한글목차

가상현실(VR) 시장(2025-2029년)

가상현실(VR) 시장은 2024-2029년 1,331억 7,420만 달러로 예측되며, 예측 기간 중 CAGR 38% 성장할 것으로 예상됩니다. 세계의 가상현실(VR) 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 가상현실 기술의 최근 동향, 가상현실 장비의 경제성 증가, 가상현실 기기에 대한 소비자의 관심 증가에 의해 주도되고 있습니다.

이 보고서는 향후 수년간 가상현실(VR) 시장의 성장을 가속하는 주요 이유 중 하나로 AI 및 ML과 가상현실 기술의 통합을 꼽고 있습니다. 또한 다양한 부문에서 메타버스의 인기가 높아지고, 소셜 가상현실 공간 증가는 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 개요

• 시장 개요

제2장 Technavio 분석

• 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
• 인풋의 중요성과 차별화의 요인
• 혼란의 요인
• 촉진요인과 과제의 영향

제3장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2024년
• 시장 전망 2024-2029년

제5장 시장 규모 실적

• 세계의 가상현실(VR) 시장 2019-2023년
• 최종사용자별 부문 분석 2019-2023년
• 컴포넌트별 부문 분석 2019-2023년
• 지역별 부문 분석 2019-2023년
• 국가별 부문 분석 2019-2023년

제6장 정성 분석

• AI의 영향 : 세계의 가상현실(VR) 시장

제7장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제8장 시장 세분화 : 최종사용자별

• 시장 부문
• 비교 : 최종사용자별
• 기업 : 시장 규모와 예측 2024-2029년
• 소비자 : 시장 규모와 예측 2024-2029년
• 시장 기회 : 최종사용자별

제9장 시장 세분화 : 컴포넌트별

• 시장 부문
• 비교 : 컴포넌트별
• 하드웨어 : 시장 규모와 예측 2024-2029년
• 소프트웨어 : 시장 규모와 예측 2024-2029년
• 시장 기회 : 컴포넌트별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 비교 : 지역별
• 북미 : 시장 규모와 예측 2024-2029년
• 아시아태평양 : 시장 규모와 예측 2024-2029년
• 유럽 : 시장 규모와 예측 2024-2029년
• 중동 및 아프리카 : 시장 규모와 예측 2024-2029년
• 남미 : 시장 규모와 예측 2024-2029년
• 미국 : 시장 규모와 예측 2024-2029년
• 중국 : 시장 규모와 예측 2024-2029년
• 독일 : 시장 규모와 예측 2024-2029년
• 영국 : 시장 규모와 예측 2024-2029년
• 캐나다 : 시장 규모와 예측 2024-2029년
• 일본 : 시장 규모와 예측 2024-2029년
• 프랑스 : 시장 규모와 예측 2024-2029년
• 한국 : 시장 규모와 예측 2024-2029년
• 사우디아라비아 : 시장 규모와 예측 2024-2029년
• 브라질 : 시장 규모와 예측 2024-2029년
• 지역 상황에 의한 시장 기회

제12장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 산업 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Acer Inc.
• Baidu Inc.
• DPVR
• HTC Corp.
• Lenovo Group Ltd.
• Meta Platforms Inc.
• Microsoft Corp
• Osso VR Inc.
• Pico Technology Ltd.
• Samsung Electronics Co. Ltd.
• Sony Group Corp.
• Unity Technologies Inc.
• Valve Corp.
• Varjo Technologies Oy
• Virtuix Inc.

제15장 부록

영문목차

Virtual Reality (VR) Market 2025-2029

The virtual reality (VR) market is forecasted to grow by USD 133174.2 mn during 2024-2029, accelerating at a CAGR of 38% during the forecast period. The report on the virtual reality (VR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by recent developments in virtual reality technologies, increased affordability of virtual reality gear, and growing consumer interest in virtual reality devices.

Technavio's virtual reality (VR) market is segmented as below:

By End-user

• Enterprise
• Consumer

By Component

• Hardware
• Software

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the integration of ai and ml with virtual reality technology as one of the prime reasons driving the virtual reality (VR) market growth during the next few years. Also, rise in popularity of metaverse in various sectors and increasing number of social virtual reality spaces will lead to sizable demand in the market.

The report on the virtual reality (VR) market covers the following areas:

• Virtual Reality (VR) Market sizing
• Virtual Reality (VR) Market forecast
• Virtual Reality (VR) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading virtual reality (VR) market vendors that include 3D Systems Corp., Acer Inc., Advanced Micro Devices Inc., Alphabet Inc., Apple Inc., Baidu Inc., DPVR, FOVE Inc., HTC Corp., Lenovo Group Ltd., Meta Platforms Inc., Microsoft Corp, Osso VR Inc., Pico Technology Ltd., Samsung Electronics Co. Ltd., Sony Group Corp., Unity Technologies Inc., Valve Corp., Varjo Technologies Oy, and Virtuix Inc.. Also, the virtual reality (VR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Virtual Reality (VR) Market 2019 - 2023
  • Historic Market Size - Data Table on Global Virtual Reality (VR) Market 2019 - 2023 ($ million)
• 5.2 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.3 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Virtual Reality (VR) Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 Enterprise - Market size and forecast 2024-2029
  • Chart on Enterprise - Market size and forecast 2024-2029 ($ million)
  • Data Table on Enterprise - Market size and forecast 2024-2029 ($ million)
  • Chart on Enterprise - Year-over-year growth 2024-2029 (%)
  • Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
• 8.4 Consumer - Market size and forecast 2024-2029
  • Chart on Consumer - Market size and forecast 2024-2029 ($ million)
  • Data Table on Consumer - Market size and forecast 2024-2029 ($ million)
  • Chart on Consumer - Year-over-year growth 2024-2029 (%)
  • Data Table on Consumer - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Component

• 9.1 Market segments
  • Chart on Component - Market share 2024-2029 (%)
  • Data Table on Component - Market share 2024-2029 (%)
• 9.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 9.3 Hardware - Market size and forecast 2024-2029
  • Chart on Hardware - Market size and forecast 2024-2029 ($ million)
  • Data Table on Hardware - Market size and forecast 2024-2029 ($ million)
  • Chart on Hardware - Year-over-year growth 2024-2029 (%)
  • Data Table on Hardware - Year-over-year growth 2024-2029 (%)
• 9.4 Software - Market size and forecast 2024-2029
  • Chart on Software - Market size and forecast 2024-2029 ($ million)
  • Data Table on Software - Market size and forecast 2024-2029 ($ million)
  • Chart on Software - Year-over-year growth 2024-2029 (%)
  • Data Table on Software - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Component
  • Market opportunity by Component ($ million)
  • Data Table on Market opportunity by Component ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.13 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.15 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.16 Saudi Arabia - Market size and forecast 2024-2029
  • Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
  • Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
  • Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
• 11.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Acer Inc.
  • Acer Inc. - Overview
  • Acer Inc. - Business segments
  • Acer Inc. - Key news
  • Acer Inc. - Key offerings
  • Acer Inc. - Segment focus
  • SWOT
• 14.5 Baidu Inc.
  • Baidu Inc. - Overview
  • Baidu Inc. - Business segments
  • Baidu Inc. - Key offerings
  • Baidu Inc. - Segment focus
  • SWOT
• 14.6 DPVR
  • DPVR - Overview
  • DPVR - Product / Service
  • DPVR - Key offerings
  • SWOT
• 14.7 HTC Corp.
  • HTC Corp. - Overview
  • HTC Corp. - Product / Service
  • HTC Corp. - Key offerings
  • SWOT
• 14.8 Lenovo Group Ltd.
  • Lenovo Group Ltd. - Overview
  • Lenovo Group Ltd. - Business segments
  • Lenovo Group Ltd. - Key news
  • Lenovo Group Ltd. - Key offerings
  • Lenovo Group Ltd. - Segment focus
  • SWOT
• 14.9 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Product / Service
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • SWOT
• 14.10 Microsoft Corp
  • Microsoft Corp - Overview
  • Microsoft Corp - Business segments
  • Microsoft Corp - Key news
  • Microsoft Corp - Key offerings
  • Microsoft Corp - Segment focus
  • SWOT
• 14.11 Osso VR Inc.
  • Osso VR Inc. - Overview
  • Osso VR Inc. - Product / Service
  • Osso VR Inc. - Key offerings
  • SWOT
• 14.12 Pico Technology Ltd.
  • Pico Technology Ltd. - Overview
  • Pico Technology Ltd. - Product / Service
  • Pico Technology Ltd. - Key offerings
  • SWOT
• 14.13 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 14.14 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 14.15 Unity Technologies Inc.
  • Unity Technologies Inc. - Overview
  • Unity Technologies Inc. - Product / Service
  • Unity Technologies Inc. - Key news
  • Unity Technologies Inc. - Key offerings
  • SWOT
• 14.16 Valve Corp.
  • Valve Corp. - Overview
  • Valve Corp. - Product / Service
  • Valve Corp. - Key offerings
  • SWOT
• 14.17 Varjo Technologies Oy
  • Varjo Technologies Oy - Overview
  • Varjo Technologies Oy - Product / Service
  • Varjo Technologies Oy - Key offerings
  • SWOT
• 14.18 Virtuix Inc.
  • Virtuix Inc. - Overview
  • Virtuix Inc. - Product / Service
  • Virtuix Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations