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Global Social Media Analytics Market 2025-2029
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The social media analytics market is forecasted to grow by USD 21196.7 million during 2024-2029, accelerating at a CAGR of 35.2% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, increasing adoption of visual and image analytics, and integration of social media analytics with marketing automation and CRM.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202527.6%
CAGR35.2%
Incremental Value$21196.7 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's social media analytics market is segmented as below:

By End-user

By Application

By Deployment

By Type

By Geographical Landscape

This study identifies the surging use of advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, emergence of multichannel analytics platform and rise of social listening and sentiment analysis will lead to sizable demand in the market.

The report on the social media analytics market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., Oracle Corp., Quid, Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl. Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by End-user

9 Market Segmentation by Application

10 Market Segmentation by Deployment

11 Market Segmentation by Type

12 Customer Landscape

13 Geographic Landscape

14 Drivers, Challenges, and Opportunity/Restraints

15 Competitive Landscape

16 Competitive Analysis

17 Appendix

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