세계의 비주얼 클라우드 시장 : 시장 규모, 점유율, 성장 분석 - 제공별, 서비스 모델별, 전개 방식별, 조직 규모별, 산업별, 지역별 - 예측(-2029년)
Visual Cloud Market Size, Share, Growth Analysis, by Offering (Solutions (Enterprise Video, AR/VR Solutions, Video Processing), Services), Deployment Mode, Service Models (IaaS, PaaS, SaaS), Vertical and Region - Global Industry Forecast to 2029
세계 비주얼 클라우드 시장 규모는 2024년 1,260억 달러에서 2029년 2,372억 달러로 성장하여 예측 기간 동안 13.5%의 CAGR을 기록할 것으로 예상됩니다.
비주얼 클라우드 제공업체들은 고품질 시각적 컨텐츠와 저지연 경험에 대한 수요 증가에 대응하기 위해 다양한 솔루션을 제공하고 있으며, AWS는 Elemental Media Services와 같은 서비스를 통해 확장성과 유연성을 갖춘 라이브 및 온디맨드 비디오 스트리밍을 가능하게 합니다. Google Cloud의 Video Intelligence API와 같은 AI 기반 솔루션은 동영상 분석, 자동 태깅, 컨텐츠 개인화를 강화하는 등 AI 기반 솔루션으로 확장성과 유연성을 갖춘 라이브 및 온디맨드 비디오 스트리밍을 가능하게 합니다. 마이크로소프트 애저(Microsoft Azure)는 인코딩, 스트리밍, 컨텐츠 보호를 위한 애저 미디어 서비스(Azure Media Services)를 제공해 미디어 컨텐츠의 원활한 보안 전송을 보장하며, IBM 클라우드는 왓슨(Watson) AI를 활용해 비디오 분석, 실시간 캡션, 메타데이터 생성을 개선하여 엔터테인먼트에서 헬스케어에 이르기까지 다양한 산업을 지원하고 있습니다.
| 조사 범위 |
| 조사 대상 연도 |
2019-2029년 |
| 기준 연도 |
2023년 |
| 예측 기간 |
2024-2029년 |
| 검토 단위 |
달러(10억 달러) |
| 부문 |
제공별, 서비스 모델별, 전개 방식별, 조직 규모별, 산업별, 지역별 |
| 대상 지역 |
북미, 유럽, 아시아태평양, 중동 및 아프리카, 라틴아메리카 |
이러한 솔루션은 효율적이고 고품질의 컨텐츠 전송과 향상된 사용자 경험을 보장함으로써 사용자 요구에 부응하고 있으며, AWS, Google Cloud, Microsoft Azure와 같은 제공업체들은 대기 시간을 최소화하고 성능을 향상시키기 위해 엣지 노드를 도입하고 있습니다. 엣지 컴퓨팅의 중요성은 점점 더 커지고 있으며, 5G 네트워크의 구축은 이러한 기능을 증폭시켜 초고화질 스트리밍과 인터랙티브 서비스를 지원할 수 있습니다.
비주얼 클라우드 시장은 서비스별로 전문 서비스와 매니지드 서비스로 구분됩니다. 비주얼 클라우드 시장 예측 기간 동안 매니지드 서비스 부문이 가장 높은 CAGR로 성장할 것으로 예상됩니다. 비주얼 클라우드 시장의 매니지드 서비스는 비주얼 클라우드 솔루션의 관리 및 운영을 타사 제공업체에 위탁하는 것입니다. 이러한 공급자는 기업을 대신해 비주얼 클라우드의 인프라 및 애플리케이션의 모니터링, 유지보수, 성능 최적화를 수행합니다. 매니지드 서비스에는 인프라 관리, 소프트웨어 업데이트, 보안 모니터링, 성능 최적화 등 다양한 서비스가 포함됩니다. 매니지드 서비스를 통해 기업은 일상적인 관리 업무의 부담을 줄이고, 운영 오버헤드를 줄이며, 비주얼 클라우드 환경의 안정성과 확장성을 보장할 수 있습니다. 매니지드 서비스 제공업체는 전문 지식과 리소스를 활용하여 문제를 선제적으로 식별하고 해결하며, 리스크를 줄이고 업계 표준과 규정을 준수할 수 있도록 지원합니다. 궁극적으로 매니지드 서비스를 통해 기업은 핵심 비즈니스 활동에 집중하면서 비주얼 클라우드 기술의 이점을 활용하여 혁신과 성장을 촉진할 수 있습니다.
이 보고서는 세계 비주얼 클라우드 시장을 조사하여 제공별, 서비스 모델별, 전개 방식별, 조직 규모별, 산업별, 지역별 동향, 시장 진입 기업 개요 등을 정리한 보고서입니다.
목차
제1장 소개
제2장 조사 방법
제3장 주요 요약
제4장 주요 인사이트
제5장 시장 개요와 업계 동향
- 소개
- 시장 역학
- 사례 연구 분석
- 생태계 분석
- 밸류체인 분석
- 가격 분석
- 특허 분석
- 기술 분석
- 규제 상황
- Porter's Five Forces 분석
- 주요 이해관계자와 구입 기준
- 2024-2025년의 주요 회의와 이벤트
- 고객 비즈니스에 영향을 미치는 동향/혼란
- 비즈니스 모델 분석
- 투자와 자금 조달 시나리오
- 비주얼 클라우드의 통합 종류
- 비주얼 클라우드 컨텐츠 유형
제6장 비주얼 클라우드 시장, 제공별
제7장 비주얼 클라우드 시장, 서비스 모델별
제8장 비주얼 클라우드 시장, 전개 방식별
- 소개
- 퍼블릭 클라우드
- 프라이빗 클라우드
- 하이브리드 클라우드
제9장 비주얼 클라우드 시장, 조직 규모별
제10장 비주얼 클라우드 시장, 업계별
- 소개
- 미디어·엔터테인먼트
- 교육
- 헬스케어·생명과학
- IT·통신
- 소매·소비재
- 정부·공공부문
- BFSI
- 제조
- 기타
제11장 비주얼 클라우드 시장, 지역별
- 소개
- 북미
- 유럽
- 아시아태평양
- 중동 및 아프리카
- 라틴아메리카
제12장 경쟁 상황
- 개요
- 주요 진출 기업 전략/비책
- 매출 분석
- 시장 점유율 분석
- 브랜드/제품 비교
- 기업 평가 매트릭스 : 주요 진출 기업, 2023년
- 기업 평가 매트릭스 : 스타트업/중소기업, 2023년
- 기업 가치 평가와 재무 지표
- 경쟁 시나리오
제13장 기업 개요
- 소개
- 주요 진출 기업
- MICROSOFT
- GOOGLE
- IBM
- AWS
- ORACLE
- ZOOM
- ALIBABA CLOUD
- AVAYA
- CISCO
- POLY
- 기타 기업
- TENCENT CLOUD
- ADOBE
- RINGCENTRAL
- AKAMAI TECHNOLOGIES
- GOTO
- AVIGILON
- AUTODESK
- MEDIAKIND
- KALTURA
- BRIGHTCOVE
- MUVI
- VBRICK
- JW PLAYER
- CONTUS TECH
- PIKSEL
- VIDYARD
- BLIPPAR
- ON24
- AGILE CONTENT
- WOWZA
제14장 인접 시장과 관련 시장
제15장 부록
ksm
The global visual cloud market will grow from USD 126.0 billion in 2024 to USD 237.2 billion by 2029 at a compounded annual growth rate (CAGR) of 13.5% during the forecast period. Visual cloud providers offer a range of solutions to cater to the increasing demand for high-quality visual content and low-latency experiences. AWS provides services like Elemental Media Services, enabling live and on-demand video streaming with scalability and flexibility. Google Cloud's AI-driven solutions, such as Video Intelligence API, enhance video analytics, automatic tagging, and content personalization. Microsoft Azure offers Azure Media Services for encoding, streaming, and content protection, ensuring seamless and secure delivery of media content. IBM Cloud leverages its Watson AI to improve video analysis, real-time captioning, and metadata generation, supporting diverse industries from entertainment to healthcare.
| Scope of the Report |
|---|
| Years Considered for the Study | 2019-2029 |
| Base Year | 2023 |
| Forecast Period | 2024-2029 |
| Units Considered | USD (Billion) |
| Segments | Offering, Organization Size, Service Model, Deployment Mode, and Vertical |
| Regions covered | North America, Europe, Asia Pacific, Middle East Africa, and Latin America |
These solutions address user needs by ensuring efficient, high-quality content delivery and enhanced user experiences. Edge computing is increasingly vital, with providers such as AWS, Google Cloud, and Microsoft Azure deploying edge nodes to minimize latency and improve performance. The roll-out of 5G networks amplifies these capabilities, supporting ultra-high-definition streaming and interactive services.
By Services, the managed services hold the highest CAGR during the forecast period.
The visual cloud market, by services, is segmented into professional services and managed services. The managed services segment is estimated to grow at the highest CAGR during the forecasted visual cloud market. Managed services in the visual cloud market involve outsourcing the management and operation of visual cloud solutions to third-party providers. These providers assume responsibility for monitoring, maintaining, and optimizing the performance of visual cloud infrastructure and applications on behalf of organizations. Managed services encompass a range of offerings, including infrastructure management, software updates, security monitoring, and performance optimization. By leveraging managed services, organizations can offload the burden of day-to-day management tasks, reduce operational overhead, and ensure the reliability and scalability of their visual cloud environments. Managed service providers leverage their expertise and resources to proactively identify and address issues, mitigate risks, and ensure compliance with industry standards and regulations. Ultimately, managed services enable organizations to focus on core business activities while leveraging the benefits of visual cloud technologies to drive innovation and Growth.
The large enterprises segment holds the largest market share during the forecast period based on organization size.
By organization size, the visual cloud market is divided into large enterprises and SMEs. Over the projection period, the large enterprises segment is anticipated to hold the largest market share. Visual cloud plays a transformative role in large enterprises by providing scalable and efficient solutions for processing, storing, and delivering rich visual content. It enables enterprises to leverage cloud-based resources for high-performance tasks such as video encoding, rendering, and real-time streaming, which is critical for media production, virtual collaboration, and digital marketing. Visual cloud enhances collaboration by allowing teams to access and work on visual projects from anywhere, promoting remote work and global collaboration. It also supports advanced analytics and AI-driven insights from visual data, aiding in decision-making and strategic planning. Additionally, the visual cloud helps large enterprises optimize costs by shifting from capital-intensive infrastructure to flexible, pay-as-you-go models. Overall, visual cloud solutions empower large enterprises to innovate, improve operational efficiency, and stay competitive in an increasingly digital and visually driven marketplace.
Based on the deployment mode, the hybrid cloud segment holds the highest CAGR during the forecast period.
The visual cloud market is segmented by deployment mode into public cloud, private cloud, and hybrid cloud. The hybrid cloud segment is expected to hold the highest CAGR during the forecast period. The hybrid cloud model is a combination of both the public and private cloud models that make it easier for organizations to deploy visual cloud solutions through its flexibility, scalability, and resilience. The first of the functions of the hybrid cloud deployment in the vision of the cloud market is to ensure the integration of the vision cloud solutions with other cloud solutions and on-premises systems for the management of the vision content. This makes it possible to harness the elasticity and economic model of public cloud resources for the computation and streaming of visual information while keeping in-house data and applications safe in the private cloud. Moreover, the hybrid cloud deployment allows for the flexibility of workload management between the public and private cloud based on resource use, costs, and legal implications. In addition, hybrid cloud deployment provides redundant and disaster recovery features that enhance the availability and reliability of visual cloud applications to support businesses. In conclusion, hybrid cloud deployment remains a critical enabler for organizations to strike the best balance of flexibility, control, and performance when it comes to deploying and managing visual content.
Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant visual cloud market companies were interviewed in-depth.
- By Company: Tier I: 35%, Tier II: 25%, and Tier III: 40%
- By Designation: C-Level Executives: 25%, Director Level: 30%, and Others: 45%
- By Region: North America: 42%, Europe: 25%, Asia Pacific: 18%, Rest of World: 15%
Some of the significant visual cloud market vendors are Microsoft (US), Google (US), IBM (US), AWS (US), Oracle (US), Zoom (US), Alibaba Cloud (China), Avaya (US), Cisco (US), and Poly (US).
Research coverage:
The visual cloud market is covered across segments in the market report. The market size and growth potential are estimated for many segments based on offering, service model, organization size, deployment mode, vertical, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.
Reasons to buy this report:
With information on the most accurate revenue estimates for the whole visual cloud industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report's increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.
The report provides insights on the following pointers:
Analysis of key drivers (Increase in demand for video content across industries, Advancements in video compression technologies to manage video traffic, Growing mobile video consumption through social media platforms, Demand for cost-efficient video solutions), restraints (Lack of compatibility across devices, Network connectivity, and infrastructure issues), opportunities (Growing adoption of edge computing infrastructure for real-time data processing, Growth in demand for real-time video services, Expansion of modern, fast-paced business environments), and challenges (Lack of relevant technical skillset and expertise, Latency and performance issue) influencing the growth of the visual cloud market.
- Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the visual cloud industry.
- Market Development: In-depth details regarding profitable markets: the paper examines the global visual cloud industry.
- Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the visual cloud industry.
- Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the visual cloud industry, such as Microsoft (US), Google (US), IBM (US), AWS (US), Oracle (US), and Zoom (US).
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 STUDY OBJECTIVES
- 1.2 MARKET DEFINITION
- 1.2.1 INCLUSIONS AND EXCLUSIONS
- 1.3 MARKET SCOPE
- 1.3.1 MARKET SEGMENTATION
- 1.3.2 REGIONS COVERED
- 1.3.3 YEARS CONSIDERED
- 1.4 CURRENCY CONSIDERED
- 1.5 UNITS CONSIDERED
- 1.6 STAKEHOLDERS
- 1.7 RECESSION IMPACT
2 RESEARCH METHODOLOGY
- 2.1 RESEARCH APPROACH
- 2.1.1 SECONDARY DATA
- 2.1.2 PRIMARY DATA
- 2.1.2.1 Breakup of primary interviews
- 2.1.2.2 Key industry insights
- 2.2 MARKET BREAKUP AND DATA TRIANGULATION
- 2.3 MARKET SIZE ESTIMATION
- 2.3.1 TOP-DOWN APPROACH
- 2.3.2 BOTTOM-UP APPROACH
- 2.3.3 MARKET ESTIMATION APPROACHES
- 2.4 FACTOR ANALYSIS
- 2.5 RECESSION IMPACT
- 2.6 RESEARCH ASSUMPTIONS
- 2.7 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
- 4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN VISUAL CLOUD MARKET
- 4.2 VISUAL CLOUD MARKET, BY OFFERING, 2024 VS. 2029
- 4.3 VISUAL CLOUD MARKET, BY SOLUTION, 2024 VS. 2029
- 4.4 VISUAL CLOUD MARKET, BY SERVICE, 2024 VS. 2029
- 4.5 VISUAL CLOUD MARKET, BY PROFESSIONAL SERVICE, 2024 VS. 2029
- 4.6 VISUAL CLOUD MARKET, BY SERVICE MODEL, 2024 VS. 2029
- 4.7 VISUAL CLOUD MARKET, BY DEPLOYMENT MODE, 2024 VS. 2029
- 4.8 VISUAL CLOUD MARKET, BY ORGANIZATION SIZE, 2024 VS. 2029
- 4.9 VISUAL CLOUD MARKET, BY VERTICAL, 2024 VS. 2029
- 4.10 VISUAL CLOUD MARKET, BY REGION, 2024 VS. 2029
5 MARKET OVERVIEW AND INDUSTRY TRENDS
- 5.1 INTRODUCTION
- 5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
- 5.2.1.1 Increase in demand for video content across industries
- 5.2.1.2 Growing mobile video consumption through social media platforms
- 5.2.1.3 Advancements in video compression technologies to manage video traffic
- 5.2.1.4 Demand for cost-efficient video solutions
- 5.2.2 RESTRAINTS
- 5.2.2.1 Lack of compatibility across devices
- 5.2.2.2 Network connectivity and infrastructure issues
- 5.2.3 OPPORTUNITIES
- 5.2.3.1 Growing adoption of edge computing infrastructure for real-time data processing
- 5.2.3.2 Growth in demand for real-time video services
- 5.2.3.3 Expansion of modern, fast-paced business environments
- 5.2.4 CHALLENGES
- 5.2.4.1 Lack of relevant technical skillsets and expertise
- 5.2.4.2 Latency and performance issues
- 5.3 CASE STUDY ANALYSIS
- 5.3.1 SEVEN WEST MEDIA UTILIZED AKAMAI'S INFRASTRUCTURE TO DELIVER WRITTEN AND VIDEO EXPERIENCE TO USERS
- 5.3.2 TEEVID REDEFINES VIRTUAL EVENTS WITH IBM CLOUD BARE METAL SERVERS AND IBM WATSON MEDIA STREAMING
- 5.3.3 DEPARTMENT AWS OFFERED SEAMLESS VIDEO UPLOAD AND PLAYBACK CAPABILITIES FOR VIDYARD'S GLOBAL CUSTOMER BASE
- 5.4 ECOSYSTEM ANALYSIS
- 5.5 VALUE CHAIN ANALYSIS
- 5.6 PRICING ANALYSIS
- 5.6.1 AVERAGE SELLING PRICE OFFERED BY KEY PLAYERS, BY SOLUTION
- 5.6.2 AVERAGE SELLING PRICE TREND, BY PRIVATE DEPLOYMENT
- 5.7 PATENT ANALYSIS
- 5.8 TECHNOLOGY ANALYSIS
- 5.8.1 KEY TECHNOLOGIES
- 5.8.1.1 Cloud computing
- 5.8.1.2 AI and ML
- 5.8.1.2.1 Video analysis
- 5.8.1.2.2 Predictive maintenance
- 5.8.2 COMPLEMENTARY TECHNOLOGIES
- 5.8.2.1 5G & Edge Computing
- 5.8.2.1.1 Low latency streaming
- 5.8.2.1.2 Edge-based processing
- 5.8.2.2 Blockchain
- 5.8.2.3 Data analytics
- 5.8.3 ADJACENT TECHNOLOGIES
- 5.8.3.1 Internet of Things
- 5.8.3.2 Collaboration tools
- 5.9 REGULATORY LANDSCAPE
- 5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.9.2 REGULATIONS, BY REGION
- 5.9.2.1 North America
- 5.9.2.2 Europe
- 5.9.2.3 Asia Pacific
- 5.9.2.4 Middle East & South Africa
- 5.9.2.5 Latin America
- 5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS
- 5.9.3.1 General Data Protection Regulation (GDPR)
- 5.9.3.2 SEC Rule 17a-4
- 5.9.3.3 ISO/IEC 27001
- 5.9.3.4 System and Organization Controls 2 type II compliance
- 5.9.3.5 Financial Industry Regulatory Authority (FINRA)
- 5.9.3.6 Freedom of Information Act (FOIA)
- 5.9.3.7 Health Insurance Portability and Accountability Act (HIPAA)
- 5.10 PORTER'S FIVE FORCES ANALYSIS
- 5.10.1 THREAT OF NEW ENTRANTS
- 5.10.2 THREAT OF SUBSTITUTES
- 5.10.3 BARGAINING POWER OF SUPPLIERS
- 5.10.4 BARGAINING POWER OF BUYERS
- 5.10.5 INTENSITY OF COMPETITIVE RIVALRY
- 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.11.2 BUYING CRITERIA
- 5.12 KEY CONFERENCES AND EVENTS IN 2024-25
- 5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
- 5.14 BUSINESS MODEL ANALYSIS
- 5.15 INVESTMENT & FUNDING SCENARIO
- 5.16 TYPES OF INTEGRATION IN VISUAL CLOUD
- 5.16.1 API
- 5.16.2 SDK
- 5.16.3 CUSTOM INTEGRATION
- 5.17 CONTENT TYPES FOR VISUAL CLOUD
- 5.17.1 VIDEO/IMAGE
- 5.17.2 2D/3D CONTENT
- 5.17.3 AR/VR
- 5.17.4 INTERACTIVE CONTENT
- 5.17.5 360-DEGREE CONTENT
6 VISUAL CLOUD MARKET, BY OFFERING
- 6.1 INTRODUCTION
- 6.1.1 OFFERINGS: VISUAL CLOUD MARKET DRIVERS
- 6.2 SOLUTIONS
- 6.2.1 VIDEO PROCESSING
- 6.2.1.1 Enhanced user experience and streamlined workflows to drive market
- 6.2.1.2 Encoding & transcoding
- 6.2.1.3 Video management software
- 6.2.1.4 Video surveillance & security
- 6.2.1.5 Video on Demand (VOD)
- 6.2.2 ENTERPRISE VIDEO
- 6.2.2.1 Analytics capabilities to track viewer engagement and assess effectiveness of video content to drive market
- 6.2.2.2 Video conferencing
- 6.2.2.3 Video content management
- 6.2.2.4 Webcasting
- 6.2.3 CLOUD GAMING
- 6.2.3.1 Rendering and processing high-quality graphics in real time to drive market
- 6.2.3.2 File streaming
- 6.2.3.3 Game streaming
- 6.2.3.4 User interface & experience
- 6.2.4 VIDEO ANALYTICS
- 6.2.4.1 Growing video analytics solutions for a wide range of applications to drive market
- 6.2.4.2 Incident detection
- 6.2.4.3 Intrusion management
- 6.2.4.4 Traffic monitoring
- 6.2.5 AR/VR
- 6.2.5.1 Access to immersive experiences without need for expensive local hardware to drive market
- 6.2.5.2 Software development kits
- 6.2.5.3 Game engine
- 6.2.5.4 Training simulation software
- 6.2.6 OTHER SOLUTIONS
- 6.3 SERVICES
- 6.3.1 PROFESSIONAL SERVICES
- 6.3.1.1 Growing customer support and optimization of visual cloud solutions in organizations to drive market
- 6.3.1.2 Training & consulting
- 6.3.1.3 Support and maintenance
- 6.3.1.4 Deployment and integration
- 6.3.2 MANAGED SERVICES
- 6.3.2.1 Rising need for end-to-end management of technical infrastructure to drive market
- 6.3.2.2 Cloud storage & backup services
- 6.3.2.3 AI and ML services
- 6.3.2.4 Project management
7 VISUAL CLOUD MARKET, BY SERVICE MODEL
- 7.1 INTRODUCTION
- 7.1.1 SERVICE MODEL: VISUAL CLOUD MARKET DRIVERS
- 7.2 IAAS
- 7.2.1 NEED TO ENHANCE INFRASTRUCTURE SCALABILITY AND PERFORMANCE TO DRIVE MARKET
- 7.3 PAAS
- 7.3.1 GROWING PREFERENCE FOR EFFECTIVE TESTING STRATEGY FOR USER INTERFACES AND APIS FOR PAAS TO DRIVE MARKET
- 7.4 SAAS
- 7.4.1 INCREASING NEED TO STRING TOGETHER DISPARATE DATA OBJECTS, EVENTS, AND AUTOMATION TO DRIVE MARKET
8 VISUAL CLOUD MARKET, BY DEPLOYMENT MODE
- 8.1 INTRODUCTION
- 8.1.1 DEPLOYMENT MODES: VISUAL CLOUD MARKET DRIVERS
- 8.2 PUBLIC CLOUD
- 8.2.1 PUBLIC CLOUD TO HELP ORGANIZATIONS MEET THEIR SCALABILITY DEMAND
- 8.3 PRIVATE CLOUD
- 8.3.1 DATA LOSS AND ISSUES RELATED TO REGULATORY COMPLIANCE TO DRIVE PREFERENCE FOR PRIVATE CLOUD
- 8.4 HYBRID CLOUD
- 8.4.1 BENEFITS OF PRIVATE AND PUBLIC CLOUDS TO BOOST DEMAND
9 VISUAL CLOUD MARKET, BY ORGANIZATION SIZE
- 9.1 INTRODUCTION
- 9.1.1 ORGANIZATION SIZES: VISUAL CLOUD MARKET DRIVERS
- 9.2 SMALL AND MEDIUM-SIZED ENTERPRISES
- 9.2.1 GROWING DEMAND FOR SME SOLUTIONS TO RESOLVE COMPLEXITIES AND OPTIMIZE COST
- 9.3 LARGE ENTERPRISES
- 9.3.1 USE OF HIGH VOLUME OF APPLICATIONS IN LARGE ENTERPRISES TO DRIVE ADOPTION OF VISUAL CLOUD SOLUTIONS
10 VISUAL CLOUD MARKET, BY VERTICAL
- 10.1 INTRODUCTION
- 10.1.1 VERTICALS: VISUAL CLOUD MARKET DRIVERS
- 10.2 MEDIA & ENTERTAINMENT
- 10.2.1 VIDEO STREAMING AND WEBCASTING SOLUTIONS TO ENHANCE PERSONALIZED VIEWING EXPERIENCE
- 10.2.2 MEDIA & ENTERTAINMENT: USE CASES
- 10.2.2.1 Content creation & production
- 10.2.2.2 Enhanced audience engagement
- 10.2.2.3 Cloud gaming & development
- 10.3 EDUCATION
- 10.3.1 VISUAL CLOUD SOLUTIONS TO HELP COLLEGES AND UNIVERSITIES ENHANCE CLASSROOM EXPERIENCE
- 10.3.2 EDUCATION: USE CASES
- 10.3.2.1 Collaborative learning
- 10.3.2.2 Professional development & training
- 10.3.2.3 Remote learning & virtual classroom
- 10.4 HEALTHCARE & LIFE SCIENCES
- 10.4.1 EFFECTIVE COMMUNICATION OPTIONS TO HELP HEALTHCARE PROVIDERS OFFER ENHANCED PATIENT CARE
- 10.4.2 HEALTHCARE & LIFE SCIENCES: USE CASES
- 10.4.2.1 Telemedicine & remote patient care
- 10.4.2.2 Medical imaging & diagnostics
- 10.4.2.3 Patient education & engagement
- 10.5 IT & TELECOM
- 10.5.1 ENTERPRISE VIDEO SOLUTIONS TO ENCOURAGE IT COMPANIES TO TRANSFER KNOWLEDGE AND INFORMATION THROUGH VIDEOS
- 10.5.2 IT & TELECOM: USE CASES
- 10.5.2.1 Network monitoring & management
- 10.5.2.2 Customer experience management
- 10.5.2.3 Smart infrastructure
- 10.6 RETAIL & CONSUMER GOODS
- 10.6.1 INCREASING ONLINE VIDEO ADVERTISING AND CAMPAIGNS TO HELP CUSTOMER BRAND LOYALTY
- 10.6.2 RETAIL & CONSUMER GOODS: USE CASES
- 10.6.2.1 Online shopping & eCommerce
- 10.6.2.2 Security & loss prevention
- 10.6.2.3 Customer behavioral analysis
- 10.7 GOVERNMENT & PUBLIC SECTOR
- 10.7.1 NEED FOR GOVERNMENT AGENCIES TO GAIN GREATER VISIBILITY AND FASTER DATA ANALYSIS TO DRIVE MARKET
- 10.7.2 GOVERNMENT & PUBLIC SECTOR: USE CASES
- 10.7.2.1 Surveillance and crime prevention
- 10.7.2.2 Public engagement & communication
- 10.7.2.3 Public health & safety
- 10.8 BFSI
- 10.8.1 USE OF VIDEO SOLUTIONS TO IMPROVE ACCOUNTABILITY IN BFSI ORGANIZATIONS
- 10.8.2 BFSI: USE CASES
- 10.8.2.1 Security & fraud detection
- 10.8.2.2 Marketing & customer engagement
- 10.8.2.3 Remote banking services
- 10.9 MANUFACTURING
- 10.9.1 VIDEO PROCESSING IN MANUFACTURING VERTICAL TO ENABLE AUTOMATED INSPECTION PROCESSES AND REDUCTION IN HUMAN ERRORS
- 10.9.2 MANUFACTURING: USE CASES
- 10.9.2.1 Quality control & inspection
- 10.9.2.2 Remote monitoring & management
- 10.9.2.3 Production optimization
- 10.10 OTHER VERTICALS
11 VISUAL CLOUD MARKET, BY REGION
- 11.1 INTRODUCTION
- 11.2 NORTH AMERICA
- 11.2.1 NORTH AMERICA: VISUAL CLOUD MARKET DRIVERS
- 11.2.2 NORTH AMERICA: RECESSION IMPACT
- 11.2.3 US
- 11.2.3.1 High adoption of enterprise video solutions and associated services to drive market
- 11.2.4 CANADA
- 11.2.4.1 Growing adoption of video-centric product marketing techniques to drive market
- 11.3 EUROPE
- 11.3.1 EUROPE: VISUAL CLOUD MARKET DRIVERS
- 11.3.2 EUROPE: RECESSION IMPACT
- 11.3.3 UK
- 11.3.3.1 Increasing adoption of enterprise video solutions across verticals and companies to drive market
- 11.3.4 GERMANY
- 11.3.4.1 Growing emphasis on video content for communication across industry verticals to drive market
- 11.3.5 FRANCE
- 11.3.5.1 Government initiatives to support adoption of cloud technologies to drive market
- 11.3.6 ITALY
- 11.3.6.1 Rise in demand for innovative, customizable, effective, and efficient solutions from vendors to drive market
- 11.3.7 REST OF EUROPE
- 11.4 ASIA PACIFIC
- 11.4.1 ASIA PACIFIC: VISUAL CLOUD MARKET DRIVERS
- 11.4.2 ASIA PACIFIC: RECESSION IMPACT
- 11.4.3 CHINA
- 11.4.3.1 Rapid proliferation and surge in adoption of visual cloud solutions to drive market
- 11.4.4 JAPAN
- 11.4.4.1 High penetration of mobile phones and technological innovations to drive market
- 11.4.5 AUSTRALIA & NEW ZEALAND
- 11.4.5.1 Large-scale adoption of visual cloud solutions in healthcare industry to drive market
- 11.4.6 REST OF ASIA PACIFIC
- 11.5 MIDDLE EAST & AFRICA
- 11.5.1 MIDDLE EAST & AFRICA: VISUAL CLOUD MARKET DRIVERS
- 11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
- 11.5.3 GULF COOPERATION COUNCIL COUNTRIES
- 11.5.3.1 Growing digital transformation enhancing operational efficiency to drive market
- 11.5.3.2 KSA
- 11.5.3.3 UAE
- 11.5.3.4 Other GCC countries
- 11.5.4 SOUTH AFRICA
- 11.5.4.1 Emergence of cloud-based video conferencing solutions to drive market
- 11.5.5 REST OF MIDDLE EAST & AFRICA
- 11.6 LATIN AMERICA
- 11.6.1 LATIN AMERICA: VISUAL CLOUD MARKET DRIVERS
- 11.6.2 LATIN AMERICA: RECESSION IMPACT
- 11.6.3 BRAZIL
- 11.6.3.1 Rapid adoption of digital technologies and growing internet penetration rate to boost growth
- 11.6.4 MEXICO
- 11.6.4.1 Recent structural reforms to create opportunities for entrepreneurs and investors
- 11.6.5 REST OF LATIN AMERICA
12 COMPETITIVE LANDSCAPE
- 12.1 OVERVIEW
- 12.2 KEY PLAYERS' STRATEGIES/RIGHT TO WIN
- 12.3 REVENUE ANALYSIS
- 12.4 MARKET SHARE ANALYSIS
- 12.5 BRAND/PRODUCT COMPARISON
- 12.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
- 12.6.1 STARS
- 12.6.2 EMERGING LEADERS
- 12.6.3 PERVASIVE PLAYERS
- 12.6.4 PARTICIPANTS
- 12.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
- 12.6.5.1 Company footprint
- 12.6.5.2 Region footprint
- 12.6.5.3 Offering type footprint
- 12.6.5.4 Service model footprint
- 12.6.5.5 Organization size footprint
- 12.6.5.6 Deployment mode footprint
- 12.6.5.7 Company vertical footprint
- 12.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
- 12.7.1 PROGRESSIVE COMPANIES
- 12.7.2 RESPONSIVE COMPANIES
- 12.7.3 DYNAMIC COMPANIES
- 12.7.4 STARTING BLOCKS
- 12.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
- 12.8 COMPANY VALUATION AND FINANCIAL METRICS
- 12.9 COMPETITIVE SCENARIO
- 12.9.1 PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
- 12.9.2 DEALS
13 COMPANY PROFILES
- 13.1 INTRODUCTION
- 13.2 KEY PLAYERS
- 13.2.1 MICROSOFT
- 13.2.1.1 Business overview
- 13.2.1.2 Products/Solutions/Services offered
- 13.2.1.3 Recent developments
- 13.2.1.3.1 Product enhancements
- 13.2.1.3.2 Deals
- 13.2.1.4 MnM view
- 13.2.1.4.1 Right to win
- 13.2.1.4.2 Strategic choices
- 13.2.1.4.3 Weaknesses and competitive threats
- 13.2.2 GOOGLE
- 13.2.2.1 Business overview
- 13.2.2.2 Products/Solutions/Services offered
- 13.2.2.3 Recent developments
- 13.2.2.3.1 Product launches and enhancements
- 13.2.2.3.2 Deals
- 13.2.2.4 MnM view
- 13.2.2.4.1 Right to win
- 13.2.2.4.2 Strategic choices
- 13.2.2.4.3 Weaknesses and competitive threats
- 13.2.3 IBM
- 13.2.3.1 Business overview
- 13.2.3.2 Products/Solutions/Services offered
- 13.2.3.3 Recent developments
- 13.2.3.3.1 Product enhancements
- 13.2.3.3.2 Deals
- 13.2.3.4 MnM view
- 13.2.3.4.1 Right to win
- 13.2.3.4.2 Strategic choices
- 13.2.3.4.3 Weaknesses and competitive threats
- 13.2.4 AWS
- 13.2.4.1 Business overview
- 13.2.4.2 Products/Solutions/Services offered
- 13.2.4.3 Recent developments
- 13.2.4.3.1 Product launches and enhancements
- 13.2.4.3.2 Deals
- 13.2.4.4 MnM view
- 13.2.4.4.1 Right to win
- 13.2.4.4.2 Strategic choices
- 13.2.4.4.3 Weaknesses and competitive threats
- 13.2.5 ORACLE
- 13.2.5.1 Business overview
- 13.2.5.2 Products/Solutions/Services offered
- 13.2.5.3 Recent developments
- 13.2.5.3.1 Product launches and enhancements
- 13.2.5.3.2 Deals
- 13.2.5.4 MnM view
- 13.2.5.4.1 Right to win
- 13.2.5.4.2 Strategic choices
- 13.2.5.4.3 Weaknesses and competitive threats
- 13.2.6 ZOOM
- 13.2.6.1 Business overview
- 13.2.6.2 Products/Solutions/Services offered
- 13.2.6.3 Recent developments
- 13.2.6.3.1 Product launches and enhancements
- 13.2.6.3.2 Deals
- 13.2.7 ALIBABA CLOUD
- 13.2.7.1 Business overview
- 13.2.7.2 Products/Solutions/Services offered
- 13.2.7.3 Recent developments
- 13.2.7.3.1 Product enhancements
- 13.2.7.3.2 Deals
- 13.2.8 AVAYA
- 13.2.8.1 Business overview
- 13.2.8.2 Products/Solutions/Services offered
- 13.2.8.3 Recent developments
- 13.2.8.3.1 Product launches
- 13.2.8.3.2 Deals
- 13.2.9 CISCO
- 13.2.9.1 Business overview
- 13.2.9.2 Products/Solutions/Services offered
- 13.2.9.3 Recent developments
- 13.2.9.3.1 Products/solutions/services launches & enhancements
- 13.2.9.3.2 Deals
- 13.2.10 POLY
- 13.2.10.1 Business overview
- 13.2.10.2 Products/Solutions/Services offered
- 13.2.10.3 Recent developments
- 13.2.10.3.1 Product launches and enhancements
- 13.2.10.3.2 Deals
- 13.3 OTHER PLAYERS
- 13.3.1 TENCENT CLOUD
- 13.3.2 ADOBE
- 13.3.3 RINGCENTRAL
- 13.3.4 AKAMAI TECHNOLOGIES
- 13.3.5 GOTO
- 13.3.6 AVIGILON
- 13.3.7 AUTODESK
- 13.3.8 MEDIAKIND
- 13.3.9 KALTURA
- 13.3.10 BRIGHTCOVE
- 13.3.11 MUVI
- 13.3.12 VBRICK
- 13.3.13 JW PLAYER
- 13.3.14 CONTUS TECH
- 13.3.15 PIKSEL
- 13.3.16 VIDYARD
- 13.3.17 BLIPPAR
- 13.3.18 ON24
- 13.3.19 AGILE CONTENT
- 13.3.20 WOWZA
14 ADJACENT AND RELATED MARKETS
- 14.1 INTRODUCTION
- 14.1.1 RELATED MARKETS
- 14.1.2 LIMITATIONS
- 14.2 VIDEO STREAMING SOFTWARE MARKET
- 14.3 ENTERPRISE VIDEO MARKET
15 APPENDIX
- 15.1 DISCUSSION GUIDE
- 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
- 15.3 CUSTOMIZATION OPTIONS
- 15.4 RELATED REPORTS
- 15.5 AUTHOR DETAILS
