세계의 소셜 미디어 분석 시장 보고서(2025년)
Social Media Analytics Global Market Report 2025
상품코드 : 1656937
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

소셜 미디어 분석 시장 규모는 향후 몇 년 동안 비약적인 성장을 보일 것으로 예상되며, 2029년까지 연평균 성장률(CAGR) 31.0%로 512억 5,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 프라이버시 보호 및 컴플라이언스, 비디오 및 시각적 컨텐츠 분석, 직원 지원 프로그램, 정치 캠페인의 소셜 미디어 분석, 감정 및 행동 분석에 기인합니다. 예측 기간의 주요 동향으로는 크로스 플랫폼 분석, E-Commerce 통합, 지리적 공간 및 위치 기반 분석, 틈새 소셜 플랫폼의 출현, 구독 기반 분석 서비스 등이 있습니다.

전 세계 소셜 미디어 사용자의 증가가 소셜 미디어 분석 시장의 성장을 촉진하고 있습니다. 인터넷에 접속할 수 있는 휴대폰, 노트북, 컴퓨터의 사용은 지난 몇 년 동안 크게 증가했습니다. 인터넷은 국경을 초월한 커뮤니케이션을 가능하게 하고, 소셜 네트워킹은 개인의 인맥을 넓히고, 새로운 우정을 쌓고, 경력을 쌓고, 직원을 채용하고, 전문 기술을 가진 인재를 찾는 데 도움을 주며, 이 모든 것이 소셜 미디어의 인기 요인으로 작용하고 있습니다. 예를 들어, 2023년 5월 미국의 전문가 조언과 리뷰를 제공하는 포브스(Forbes)는 2023년 전 세계 소셜 미디어 사용자가 약 49억 명에 달하고 2027년에는 약 58억 5,000만 명으로 증가할 것이라는 예측을 보고했습니다. 이처럼 전 세계 소셜 미디어 사용자의 증가는 예측 기간 동안 소셜 미디어 분석 시장의 성장을 촉진할 것으로 예상됩니다.

E-Commerce와 온라인 쇼핑의 성장은 향후 소셜 미디어 분석 시장의 성장을 촉진할 것으로 예상되며, E-Commerce는 인터넷을 통한 상품 및 서비스의 매매를 의미하고, 온라인 쇼핑은 소비자가 디지털 플랫폼이나 웹사이트를 통해 상품을 구매하는 것을 의미합니다. E-Commerce를 통해 생성되는 방대한 데이터를 활용하여 비즈니스에 이익을 가져다주는 데 있어 소셜 미디어 분석은 매우 중요합니다. 예를 들어, 맞춤형 마케팅 전략을 위한 고객 인사이트 제공, 제품 품질 및 평판 향상을 위한 제품 리뷰 및 추천 분석, 인플루언서 마케팅 캠페인 효과 평가, 문의 모니터링 및 신속한 대응을 통한 고객 지원 개선 등 다양한 이점이 있습니다. 개선 등 수많은 이점이 있습니다. 예를 들어, 2023년 2월 유럽에 기반을 둔 정부 간 기관인 Eurostat는 16세에서 74세 사이의 개인 중 68%가 지난 12개월 동안 온라인으로 제품이나 서비스를 구매하거나 주문한 적이 있다는 조사 결과를 보고했으며, 이는 2021년에 비해 1% 증가한 수치입니다. 최근 3개월간 인터넷 사용자 중 51%는 2022년에 e-쇼핑객이 될 것이며, e-쇼핑객의 44%는 주로 의류, 신발, 액세서리를 온라인으로 구매하고 있습니다. 이처럼 E-Commerce와 온라인 쇼핑의 증가가 소셜 미디어 분석 시장의 성장을 주도하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

The social media analytics market encompasses the sales of social media analytics by entities (organizations, sole traders, and partnerships). It involves the ability to collect and interpret data from social channels to support business decisions and assess the performance of actions taken based on those decisions through social media. Key components of social media analytics include tracking conversations and measuring campaign effectiveness, with a focus on understanding how social activities influence business outcomes.

The primary types of components in social media analytics are software and services. Social media analytics software is designed to gather and interpret data from social channels to aid in business decision-making and analyze the performance of actions taken through social media. This software can be deployed through on-premise and cloud-based technologies, catering to both small and medium enterprises as well as large enterprises. The diverse applications of social media analytics include customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. These applications find use across various end-user industries such as banking and financial services, IT and telecommunications, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, and others.

The social media analytics research report is one of a series of new reports from The Business Research Company that provides social media analytics statistics, including social media analytics industry global market size, regional shares, competitors with social media analytics share, detailed social media analytics segments, market trends and opportunities, and any further data you may need to thrive in the social media analytics industry. This social media analytics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media analytics market size has grown exponentially in recent years. It will grow from $13.83 billion in 2024 to $17.39 billion in 2025 at a compound annual growth rate (CAGR) of 25.7%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation.

The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $51.25 billion in 2029 at a compound annual growth rate (CAGR) of 31.0%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services.

The increase in the number of social media users worldwide is driving the growth of the social media analytics market. Over the years, the use of mobile phones, laptops, and computers with internet access has risen significantly. The internet has enabled communication across international borders, and social networking has helped individuals expand their connections, forge new friendships, advance their careers, recruit employees, and find individuals with specialized skills, all contributing to its popularity. For example, in May 2023, Forbes, a U.S.-based resource that provides expert advice and reviews, reported that the global social media user base reached an estimated 4.9 billion in 2023, with projections suggesting it could grow to approximately 5.85 billion by 2027. Thus, the increasing number of social media users worldwide is expected to propel the growth of the social media analytics market during the forecast period.

The growth of e-commerce and online shopping is anticipated to drive the expansion of the social media analytics market in the future. E-commerce encompasses the buying and selling of goods and services over the internet, whereas online shopping specifically pertains to consumers purchasing products through digital platforms or websites. Social media analytics is crucial in leveraging the extensive data generated through e-commerce to benefit businesses. It provides numerous advantages, including delivering customer insights for customized marketing strategies, analyzing product reviews and recommendations to enhance product quality and reputation, assessing the effectiveness of influencer marketing campaigns, and improving customer support by monitoring and promptly responding to inquiries. For instance, in February 2023, Eurostat, a Europe-based intergovernmental organization, reported in a survey that 68% of individuals aged 16 to 74 had purchased or ordered products or services online in the previous 12 months, marking a 1% increase from 2021. Among internet users in the last three months, 51% were e-shoppers in 2022, with 44% of e-shoppers primarily buying clothes, shoes, and accessories online. Thus, the rise in e-commerce and online shopping is driving the growth of the social media analytics market.

Technological advancement is a significant trend gaining traction in the social media analytics market. Innovations like artificial intelligence (AI) have the potential to transform how brands promote themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. AI can automate many tedious tasks associated with managing social media. For example, in August 2024, Threads, a U.S.-based social media platform developed by Meta (formerly Facebook), introduced features like Analytics, Post Drafts, and Scheduling. These additions enhance user experience and engagement on social media platforms. Analytics provide valuable insights into content performance, while post drafts facilitate flexible content creation and collaboration. Scheduling allows for automated post-publication, ensuring consistency and optimal audience engagement. Together, these tools empower users to create more effective and strategic social media content.

Major companies in the social media analytics market are adopting innovative solutions to maintain a competitive edge. This involves the development and application of advanced technologies that go beyond traditional data analysis, extracting valuable insights, patterns, and trends from social media platforms. This empowers businesses and organizations to make informed, data-driven decisions, enhance engagement, and gain a deeper understanding of their online audiences. In February 2022, Qualtrics, an experience management company, launched XM Discover, a suite designed to provide a comprehensive understanding of customer and employee sentiments by analyzing conversations across various platforms. Leveraging AI and machine learning, XM Discover processes structured and unstructured data from sources like social media posts, chat, and support conversations, facilitating improved experiences for customers, employees, brands, and products.

In April 2024, Hootsuite, a Canada-based social media management platform, acquired Talkwalker for an undisclosed amount. This acquisition enables Hootsuite to provide a more comprehensive suite of services, allowing clients to engage more effectively with their audiences and make data-driven decisions to enhance their social media strategies. Talkwalker is a Luxembourg-based software company that specializes in social listening and analytics services.

Major companies operating in the social media analytics market include International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.

North America was the largest region in the social media analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the social media analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The social media analytics market includes revenues earned by entities by spotting trends related to offerings and brands and deriving customer sentiment towards products and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social media analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social media analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Social Media Analytics Market Characteristics

3. Social Media Analytics Market Trends And Strategies

4. Social Media Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Social Media Analytics Growth Analysis And Strategic Analysis Framework

6. Social Media Analytics Market Segmentation

7. Social Media Analytics Market Regional And Country Analysis

8. Asia-Pacific Social Media Analytics Market

9. China Social Media Analytics Market

10. India Social Media Analytics Market

11. Japan Social Media Analytics Market

12. Australia Social Media Analytics Market

13. Indonesia Social Media Analytics Market

14. South Korea Social Media Analytics Market

15. Western Europe Social Media Analytics Market

16. UK Social Media Analytics Market

17. Germany Social Media Analytics Market

18. France Social Media Analytics Market

19. Italy Social Media Analytics Market

20. Spain Social Media Analytics Market

21. Eastern Europe Social Media Analytics Market

22. Russia Social Media Analytics Market

23. North America Social Media Analytics Market

24. USA Social Media Analytics Market

25. Canada Social Media Analytics Market

26. South America Social Media Analytics Market

27. Brazil Social Media Analytics Market

28. Middle East Social Media Analytics Market

29. Africa Social Media Analytics Market

30. Social Media Analytics Market Competitive Landscape And Company Profiles

31. Social Media Analytics Market Other Major And Innovative Companies

32. Global Social Media Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Analytics Market

34. Recent Developments In The Social Media Analytics Market

35. Social Media Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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