIAL MEDIA ANALYTICS MARKET IN 2023

4 PREMIUM INSIGHTS

• 4.1 ATTRACTIVE OPPORTUNITIES IN SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 19 RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE MARKET
• 4.2 SOCIAL MEDIA ANALYTICS MARKET: TOP THREE BUSINESS FUNCTIONS
  • FIGURE 20 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
• 4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING AND KEY BUSINESS FUNCTIONS
  • FIGURE 21 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN NORTH AMERICA
• 4.4 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
  • FIGURE 22 NORTH AMERICA ACCOUNTED FOR LARGEST MARKET SHARE IN 2023

5 MARKET OVERVIEW AND INDUSTRY TRENDS

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN SOCIAL MEDIA ANALYTICS MARKET
  • 5.2.1 DRIVERS
    • 5.2.1.1 Rising number of social media users
    • 5.2.1.2 Growing focus of organizations to gain competitive intelligence
    • 5.2.1.3 Rising need for social media measurement to enhance customer experience
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Complexities in analytical workflow
    • 5.2.2.2 Lack of analytical skillsets
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Voluminous data generation through social media platforms
    • 5.2.3.2 Rising cloud adoption trends
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Lack of standard measures for social media analytics
    • 5.2.4.2 Lack of single solution to manage increasing unstructured data
• 5.3 TECHNOLOGY ANALYSIS
  • 5.3.1 KEY TECHNOLOGIES
    • 5.3.1.1 Artificial intelligence (AI)
    • 5.3.1.2 Blockchain
    • 5.3.1.3 Edge computing
    • 5.3.1.4 Big data
  • 5.3.2 COMPLIMENTARY TECHNOLOGIES
    • 5.3.2.1 IoT
    • 5.3.2.2 Robotic process automation (RPA)
    • 5.3.2.3 AR/VR
  • 5.3.3 ADJACENT TECHNOLOGY
    • 5.3.3.1 Quantum computing
    • 5.3.3.2 Cloud computing
• 5.4 INVESTMENT LANDSCAPE
  • FIGURE 24 LEADING GLOBAL SOCIAL MEDIA ANALYTICS STARTUPS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023)
• 5.5 CASE STUDY ANALYSIS
  • 5.5.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 5.5.1.1 Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data
  • 5.5.2 TELECOMMUNICATIONS
    • 5.5.2.1 Use Case 2: Sky used Clarabridge Engagement to enhance customer experience
  • 5.5.3 HOSPITALITY
    • 5.5.3.1 Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior
  • 5.5.4 RETAIL & ECOMMERCE
    • 5.5.4.1 Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences
  • 5.5.5 GOVERNMENT
    • 5.5.5.1 Use Case 5: World Business Chicago (WBC) used Sprout Social's analytics features to expand its digital presence
  • 5.5.6 MEDIA & ENTERTAINMENT
    • 5.5.6.1 Use Case 6: BBC used Khoros Platform to track performance of its content and drive more traffic to its website
  • 5.5.7 MANUFACTURING
    • 5.5.7.1 Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management
  • 5.5.8 HEALTHCARE
    • 5.5.8.1 Use Case 8: Fortis used Meltwater Platform to raise brand awareness and monitor real-time engagement with the audience
  • 5.5.9 TRANSPORT AND LOGISTICS
    • 5.5.9.1 Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite Platform for monitoring and social listening
  • 5.5.10 ENERGY AND UTILITIES
    • 5.5.10.1 Use Case 10: Hydro-Quebec used Talkwalker Platform to engage with customers and analyze monitoring
• 5.6 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 25 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
  • TABLE 7 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
• 5.7 ECOSYSTEM/MARKET MAP
  • TABLE 8 SOCIAL MEDIA ANALYTICS MARKET: ROLE OF PLAYERS IN ECOSYSTEM
  • FIGURE 26 KEY PLAYERS IN SOCIAL MEDIA ANALYTICS MARKET ECOSYSTEM
• 5.8 TARIFF & REGULATORY LANDSCAPE
  • 5.8.1 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS
  • TABLE 9 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS, 2022
  • 5.8.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 13 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.8.2.1 North America
      • 5.8.2.1.1 US
        • 5.8.2.1.1.1 California Consumer Privacy Act (CCPA)
        • 5.8.2.1.1.2 Health Insurance Portability and Accountability Act (HIPAA)
        • 5.8.2.1.1.3 Artificial Intelligence Risk Management Framework 1.0 (RMF)
      • 5.8.2.1.2 Canada
        • 5.8.2.1.2.1 Public Safety Canada Regulation
    • 5.8.2.2 Europe
      • 5.8.2.2.1 General Data Protection Regulation (GDPR)
      • 5.8.2.2.2 EU Regulatory Framework for AI
    • 5.8.2.3 Asia Pacific
      • 5.8.2.3.1 South Korea
        • 5.8.2.3.1.1 Personal Information Protection Act (PIPA)
      • 5.8.2.3.2 China
      • 5.8.2.3.3 India
    • 5.8.2.4 Middle East & Africa
      • 5.8.2.4.1 UAE
        • 5.8.2.4.1.1 UAE AI Regulations
      • 5.8.2.4.2 KSA
        • 5.8.2.4.2.1 Saudi Arabia AI Strategy
      • 5.8.2.4.3 Bahrain
        • 5.8.2.4.3.1 Bahrain AI Ethics Framework
    • 5.8.2.5 Latin America
      • 5.8.2.5.1 Brazil
      • 5.8.2.5.2 Mexico
• 5.9 VALUE CHAIN ANALYSIS
  • FIGURE 27 SOCIAL MEDIA ANALYTICS: VALUE CHAIN ANALYSIS
• 5.10 PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 28 PORTER'S FIVE FORCES ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET
  • TABLE 14 SOCIAL MEDIA ANALYTICS MARKET: PORTER'S FIVE FORCES ANALYSIS
  • 5.10.1 THREAT FROM NEW ENTRANTS
  • 5.10.2 THREAT OF SUBSTITUTES
  • 5.10.3 BARGAINING POWER OF SUPPLIERS
  • 5.10.4 BARGAINING POWER OF BUYERS
  • 5.10.5 INTENSITY OF COMPETITION RIVALRY
• 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
  • 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
  • TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS (%)
  • 5.11.2 BUYING CRITERIA
  • FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
  • TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
• 5.12 KEY CONFERENCES & EVENTS
  • TABLE 17 DETAILED LIST OF CONFERENCE & EVENTS, 2024-2025
• 5.13 PRICING ANALYSIS
  • 5.13.1 INDICATIVE PRICING ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
  • TABLE 18 INDICATIVE PRICING LEVELS OF SOCIAL MEDIA ANALYTICS SOLUTIONS
  • 5.13.2 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
  • FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
  • TABLE 19 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
• 5.14 TRADE ANALYSIS
  • 5.14.1 IMPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
  • FIGURE 32 COMPUTER SOFTWARE & SERVICES IMPORT, BY KEY COUNTRIES, 2015-2022 (USD BILLION)
  • 5.14.2 EXPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
  • FIGURE 33 COMPUTER SOFTWARE & SERVICES EXPORT, BY KEY COUNTRIES, 2015-2022 (USD BILLION)
• 5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMER'S BUSINESSES
  • FIGURE 34 REVENUE SHIFT AND NEW REVENUE POCKETS IN SOCIAL MEDIA ANALYTICS MARKET
• 5.16 BUSINESS MODELS OF SOCIAL MEDIA ANALYTICS MARKET
• 5.17 PATENT ANALYSIS
  • 5.17.1 METHODOLOGY
  • 5.17.2 PATENTS FILED, BY DOCUMENT TYPE
  • TABLE 20 PATENTS FILED, 2013-2023
  • 5.17.3 INNOVATION AND PATENT APPLICATIONS
  • FIGURE 35 NUMBER OF PATENTS GRANTED, 2013-2023
    • 5.17.3.1 Top 10 applicants in social media analytics
  • FIGURE 36 TOP 10 APPLICANTS IN SOCIAL MEDIA ANALYTICS, 2013-2023
  • FIGURE 37 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013-2023
  • TABLE 21 TOP 20 PATENT OWNERS IN SOCIAL MEDIA ANALYTICS, 2013-2023
  • TABLE 22 LIST OF FEW PATENTS IN SOCIAL MEDIA ANALYTICS MARKET, 2023
• 5.18 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET
  • TABLE 23 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET
• 5.19 TECHNOLOGY ROADMAP OF SOCIAL MEDIA ANALYTICS MARKET
  • TABLE 24 SHORT-TERM ROADMAP, 2023-2025
  • TABLE 25 MID-TERM ROADMAP, 2026-2028
  • TABLE 26 LONG-TERM ROADMAP, 2029-2030
• 5.20 FREE VERSUS PAID SOCIAL MEDIA ANALYTICS TOOLS
• 5.21 KEY AREAS TO USE SOCIAL MEDIA ANALYTICS
  • 5.21.1 AUDIENCE ANALYTICS
  • 5.21.2 PERFORMANCE ANALYTICS
  • 5.21.3 COMPETITIVE ANALYTICS
  • 5.21.4 PAID SOCIAL MEDIA ANALYTICS
  • 5.21.5 CUSTOMER SERVICE AND COMMUNITY MANAGEMENT ANALYTICS
  • 5.21.6 INFLUENCER ANALYTICS
  • 5.21.7 SENTIMENT ANALYSIS AND AD CAMPAIGNS
  • 5.21.8 SENTIMENT ANALYSIS FOR CUSTOMER SERVICE

6 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING

• 6.1 INTRODUCTION
  • 6.1.1 OFFERINGS: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • FIGURE 38 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • TABLE 27 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY OFFERING, 2019-2022 (USD MILLION)
  • TABLE 28 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY OFFERING, 2023-2028 (USD MILLION)
• 6.2 SOLUTIONS
  • 6.2.1 COMPANIES UNDERTAKING STRATEGIC IMPLEMENTATION OF SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN BUSINESS SUCCESS
  • TABLE 29 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 30 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 6.2.2 BY SOFTWARE TYPE
  • FIGURE 39 SOCIAL MEDIA MARKETING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • TABLE 31 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
  • TABLE 32 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • 6.2.2.1 Social listening and monitoring
  • TABLE 33 SOCIAL LISTENING AND MONITORING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 34 SOCIAL LISTENING AND MONITORING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.2.2 Social media marketing
  • TABLE 35 SOCIAL MEDIA MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 36 SOCIAL MEDIA MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.2.3 Social media advertising
  • TABLE 37 SOCIAL MEDIA ADVERTISING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 38 SOCIAL MEDIA ADVERTISING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.2.4 Social media intelligence
  • TABLE 39 SOCIAL MEDIA INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 40 SOCIAL MEDIA INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.2.5 Other software types
  • TABLE 41 OTHER SOFTWARE TYPES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 42 OTHER SOFTWARE TYPES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 6.2.3 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE
  • FIGURE 40 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • TABLE 43 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
  • TABLE 44 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 6.2.3.1 On-premises
      • 6.2.3.1.1 Need to maintain data control, customization, and cost efficiency to drive adoption of on-premises mode
  • TABLE 45 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 46 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.3.2 Cloud
      • 6.2.3.2.1 Asia Pacific to be fastest-growing market during forecast period
  • TABLE 47 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 48 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • FIGURE 41 HYBRID CLOUD SEGMENT TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
  • TABLE 49 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CLOUD TYPE, 2019-2022 (USD MILLION)
  • TABLE 50 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CLOUD TYPE, 2023-2028 (USD MILLION)
    • 6.2.3.2.2 Public
  • TABLE 51 PUBLIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 52 PUBLIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.3.2.3 Private
  • TABLE 53 PRIVATE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 54 PRIVATE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.3.2.4 Hybrid
  • TABLE 55 HYBRID: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 56 HYBRID: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 6.3 SERVICES
  • 6.3.1 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE
  • FIGURE 42 MANAGED SERVICES SEGMENT TO GROW AT HIGHER RATE DURING FORECAST PERIOD
  • TABLE 57 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICES, 2019-2022 (USD MILLION)
  • TABLE 58 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICES, 2023-2028 (USD MILLION)
  • TABLE 59 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 60 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 6.3.2 PROFESSIONAL SERVICES
  • FIGURE 43 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • TABLE 61 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
  • TABLE 62 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
  • TABLE 63 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 64 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.2.1 Consulting services
  • TABLE 65 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 66 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.2.2 Deployment & integration
  • TABLE 67 DEPLOYMENT & INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 68 DEPLOYMENT & INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.2.3 Support & maintenance
  • TABLE 69 SUPPORT & MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 70 SUPPORT & MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 6.3.3 MANAGED SERVICES
  • TABLE 71 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 72 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)

7 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE

• 7.1 INTRODUCTION
  • 7.1.1 ANALYTICS TYPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • FIGURE 44 PRESCRIPTIVE ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • TABLE 73 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
  • TABLE 74 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
• 7.2 PREDICTIVE ANALYTICS
  • TABLE 75 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 76 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 7.3 PRESCRIPTIVE ANALYTICS
  • TABLE 77 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 78 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 7.4 DIAGNOSTIC ANALYTICS
  • TABLE 79 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 80 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 7.5 DESCRIPTIVE ANALYTICS
  • TABLE 81 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 82 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)

8 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION

• 8.1 INTRODUCTION
  • 8.1.1 BUSINESS FUNCTION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • FIGURE 45 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • TABLE 83 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
  • TABLE 84 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
• 8.2 MARKETING
  • 8.2.1 RISING NEED TO USE SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN DECISION
  • TABLE 85 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 86 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • TABLE 87 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
  • TABLE 88 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.2.2 AUDIENCE SEGMENTATION AND TARGETING
  • 8.2.3 SOCIAL MEDIA CAMPAIGN PERFORMANCE ANALYTICS
  • 8.2.4 COMPETITIVE ANALYSIS
  • 8.2.5 INFLUENCER MARKETING ANALYSIS
  • 8.2.6 TREND ANALYSIS AND FORECASTING
  • 8.2.7 CUSTOMER JOURNEY ANALYSIS
  • 8.2.8 OTHERS
• 8.3 SALES & LEAD GENERATION
  • 8.3.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED SALES AND LEAD GENERATION
  • TABLE 89 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 90 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • TABLE 91 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
  • TABLE 92 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.3.2 CONVERSION RATE OPTIMIZATION ANALYSIS
  • 8.3.3 SALES FUNNEL TRACKING AND OPTIMIZATION
  • 8.3.4 CUSTOMER ACQUISITION COST ANALYSIS
  • 8.3.5 COMPETITIVE SALES INTELLIGENCE
  • 8.3.6 GEO-TARGETED LEAD GENERATION
  • 8.3.7 SOCIAL MEDIA DATA MINING
  • 8.3.8 OTHERS
• 8.4 FINANCE
  • 8.4.1 QUANTIFYING SOCIAL MEDIA IMPACT FOR INFORMED DECISION-MAKING
  • TABLE 93 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 94 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • TABLE 95 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
  • TABLE 96 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.4.2 FRAUD DETECTION
  • 8.4.3 CREDIT RISK ASSESSMENT
  • 8.4.4 CUSTOMER FINANCIAL BEHAVIOR ANALYSIS
  • 8.4.5 REGULATORY COMPLIANCE MONITORING
  • 8.4.6 REAL-TIME CRISIS RESPONSE
  • 8.4.7 ROI MEASUREMENT
  • 8.4.8 OTHERS
• 8.5 OPERATION
  • 8.5.1 GROWING NEED TO MAKE INFORMED DECISION AND REFINE MARKETING STRATEGIES TO FUEL MARKET GROWTH
  • TABLE 97 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 98 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • TABLE 99 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
  • TABLE 100 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.5.2 QUALITY CONTROL
  • 8.5.3 SUPPLY CHAIN RISK ASSESSMENT
  • 8.5.4 SUSTAINABILITY TRACKING
  • 8.5.5 DEMAND FORECASTING
  • 8.5.6 CUSTOMER NETWORK VALUE OPTIMIZATION
  • 8.5.7 OTHERS
• 8.6 HUMAN RESOURCES (HR)
  • 8.6.1 DATA-DRIVEN APPROACH ENABLING IMPROVED DECISION-MAKING AND OVERALL BUSINESS OUTCOMES
  • TABLE 101 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 102 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • TABLE 103 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
  • TABLE 104 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.6.2 EMPLOYER BRANDING ANALYSIS AND PERCEPTION MONITORING
  • 8.6.3 EMPLOYEE ENGAGEMENT METRICS
  • 8.6.4 TRAINING AND DEVELOPMENT ASSESSMENT
  • 8.6.5 EMPLOYEE SENTIMENT ANALYSIS
  • 8.6.6 OTHERS
• 8.7 CUSTOMER SERVICES
  • 8.7.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED ENGAGEMENT AND SATISFACTION TO FUEL GROWTH
  • TABLE 105 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 106 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • TABLE 107 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
  • TABLE 108 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.7.2 CHATBOT OPTIMIZATION
  • 8.7.3 SERVICE PERFORMANCE METRICS
  • 8.7.4 CUSTOMER FEEDBACK ANALYSIS
  • 8.7.5 CUSTOMER RETENTION STRATEGIES
  • 8.7.6 OTHERS

9 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL

• 9.1 INTRODUCTION
  • 9.1.1 VERTICAL: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • FIGURE 46 SOCIAL MEDIA ANALYTICS MARKET TO REGISTER HIGHEST CAGR IN MEDIA & ENTERTAINMENT VERTICAL DURING FORECAST PERIOD
  • TABLE 109 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2019-2022 (USD MILLION)
  • TABLE 110 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2023-2028 (USD MILLION)
• 9.2 BFSI
  • 9.2.1 RISING NEED FOR REAL-TIME BRAND MONITORING AND REPUTATION MANAGEMENT TO FUEL MARKET GROWTH
  • TABLE 111 BFSI: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 112 BFSI: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.3 RETAIL & ECOMMERCE
  • 9.3.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO GAIN VALUABLE INSIGHTS TO DRIVE GROWTH
  • TABLE 113 RETAIL & ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 114 RETAIL & ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.4 GOVERNMENT & DEFENSE
  • 9.4.1 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • TABLE 115 GOVERNMENT & DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 116 GOVERNMENT & DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.5 TRAVEL & HOSPITALITY
  • 9.5.1 NEED FOR OPTIMIZING CUSTOMER ENGAGEMENT THROUGH STRATEGIC SOCIAL MEDIA MANAGEMENT TO DRIVE MARKET
  • TABLE 117 TRAVEL & HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 118 TRAVEL & HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.6 HEALTHCARE & LIFESCIENCES
  • 9.6.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED DISEASE SURVEILLANCE AND PATIENT ENGAGEMENT
  • TABLE 119 HEALTHCARE & LIFESCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 120 HEALTHCARE & LIFESCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.7 MEDIA & ENTERTAINMENT
  • 9.7.1 RISING NEED FOR STRATEGIC ENGAGEMENT AND BUSINESS EXCELLENCE TO SUPPORT MARKET GROWTH
  • TABLE 121 MEDIA & ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 122 MEDIA & ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.8 TELECOMMUNICATIONS
  • 9.8.1 ORGANIZATIONS EXPERIENCING IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA ANALYTICS
  • TABLE 123 TELECOMMUNICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 124 TELECOMMUNICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.9 ENERGY & UTILITIES
  • 9.9.1 SOCIAL MEDIA ANALYTICS DRIVING SUSTAINABILITY AND COMPLIANCE IN ENERGY & UTILITIES
  • TABLE 125 ENERGY & UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 126 ENERGY & UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.10 EDUCATION
  • 9.10.1 INTEGRATION OF SOCIAL MEDIA ANALYTICS IN EDUCATION SECTOR EMPOWERING INSTITUTIONS TO MAKE DATA-DRIVEN DECISIONS
  • TABLE 127 EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 128 EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
• 9.11 OTHER VERTICALS
  • TABLE 129 OTHER VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 130 OTHER VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)

10 SOCIAL MEDIA ANALYTICS MARKET, BY REGION

• 10.1 INTRODUCTION
  • FIGURE 47 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 48 INDIA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • TABLE 131 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019-2022 (USD MILLION)
  • TABLE 132 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
• 10.2 NORTH AMERICA
  • 10.2.1 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 10.2.2 NORTH AMERICA: RECESSION IMPACT
  • FIGURE 49 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT
  • TABLE 133 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
  • TABLE 134 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
  • TABLE 135 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
  • TABLE 136 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
  • TABLE 137 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
  • TABLE 138 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
  • TABLE 139 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
  • TABLE 140 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
  • TABLE 141 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
  • TABLE 142 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
  • TABLE 143 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
  • TABLE 144 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
  • TABLE 145 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
  • TABLE 146 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
  • TABLE 147 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
  • TABLE 148 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
  • TABLE 149 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
  • TABLE 150 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • TABLE 151 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
  • TABLE 152 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
  • 10.2.3 US
    • 10.2.3.1 Rising demand for cost-effective marketing strategies to drive market
  • 10.2.4 CANADA
    • 10.2.4.1 Increasing digitalization and tech-savvy populace landscape to drive market
• 10.3 EUROPE
  • 10.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 10.3.2 EUROPE: RECESSION IMPACT
  • TABLE 153 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
  • TABLE 154 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
  • TABLE 155 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
  • TABLE 156 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
  • TABLE 157 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT, 2019-2022 (USD MILLION)
  • TABLE 158 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT, 2023-2028 (USD MILLION)
  • TABLE 159 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
  • TABLE 160 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
  • TABLE 161 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
  • TABLE 162 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
  • TABLE 163 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
  • TABLE 164 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
  • TABLE 165 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
  • TABLE 166 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
  • TABLE 167 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
  • TABLE 168 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
  • TABLE 169 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
  • TABLE 170 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • TABLE 171 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
  • TABLE 172 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
  • 10.3.3 UK
    • 10.3.3.1 Major investment in advanced analytics solutions to drive market
  • 10.3.4 GERMANY
    • 10.3.4.1 Growing demand for engagement tools to drive market
  • 10.3.5 FRANCE
    • 10.3.5.1 Focus on target marketing, social sentiment aids, and data-driven decision-making to drive market
  • 10.3.6 ITALY
    • 10.3.6.1 Rising need to incorporate advanced tools such as AI, ML to drive market
  • 10.3.7 SPAIN
    • 10.3.7.1 Growing demand from retail & e-commerce, telecom, IT, media & entertainment to drive market
    • 10.3.7.2 Rest of Europe

• 10.4 ASIA PACIFIC
  • 10.4.1 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 10.4.2 ASIA PACIFIC: RECESSION IMPACT
  • FIGURE 50 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT
  • TABLE 173 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
  • TABLE 174 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
  • TABLE 175 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
  • TABLE 176 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
  • TABLE 177 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
  • TABLE 178 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
  • TABLE 179 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
  • TABLE 180 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
  • TABLE 181 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
  • TABLE 182 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
  • TABLE 183 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
  • TABLE 184 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
  • TABLE 185 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
  • TABLE 186 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
  • TABLE 187 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
  • TABLE 188 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
  • TABLE 189 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
  • TABLE 190 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • TABLE 191 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
  • TABLE 192 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
  • 10.4.3 CHINA
    • 10.4.3.1 Rapid digital transformation, dynamic ICT sector, growing economy to drive market
  • 10.4.4 JAPAN
    • 10.4.4.1 Significant investment in AI-powered solutions and R&D to drive market
  • 10.4.5 INDIA
    • 10.4.5.1 Rising focus on digitization to drive market
  • 10.4.6 SOUTH KOREA
    • 10.4.6.1 Widespread adoption of digital technologies and a tech-savvy population to drive market
  • 10.4.7 AUSTRALIA & NEW ZEALAND
    • 10.4.7.1 Rising analytics investments by mid-sized businesses to drive market
  • 10.4.8 REST OF ASIA PACIFIC
• 10.5 MIDDLE EAST & AFRICA
  • 10.5.1 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
  • TABLE 193 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
  • TABLE 194 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
  • TABLE 195 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
  • TABLE 196 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
  • TABLE 197 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
  • TABLE 198 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
  • TABLE 199 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
  • TABLE 200 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
  • TABLE 201 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
  • TABLE 202 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
  • TABLE 203 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
  • TABLE 204 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
  • TABLE 205 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
  • TABLE 206 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
  • TABLE 207 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
  • TABLE 208 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
  • TABLE 209 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
  • TABLE 210 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • TABLE 211 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
  • TABLE 212 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
  • 10.5.3 SAUDI ARABIA
    • 10.5.3.1 Growing government initiatives to drive market
  • 10.5.4 UAE
    • 10.5.4.1 Investment in cutting-edge technologies to drive market
  • 10.5.5 QATAR
    • 10.5.5.1 Rising need for optimizing marketing strategies to drive market
  • 10.5.6 TURKEY
    • 10.5.6.1 Increasing number of social media users to drive market
  • 10.5.7 SOUTH AFRICA
    • 10.5.7.1 Need to maintain brand recognition and cure negative publicity to drive market
    • 10.5.7.2 REST OF MIDDLE EAST & AFRICA
• 10.6 LATIN AMERICA
  • 10.6.1 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 10.6.2 LATIN AMERICA: RECESSION IMPACT
  • TABLE 213 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
  • TABLE 214 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
  • TABLE 215 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
  • TABLE 216 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
  • TABLE 217 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
  • TABLE 218 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
  • TABLE 219 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
  • TABLE 220 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
  • TABLE 221 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
  • TABLE 222 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
  • TABLE 223 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
  • TABLE 224 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
  • TABLE 225 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
  • TABLE 226 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
  • TABLE 227 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
  • TABLE 228 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
  • TABLE 229 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
  • TABLE 230 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • TABLE 231 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
  • TABLE 232 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
  • 10.6.3 BRAZIL
    • 10.6.3.1 Wide adoption of digital technologies to drive market
  • 10.6.4 MEXICO
    • 10.6.4.1 Growing social media user base to drive market
  • 10.6.5 ARGENTINA
    • 10.6.5.1 Increasing popularity of social media platforms to drive market
  • 10.6.6 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

• 11.1 OVERVIEW
• 11.2 KEY PLAYERS STRATEGIES
  • TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY SOCIAL MEDIA ANALYTICS VENDORS
• 11.3 REVENUE ANALYSIS
  • FIGURE 51 TOP 5 PLAYERS HAVE DOMINATED MARKET IN LAST 5 YEARS
• 11.4 MARKET SHARE ANALYSIS
  • FIGURE 52 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
  • TABLE 234 SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION
• 11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS
  • FIGURE 53 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
• 11.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 54 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 55 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
• 11.7 COMPANY EVALUATION MATRIX
  • 11.7.1 STARS
  • 11.7.2 EMERGING LEADERS
  • 11.7.3 PERVASIVE PLAYERS
  • 11.7.4 PARTICIPANTS
  • FIGURE 56 SOCIAL MEDIA ANALYTICS MARKET: COMPANY EVALUATION MATRIX, 2022
  • 11.7.5 FOOTPRINT OF KEY PLAYERS
  • TABLE 235 PRODUCT FOOTPRINT (19 COMPANIES)
  • TABLE 236 VERTICAL FOOTPRINT (19 COMPANIES)
  • TABLE 237 REGION FOOTPRINT (19 COMPANIES)
  • TABLE 238 COMPANY FOOTPRINT (19 COMPANIES)
• 11.8 STARTUP/SME EVALUATION MATRIX
  • 11.8.1 PROGRESSIVE COMPANIES
  • 11.8.2 RESPONSIVE COMPANIES
  • 11.8.3 DYNAMIC COMPANIES
  • 11.8.4 STARTING BLOCKS
  • FIGURE 57 SOCIAL MEDIA ANALYTICS MARKET: START-UP/SME EVALUATION MATRIX, 2022
  • 11.8.5 COMPETITIVE BENCHMARKING
  • TABLE 239 SOCIAL MEDIA ANALYTICS MARKET: DETAILED LIST OF KEY STARTUPS/SMES
  • TABLE 240 SOCIAL MEDIA ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES, 2022
• 11.9 COMPETITIVE SCENARIO AND TRENDS
  • 11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 241 SOCIAL MEDIA ANALYTICS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020-2023
  • 11.9.2 DEALS
  • TABLE 242 SOCIAL MEDIA ANALYTICS MARKET: DEALS, JANUARY 2020-JANUARY 2024

12 COMPANY PROFILES

• 12.1 INTRODUCTION
• (Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)**
• 12.1.1 IBM
• TABLE 243 IBM: COMPANY OVERVIEW
• FIGURE 58 IBM: COMPANY SNAPSHOT
• TABLE 244 IBM: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 245 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 246 IBM: DEALS
• 12.1.2 GOOGLE
• TABLE 247 GOOGLE: COMPANY OVERVIEW
• FIGURE 59 GOOGLE: COMPANY SNAPSHOT
• TABLE 248 GOOGLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 249 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 250 GOOGLE: DEALS
• 12.1.3 ORACLE
• TABLE 251 ORACLE: COMPANY OVERVIEW
• FIGURE 60 ORACLE: COMPANY SNAPSHOT
• TABLE 252 ORACLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 253 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 254 ORACLE: DEALS
• 12.1.4 SALESFORCE
• TABLE 255 SALESFORCE: COMPANY OVERVIEW
• FIGURE 61 SALESFORCE: COMPANY SNAPSHOT
• TABLE 256 SALESFORCE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 257 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 258 SALESFORCE: DEALS
• 12.1.5 ADOBE
• TABLE 259 ADOBE: COMPANY OVERVIEW
• FIGURE 62 ADOBE: COMPANY SNAPSHOT
• TABLE 260 ADOBE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 261 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 262 ADOBE: DEALS
• 12.1.6 SPROUT SOCIAL
• TABLE 263 SPROUT SOCIAL: COMPANY OVERVIEW
• FIGURE 63 SPROUT SOCIAL: COMPANY SNAPSHOT
• TABLE 264 SPROUT SOCIAL: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 265 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 266 SPROUT SOCIAL: DEALS
• 12.1.7 SAS
• TABLE 267 SAS: COMPANY OVERVIEW
• TABLE 268 SAS: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 269 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 270 SAS: DEALS
• 12.1.8 DIGIMIND
• TABLE 271 DIGIMIND: COMPANY OVERVIEW
• TABLE 272 DIGIMIND: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 273 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 274 DIGIMIND: DEALS
• 12.1.9 TALKWALKER
• TABLE 275 TALKWALKER: COMPANY OVERVIEW
• TABLE 276 TALKWALKER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 277 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 278 TALKWALKER: DEALS
• 12.1.10 HOOTSUITE
• TABLE 279 HOOTSUITE: COMPANY OVERVIEW
• TABLE 280 HOOTSUITE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 281 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 282 HOOTSUITE: DEALS
• 12.1.11 GOODDATA
• TABLE 283 GOODDATA: COMPANY OVERVIEW
• TABLE 284 GOODDATA: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 285 GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 286 GOODDATA: DEALS
• 12.1.12 MELTWATER
• TABLE 287 MELTWATER: COMPANY OVERVIEW
• TABLE 288 MELTWATER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 289 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS
• TABLE 290 MELTWATER: DEALS
• 12.1.13 SENDIBLE
• TABLE 291 SENDIBLE: COMPANY OVERVIEW
• TABLE 292 SENDIBLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
• TABLE 293 SENDIBLE: PRODUCT LAUNCHES AND ENHANCEMENTS
• 12.1.14 AGORAPULSE
• 12.1.15 KEYHOLE
• 12.1.16 KHOROS
• 12.1.17 SOCIALPILOT
• 12.1.18 CISION
• 12.1.19 QUALITRICS
• *Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
• 12.2 OTHER PLAYERS
  • 12.2.1 TAILWIND
  • 12.2.2 BRAND24
  • 12.2.3 SOTRENDER
  • 12.2.4 RIVAL IQ
  • 12.2.5 FACELIFT
  • 12.2.6 EMPLIFI
  • 12.2.7 OKTOPOST
  • 12.2.8 SIMPLIFY360
  • 12.2.9 FRROLE
  • 12.2.10 MAVSOCIAL
  • 12.2.11 HEURITECH
  • 12.2.12 KONNECT INSIGHTS
  • 12.2.13 BUFFER
  • 12.2.14 HUBSPOT
  • 12.2.15 DATABOX
  • 12.2.16 SEMRUSH
• 12.3 STARTUPS/SMES
  • 12.3.1 AWARIO
  • 12.3.2 MNEMONIC AI
  • 12.3.3 LUCIDYA
  • 12.3.4 CATALYTICS DATUM
  • 12.3.5 DASH HUSDSON

13 ADJACENT AND RELATED MARKETS

• 13.1 INTRODUCTION
• 13.2 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
  • 13.2.1 MARKET DEFINITION
  • 13.2.2 MARKET OVERVIEW
  • 13.2.3 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT
  • TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
  • TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
  • 13.2.4 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE
  • TABLE 296 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
  • TABLE 297 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
  • 13.2.5 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE
  • TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
  • TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
  • 13.2.6 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION
  • TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
  • TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
  • 13.2.7 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL
  • TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
  • TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
  • 13.2.8 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION
  • TABLE 304 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
  • TABLE 305 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
• 13.3 CUSTOMER JOURNEY ANALYTICS MARKET - GLOBAL FORECAST TO 2026
  • 13.3.1 MARKET DEFINITION
  • 13.3.2 MARKET OVERVIEW
  • 13.3.3 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT
  • TABLE 306 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015-2019 (USD MILLION)
  • TABLE 307 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020-2026 (USD MILLION)
  • 13.3.4 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
  • TABLE 308 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015-2019 (USD MILLION)
  • TABLE 309 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION, 2020-2026 (USD MILLION)
  • 13.3.5 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE
  • TABLE 310 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015-2019 (USD MILLION)
  • TABLE 311 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION)
  • 13.3.6 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE
  • TABLE 312 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2015-2019 (USD MILLION)
  • TABLE 313 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2020-2026 (USD MILLION)
  • 13.3.7 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
  • TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015-2019 (USD MILLION)
  • TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020-2026 (USD MILLION)
  • 13.3.8 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL
  • TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015-2019 (USD MILLION)
  • TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020-2026 (USD MILLION)
  • 13.3.9 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION
  • TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015-2019 (USD MILLION)
  • TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020-2026 (USD MILLION)

14 APPENDIX

• 14.1 DISCUSSION GUIDE
• 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 14.3 CUSTOMIZATION OPTIONS
• 14.4 RELATED REPORTS
• 14.5 AUTHOR DETAILS

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