2024년에 2,699억 달러로 추정된 소셜미디어 광고비 세계 시장은 2024-2030년 CAGR 11.0%로 성장하여 2030년에는 5,060억 달러에 이를 것으로 예측됩니다. 본 보고서에서 분석한 부문 중 하나인 모바일은 CAGR 11.2%를 나타내고, 분석 기간 종료시에는 4,208억 달러에 이를 것으로 예측됩니다. 데스크톱 분야의 성장률은 분석 기간중 CAGR 10.0%로 추정됩니다.
미국 시장은 735억 달러, 중국은 CAGR 10.2%를 보일 것으로 예측
미국의 소셜미디어 광고비 시장은 2024년에 735억 달러로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 772억 달러 규모에 이를 것으로 예측되며, 분석 기간인 2024-2030년 CAGR은 10.2%로 추정됩니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 9.9%와 9.0%를 보일 것으로 예측됩니다. 유럽에서는 독일이 CAGR 약 7.7%를 보일 전망입니다.
세계의 소셜미디어 광고비 시장 - 주요 동향과 촉진요인 정리
소셜 미디어 광고가 디지털 마케팅 전략의 핵심이 되는 이유는 무엇일까?
페이스북, 인스타그램, 트위터, 링크드인, 틱톡, 스냅챗 등 소셜 미디어 광고는 모든 분야의 기업에서 디지털 마케팅 전략의 핵심 요소로 부상하고 있습니다. 소셜 미디어는 광고주에게 방대하고 고도로 타겟팅된 잠재고객을 제공합니다. 기업들은 브랜드 인지도를 높이고, 고객과 소통하고, 전환을 촉진하기 위해 소셜 미디어를 점점 더 많이 활용하고 있습니다. 기존 광고 매체와 달리 소셜 미디어 플랫폼은 기업이 광고비를 최적화하고 투자수익률(ROI)을 극대화할 수 있도록 실시간 분석과 인사이트를 제공합니다. 광고 인벤토리를 실시간으로 자동 입찰하는 프로그래매틱 광고의 등장은 광고 타겟팅과 비용 효율성을 개선함으로써 소셜 미디어 광고비 증가를 더욱 촉진하고 있습니다. 더 많은 브랜드가 기존 미디어에서 디지털 미디어로 전환하는 가운데, 소셜 미디어 광고는 현대 마케팅 전략의 핵심이 되고 있습니다.
기술의 발전이 소셜 미디어 광고 캠페인을 어떻게 강화하는가?
인공지능(AI), 머신러닝(ML), 데이터 분석의 기술 발전은 소셜 미디어 광고에 혁명을 일으켜 보다 개인화되고, 효율적이며, 영향력 있는 광고를 가능하게 하고, AI와 ML 알고리즘은 기업이 방대한 양의 사용자 데이터를 분석하여 고객의 행동과 선호도를 예측하고, 고도로 타겟팅된 광고 캠페인을 가능하게 합니다. AI 기반 챗봇과 다이내믹한 광고 포맷의 통합은 사용자 참여를 더욱 강화하고 전환율을 향상시키며, 증강현실(AR)과 머신러닝(ML) 알고리즘은 광고의 효율성과 영향력을 향상시키고 있습니다. 또한 증강현실(AR)과 가상현실(VR)의 등장은 사용자의 관심을 끌고 브랜드 몰입도를 높이는 몰입형 인터랙티브 광고 경험의 새로운 길을 열어주고 있습니다. 인스타그램이나 스냅챗과 같은 플랫폼은 이미 AR 광고를 도입하여 사용자들이 가상으로 제품을 입어보고 브랜드 컨텐츠와 상호 작용할 수 있는 기회를 제공합니다. 이러한 기술 혁신으로 기업들은 보다 매력적이고, 관련성이 높고, 개인화된 광고 캠페인을 만들 수 있게 되었고, 이는 소셜 미디어 광고 비용의 성장을 가속하고 있습니다.
소셜미디어 광고비 성장을 주도하는 시장 세분화는?
플랫폼 유형에는 Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, 기타 등이 있으며, Facebook과 Instagram은 대규모 사용자 기반과 고급 광고 도구로 인해 시장을 독점하고 있습니다. 광고 형식은 디스플레이 광고, 동영상 광고, 스토리, 캐러셀 광고, 스폰서 컨텐츠 등으로 분류되는데, 동영상 광고는 높은 참여율로 인해 급성장하고 있습니다. 소매, 소비재, 헬스케어, 금융 서비스, 엔터테인먼트 등 산업별로는 소셜 미디어 광고 도입이 활발히 이루어지고 있으며, 브랜드 홍보, 고객 참여, 리드 생성에 활용되고 있습니다. 지역별로는 북미가 인터넷 보급률과 높은 디지털 광고비로 인해 소셜 미디어 광고비에서 가장 큰 비중을 차지하고 있으며, 아시아태평양은 소셜 미디어 이용률의 상승과 디지털 경제의 확대로 인해 큰 성장이 예상됩니다.
소셜미디어 광고비 시장의 성장 촉진요인은?
소셜 미디어 광고비 시장의 성장은 디지털 및 모바일 광고로의 전환 증가, AI 및 데이터 분석의 기술 발전, 타겟팅 및 개인화 마케팅에 대한 관심 증가 등 여러 가지 요인에 의해 이루어지고 있습니다. 짧은 동영상 컨텐츠와 AR 및 VR과 같은 인터랙티브 광고 포맷의 인기 증가는 더 높은 참여율을 촉진하고 광고주들이 소셜 미디어 플랫폼에 더 많은 예산을 할당하도록 유도하고 있습니다. 소셜 미디어 플랫폼이 전자상거래와 소셜 커머스에 진출하여 사용자가 광고를 통해 직접 상품을 구매할 수 있게 된 것도 광고 효과를 높이고 지출 증가를 촉진하고 있습니다. 또한, 프로그래매틱 광고와 실시간 입찰의 도입이 증가하면서 광고의 타겟팅과 비용 효율성이 향상되어 시장 성장을 더욱 촉진하고 있으며, ROI 측정과 광고 성과 최적화에 대한 관심이 높아지면서 기업들은 마케팅 목표를 달성하기 위해 소셜 미디어 광고에 더 많은 투자를 하고 있습니다. 소셜 미디어 광고에 대한 투자를 늘리고 있습니다.
부문
부문(모바일, 데스크톱)
조사 대상 기업 예
Acorn
Acumen Advertising
Adobe, Inc.
Alexander
Appell
Ascend Marketing
Azure End to End Solutions Pvt. Ltd.
BINK Inspireert
Catalyst IT Australia
Computerlogy
AI 통합
Global Industry Analysts는 유효한 전문가 컨텐츠와 AI툴로 시장 정보와 경쟁 정보를 변혁하고 있습니다.
Global Industry Analysts는 일반적인 LLM나 업계 고유 SLM에 쿼리-하는 대신에, 비디오 기록, 블로그, 검색 엔진 조사, 대량 기업, 제품/서비스, 시장 데이터 등, 전 세계 전문가로부터 큐레이트된 컨텐츠 리포지토리를 구축했습니다.
관세 영향 계수
Global Industry Analysts는 본사의 국가, 제조거점, 수출입(완제품 및 OEM)을 기반으로 기업의 경쟁력 변화를 예측했습니다. 이러한 복잡하고 다면적인 시장 역학은 수익원가(COGS) 증가, 수익성 감소, 공급망 재편 등 미시적 및 거시적 시장 역학 중에서도 특히 경쟁사들에게 영향을 미칠 것으로 예측됩니다.
목차
제1장 조사 방법
제2장 주요 요약
시장 개요
주요 기업
시장 동향과 촉진요인
세계 시장 전망
제3장 시장 분석
미국
캐나다
일본
중국
유럽
프랑스
독일
이탈리아
영국
기타 유럽
아시아태평양
기타 지역
제4장 경쟁
LSH
영문 목차
영문목차
Global Social Media Advertising Spending Market to Reach US$506.0 Billion by 2030
The global market for Social Media Advertising Spending estimated at US$269.9 Billion in the year 2024, is expected to reach US$506.0 Billion by 2030, growing at a CAGR of 11.0% over the analysis period 2024-2030. Mobile, one of the segments analyzed in the report, is expected to record a 11.2% CAGR and reach US$420.8 Billion by the end of the analysis period. Growth in the Desktop segment is estimated at 10.0% CAGR over the analysis period.
The U.S. Market is Estimated at US$73.5 Billion While China is Forecast to Grow at 10.2% CAGR
The Social Media Advertising Spending market in the U.S. is estimated at US$73.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$77.2 Billion by the year 2030 trailing a CAGR of 10.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.9% and 9.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.
Global Social Media Advertising Spending Market - Key Trends and Drivers Summarized
Why Is Social Media Advertising Becoming the Cornerstone of Digital Marketing Strategies?
Social media advertising has emerged as a pivotal element of digital marketing strategies for businesses across all sectors. With billions of active users on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat, social media offers a vast and highly targeted audience for advertisers. Companies are increasingly leveraging social media to enhance brand visibility, engage with customers, and drive conversions. Unlike traditional advertising mediums, social media platforms provide real-time analytics and insights that allow businesses to optimize their advertising spend and maximize return on investment (ROI). The rise of programmatic advertising, which uses automated bidding on ad inventory in real time, has further spurred growth in social media ad spending by improving ad targeting and cost efficiency. As more brands shift their focus from traditional to digital media, social media advertising is becoming the cornerstone of contemporary marketing strategies.
How Are Technological Advancements Enhancing Social Media Advertising Campaigns?
Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), and data analytics are revolutionizing social media advertising, making it more personalized, efficient, and impactful. AI and ML algorithms help businesses analyze vast amounts of user data to predict customer behavior and preferences, enabling highly targeted advertising campaigns. The integration of AI-driven chatbots and dynamic ad formats is further enhancing user engagement and improving conversion rates. Additionally, the emergence of augmented reality (AR) and virtual reality (VR) is opening new avenues for immersive and interactive ad experiences that capture user attention and boost brand engagement. Platforms like Instagram and Snapchat are already incorporating AR ads, allowing users to try on products virtually or interact with branded content. These technological innovations are enabling businesses to create more engaging, relevant, and personalized ad campaigns, driving the growth of social media advertising spending.
Which Market Segments Are Driving Growth in Social Media Advertising Spending?
Platform types include Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, and others, with Facebook and Instagram dominating the market due to their large user bases and advanced advertising tools. Ad formats are categorized into display ads, video ads, stories, carousel ads, and sponsored content, with video ads experiencing the fastest growth due to their high engagement rates. Industry verticals such as retail, consumer goods, healthcare, financial services, and entertainment are leading adopters of social media advertising, leveraging it for brand promotion, customer engagement, and lead generation. Geographically, North America holds the largest share of social media advertising spending due to high internet penetration and digital ad spend, while Asia-Pacific is projected to witness significant growth driven by rising social media usage and expanding digital economies.
What Are the Key Drivers of Growth in the Social Media Advertising Spending Market?
The growth in the social media advertising spending market is driven by several factors, including the increasing shift towards digital and mobile advertising, technological advancements in AI and data analytics, and the growing focus on targeted and personalized marketing. The rising popularity of short-form video content and interactive ad formats, such as AR and VR, is driving higher engagement rates, encouraging advertisers to allocate more budget to social media platforms. The expansion of social media platforms into e-commerce and social commerce, where users can purchase products directly through ads, is also enhancing ad effectiveness and driving spending growth. Moreover, the rising adoption of programmatic advertising and real-time bidding is improving ad targeting and cost efficiency, further supporting market growth. The increasing emphasis on measuring ROI and optimizing ad performance is encouraging businesses to invest more in social media advertising to achieve their marketing objectives.
SCOPE OF STUDY:
The report analyzes the Social Media Advertising Spending market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Segment (Mobile, Desktop)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 13 Featured) -
Acorn
Acumen Advertising
Adobe, Inc.
Alexander
Appell
Ascend Marketing
Azure End to End Solutions Pvt. Ltd.
BINK Inspireert
Catalyst IT Australia
Computerlogy
AI INTEGRATIONS
We're transforming market and competitive intelligence with validated expert content and AI tools.
Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.
TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Tariff Impact on Global Supply Chain Patterns
Global Economic Update
Social Media Advertising Spending - Global Key Competitors Percentage Market Share in 2025 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Shift Towards Digital Advertising Channels Drives Growth in Social Media Advertising Spending
Increasing Adoption of Programmatic Advertising Boosts Market Competitiveness
Rising Focus on Targeted and Personalized Advertising Spurs Market Adoption
Integration of AI and Machine Learning in Ad Campaign Optimization Propels Market Innovation
Emergence of New Social Media Platforms Expands Opportunities for Advertising Spending
Rising Demand for Video Advertising and Interactive Content Strengthens Market Potential
Challenges Related to Ad Fraud and Transparency Issues Pose Market Constraints
Focus on Enhancing Customer Engagement and Brand Loyalty Drives Market for Social Media Ads
Growing Use of Social Media Ads for Political and Advocacy Campaigns Spurs Market Dynamics
Rise of Augmented Reality (AR) and Virtual Reality (VR) in Social Media Advertising Creates New Opportunities
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Social Media Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 3: World Historic Review for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 4: World 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 6: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 7: World 15-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 9: World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 10: World 15-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
TABLE 11: USA Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 12: USA Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 13: USA 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
CANADA
TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 15: Canada Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 16: Canada 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
JAPAN
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
TABLE 17: Japan Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 18: Japan Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 19: Japan 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
CHINA
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
TABLE 20: China Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 21: China Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 22: China 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
EUROPE
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
TABLE 23: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 24: Europe Historic Review for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 25: Europe 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
TABLE 26: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 27: Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 28: Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
FRANCE
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
TABLE 29: France Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 30: France Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 31: France 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
GERMANY
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
TABLE 32: Germany Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 33: Germany Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 34: Germany 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
ITALY
TABLE 35: Italy Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 36: Italy Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 37: Italy 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
UNITED KINGDOM
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 39: UK Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 40: UK 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
REST OF EUROPE
TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 42: Rest of Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 43: Rest of Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
ASIA-PACIFIC
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 45: Asia-Pacific Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 46: Asia-Pacific 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
REST OF WORLD
TABLE 47: Rest of World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 48: Rest of World Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 49: Rest of World 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
