세계의 직원 경험 관리 시장 규모, 점유율, 동향 분석 : 제품별, 스탠드얼론 소프트웨어 유형별, 업계별, 지역별 전망 및 예측(2023-2030년)
Global Employee Experience Management Market Size, Share & Trends Analysis Report By Offering, By Standalone Software Type, By Industry, By Regional Outlook and Forecast, 2023 - 2030
상품코드:1450542
리서치사:KBV Research
발행일:2024년 02월
페이지 정보:영문 312 Pages
라이선스 & 가격 (부가세 별도)
한글목차
직원 경험 관리 시장 규모는 2030년까지 143억 달러에 달할 것으로 예상되고 있으며, 예측 기간 중 11.2% CAGR의 시장 성장률로 상승합니다.
KBV Cardinal matrix에 나타난 분석을 기반으로 합니다. Microsoft Corporation은 이 시장의 선구자입니다. 2021년 2월, 다국적 기술 기업인 Microsoft Corporation은 직원 경험 플랫폼인 Microsoft Viva를 출시했습니다. Microsoft Viva는 기업의 커뮤니케이션을 촉진하고, 학습을 지원하며, 연결을 촉진하고, 직원들이 미래의 직장에서 성공할 수 있도록 돕기 위해 만들어졌습니다. 또한 Microsoft Viva를 Microsoft Teams 및 Office 365 앱과 통합하면 원격 근무자의 워크플로우를 간소화할 수 있습니다. Oracle(Oracle Corporation)과 SAP SE와 같은 기업은 이 시장의 주요 혁신가들 중 일부입니다.
시장 성장 요인
인공지능(AI)과 머신러닝 기술을 EXM에 통합하면 조직은 일상적인 인사 업무를 자동화하고, 직원 경험을 개인화하고, 대규모 데이터 세트에서 인사이트을 얻을 수 있습니다. AI 기반 솔루션은 효율성을 개선하고 데이터베이스 의사 결정에 기여합니다. 따라서 위의 요인들은 시장 성장을 크게 촉진할 것으로 보입니다.
조직은 EXM 전략의 일환으로 종합적인 복리후생 프로그램을 도입하고 있습니다. 이러한 프로그램에는 웰빙 과제, 피트니스 클래스, 정신건강 리소스, 일과 삶의 균형을 촉진하는 노력 등이 포함될 수 있습니다. 따라서 직원들의 웰빙에 대한 관심이 높아짐에 따라 시장 성장이 촉진될 것으로 예상됩니다.
시장 성장 억제요인
레거시 시스템은 오래된 아키텍처로 인해 최신 EXM 솔루션과의 호환성이 제한적일 수 있습니다. 이러한 시스템의 통합은 복잡하고 시간이 오래 걸리며 인사 프로세스에 혼란을 야기할 수 있습니다. 이러한 요인들로 인해 향후 수년간 시장 성장이 저해될 수 있습니다.
시장의 주요 기업은 시장에서 경쟁력을 유지하기 위해 다양한 혁신적인 제품으로 경쟁하고 있습니다. 위 그림은 시장의 일부 주요 기업이 분배하는 매출의 비율을 보여줍니다. 시장의 주요 기업은 다양한 산업 수요를 충족시키기 위해 다양한 전략을 채택하고 있습니다. 시장의 주요 개발 전략은 제품 출시와 제품 확장입니다.
목차
제1장 시장 범위와 조사 방법
시장의 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 요약
주요 하이라이트
제3장 시장 개요
서론
개요
시장 구성과 시나리오
시장에 영향을 미치는 주요 요인
시장 촉진요인
시장 억제요인
시장 기회
시장이 해결해야 할 과제
제4장 경쟁 분석 - 세계
KBV Cardinal Matrix
최근 업계 전체의 전략적 개발
파트너십, 협업 및 계약
제품 발매와 제품 확대
인수합병
시장 점유율 분석 2022년
주요 성공 전략
주요 전략
주요 전략적 동향
Porter's Five Forces 분석
제5장 세계의 직원 경험 관리 시장 : 제공별
세계의 소프트웨어 시장 : 지역별
세계의 직원 경험 관리 시장 : 소프트웨어 유형별
세계의 서비스 시장 : 지역별
제6장 세계의 직원 경험 관리 시장 : 업계별
세계의 IT 및 ITeS 시장 : 지역별
세계의 BFSI 시장 : 지역별
세계의 통신 시장 : 지역별
세계의 헬스케어 시장 : 지역별
세계의 제조업 시장 : 지역별
세계의 정부 시장 : 지역별
세계의 기타 시장 : 지역별
제7장 세계의 직원 경험 관리 시장 : 지역별
북미
북미의 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
유럽의 시장 : 국가별
독일
영국
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
아시아태평양의 시장 : 국가별
중국
일본
인도
한국
싱가포르
말레이시아
기타 아시아태평양
라틴아메리카·중동 및 아프리카
라틴아메리카·중동 및 아프리카의 시장 : 국가별
브라질
아르헨티나
아랍에미리트
사우디아라비아
남아프리카공화국
나이지리아
기타 라틴아메리카·중동 및 아프리카
제8장 기업 개요
SAP SE
Oracle Corporation
Microsoft Corporation
Workday, Inc
Zoom Video Communications, Inc
Qualtrics International Inc(Silver Lake)
SurveySparrow, Inc
Five, Inc
Culture Amp Pty Ltd
Kudos, Inc
제9장 직원 경험 관리 시장의 성공 필수 조건
KSA
영문 목차
영문목차
The Global Employee Experience Management Market size is expected to reach $14.3 billion by 2030, rising at a market growth of 11.2% CAGR during the forecast period.
EXM strategies are applied to attract and retain top talent in healthcare. This includes creating a positive candidate experience during recruitment, offering competitive benefits, and ensuring a smooth onboarding process for new healthcare professionals. Consequently, the healthcare segment would generate an approximately 16.07 % share of the market by 2030. This contributes to a healthier and more resilient healthcare workforce.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November 2023, 15Five, Inc., a performance management company, has unveiled the Spark AI-powered HR Outcomes Dashboard. Spark AI is an AI-powered assistant designed for managers, employees, and HR teams. Additionally, it helps managers support their teams more efficiently by aiding and guidance. In October 2023, Oracle Corporation has unveiled Oracle HCM, a human capital management software suite. With this product, Oracle aims to help HR teams in medium-sized businesses attract, empower, and retain the best employees.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Market. In February 2021, Microsoft Corporation, a multinational technology company, launched Microsoft Viva, an employee experience platform. Microsoft Viva was created to assist companies in making communication smoother, supporting learning, fostering connection, and enabling employees to succeed in the future of work. Moreover, Microsoft Viva, when integrated with Microsoft Teams and Office 365 apps, will simplify workflows for remote workers. And Companies such as Oracle Corporation and SAP SE are some of the key innovators in Market.
Market Growth Factors
Integrating Artificial Intelligence (AI) and machine learning technologies in EXM enables organizations to automate routine HR tasks, personalize employee experiences, and derive insights from large datasets. AI-driven solutions enhance efficiency and contribute to more data-driven decision-making. Thus, the above-mentioned factors will drive the market growth significantly.
Organizations are implementing comprehensive well-being programs as part of their EXM strategies. These programs may include wellness challenges, fitness classes, mental health resources, and initiatives promoting work-life balance. Therefore, the growing focus on employee well-being is expected to boost market growth.
Market Restraining Factors
Legacy systems may have outdated architectures and limited compatibility with modern EXM solutions. Integrating these systems can be complex and time-consuming, potentially causing disruptions in HR processes. Due to the above factors, market growth will be hampered in the coming years.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.
By Offering Analysis
On the basis of offering, the market is segmented into software and services. The services segment recorded a remarkable 26.70 % share in the market in 2022. Employee journey mapping services involve analyzing and visualizing employees' various touchpoints and interactions with the organization throughout their entire lifecycle. Services related to employee surveys and feedback involve designing, administering, and analyzing surveys. Consultants may assist in creating action plans based on survey results.
By Software Analysis
Under software type, the market is further divided into integrated and standalone. The integrated segment acquired a 28.70 % revenue share in the market in 2022. Integrated software consolidates employee data into a single, centralized database. This includes information related to personal details, employment history, performance metrics, and training records. This ensures new hires have a cohesive experience, with data seamlessly transitioning from the recruitment phase to onboarding and subsequent training activities.
By Industry Analysis
Based on application, the market is fragmented into BFSI, healthcare, IT & ITeS, telecom, government, manufacturing, and others. In 2022, the IT & ITeS segment generated a 29.86 % revenue share in the market. and ITeS contribute to the creation and deployment of employee engagement tools. These technologies provide employees with quick and automated responses to common queries, enhancing the overall efficiency of HR services.
By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded a 26.41 % revenue share in the market in 2022. The Asia Pacific EXM vendor landscape includes global and regional players. Organizations can choose from various solutions, ranging from comprehensive EXM platforms to specialized tools addressing specific aspects of the employee experience. Solutions that help organizations ensure compliance while maintaining a positive employee experience are in demand.
Recent Strategies Deployed in the Market
Nov-2023: 15Five, Inc., a performance management company, has unveiled the Spark AI-powered HR Outcomes Dashboard. Spark AI is an AI-powered assistant designed for managers, employees, and HR teams. Additionally, it helps managers support their teams more efficiently by providing assistance and guidance.
Oct-2023: Oracle Corporation has unveiled Oracle HCM, a human capital management software suite. With this product, Oracle aims to help HR teams in medium-sized businesses attract, empower, and retain the best employees.
Oct-2023: SAP SE has expanded the capabilities of its SAP SuccessFactors Human Experience Management suite with AI. With extended capabilities, SAP SuccessFactors will make employees' experiences better and help with all decisions about people, like hiring, moving within the company, learning, and how well they perform.
Oct-2023: Kudos, Inc., an employee recognition platform, has partnered with UKG, Inc., a software development company. Through this partnership, the companies will utilize both Kudos and the UKG Pro suite to take advantage of automated integration, user provisioning, and data updates.
Oct-2023: Qualtrics International Inc., an experience management company, has partnered with WorkJam Inc., a digital workforce management platform. Through this partnership, the companies will collaborate to enhance the experience of frontline employees, ultimately aiming to improve the overall customer experience. Moreover, the companies will merge Qualtrics' conversational intelligence technology with WorkJam's super app for frontline workers, which aims to provide organizations with a continuous understanding of the front lines of their businesses and uncover insights into employees' priorities, needs, and concerns.
List of Key Companies Profiled
SAP SE
Oracle Corporation
Microsoft Corporation
Workday, Inc.
Zoom Video Communications, Inc.
Qualtrics International Inc. (Silver Lake)
SurveySparrow, Inc.
15Five, Inc.
Culture Amp Pty Ltd.
Kudos, Inc.
Global Employee Experience Management Market Report Segmentation
By Offering
Software
Standalone Software
Employee Engagement
Employee Recognition & Rewards
Employee Survey & Feedback
Employee Performance Management
Others
Integrated Software
Services
By Industry
IT & ITeS
BFSI
Telecom
Healthcare
Manufacturing
Government
Others
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
1.1Market Definition
1.2Objectives
1.3Market Scope
1.4Segmentation
1.4.1Global Employee Experience Management Market, by Offering
1.4.2Global Employee Experience Management Market, by Industry
1.4.3Global Employee Experience Management Market, by Geography
1.5Methodology for the research
Chapter 2.Market at a Glance
2.1Key Highlights
Chapter 3.Market Overview
3.1Introduction
3.1.1Overview
3.1.1.1Market Composition and Scenario
3.2Key Factors Impacting the Market
3.2.1Market Drivers
3.2.2Market Restraints
3.2.3Market Opportunities
3.2.4Market Challenges
Chapter 4.Competition Analysis - Global
4.1KBV Cardinal Matrix
4.2Recent Industry Wide Strategic Developments
4.2.1Partnerships, Collaborations and Agreements
4.2.2Product Launches and Product Expansions
4.2.3Acquisition and Mergers
4.3Market Share Analysis, 2022
4.4Top Winning Strategies
4.4.1Key Leading Strategies: Percentage Distribution (2020-2023)
4.4.2Key Strategic Move: (Product Launches and Product Expansions: 2020, Dec - 2023, Nov) Leading Players
4.5Porter's Five Forces Analysis
Chapter 5.Global Employee Experience Management Market by Offering
5.1Global Software Market by Region
5.2Global Employee Experience Management Market by Software Type
5.2.1Global Standalone Software Market by Region
5.2.2Global Employee Experience Management Market by Standalone Software Type
5.2.2.1Global Employee Engagement Market by Region
5.2.2.2Global Employee Recognition & Rewards Market by Region
5.2.2.3Global Employee Survey & Feedback Market by Region
5.2.2.4Global Employee Performance Management Market by Region
5.2.2.5Global Others Market by Region
5.2.3Global Integrated Software Market by Region
5.3Global Services Market by Region
Chapter 6.Global Employee Experience Management Market by Industry
6.1Global IT & ITeS Market by Region
6.2Global BFSI Market by Region
6.3Global Telecom Market by Region
6.4Global Healthcare Market by Region
6.5Global Manufacturing Market by Region
6.6Global Government Market by Region
6.7Global Others Market by Region
Chapter 7.Global Employee Experience Management Market by Region
7.1North America Employee Experience Management Market
7.1.1North America Employee Experience Management Market by Offering
7.1.1.1North America Software Market by Region
7.1.1.2North America Employee Experience Management Market by Software Type
7.1.1.2.1North America Standalone Software Market by Region
7.1.1.2.2North America Employee Experience Management Market by Standalone Software Type
7.1.1.2.2.1North America Employee Engagement Market by Country
7.1.1.2.2.2North America Employee Recognition & Rewards Market by Country
7.1.1.2.2.3North America Employee Survey & Feedback Market by Country
7.1.1.2.2.4North America Employee Performance Management Market by Country
7.1.1.2.2.5North America Others Market by Country
7.1.1.2.3North America Integrated Software Market by Region
7.1.1.3North America Services Market by Region
7.1.2North America Employee Experience Management Market by Industry
7.1.2.1North America IT & ITeS Market by Country
7.1.2.2North America BFSI Market by Country
7.1.2.3North America Telecom Market by Country
7.1.2.4North America Healthcare Market by Country
7.1.2.5North America Manufacturing Market by Country
7.1.2.6North America Government Market by Country
7.1.2.7North America Others Market by Country
7.1.3North America Employee Experience Management Market by Country
7.1.3.1US Employee Experience Management Market
7.1.3.1.1US Employee Experience Management Market by Offering
7.1.3.1.1.1US Employee Experience Management Market by Software Type
7.1.3.1.2US Employee Experience Management Market by Industry
