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Global Social Media Listening Market 2025-2029
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The social media listening market is forecasted to grow by USD 4869.2 mn during 2024-2029, accelerating at a CAGR of 8.9% during the forecast period. The report on the social media listening market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising social media usage, increased focus on customer experience, and surge in influencer and content marketing.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 20258.1%
CAGR8.9%
Incremental Value$4869.2 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's social media listening market is segmented as below:

By Type

By End-user

By Geographical Landscape

This study identifies the integration of ai and ml in social media listening solutions as one of the prime reasons driving the social media listening market growth during the next few years. Also, expansion beyond traditional social platforms and rise in multilingual and localized listening will lead to sizable demand in the market.

The report on the social media listening market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media listening market vendors that include Adobe Inc., Agorapulse SAS, Awario, Brandwatch, Digimind, Ipsos Synthesio Inc, Keyhole, Listen First Media Inc., Meltwater NV, Mention, Mentionlytics Ltd., Oracle Corp., Qualtrics LLC, Quid, Salesforce Inc., Sprinklr Inc., Talkwalker Sarl, and Zignal Labs. Also, the social media listening market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Type

9 Market Segmentation by End-user

10 Customer Landscape

11 Geographic Landscape

12 Drivers, Challenges, and Opportunity/Restraints

13 Competitive Landscape

14 Competitive Analysis

15 Appendix

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