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Adobe Inc.
Agorapulse SAS
Cision US Inc.
Digimind
GoodData Corp.
International Business Machines Corp.
Khoros LLC
Meltwater NV
Oracle Corp.
Quid
Salesforce Inc.
SAP SE
SAS Institute Inc.
Sprout Social Inc.
Talkwalker Sarl
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KSA
The social media analytics market is forecasted to grow by USD 21196.7 million during 2024-2029, accelerating at a CAGR of 35.2% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, increasing adoption of visual and image analytics, and integration of social media analytics with marketing automation and CRM.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 27.6%
CAGR 35.2%
Incremental Value $21196.7 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's social media analytics market is segmented as below:
By End-user
Retail
Government
Media and entertainment
Travel
Others
By Application
Sales and marketing management
Customer experience management
Competitive intelligence
Risk management
Public safety and law enforcement
By Deployment
By Type
Predictive analytics
Prescriptive analytics
Descriptive analytics
Diagnostics analytics
By Geographical Landscape
North America
APAC
Europe
South America
Middle East and Africa
This study identifies the surging use of advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, emergence of multichannel analytics platform and rise of social listening and sentiment analysis will lead to sizable demand in the market.
The report on the social media analytics market covers the following areas:
Social Media Analytics Market sizing
Social Media Analytics Market forecast
Social Media Analytics Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., Oracle Corp., Quid, Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl. Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Social Media Analytics Market 2019 - 2023
Historic Market Size - Data Table on Global Social Media Analytics Market 2019 - 2023 ($ million)
5.2 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.4 Deployment segment analysis 2019 - 2023
Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
5.5 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.6 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.7 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Global Social Media Analytics Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Retail - Market size and forecast 2024-2029
Chart on Retail - Market size and forecast 2024-2029 ($ million)
Data Table on Retail - Market size and forecast 2024-2029 ($ million)
Chart on Retail - Year-over-year growth 2024-2029 (%)
Data Table on Retail - Year-over-year growth 2024-2029 (%)
8.4 Government - Market size and forecast 2024-2029
Chart on Government - Market size and forecast 2024-2029 ($ million)
Data Table on Government - Market size and forecast 2024-2029 ($ million)
Chart on Government - Year-over-year growth 2024-2029 (%)
Data Table on Government - Year-over-year growth 2024-2029 (%)
8.5 Media and entertainment - Market size and forecast 2024-2029
Chart on Media and entertainment - Market size and forecast 2024-2029 ($ million)
Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ million)
Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
8.6 Travel - Market size and forecast 2024-2029
Chart on Travel - Market size and forecast 2024-2029 ($ million)
Data Table on Travel - Market size and forecast 2024-2029 ($ million)
Chart on Travel - Year-over-year growth 2024-2029 (%)
Data Table on Travel - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Sales and marketing management - Market size and forecast 2024-2029
Chart on Sales and marketing management - Market size and forecast 2024-2029 ($ million)
Data Table on Sales and marketing management - Market size and forecast 2024-2029 ($ million)
Chart on Sales and marketing management - Year-over-year growth 2024-2029 (%)
Data Table on Sales and marketing management - Year-over-year growth 2024-2029 (%)
9.4 Customer experience management - Market size and forecast 2024-2029
Chart on Customer experience management - Market size and forecast 2024-2029 ($ million)
Data Table on Customer experience management - Market size and forecast 2024-2029 ($ million)
Chart on Customer experience management - Year-over-year growth 2024-2029 (%)
Data Table on Customer experience management - Year-over-year growth 2024-2029 (%)
9.5 Competitive intelligence - Market size and forecast 2024-2029
Chart on Competitive intelligence - Market size and forecast 2024-2029 ($ million)
Data Table on Competitive intelligence - Market size and forecast 2024-2029 ($ million)
Chart on Competitive intelligence - Year-over-year growth 2024-2029 (%)
Data Table on Competitive intelligence - Year-over-year growth 2024-2029 (%)
9.6 Risk management - Market size and forecast 2024-2029
Chart on Risk management - Market size and forecast 2024-2029 ($ million)
Data Table on Risk management - Market size and forecast 2024-2029 ($ million)
Chart on Risk management - Year-over-year growth 2024-2029 (%)
Data Table on Risk management - Year-over-year growth 2024-2029 (%)
9.7 Public safety and law enforcement - Market size and forecast 2024-2029
Chart on Public safety and law enforcement - Market size and forecast 2024-2029 ($ million)
Data Table on Public safety and law enforcement - Market size and forecast 2024-2029 ($ million)
Chart on Public safety and law enforcement - Year-over-year growth 2024-2029 (%)
Data Table on Public safety and law enforcement - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by Deployment
10.1 Market segments
Chart on Deployment - Market share 2024-2029 (%)
Data Table on Deployment - Market share 2024-2029 (%)
10.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
10.3 On-premises - Market size and forecast 2024-2029
Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Chart on On-premises - Year-over-year growth 2024-2029 (%)
Data Table on On-premises - Year-over-year growth 2024-2029 (%)
10.4 Cloud - Market size and forecast 2024-2029
Chart on Cloud - Market size and forecast 2024-2029 ($ million)
Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
Chart on Cloud - Year-over-year growth 2024-2029 (%)
Data Table on Cloud - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
11 Market Segmentation by Type
11.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
11.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
11.3 Predictive analytics - Market size and forecast 2024-2029
Chart on Predictive analytics - Market size and forecast 2024-2029 ($ million)
Data Table on Predictive analytics - Market size and forecast 2024-2029 ($ million)
Chart on Predictive analytics - Year-over-year growth 2024-2029 (%)
Data Table on Predictive analytics - Year-over-year growth 2024-2029 (%)
11.4 Prescriptive analytics - Market size and forecast 2024-2029
Chart on Prescriptive analytics - Market size and forecast 2024-2029 ($ million)
Data Table on Prescriptive analytics - Market size and forecast 2024-2029 ($ million)
Chart on Prescriptive analytics - Year-over-year growth 2024-2029 (%)
Data Table on Prescriptive analytics - Year-over-year growth 2024-2029 (%)
11.5 Descriptive analytics - Market size and forecast 2024-2029
Chart on Descriptive analytics - Market size and forecast 2024-2029 ($ million)
Data Table on Descriptive analytics - Market size and forecast 2024-2029 ($ million)
Chart on Descriptive analytics - Year-over-year growth 2024-2029 (%)
Data Table on Descriptive analytics - Year-over-year growth 2024-2029 (%)
11.6 Diagnostics analytics - Market size and forecast 2024-2029
Chart on Diagnostics analytics - Market size and forecast 2024-2029 ($ million)
Data Table on Diagnostics analytics - Market size and forecast 2024-2029 ($ million)
Chart on Diagnostics analytics - Year-over-year growth 2024-2029 (%)
Data Table on Diagnostics analytics - Year-over-year growth 2024-2029 (%)
11.7 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
12 Customer Landscape
12.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
13.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
13.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
13.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
13.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
13.11 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.12 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
13.13 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
13.14 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.15 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
13.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
13.17 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
14 Drivers, Challenges, and Opportunity/Restraints
14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints
15 Competitive Landscape
15.1 Overview
15.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
Overview on factors of disruption
15.4 Industry risks
Impact of key risks on business
16 Competitive Analysis
16.1 Companies profiled
16.2 Company ranking index
16.3 Market positioning of companies
Matrix on companies position and classification
16.4 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
SWOT
16.5 Agorapulse SAS
Agorapulse SAS - Overview
Agorapulse SAS - Product / Service
Agorapulse SAS - Key offerings
SWOT
16.6 Cision US Inc.
Cision US Inc. - Overview
Cision US Inc. - Product / Service
Cision US Inc. - Key offerings
SWOT
16.7 Digimind
Digimind - Overview
Digimind - Product / Service
Digimind - Key offerings
SWOT
16.8 GoodData Corp.
GoodData Corp. - Overview
GoodData Corp. - Product / Service
GoodData Corp. - Key offerings
SWOT
16.9 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
SWOT
16.10 Khoros LLC
Khoros LLC - Overview
Khoros LLC - Product / Service
Khoros LLC - Key offerings
SWOT
16.11 Meltwater NV
Meltwater NV - Overview
Meltwater NV - Product / Service
Meltwater NV - Key news
Meltwater NV - Key offerings
SWOT
16.12 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
SWOT
16.13 Quid
Quid - Overview
Quid - Product / Service
Quid - Key offerings
SWOT
16.14 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
SWOT
16.15 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
SWOT
16.16 SAS Institute Inc.
SAS Institute Inc. - Overview
SAS Institute Inc. - Product / Service
SAS Institute Inc. - Key news
SAS Institute Inc. - Key offerings
SWOT
16.17 Sprout Social Inc.
Sprout Social Inc. - Overview
Sprout Social Inc. - Product / Service
Sprout Social Inc. - Key offerings
SWOT
16.18 Talkwalker Sarl
Talkwalker Sarl - Overview
Talkwalker Sarl - Product / Service
Talkwalker Sarl - Key offerings
SWOT
17 Appendix
17.1 Scope of the report
17.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
17.3 Currency conversion rates for US$
Currency conversion rates for US$
17.4 Research methodology
17.5 Data procurement
17.6 Data validation
17.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
17.8 Data synthesis
17.9 360 degree market analysis
360 degree market analysis
17.10 List of abbreviations