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세계의 소셜미디어 광고 시장 보고서(2025년)
Social Media Advertisement Global Market Report 2025
상품코드 : 1678393
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

소셜미디어 광고 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 12.2%로 4,066억 4,000만 달러로 성장합니다. 예측 기간 중의 성장은 인플루언서 마케팅 증가, 동영상 컨텐츠의 우위, E-Commerce와의 통합, 브랜드의 세계화, 사용자 참여 증가에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 소셜 커머스 통합, 개인화 및 데이터 프라이버시, 크로스 플랫폼 캠페인, 틈새 플랫폼, 사회적 책임, 목적 기반 광고 등이 있습니다.

소셜미디어 사용자 증가와 함께 인터넷 보급률의 상승은 소셜미디어 광고 시장의 성장에 크게 기여하고 있습니다. 전 세계 소셜미디어 사용자의 급격한 증가는 광고 및 마케팅 기업이 자사 제품 및 서비스를 홍보하기 위해 소셜미디어 플랫폼을 우선순위에 두도록 유도하고 있습니다. 예를 들어 스위스에 본부를 둔 유엔 기구인 국제전기통신연합(ITU)은 2022년 11월 세계 인터넷 보급률이 약 53억 명에 달하고, 2022년 세계 인구의 66%를 차지할 것이며, 이는 2021년 대비 6.1% 성장한 수치라고 보고했습니다. 그 결과, 인터넷 접속 증가와 소셜미디어의 사용자 기반 확대가 결합하여 예측 기간 중 소셜미디어 광고 시장의 매출을 높일 것으로 예상됩니다.

소셜미디어 플랫폼에서 동영상 컨텐츠의 인기가 높아짐에 따라 소셜미디어 광고 시장이 더욱 성장할 것으로 예상됩니다. 2023년 4월, 미국 HubSpot은 미국인들이 주당 평균 17시간을 인터넷 동영상 시청에 할애하고 있다고 보고했습니다. 이러한 추세는 시청자의 관심을 끌고 소셜미디어 플랫폼에서 브랜드 인지도를 높이는 데 있으며, 동영상 컨텐츠가 얼마나 효과적인지 잘 보여줍니다. 따라서 이러한 플랫폼에서 동영상 컨텐츠의 보급이 증가하고 있는 것은 소셜미디어 광고 시장의 주요 촉진요인으로 작용하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Social media advertising involves promotional activities aimed at connecting with the audience to build brand awareness, increase sales, and drive website traffic on various social media platforms. Advertising, in this context, refers to communication with consumers of a product or service. This communication includes the creation and sharing of content on social media platforms such as Facebook, Twitter, and Instagram to achieve marketing and branding objectives.

The primary types of social media advertisements include microblogging, photo sharing, video sharing, and other formats. Microblogging is characterized by a combination of instant messaging and content production. The devices used for social media advertising are typically mobile devices, personal computers, or laptops. Various end-user industries, such as healthcare, automotive, retail, telecom, BFSI (Banking, Financial Services, and Insurance), and others, engage in social media advertising.

The social media advertisement market research report is one of a series of new reports from The Business Research Company that provides social media advertising market statistics, including social media advertising industry, global social media advertising market size, regional shares, competitors with a social media advertising market share, detailed social media advertising market segments, market trends and opportunities, and any further data you may need to thrive in the social media advertising industry. This social media advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media advertisement market size has grown rapidly in recent years. It will grow from $228 billion in 2024 to $256.5 billion in 2025 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to increasing internet penetration, rise of social media platforms, targeted advertising capabilities, mobile device proliferation, data analytics and insights.

The social media advertisement market size is expected to see rapid growth in the next few years. It will grow to $406.64 billion in 2029 at a compound annual growth rate (CAGR) of 12.2%. The growth in the forecast period can be attributed to rising influencer marketing, video content dominance, e-commerce integration, globalization of brands, rising user engagement. Major trends in the forecast period include social commerce integration, personalization and data privacy, cross-platform campaigns, niche platforms, social responsibility and purpose-driven advertising.

The rise in internet penetration, along with the increasing number of social media users, has significantly contributed to the growth of the social media advertising market. The remarkable surge in global social media users is prompting advertising and marketing companies to prioritize social media platforms for promoting their products and services. For example, in November 2022, the International Telecommunication Union (ITU), a United Nations agency based in Switzerland, reported that global internet penetration reached approximately 5.3 billion people, accounting for 66% of the world's population in 2022, reflecting a growth of 6.1% compared to 2021. Consequently, the combination of rising internet access and the expanding user base of social media is expected to drive revenues in the social media advertising market during the forecast period.

The rising popularity of video content on social media platforms is anticipated to fuel further growth in the social media advertising market. Video content, characterized by moving images accompanied by sound, serves as a potent tool for advertising on social media due to its dynamic and visually engaging nature. In April 2023, HubSpot reported that people spend an average of 17 hours per week watching internet videos. This trend highlights the effectiveness of video content in capturing audience attention and enhancing brand visibility on social media platforms. Hence, the increasing prevalence of video content on these platforms is a key driver for the social media advertising market.

Technological advancement is a key trend in the social media advertising market, with an expected rise in the adoption of technologies like virtual reality (VR) and augmented reality (AR). These innovations enable social media advertising companies to enhance the visual appeal of their products, thereby attracting more users. For example, in May 2024, Meta Platforms Inc., a U.S.-based company specializing in social networking, advertising, and business insights, launched enhanced generative AI features for ad creation. These new tools, accessible through Meta's Ads Manager and Advantage+ Creative, empower advertisers to create a variety of image and text options, generate customized backgrounds, and develop tailored ad copy that aligns with their brand voice. This rollout aims to assist businesses throughout the entire advertising campaign process, offering greater personalization and efficiency in social media advertising.

In March 2023, the UK-based communication company WPP completed the acquisition of Obviously for an undisclosed amount. This strategic move aligns with WPP's objective to broaden its capabilities within the influencer marketing sector and reinforce its offerings in data and social media. Obviously, headquartered in New York, operates as a social influencer marketing agency.

In March 2023, Adobe Inc., a software company based in the U.S., entered into a partnership with NVIDIA Corporation to harness generative AI technology through NVIDIA's Picasso cloud service. This collaboration allows Adobe to integrate its Firefly AI model into its Creative Cloud and Experience Cloud platforms, enhancing generative AI capabilities for more efficient content creation. The integration is designed to empower users to generate professional-grade visual content more quickly, thereby strengthening Adobe's position in the social media advertising market. NVIDIA Corporation is also a technology company based in the U.S.

Major companies operating in the social media advertisement market include Google LLC, Meta Platforms Inc., VK Company Limited, Tencent Holdings Limited, ByteDance Ltd., LinkedIn Corporation, Naver Corporation, Snap Inc., Twitter Inc., Sina Corporation, Pinterest Inc., Advance Publications Inc., AOL LLC, Yelp Inc., Renren Inc., Discord Inc., New Work SE, Hootsuite Inc., Quora Inc., Brandwatch Ltd., Nextdoor Inc., Sprout Social Inc., Buffer Inc., Telegram Messenger LLP, Ifwe Inc., Socialbakers a.s.

North America was the largest region in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media advertisement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the social media advertisement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The social media advertising market includes revenues earned by entities by providing advertising services through social media such as instagram, facebook, messenger ads, stories ads, and twitter ads. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Advertisement Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media advertisement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social media advertisement ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social media advertisement market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Social Media Advertisement Market Characteristics

3. Social Media Advertisement Market Trends And Strategies

4. Social Media Advertisement Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Social Media Advertisement Growth Analysis And Strategic Analysis Framework

6. Social Media Advertisement Market Segmentation

7. Social Media Advertisement Market Regional And Country Analysis

8. Asia-Pacific Social Media Advertisement Market

9. China Social Media Advertisement Market

10. India Social Media Advertisement Market

11. Japan Social Media Advertisement Market

12. Australia Social Media Advertisement Market

13. Indonesia Social Media Advertisement Market

14. South Korea Social Media Advertisement Market

15. Western Europe Social Media Advertisement Market

16. UK Social Media Advertisement Market

17. Germany Social Media Advertisement Market

18. France Social Media Advertisement Market

19. Italy Social Media Advertisement Market

20. Spain Social Media Advertisement Market

21. Eastern Europe Social Media Advertisement Market

22. Russia Social Media Advertisement Market

23. North America Social Media Advertisement Market

24. USA Social Media Advertisement Market

25. Canada Social Media Advertisement Market

26. South America Social Media Advertisement Market

27. Brazil Social Media Advertisement Market

28. Middle East Social Media Advertisement Market

29. Africa Social Media Advertisement Market

30. Social Media Advertisement Market Competitive Landscape And Company Profiles

31. Social Media Advertisement Market Other Major And Innovative Companies

32. Global Social Media Advertisement Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Advertisement Market

34. Recent Developments In The Social Media Advertisement Market

35. Social Media Advertisement Market High Potential Countries, Segments and Strategies

36. Appendix

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