비주얼 클라우드 시장 규모, 점유율, 업계 분석 보고서 : 도입 모델별, 용도별, 서비스 유형별, 최종 이용 업계별, 지역별 전망 및 예측(2025-2032년)
Global Visual Cloud Market Size, Share & Industry Analysis Report By Deployment Model, By Application, By Service Type, By End User Industry, By Regional Outlook and Forecast, 2025 - 2032
상품코드:1936233
리서치사:KBV Research
발행일:2026년 01월
페이지 정보:영문 670 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계 비주얼 클라우드 시장 규모는 2025년 1,335억 7,000만 달러로 추정되며, 2032년까지 3,007억 8,000만 달러에 달할 것으로 예상됩니다. 예측 기간(2025-2032년) 동안 CAGR 12.3%로 성장할 것으로 예상됩니다. 이 시장의 강력한 성장은 스마트 시티, 의료, 미디어, 보안 등의 산업에서 클라우드 기반 비디오 분석, 원격 감시, AI 기반 이미징, 실시간 시각화에 대한 수요 증가에 의해 주도되고 있습니다. 클라우드의 급속한 보급, 5G의 확산, AI의 통합이 시장 확대와 지속적인 성장을 뒷받침하고 있습니다.
주요 하이라이트:
2024년 기준 북미 시장이 전 세계 비주얼 클라우드 시장을 주도하고 있으며, 2024년 매출 점유율은 38.00%를 차지했습니다.
미국 시장은 2032년까지 512억 7,000만 달러의 시장 규모에 도달할 것으로 예상되며, 북미에서 선도적인 지위를 유지할 것으로 예상됩니다.
다양한 유형 중 신규 도입 부문이 2024년 56.57%의 매출 점유율을 차지하며 세계 시장을 주도할 것으로 예상됩니다.
산업별로는 국방 및 군사 부문이 2032년까지 71.68%의 매출 점유율을 차지하며 세계 시장을 주도할 것으로 예상됩니다.
2024년에는 항공 시장이 주요 최종 용도로 부상하여 35.56%의 매출 점유율을 차지할 것으로 예상되며, 예측 기간 동안 그 우위를 유지할 것으로 예상됩니다.
용도별로는 정보, 감시 및 정찰(ISR) 시장이 2032년까지 425억 9,000만 달러 규모로 성장할 것으로 예상되며, 예측 기간 동안 주도적인 위치를 유지할 것으로 전망됩니다.
구성요소별로는 하드웨어 부문이 2024년 979억 8,000만 달러의 시장 규모를 차지할 것으로 예상되며, 이 부문은 예측 기간 동안 그 지위를 유지할 것으로 보입니다.
비주얼 클라우드란 인터랙티브 그래픽, 비디오 스트림, 몰입형 3D 컨텐츠와 같은 시각 데이터를 인터넷에서 렌더링, 배포, 분석하기 위해 특별히 설계된 클라우드 아키텍처 및 서비스를 말합니다. Google Cloud, Microsoft Azure, AWS와 같은 주요 클라우드 벤더들은 GPU 강화 비주얼 프로세싱을 광범위하게 사용할 수 있도록 하여, 조직이 계산량이 많은 워크로드를 확장 가능한 클라우드 플랫폼으로 오프로드할 수 있도록 지원하고 있습니다. 이 전환은 클라우드 게이밍, 스트리밍, 원격 렌더링, AR/VR, AI 기반 시각적 분석과 같은 애플리케이션을 지원하며, 효율성, 유연성, 세계 확장성을 강화합니다. NVIDIA와 같은 하드웨어 리더와의 제휴를 통해 GPU에 최적화된 클라우드 인스턴스 개발은 실시간 렌더링과 고도의 동영상 처리를 안정적으로 구동할 수 있는 중요한 기반이 되고 있습니다.
고성능 클라우드 인프라, 생성형 AI, 네트워크 연결성의 발전과 함께 비주얼 클라우드 시장은 지속적으로 확대되고 있습니다. 하이퍼스케일러들은 실시간 시뮬레이션, 동영상, 비주얼 데이터 워크로드를 지원하기 위해 AI 최적화 서버, 전용 프로세서, 통합 소프트웨어 스택에 적극적으로 투자하고 있습니다. 5G, 엣지 컴퓨팅, 광섬유 네트워크, 고속 멀티 클라우드 연결의 등장으로 지연이 감소하고, 시간 의존도가 높은 사용 사례에서도 클라우드 기반 경험을 실현할 수 있게 되었습니다. 비주얼 클라우드는 기본적인 컴퓨팅과 강력한 서비스에서 발전하여 클라우드 생태계에서 고부가가치 부문으로 성장하고 있습니다. 기업 협업, 엔터테인먼트, 의료, 산업 애플리케이션 등 다양한 분야에서 고품질의 시각적 경험을 지원하면서 빠른 혁신을 가능하게 합니다.
KBV Cardinal matrix를 기반으로 한 분석에 따르면, Google LLC, Microsoft Corporation, Amazon Web Services, Inc. Oracle Corporation, Cisco Systems, Inc., Huawei Technologies Co., Ltd. 등의 기업들은 비주얼 클라우드 시장의 주요 혁신가들 중 일부입니다. 2025년 3월, 마이크로소프트는 쿠웨이트 정부와 협력하여 AI를 탑재한 Azure 리전을 설립했습니다. 이를 통해 디지털 전환과 AI 도입을 가속화할 수 있습니다. 이번 협력은 경제 성장 촉진, 공공 서비스 개선, 산업 전반의 AI 혁신 육성을 목표로 하며, 클라우드 마이그레이션, 사이버 보안, AI 리터러시, 인재 육성 등 다양한 활동을 포함하고 있습니다.
목차
제1장 시장 범위와 조사 방법
제2장 시장 요람
제3장 시장 개요
제4장 시장 동향 : 비주얼 클라우드 시장
제5장 시장 통합 : 비주얼 클라우드 시장
제6장 주요 고객 기준 : 비주얼 클라우드 시장
제7장 제품수명주기 : 비주얼 클라우드 시장
제8장 밸류체인 분석 : 비주얼 클라우드 시장
제9장 경쟁 분석 : 세계
제10장 세계의 비주얼 클라우드 시장 : 전개 모델별
제11장 세계의 비주얼 클라우드 시장 : 용도별
제12장 세계의 비주얼 클라우드 시장 : 서비스 유형별
제13장 세계의 비주얼 클라우드 시장 : 최종 이용 산업별
제14장 세계의 비주얼 클라우드 시장 : 지역별
제15장 기업 개요
제16장 성공 필수요소 : 비주얼 클라우드 시장
KSM
영문 목차
영문목차
The Global Visual Cloud Market size is estimated at $133.57 billion in 2025 and is expected to reach $300.78 billion by 2032, rising at a market growth of 12.3% CAGR during the forecast period (2025-2032). The strong growth of this market is driven by rising demand for cloud-based video analytics, remote monitoring, AI-powered imaging, and real-time visualization across industries such as smart cities, healthcare, media, and security. Rapid cloud adoption, 5G deployment, and AI integration justify the projected market expansion and sustained.
Key Highlights:
The North America market dominated Global Visual Cloud Market in 2024, accounting for a 38.00% revenue share in 2024.
The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 51.27 billion by 2032.
Among the various Type, the New Installation segment dominated the global market, contributing a revenue share of 56.57% in 2024.
In terms of Vertical, Defense & Military segments are expected to lead the global market, with a projected revenue share of 71.68% by 2032.
The Air market emerged as the leading End Use in 2024, capturing a 35.56% revenue share, and is projected to retain its dominance during the forecast period.
The Intelligence, Surveillance and Reconnaissance Market in Application is poised to grow at the market in 2032 with a market size of USD 42.59 billion and is projected to maintain its dominant position throughout the forecast period.
By Component the Hardware Segment captured the market size of USD 97.98 billion in 2024 and this segment will maintain its position during the forecast period.
Visual cloud refers to cloud architectures and services purpose-built to render, deliver, render, and analyze visual data like interactive graphics, video streams, and immersive 3D content over the internet. Major cloud vendors such as Google Cloud, Microsoft Azure, and AWS have made GPU-surged visual processing largely accessible, allowing organizations to offload compute-intensive workloads to scalable cloud platforms. This shift supports applications like cloud gaming, streaming, remote rendering, AR/VR, and AI-driven visual analytics, offering greater efficiency, flexibility, and global reach. The development of GPU-optimized cloud instances supported by partnerships with hardware leaders such as NVIDIA has been a critical enabler, enabling real-time rendering and advanced video processing to operate reliably.
The visual cloud market has expanded along with advancement in high performance cloud infrastructure, generative AI, and network connectivity. Hyperscalers are largely investing in AI-optimized servers, specialized processors, and integrated software stacks to support real-time simulation, video, and visual data workloads. The advent of 5G, edge computing, fiber networks, and high-speed multi-cloud connectivity has reduced latency, thereby making cloud-based experiences viable for time-sensitive use cases. The visual cloud has developed from basic compute and strong services into a high-value segment of cloud ecosystem, supporting high-quality visual experiences across sectors like enterprise collaboration, entertainment, healthcare, and industrial applications while allowing rapid innovation.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February, 2025, Google LLC announced the partnership with Amdocs, a Telecommunications company to transform 5G network operations using AI. Amdocs' new Network AIOps solution, powered by Google Cloud's Vertex AI and BigQuery, automates network management, enhances service reliability, and improves customer experiences by using AI-driven insights, predictive maintenance, and automated workflows. Additionally, In January, 2025, Microsoft Corporation teamed up with Pearson, an education company to address the AI skills gap by providing AI-powered learning and skilling solutions. The collaboration will leverage Microsoft's Azure and AI tools to enhance Pearson's learning and assessment services, enabling global enterprises to reskill workers and build AI proficiency, driving career growth.
Based on the Analysis presented in the KBV Cardinal matrix; Google LLC, Microsoft Corporation, and Amazon Web Services, Inc. are the forerunners in the Visual Cloud Market. Companies such as Oracle Corporation, Cisco Systems, Inc., and Huawei Technologies Co., Ltd. are some of the key innovators in Visual Cloud Market. In March, 2025, Microsoft Corporation teamed up with the Government of Kuwait to establish an AI-powered Azure Region, accelerating digital transformation and AI adoption. The collaboration aims to drive economic growth, enhance public services, and foster AI innovation across industries. It includes initiatives in cloud transformation, cybersecurity, AI literacy, and workforce development.
COVID 19 Impact Analysis
The COVID-19 pandemic had a very good effect on the visual cloud market because it made people work from home, work together online, and use online services much more quickly. More businesses started using cloud-based video processing, storage, and streaming solutions to keep their operations going and hold virtual meetings and training. The education sector greatly increased demand by using e-learning and virtual classrooms a lot. Telemedicine and remote diagnostics sped up the adoption of healthcare, while lockdowns made people watch more digital entertainment. All these things together increased investment in cloud infrastructure and supported long-term growth in the visual cloud market.
Market Share Analysis
Service Type Outlook
Based on Service Type, the Visual Cloud Market is segmented into Cloud Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS), and Edge Cloud Services. The platform as a service segment provides a comprehensive development and deployment environment tailored for building, testing, and managing visual cloud applications. This service type abstracts much of the underlying infrastructure complexity, allowing developers to focus on application logic, visual processing workflows, and user experience design.
End User Industry Outlook
Based on End User Industry, the Visual Cloud Market is segmented into Media & Entertainment, Gaming, Retail & E-Commerce, Manufacturing, Healthcare, Education, and Other End Use. The Gaming segment attained 17% revenue share in the market in 2024. The gaming end user segment extensively utilizes visual cloud technologies to support high-performance graphics rendering, real-time streaming, and interactive gameplay experiences. Visual cloud platforms enable game developers and service providers to offload computationally intensive rendering tasks to cloud-based GPUs, allowing users to access complex games on a wide range of devices.
Regional Outlook
Region-wise, the Visual Cloud Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 39% revenue share in the market in 2024. In the North America and Europe region, the visual cloud market is anticipated to grow at a significant rate. This is because of early adoption of high-performance services, advanced cloud infrastructure, and robust presence of hyperscalers such as Microsoft Azure, Google Cloud, and AWS. Canada and the US are driving demand through accelerated usage of cloud gaming, AR/VR applications, OTT streaming platforms, and enterprise video analytics, driven by edge computing investments, high 5G penetration, and strong R&D investment. Furthermore, the video cloud market is expected to witness expansion during the projection period. The market expansion is supported by strict data privacy regulations such as GDPR, digital transformation initiatives, and rising cloud adoption in finance, media, and industrial applications. European vendors balance innovation with regulatory compliance to support the visual cloud market. The visual cloud market is estimated to experience prominent growth in the Asia Pacific and LAMEA region. The visual cloud market is driven by massive internet and smartphone penetration, rapid digitization, and government initiatives like India's Digital India, and extensive 5G rollouts in Japan, China, and South Korea. This growth is particularly supported by streaming, mobile video consumption, cloud gaming, and AI-driven visual services as consumers and organization raise demand for richer digital experience. Furthermore, LAMEA visual cloud market is predicted to capture substantial growth. This is because of rising digital inclusion, expanding cloud infrastructure investments, and regulatory modernization. Also, the market is driven by cloud modernisation initiatives, and public sector digitization.
Market Competition and Attributes
The visual cloud market is highly competitive and moderately consolidated, with competition driven primarily by technological innovation rather than pricing. Providers compete based on platform scalability, GPU and AI integration, low-latency performance, and the ability to support complex visual workloads such as video analytics, rendering, and immersive applications. Strong ecosystems, developer support, and industry-specific solutions are key differentiators. High infrastructure investment requirements and regulatory compliance needs create significant entry barriers, reinforcing the dominance of established platforms.
Recent Strategies Deployed in the Market
Mar-2025: Google LLC teamed up with Salesforce, a software company to integrate Google's Gemini AI models into Salesforce Agentforce, enhancing flexibility for businesses. This collaboration allows customers to choose AI models tailored to their needs. Additionally, Salesforce's apps like Agentforce and Data Cloud will operate on Google Cloud's secure AI-optimized infrastructure.
Mar-2025: Google LLC unveiled the Gen AI Toolbox for Databases, a tool designed to help developers integrate generative AI applications with databases securely and efficiently. In collaboration with LangChain, it supports databases like PostgreSQL and MySQL, improving performance, security, and visibility for AI-driven applications with real-time monitoring.
Feb-2025: Google LLC announced the establishment of new offices and a Centre of Excellence in Luxembourg, focusing on AI and digital transformation. The initiative aims to drive regional innovation, provide cloud adoption training, and strengthen digital skills in AI and cybersecurity. Google Cloud also partners with the University of Luxembourg to advance research and education.
Feb-2025: Huawei Technologies Co., Ltd. unveiled 5G-Advanced (5G-A) innovations, integrating AI technologies to transform mobile networks. Key advancements include intelligent calling services, AI Home Hub for home services, network intelligence for user experience, and AI-driven O&M to improve operational efficiency. Huawei aims to advance the 5G-A intelligent core network globally.
Jan-2025: Microsoft Corporation announced the partnership with OpenAI, an artificial intelligence company. Microsoft retains rights to OpenAI's IP for use in products like Copilot, and the OpenAI API remains exclusive to Azure. Both companies share revenue from the partnership, with Microsoft continuing to support OpenAI's growth and innovation.
