한글목차

세계 비주얼 클라우드 시장 규모는 2023년 1,315억 달러에서 예측 기간 동안 14.11%의 연평균 복합 성장률(CAGR)을 나타내고, 2031년에는 3,780억 2,000만 달러 규모로 성장할 것으로 예상됩니다.

비주얼 클라우드 시장은 전 세계 인터넷과 커넥티드 디바이스의 확산으로 인해 변화의 시기를 맞이하고 있습니다. 또한, 인터넷 혁명과 코로나19 팬데믹으로 인한 수요 증가로 OTT 플랫폼이 급증하면서 비주얼 클라우드 시장도 크게 성장하고 있습니다. 전 세계 인구의 65% 이상이 OTT 컨텐츠를 소비하는 가운데, 확장 가능한 고품질 스트리밍 서비스에 대한 요구가 비주얼 클라우드 기술의 혁신과 성장을 가속하고 있습니다. 동시에 Amazon Web Services, Inc. 및 Microsoft Corporation과 같은 주요 기업들은 비디오, 가상현실 및 증강현실의 고품질 스트리밍을 위해 비주얼 클라우드 서비스를 업그레이드하고 있습니다. 이는 업계 전체가 사용자들의 몰입도를 높이기 위해 더 나은 디지털 경험으로 전환하고 있다는 것을 보여줍니다.

클라우드 게임의 부상으로 비주얼 클라우드 시장을 주도하는 클라우드 게임

클라우드 게임 이용 증가로 비주얼 클라우드 시장이 크게 성장할 것으로 예상되는 가운데, Newzoo International B.V.는 2022년 말 기준 전 세계 클라우드 게임 유료 사용자가 3,170만 명에 달하고, 2021년에 클라우드 스트리밍으로 24억 달러의 매출을 올렸다는 보고서를 발표했습니다. 클라우드 게임의 인기가 높아짐에 따라 고성능 그래픽 처리와 저지연 스트리밍 기능을 갖춘 하이엔드 비주얼 클라우드 인프라에 대한 수요가 증가하고 있습니다. 그 결과, 클라우드 기반 게임에 대한 수요가 증가함에 따라 비주얼 클라우드 시장 전반에 걸쳐 혁신적인 기술과 데이터센터에 대한 투자가 증가하고 있습니다. 이러한 추세는 일관되고 사실적인 디지털 경험을 제공하는 데 필수적인 비주얼 클라우드 기능의 급속한 확대와 활용을 촉진하고 있습니다.

정부의 이니셔티브이 원동력이 되다.

미국 연방통신위원회(FCC)는 클라우드 기반 서비스에 필수적인 미국 내 초고속 인터넷 액세스를 확대하기 위한 브로드밴드 이니셔티브를 출범시켰으며, 미국 및 유럽 시장에서의 정부 이니셔티브가 증가함에 따라 비주얼 클라우드 시장은 상당한 견인력을 얻고 있습니다. 클라우드 기반 서비스에 필수적인 미국 내 초고속 인터넷 접속을 확대하는 것을 목표로 하는 광대역 이니셔티브를 시작했습니다. 이 프로젝트를 통해 클라우드 게임과 스트리밍에 대한 수요 증가에 대응할 수 있는 연결이 가능해졌습니다. 또한, EU의 호라이즌 유럽(Horizon Europe) 프로그램은 비주얼 클라우드 기술에 대한 선구적인 연구를 통해 혁신과 기술적 이익을 촉진하고 있습니다. 이 이니셔티브는 새로운 비주얼 클라우드 솔루션의 창출을 더욱 촉진하고 국경을 초월한 협업을 장려하고 있습니다. 또한, 독일 연방정부는 디지털 인프라 이니셔티브(Digital Infrastructure Initiative)를 설립하여 더 나은 사용자 경험을 위한 빠른 데이터 처리를 가능하게 하는 더 나은 클라우드 인프라를 장려하고 있습니다. 이러한 노력은 확장 가능한 액세스 요구 사항과 혁신을 촉진하는 서비스 품질 향상 등 비주얼 클라우드의 수익 확대를 촉진하고 있습니다.

세계 비주얼 클라우드(Visual Cloud) 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이 및 예측, 각종 부문별/지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 구도, 주요 기업 프로파일 등의 정보를 전해드립니다.

목차

제1장 프로젝트의 범위와 정의

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

• 제품·시장 정보
• 브랜드 인지 모드
• 구입 결정시에 고려되는 요소
• 프라이버시와 규제에 관한 인사이트

제5장 세계 비주얼 클라우드 시장 전망

• 시장 규모 분석·예측
• 시장 점유율 분석·예측
  • 컴포넌트별
  • 용도별
  • 전개 모델별
  • 서비스 모델별
  • 산업별
  • 지역별
  • 기업별 시장 점유율 분석
• 시장 맵 분석

제6장 북미의 비주얼 클라우드 시장 전망

제7장 유럽의 비주얼 클라우드 시장 전망

제8장 아시아태평양의 비주얼 클라우드 시장 전망

제9장 남미의 비주얼 클라우드 시장 전망

제10장 중동 및 아프리카의 비주얼 클라우드 시장 전망

제11장 밸류체인 분석

제12장 Porter의 Five Forces 분석

제13장 PESTLE 분석

제14장 시장 역학

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제

제15장 시장 동향 및 전개

제16장 사례 연구

제17장 경쟁 구도

• 시장 리더 주요 5개사의 경쟁 매트릭스
• 주요 5개사의 SWOT 분석
• 주요 10개사 상황
  • Akamai Technologies, Inc.
  • Alphabet Inc.
  • Amazon Web Services, Inc.
  • Cisco Systems, Inc.
  • Intel Corporation
  • International Business Machines Corp.
  • Microsoft Corporation
  • NVIDIA Corporation
  • Oracle Corporation
  • Sony Corporation

제18장 전략적 제안

제19장 당사에 대해 & 면책사항

영문목차

Global visual cloud market is projected to witness a CAGR of 14.11% during the forecast period 2024-2031, growing from USD 131.50 billion in 2023 to USD 378.02 billion in 2031.

The visual cloud market is undergoing transformational changes due to the spread of the global internet and connected devices. Additionally, the surge in Over-The-Top (OTT) platforms, accelerated by the internet revolution and increased demand during the COVID-19 pandemic, has substantially boosted the visual cloud market. The need for scalable, high-quality streaming services continues to drive innovation and growth in visual cloud technologies, with over 65% of the global population consuming OTT content. At the same time, major players such as Amazon Web Services, Inc. and Microsoft Corporation are upgrading their visual cloud offerings for quality streaming of videos and virtual and augmented realities. This illustrates the industry-wide transition to better digital experiences aimed at boosting user retention.

For instance, in March 2023, NVIDIA Corporation launched new cloud services to help businesses create and manage custom large language and visual models, boosting the adoption of generative AI with tools tailored to specific needs.

Rise in Cloud Gaming Drives the Visual Cloud Market

The visual cloud market is expected to grow significantly due to the increased use of cloud gaming. Newzoo International B.V. released a report stating that there were 31.7 million paying users of global cloud gaming at the end of 2022, which collected USD 2.4 billion for cloud streaming in 2021. The rising popularity of cloud gaming is driving the demand for high-end visual cloud infrastructure, with demands for performance graphics processing and low latency streaming capabilities. As a result, there is an increased investment in innovative technologies and data centers across the visual cloud market as cloud-based gaming demand rises. This trend is driving the rapid expansion and use of visual cloud capabilities, which are essential in providing consistent, photorealistic digital experiences.

For example, in May 2022, Intel Corporation unveiled new cloud-to-edge technologies, including AI processors and software, to transform industries and enhance business value, with key collaborations and advancements highlighted.

Impact of Data Breaches on the Visual Cloud Market

The growth of the global visual cloud market is being significantly restrained by data breaches that damage trust and increase operational risk. For example, the Twitter, Inc. data breach in 2023 exposed more than 220 million records, while the Indian Council of Medical Research (ICMR) affected more than 815 million records. Moreover, the Real Estate Wealth Network breach compromised 1.5 billion records. Such breaches highlight the need for better authentication, encryption, and monitoring. Furthermore, increased occurrences create concerns about data safety, resulting in potential customer downgrading in the adoption of visual cloud solutions, eventually lowering total addressable market growth yet increasing compliance costs.

For example, in June 2024, the report of Akamai Technologies, Inc. unveiled that the United Kingdom is experiencing the highest volume of DDoS attacks in Europe, the Middle East, and Africa, accounting for 26% of the region's total. Saudi Arabia and Germany are also high-ranking targeted countries. In 2023, Distributed Denial of Service (DDoS) attacks in the Europe, Middle East, and Africa (EMEA) region skyrocketed to nearly 2,500 events, more than twice that of Asia-Pacific, Japan, and Latin America.

Government Initiatives Act as a Catalyst

The visual cloud market is gaining considerable traction with the growing government initiatives in the United States and Europe market. The Federal Communications Commission (FCC) launched its Broadband Initiative, aimed at widening The United States high-speed internet access which is vital for cloud-based services. This project enables connectivity for growing demand of cloud gaming and streaming. Furthermore, the Horizon Europe program of the European Union enables visionary research into visual cloud technologies, driving innovation and technological gains. This initiative further promotes the creation of new visual cloud solutions and encourages cross-border collaboration. Additionally, the German Federal Government has created the Digital Infrastructure Initiative, promoting better cloud infrastructures that would enable faster data processing for better user experiences. Together, these efforts are helping to promote revenue growth for visual clouds, such as scalable access requirements and improved service quality that fuels innovation.

For example, in March 2024, the European Commission launched calls for over USD 192.75 million in digital investments, focusing on sectoral data spaces, cloud-to-edge infrastructure, and artificial intelligence to boost digital capacities and innovation across the European Union.

Media and Entertainment Leading in Visual Cloud Market

The media and entertainment industry are the dominant sector in the visual cloud market. This industry relies on cloud technologies to deliver high-definition streaming, virtual reality, and augmented reality experiences. The demand for 4K and 8K video, as well as processor-intensive interactive content across multiple platforms is driving companies to adopt cloud solutions. These solutions provide the ability to store vast amounts of data and deliver smooth broadcast quality globally. Adopting these technologies will enable media and entertainment companies to target their audiences better and deliver leading-edge experiences on a broader scale.

North America Dominates Visual Cloud Market Share

North America dominates the visual cloud market due to its advanced technological infrastructure and the growing demand for cloud-based services. Visual cloud technology helps enterprises deliver rich user experiences, and the region has some of the prominent global cloud service providers. Significant investment in cloud infrastructure also plays an important part in strengthening North America's leading position, as the region has been quicker to adopt streaming services driven by these investments. Moreover, government programs supporting digital transformation initiatives help consolidate the region's leading position in visual cloud market growth and innovation.

For instance, in June 2024, Cisco Systems, Inc. unveiled advanced capabilities for its Security Cloud, including the Cisco Hypershield, Firewall 1200 Series, and AI-native Security Cloud Control. These innovations enhance enterprise defenses with AI-driven solutions and new integrations, transforming security management.

Future Market Scenario (2024-2031F)

Visual cloud technology is poised to be a game-changer across various industries, significantly improving real-time data processing and user experiences.

Integrating AI and machine learning into visual cloud services will revolutionize content delivery and personalization.

With 5G networks becoming mainstream, visual cloud services will become more efficient and accessible, driving global market growth.

Cross-platform compatibility will enable seamless access to visual content across devices, boosting user engagement and expanding market reach.

Key Players Landscape and Outlook

The visual cloud market is experiencing significant growth driven by increasing demand for high-quality content delivery, immersive experiences, and advanced visual computing. Companies are focusing on enhancing infrastructure, investing in scalable cloud solutions, and leveraging AI for optimized content delivery. The market outlook remains positive as technological advancements and strategic partnerships continue to drive innovation. Growth is also fueled by expanding applications across gaming, media, and healthcare industries. With rising consumer expectations for seamless visual experiences, the market is poised for continued expansion in the forecasted period.

In April 2024, Cisco Systems, Inc. completed its acquisition of Isovalent, Inc., enhancing its multi-cloud networking and security capabilities. The integration will advance protection across all cloud environments and support open-source communities such as Extended Berkeley Packet Filter (eBPF) and Cilium.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Efficiency of Solutions
  • 4.3.4. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. Global Visual Cloud Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Component
    • 5.2.1.1. Hardware
      • 5.2.1.1.1. Servers
      • 5.2.1.1.2. Networking Equipment
      • 5.2.1.1.3. Storage Devices
      • 5.2.1.1.4. Accelerators and Specialized Hardware
      • 5.2.1.1.5. Others
    • 5.2.1.2. Software
    • 5.2.1.3. Services
      • 5.2.1.3.1. Professional Services
      • 5.2.1.3.2. Managed Services
  • 5.2.2. By Application
    • 5.2.2.1. Video Streaming and Processing
    • 5.2.2.2. Cloud Gaming
    • 5.2.2.3. Video Analytics
    • 5.2.2.4. Immersive Video
    • 5.2.2.5. Content Delivery Network
    • 5.2.2.6. Others
  • 5.2.3. By Deployment Mode
    • 5.2.3.1. Public Cloud
    • 5.2.3.2. Private Cloud
    • 5.2.3.3. Hybrid Cloud
  • 5.2.4. By Service Model
    • 5.2.4.1. Infrastructure-as-a-Service
    • 5.2.4.2. Platform-as-a-Service
    • 5.2.4.3. Software-as-a-Service
  • 5.2.5. By Industry
    • 5.2.5.1. Banking, Financial Services and Insurance (BFSI)
    • 5.2.5.2. Media and Entertainment
    • 5.2.5.3. Retail and E-commerce
    • 5.2.5.4. IT and Telecom
    • 5.2.5.5. Healthcare
    • 5.2.5.6. Manufacturing
    • 5.2.5.7. Education
    • 5.2.5.8. Others
  • 5.2.6. By Region
    • 5.2.6.1. North America
    • 5.2.6.2. Europe
    • 5.2.6.3. Asia-Pacific
    • 5.2.6.4. South America
    • 5.2.6.5. Middle East and Africa
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Component
  • 5.3.2. By Application
  • 5.3.3. By Deployment Mode
  • 5.3.4. By Service Model
  • 5.3.5. By Industry
  • 5.3.6. By Region

6. North America Visual Cloud Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Component
    • 6.2.1.1. Hardware
      • 6.2.1.1.1. Servers
      • 6.2.1.1.2. Networking Equipment
      • 6.2.1.1.3. Storage Devices
      • 6.2.1.1.4. Accelerators and Specialized Hardware
      • 6.2.1.1.5. Others
    • 6.2.1.2. Software
    • 6.2.1.3. Services
      • 6.2.1.3.1. Professional Services
      • 6.2.1.3.2. Managed Services
  • 6.2.2. By Application
    • 6.2.2.1. Video Streaming and Processing
    • 6.2.2.2. Cloud Gaming
    • 6.2.2.3. Video Analytics
    • 6.2.2.4. Immersive Video
    • 6.2.2.5. Content Delivery Network
    • 6.2.2.6. Others
  • 6.2.3. By Deployment Mode
    • 6.2.3.1. Public Cloud
    • 6.2.3.2. Private Cloud
    • 6.2.3.3. Hybrid Cloud
  • 6.2.4. By Service Model
    • 6.2.4.1. Infrastructure-as-a-Service
    • 6.2.4.2. Platform-as-a-Service
    • 6.2.4.3. Software-as-a-Service
  • 6.2.5. By Industry
    • 6.2.5.1. Banking, Financial Services and Insurance (BFSI)
    • 6.2.5.2. Media and Entertainment
    • 6.2.5.3. Retail and E-commerce
    • 6.2.5.4. IT and Telecom
    • 6.2.5.5. Healthcare
    • 6.2.5.6. Manufacturing
    • 6.2.5.7. Education
    • 6.2.5.8. Others
  • 6.2.6. By Country Share
    • 6.2.6.1. United States
    • 6.2.6.2. Canada
    • 6.2.6.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Visual Cloud Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Component
        • 6.3.1.2.1.1. Hardware
        • 6.3.1.2.1.1.1. Servers
        • 6.3.1.2.1.1.2. Networking Equipment
        • 6.3.1.2.1.1.3. Storage Devices
        • 6.3.1.2.1.1.4. Accelerators and Specialized Hardware
        • 6.3.1.2.1.1.5. Others
        • 6.3.1.2.1.2. Software
        • 6.3.1.2.1.3. Services
        • 6.3.1.2.1.3.1. Professional Services
        • 6.3.1.2.1.3.2. Managed Services
      • 6.3.1.2.2. By Application
        • 6.3.1.2.2.1. Video Streaming and Processing
        • 6.3.1.2.2.2. Cloud Gaming
        • 6.3.1.2.2.3. Video Analytics
        • 6.3.1.2.2.4. Immersive Video
        • 6.3.1.2.2.5. Content Delivery Network
        • 6.3.1.2.2.6. Others
      • 6.3.1.2.3. By Deployment Mode
        • 6.3.1.2.3.1. Public Cloud
        • 6.3.1.2.3.2. Private Cloud
        • 6.3.1.2.3.3. Hybrid Cloud
      • 6.3.1.2.4. By Service Model
        • 6.3.1.2.4.1. Infrastructure-as-a-Service
        • 6.3.1.2.4.2. Platform-as-a-Service
        • 6.3.1.2.4.3. Software-as-a-Service
      • 6.3.1.2.5. By Industry
        • 6.3.1.2.5.1. Banking, Financial Services and Insurance (BFSI)
        • 6.3.1.2.5.2. Media and Entertainment
        • 6.3.1.2.5.3. Retail and E-commerce
        • 6.3.1.2.5.4. IT and Telecom
        • 6.3.1.2.5.5. Healthcare
        • 6.3.1.2.5.6. Manufacturing
        • 6.3.1.2.5.7. Education
        • 6.3.1.2.5.8. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Visual Cloud Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Visual Cloud Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Visual Cloud Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Visual Cloud Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Value Chain Analysis

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Akamai Technologies, Inc.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Products and Services
    • 17.3.1.4. Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. Alphabet Inc.
  • 17.3.3. Amazon Web Services, Inc.
  • 17.3.4. Cisco Systems, Inc.
  • 17.3.5. Intel Corporation
  • 17.3.6. International Business Machines Corp.
  • 17.3.7. Microsoft Corporation
  • 17.3.8. NVIDIA Corporation
  • 17.3.9. Oracle Corporation
  • 17.3.10. Sony Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

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