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Social Media Listening Global Market Report 2025
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Social media listening refers to the practice of monitoring and analyzing online discussions and content across social media platforms to understand public sentiment, identify trends, and observe consumer behavior. It enables brands and organizations to track mentions of their products, services, or related topics, supporting data-driven decisions and enhancing customer engagement.

The primary solutions in social media listening include software and services. Software consists of a collection of instructions, programs, or data used to operate computers and carry out specific tasks. These solutions are offered through various deployment models, such as on-premises and cloud-based options. Key applications include customer experience management, competitive benchmarking, brand management, marketing campaign optimization, sales and lead generation, product development and innovation, and more. Social media listening is widely used across diverse industries, including banking, financial services, and insurance (BFSI), retail and e-commerce, IT and telecommunications, media and entertainment, and others.

The social media listening market research report is one of a series of new reports from The Business Research Company that provides social media listening market statistics, including the social media listening industry global market size, regional shares, competitors with the social media listening market share, detailed social media listening market segments, market trends, and opportunities, and any further data you may need to thrive in the social media listening industry. This social media listening market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social media listening market size has grown rapidly in recent years. It will grow from $8.85 billion in 2024 to $10.37 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to the surge in social media usage, rising demand for real-time customer insights, increased focus on brand reputation management, the growth of influencer marketing, the expansion of digital marketing strategies, and the growing need for competitive intelligence across various industries.

The social media listening market size is expected to see rapid growth in the next few years. It will grow to $19.37 billion in 2029 at a compound annual growth rate (CAGR) of 16.9%. The growth in the forecast period can be attributed to the rising demand for AI-driven sentiment analysis, an increased focus on personalized customer experience, the expansion of influencer marketing strategies, the growth of e-commerce platforms, adoption by non-traditional sectors such as healthcare and government, and the need for real-time reputation and crisis management solutions. Major trends in the forecast period include advancements in AI-powered sentiment analysis, multilingual data processing capabilities, integration with CRM platforms, real-time crisis detection, the rise of predictive analytics, influencer performance tracking, and monitoring of voice and video content across emerging social media platforms.

The expanding popularity of influencer marketing is expected to boost the social media listening market. Influencer marketing leverages influential individuals with large, engaged audiences on social platforms, blogs, or other digital channels to promote brands, products, or services. This approach is gaining traction as brands seek authentic endorsements to reach niche, highly engaged consumers more effectively than traditional advertising. Social media listening plays a key role by identifying trending topics, audience preferences, and top influencers, enabling brands to form precise and impactful partnerships. For example, in November 2024, Kolsquare, a France-based software firm, projected that influencer marketing ad spend in the UK would reach £930 million (US$1.17 billion) in 2024, with a 48.5% increase expected by 2029 to £1.3 billion (US$1.63 billion). This growth in influencer marketing is directly fueling the expansion of the social media listening market.

Key players in the social media listening space are introducing AI-powered technologies to improve real-time data analysis and deliver actionable insights from social conversations. These AI solutions leverage machine learning and natural language processing to process massive volumes of social media data efficiently. For instance, in April 2023, YouScan, a Ukraine-based software company, unveiled Insights Copilot, an AI-enhanced social listening tool powered by OpenAI's ChatGPT. This platform enables users to query social data using natural language instead of complex interfaces, supports over 90 languages for data input, and outputs insights in English. Features include threaded conversations for follow-ups, automatic visual chart generation, and deep qualitative analysis such as sentiment detection, brand perception, and trending topic identification in real time.

In April 2024, Canadian software provider Hootsuite acquired Luxembourg-based Talkwalker, a SaaS company specializing in social listening and trend analytics. The acquisition aims to integrate Talkwalker's AI-powered social listening technology into Hootsuite's platform, enhancing data-driven insights and improving social media campaign effectiveness.

Major players in the social media listening market are Salesforce Inc., Adobe Inc., Oracle Corporation, Brandwatch LLC, Sprinklr Inc., Meltwater N.V., Hootsuite Inc., Dataminr Inc., Emplifi Inc., NetBase Quid Inc., Digimind SAS, Synthesio Inc., Agorapulse SAS, Awario, Zignal Labs Inc., Lexalytics Inc., BuzzSumo Ltd., Mentionlytics Ltd., Mention SAS, and Keyhole Software Inc.

North America was the largest region in the social media listening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social media listening report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the social media listening market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social media listening market consists of revenues earned by entities by providing services such as brand monitoring, competitor analysis, and customer sentiment analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Listening Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media listening market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social media listening ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social media listening market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Social Media Listening Market Characteristics

3. Social Media Listening Market Trends And Strategies

4. Social Media Listening Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Social Media Listening Growth Analysis And Strategic Analysis Framework

6. Social Media Listening Market Segmentation

7. Social Media Listening Market Regional And Country Analysis

8. Asia-Pacific Social Media Listening Market

9. China Social Media Listening Market

10. India Social Media Listening Market

11. Japan Social Media Listening Market

12. Australia Social Media Listening Market

13. Indonesia Social Media Listening Market

14. South Korea Social Media Listening Market

15. Western Europe Social Media Listening Market

16. UK Social Media Listening Market

17. Germany Social Media Listening Market

18. France Social Media Listening Market

19. Italy Social Media Listening Market

20. Spain Social Media Listening Market

21. Eastern Europe Social Media Listening Market

22. Russia Social Media Listening Market

23. North America Social Media Listening Market

24. USA Social Media Listening Market

25. Canada Social Media Listening Market

26. South America Social Media Listening Market

27. Brazil Social Media Listening Market

28. Middle East Social Media Listening Market

29. Africa Social Media Listening Market

30. Social Media Listening Market Competitive Landscape And Company Profiles

31. Social Media Listening Market Other Major And Innovative Companies

32. Global Social Media Listening Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Listening Market

34. Recent Developments In The Social Media Listening Market

35. Social Media Listening Market High Potential Countries, Segments and Strategies

36. Appendix

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