라이브 커머스 플랫폼 시장 : 규모, 점유율, 동향 분석-카테고리별, 지역별, 전망 및 예측(2024-2031년)
Global Live Commerce Platforms Market Size, Share & Trends Analysis Report By Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category), By Regional Outlook and Forecast, 2024 - 2031
상품코드:1555847
리서치사:KBV Research
발행일:2024년 09월
페이지 정보:영문 134 Pages
라이선스 & 가격 (부가세 별도)
한글목차
라이브 커머스 플랫폼 시장 규모는 예측 기간 동안 19.8%의 연평균 복합 성장률(CAGR)로 시장 성장할 전망이며, 2031년까지 34억 달러에 달할 것으로 예상됩니다.
또한 인플루언서 및 브랜드와 실시간으로 상호 작용할 수 있는 기능을 통해 쇼핑 경험에 개인적인 터치를 추가하여 소비자 만족도와 충성도를 높일 수 있습니다. 결론적으로 소셜 미디어와 인플루언서 마케팅 채택 증가는 시장 성장을 이끌고 있습니다.
그러나 높은 가동률을 유지하고 기술적 결함을 해결하는 비용은 상당히 높을 수 있습니다. 라이브 커머스 이벤트 제작에는 호스트 및 인플루언서 고용, 제작 스튜디오 설치, 라이브 브로드캐스트 관리 등 추가 비용이 듭니다. 비용에는 이벤트 전 준비, 리허설 및 이벤트 후 편집도 포함될 수 있습니다. 이러한 제작 비용은 특히 라이브 이벤트와 프로모션을 자주 수행하는 기업에서 축적될 수 있습니다. 따라서 라이브 상거래 기술을 구현하고 유지하는 데 드는 높은 비용이 시장 성장을 이끌고 있습니다.
카테고리 전망
카테고리별로 볼 때 시장은 의류 및 패션, 화장품 및 퍼스널케어, 소비자 일렉트로닉스, 엔터테인먼트, 가구 등으로 분류됩니다. 2023년에는 소비자 일렉트로닉스 부문이 시장에서 13%의 수익 점유율을 차지했습니다. 소비자 일렉트로닉스에는 소비자가 완전히 이해할 수 없는 기술적 세부사항이 제공되는 경우가 많습니다.
지역 전망
지역별로 볼 때 시장은 북미, 유럽, 아시아태평양, 라틴아메리카, 중동, 아프리카에서 분석되고 있습니다. 2023년에는 북미가 시장에서 29%의 수익 점유율을 창출했습니다. 인플루언서 마케팅은 북미에서 확립된 추세이며, 인플루언서 및 유명인이 소비자 구매 결정에 큰 영향을 미치고 있습니다.
시장의 주요 기업은 시장에서 경쟁력을 유지하기 위해 다양한 혁신적인 제품으로 경쟁하고 있습니다. 위의 그림은 시장의 주요 기업 중 일부가 공유하는 수익의 비율을 보여줍니다. 시장의 주요 기업은 다양한 산업 수요에 부응하기 위해 다양한 전략을 채택하고 있습니다. 시장의 주요 개발 전략은 인수, 파트너십 및 협업입니다.
목차
제1장 시장 범위 및 조사 방법
시장의 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 요람
주요 하이라이트
제3장 시장 개요
서문
개요
시장구성 및 시나리오
시장에 영향을 미치는 주요 요인
시장 성장 촉진요인
시장 성장 억제요인
시장 기회
시장의 과제
제4장 경쟁 분석 : 세계
시장 점유율 분석(2023년)
라이브 커머스 플랫폼 시장에서 전개되는 전략
Porter's Five Forces 분석
제5장 세계 시장 : 카테고리별
세계의 의류 및 패션 시장 : 지역별
세계의 화장품 및 퍼스널케어 시장 : 지역별
세계의 소비자 일렉트로닉스 시장 : 지역별
세계의 가구 시장 : 지역별
세계의 엔터테인먼트 시장 : 지역별
세계 기타 카테고리 시장 : 지역별
제6장 세계 시장 : 지역별
북미
북미 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
유럽 시장 : 국가별
독일
영국
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
아시아태평양 시장 : 국가별
중국
일본
인도
한국
싱가포르
말레이시아
기타 아시아태평양
라틴아메리카, 중동 및 아프리카
라틴아메리카, 중동 및 아프리카 시장 : 국가별
브라질
아르헨티나
아랍에미리트(UAE)
사우디아라비아
남아프리카
나이지리아
기타 라틴아메리카, 중동 및 아프리카
제7장 기업 프로파일
Google LLC(Youtube, LLC)
Amazoncom, Inc.
Giosgcom Ltd.
iShopShops, Inc
Bambuser AB
CommentSold, Inc
Loop Now Technologies, Inc(Firework)
TalkShopLive, Inc
Livescale Technologies Inc
GhostRetail Inc
제8장 라이브 커머스 플랫폼 시장의 성공 필수 조건
AJY
영문 목차
영문목차
The Global Live Commerce Platforms Market size is expected to reach $3.4 billion by 2031, rising at a market growth of 19.8% CAGR during the forecast period.
Fashion and apparel products are inherently visual, and their appeal largely depends on how they look when worn or styled. Live commerce allows brands to showcase clothing, accessories, and fashion items in real time, with models or influencers demonstrating how the products fit, move, and look under different lighting conditions. This visual demonstration is far more effective than static images or videos, as it provides a dynamic and interactive way for consumers to see the products in action, significantly driving demand in this segment. Thus, the apparel & fashion segment garnered 40% revenue share in the live commerce platforms market.
The real-time nature of these promotions creates a sense of urgency and exclusivity that encourages viewers to make immediate purchases to avoid missing out. This urgency, combined with the interactive aspects of live shopping, significantly boosts sales and drives the adoption of live commerce platforms. Therefore, the rising popularity of real-time interactive shopping experiences propels the market's growth.
Additionally, the ability to interact with influencers and brands in real time adds a personal touch to the shopping experience, increasing consumer satisfaction and loyalty. In conclusion, increasing adoption of social media and influencer marketing is driving the market's growth.
However, the cost of maintaining high uptime and resolving technical glitches can be significant. Producing live commerce events involves additional expenses, such as hiring hosts or influencers, setting up production studios, and managing live broadcasts. Costs may also include pre-event preparation, rehearsals, and post-event editing. These production costs can accumulate, especially for businesses that frequently conduct live events or promotions. Thus, the high costs of implementing and maintaining live commerce technology drive the market's growth.
Category Outlook
Based on category, the market is divided into apparel & fashion, cosmetics & personal care, consumer electronics, entertainment, furnishing, and others. In 2023, the consumer electronics segment held 13% revenue share in the market. Consumer electronics often come with technical details that consumers may not fully understand.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the North America region generated 29% revenue share in the market. Influencer marketing is a well-established trend in North America, with influencers and celebrities significantly influencing consumer purchasing decisions.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
List of Key Companies Profiled
Amazon.com, Inc.
Google LLC (Youtube, LLC)
giosg.com Ltd.
iShopShops, Inc.
Bambuser AB
CommentSold, Inc.
Loop Now Technologies, Inc. (Firework)
TalkShopLive, Inc.
Livescale Technologies Inc.
GhostRetail Inc.
Global Live Commerce Platforms Market Report Segmentation
By Category
Apparel & Fashion
Cosmetics & Personal Care
Consumer Electronics
Furnishing
Entertainment
Others Category
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Live Commerce Platforms Market, by Category
1.4.2 Global Live Commerce Platforms Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Live Commerce Platforms Market
4.3 Porter Five Forces Analysis
Chapter 5. Global Live Commerce Platforms Market by Category
5.1 Global Apparel & Fashion Market by Region
5.2 Global Cosmetics & Personal Care Market by Region
5.3 Global Consumer Electronics Market by Region
5.4 Global Furnishing Market by Region
5.5 Global Entertainment Market by Region
5.6 Global Others Category Market by Region
Chapter 6. Global Live Commerce Platforms Market by Region
6.1 North America Live Commerce Platforms Market
6.1.1 North America Live Commerce Platforms Market by Category
6.1.1.1 North America Apparel & Fashion Market by Country
6.1.1.2 North America Cosmetics & Personal Care Market by Country
6.1.1.3 North America Consumer Electronics Market by Country
6.1.1.4 North America Furnishing Market by Country
6.1.1.5 North America Entertainment Market by Country
6.1.1.6 North America Others Category Market by Country
6.1.2 North America Live Commerce Platforms Market by Country
6.1.2.1 US Live Commerce Platforms Market
6.1.2.1.1 US Live Commerce Platforms Market by Category
6.1.2.2 Canada Live Commerce Platforms Market
6.1.2.2.1 Canada Live Commerce Platforms Market by Category
6.1.2.3 Mexico Live Commerce Platforms Market
6.1.2.3.1 Mexico Live Commerce Platforms Market by Category
6.1.2.4 Rest of North America Live Commerce Platforms Market
6.1.2.4.1 Rest of North America Live Commerce Platforms Market by Category
6.2 Europe Live Commerce Platforms Market
6.2.1 Europe Live Commerce Platforms Market by Category
6.2.1.1 Europe Apparel & Fashion Market by Country
6.2.1.2 Europe Cosmetics & Personal Care Market by Country
6.2.1.3 Europe Consumer Electronics Market by Country
6.2.1.4 Europe Furnishing Market by Country
6.2.1.5 Europe Entertainment Market by Country
6.2.1.6 Europe Others Category Market by Country
6.2.2 Europe Live Commerce Platforms Market by Country
6.2.2.1 Germany Live Commerce Platforms Market
6.2.2.1.1 Germany Live Commerce Platforms Market by Category
6.2.2.2 UK Live Commerce Platforms Market
6.2.2.2.1 UK Live Commerce Platforms Market by Category
6.2.2.3 France Live Commerce Platforms Market
6.2.2.3.1 France Live Commerce Platforms Market by Category
6.2.2.4 Russia Live Commerce Platforms Market
6.2.2.4.1 Russia Live Commerce Platforms Market by Category
6.2.2.5 Spain Live Commerce Platforms Market
6.2.2.5.1 Spain Live Commerce Platforms Market by Category
6.2.2.6 Italy Live Commerce Platforms Market
6.2.2.6.1 Italy Live Commerce Platforms Market by Category
6.2.2.7 Rest of Europe Live Commerce Platforms Market
6.2.2.7.1 Rest of Europe Live Commerce Platforms Market by Category
6.3 Asia Pacific Live Commerce Platforms Market
6.3.1 Asia Pacific Live Commerce Platforms Market by Category
6.3.1.1 Asia Pacific Apparel & Fashion Market by Country
6.3.1.2 Asia Pacific Cosmetics & Personal Care Market by Country
6.3.1.3 Asia Pacific Consumer Electronics Market by Country
6.3.1.4 Asia Pacific Furnishing Market by Country
6.3.1.5 Asia Pacific Entertainment Market by Country
6.3.1.6 Asia Pacific Others Category Market by Country
6.3.2 Asia Pacific Live Commerce Platforms Market by Country
6.3.2.1 China Live Commerce Platforms Market
6.3.2.1.1 China Live Commerce Platforms Market by Category
6.3.2.2 Japan Live Commerce Platforms Market
6.3.2.2.1 Japan Live Commerce Platforms Market by Category
6.3.2.3 India Live Commerce Platforms Market
6.3.2.3.1 India Live Commerce Platforms Market by Category
6.3.2.4 South Korea Live Commerce Platforms Market
6.3.2.4.1 South Korea Live Commerce Platforms Market by Category
6.3.2.5 Singapore Live Commerce Platforms Market
6.3.2.5.1 Singapore Live Commerce Platforms Market by Category
6.3.2.6 Malaysia Live Commerce Platforms Market
6.3.2.6.1 Malaysia Live Commerce Platforms Market by Category
6.3.2.7 Rest of Asia Pacific Live Commerce Platforms Market
6.3.2.7.1 Rest of Asia Pacific Live Commerce Platforms Market by Category
6.4 LAMEA Live Commerce Platforms Market
6.4.1 LAMEA Live Commerce Platforms Market by Category
6.4.1.1 LAMEA Apparel & Fashion Market by Country
6.4.1.2 LAMEA Cosmetics & Personal Care Market by Country
6.4.1.3 LAMEA Consumer Electronics Market by Country
6.4.1.4 LAMEA Furnishing Market by Country
6.4.1.5 LAMEA Entertainment Market by Country
6.4.1.6 LAMEA Others Category Market by Country
6.4.2 LAMEA Live Commerce Platforms Market by Country
6.4.2.1 Brazil Live Commerce Platforms Market
6.4.2.1.1 Brazil Live Commerce Platforms Market by Category
6.4.2.2 Argentina Live Commerce Platforms Market
6.4.2.2.1 Argentina Live Commerce Platforms Market by Category
6.4.2.3 UAE Live Commerce Platforms Market
6.4.2.3.1 UAE Live Commerce Platforms Market by Category
6.4.2.4 Saudi Arabia Live Commerce Platforms Market
6.4.2.4.1 Saudi Arabia Live Commerce Platforms Market by Category
6.4.2.5 South Africa Live Commerce Platforms Market
6.4.2.5.1 South Africa Live Commerce Platforms Market by Category
6.4.2.6 Nigeria Live Commerce Platforms Market
6.4.2.6.1 Nigeria Live Commerce Platforms Market by Category
6.4.2.7 Rest of LAMEA Live Commerce Platforms Market
6.4.2.7.1 Rest of LAMEA Live Commerce Platforms Market by Category
Chapter 7. Company Profiles
7.1 Google LLC (Youtube, LLC)
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 SWOT Analysis
7.2 Amazon.com, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Product Launches and Product Expansions:
7.2.5 SWOT Analysis
7.3 Giosg.com Ltd.
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Acquisition and Mergers:
7.4 iShopShops, Inc.
7.4.1 Company Overview
7.5 Bambuser AB
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Partnerships, Collaborations, and Agreements:
7.5.2.2 Product Launches and Product Expansions:
7.6 CommentSold, Inc.
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Product Launches and Product Expansions:
7.6.2.3 Acquisition and Mergers:
7.7 Loop Now Technologies, Inc. (Firework)
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 TalkShopLive, Inc.
7.8.1 Company Overview
7.9 Livescale Technologies Inc.
7.9.1 Company Overview
7.10. GhostRetail Inc.
7.10.1 Company Overview
Chapter 8. Winning Imperatives of Live Commerce Platforms Market
