한글목차

온라인 영화 시장은 2022-20271년에 286억 7,632만 달러, 예측 기간 중 CAGR은 20.35%로 성장할 것으로 예측되고 있습니다.

온라인 영화 시장의 전체적인 분석, 시장 규모·예측, 동향, 시장 촉진요인·촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 제공합니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 온라인 비디오 스트리밍 서비스의 인기 상승, 스마트폰의 보급과 인터넷에 대한 용이한 액세스, 스마트 TV의 보급 확대 등이 시장을 촉진하고 있습니다.

이 조사에서는 향후 수년간 온라인 영화 시장 성장을 촉진하는 주요인의 하나로 영화 업계에서 고객 경험의 향상을 들고 있습니다. 또한 제휴 및 인수의 증가, OTT 서비스 프로바이더에 의한 AI의 실장이 시장의 큰 수요로 연결됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 에코시스템

제3장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2022
• 시장 전망 2022-2027

제4장 시장 규모 실적

• 세계의 온라인 영화 시장 2017-2021
• 용도별 부문 분석 2017-2021
• 플랫폼별 부문 분석 2017-2021
• 지역별 부문 분석 2017-2021
• 국가별 부문 분석 2017-2021

제5장 Five forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 시장 세분화 : 용도별

• 시장 부문
• 비교 : 용도별
• 웹사이트 : 시장 규모와 예측 2022-2027
• 앱 : 시장 규모와 예측 2022-2027
• 시장 기회 : 용도별

제7장 시장 세분화 : 플랫폼별

• 시장 부문
• 비교 : 플랫폼별
• 스마트폰 : 시장 규모와 예측 2022-2027
• 스마트 TV : 시장 규모와 예측 2022-2027
• 랩톱과 데스크톱 : 시장 규모와 예측 2022-2027
• 기타 : 시장 규모와 예측 2022-2027
• 시장 기회 : 플랫폼별

제8장 고객 상황

• 고객 상황의 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2022-2027
• 아시아태평양 : 시장 규모와 예측 2022-2027
• 유럽 : 시장 규모와 예측 2022-2027
• 남미 : 시장 규모와 예측 2022-2027
• 중동 및 아프리카 : 시장 규모와 예측 2022-2027
• 미국 : 시장 규모와 예측 2022-2027
• 중국 : 시장 규모와 예측 2022-2027
• 일본 : 시장 규모와 예측 2022-2027
• 독일 : 시장 규모와 예측 2022-2027
• 영국 : 시장 규모와 예측 2022-2027
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제 및 동향

• 시장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 구도

• 개요
• 벤더 구도
• 혼란의 상황
• 업계의 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• Bennett Coleman and Co. Ltd.
• Chicken Soup for The Soul Entertainment Inc.
• Eros Media World plc
• Lions Gate Entertainment Corp.
• Microsoft Corp.
• Netflix Inc.
• Shemaroo Entertainment Ltd.
• Sony Group Corp.
• The Walt Disney Co.
• Walmart Inc.
• Warner Bros Discovery Inc.
• Zee Entertainment Enterprises Ltd.

제13장 부록

영문목차

The online movie market is forecasted to grow by USD 28676.32 mn during 2022-2027, accelerating at a CAGR of 20.35% during the forecast period. The report on the online movie market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising popularity of online video streaming services, rising penetration of smartphones and easy access to internet, and increasing penetration of smart TVs.

Technavio's online movie market is segmented as below:

By Application

• Website
• App

By Platform

• Smartphones
• Smart TVs
• Laptops and desktops
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the increase in better customer experience in movies industry as one of the prime reasons driving the online movie market growth during the next few years. Also, growing number of partnerships and acquisitions and implementation of AI by OTT service providers will lead to sizable demand in the market.

The report on the online movie market covers the following areas:

• Online movie market sizing
• Online movie market forecast
• Online movie market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online movie market vendors that include Alphabet Inc., Amazon.com Inc., Apple Inc., Bennett Coleman and Co. Ltd., Chicken Soup for The Soul Entertainment Inc., Comcast Corp., Eros Media World plc, Hungama Digital Media Entertainment Pvt. Ltd., Lions Gate Entertainment Corp., Microsoft Corp., Mubi Inc., Netflix Inc., Shemaroo Entertainment Ltd., Sony Group Corp., Sun TV Network Ltd., The Walt Disney Co., Viacom18 Media Pvt. Ltd., Walmart Inc., Warner Bros Discovery Inc., and Zee Entertainment Enterprises Ltd.. Also, the online movie market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Platform
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global online movie market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on global online movie market 2017 - 2021 ($ million)
• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• 4.3 Platform Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
• 6.2 Comparison by Application
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• 6.3 Website - Market size and forecast 2022-2027
• Exhibit 34: Chart on Website - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Website - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Website - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Website - Year-over-year growth 2022-2027 (%)
• 6.4 App - Market size and forecast 2022-2027
• Exhibit 38: Chart on App - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on App - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on App - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on App - Year-over-year growth 2022-2027 (%)
• 6.5 Market opportunity by Application
• Exhibit 42: Market opportunity by Application ($ million)
• Exhibit 43: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Platform

• 7.1 Market segments
• Exhibit 44: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Platform - Market share 2022-2027 (%)
• 7.2 Comparison by Platform
• Exhibit 46: Chart on Comparison by Platform
• Exhibit 47: Data Table on Comparison by Platform
• 7.3 Smartphones - Market size and forecast 2022-2027
• Exhibit 48: Chart on Smartphones - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Smartphones - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Smartphones - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Smartphones - Year-over-year growth 2022-2027 (%)
• 7.4 Smart TVs - Market size and forecast 2022-2027
• Exhibit 52: Chart on Smart TVs - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Smart TVs - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Smart TVs - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Smart TVs - Year-over-year growth 2022-2027 (%)
• 7.5 Laptop and desktops - Market size and forecast 2022-2027
• Exhibit 56: Chart on Laptop and desktops - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Laptop and desktops - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Laptop and desktops - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Laptop and desktops - Year-over-year growth 2022-2027 (%)
• 7.6 Others - Market size and forecast 2022-2027
• Exhibit 60: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 7.7 Market opportunity by Platform
• Exhibit 64: Market opportunity by Platform ($ million)
• Exhibit 65: Data Table on Market opportunity by Platform ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 111: Market opportunity By Geographical Landscape ($ million)
• Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 115: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 117: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 118: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 119: Alphabet Inc. - Overview
• Exhibit 120: Alphabet Inc. - Business segments
• Exhibit 121: Alphabet Inc. - Key news
• Exhibit 122: Alphabet Inc. - Key offerings
• Exhibit 123: Alphabet Inc. - Segment focus
• 12.4 Amazon.com Inc.
• Exhibit 124: Amazon.com Inc. - Overview
• Exhibit 125: Amazon.com Inc. - Business segments
• Exhibit 126: Amazon.com Inc. - Key news
• Exhibit 127: Amazon.com Inc. - Key offerings
• Exhibit 128: Amazon.com Inc. - Segment focus
• 12.5 Apple Inc.
• Exhibit 129: Apple Inc. - Overview
• Exhibit 130: Apple Inc. - Business segments
• Exhibit 131: Apple Inc. - Key news
• Exhibit 132: Apple Inc. - Key offerings
• Exhibit 133: Apple Inc. - Segment focus
• 12.6 Bennett Coleman and Co. Ltd.
• Exhibit 134: Bennett Coleman and Co. Ltd. - Overview
• Exhibit 135: Bennett Coleman and Co. Ltd. - Product / Service
• Exhibit 136: Bennett Coleman and Co. Ltd. - Key offerings
• 12.7 Chicken Soup for The Soul Entertainment Inc.
• Exhibit 137: Chicken Soup for The Soul Entertainment Inc. - Overview
• Exhibit 138: Chicken Soup for The Soul Entertainment Inc. - Product / Service
• Exhibit 139: Chicken Soup for The Soul Entertainment Inc. - Key offerings
• 12.8 Eros Media World plc
• Exhibit 140: Eros Media World plc - Overview
• Exhibit 141: Eros Media World plc - Business segments
• Exhibit 142: Eros Media World plc - Key offerings
• Exhibit 143: Eros Media World plc - Segment focus
• 12.9 Lions Gate Entertainment Corp.
• Exhibit 144: Lions Gate Entertainment Corp. - Overview
• Exhibit 145: Lions Gate Entertainment Corp. - Business segments
• Exhibit 146: Lions Gate Entertainment Corp. - Key offerings
• Exhibit 147: Lions Gate Entertainment Corp. - Segment focus
• 12.10 Microsoft Corp.
• Exhibit 148: Microsoft Corp. - Overview
• Exhibit 149: Microsoft Corp. - Business segments
• Exhibit 150: Microsoft Corp. - Key news
• Exhibit 151: Microsoft Corp. - Key offerings
• Exhibit 152: Microsoft Corp. - Segment focus
• 12.11 Netflix Inc.
• Exhibit 153: Netflix Inc. - Overview
• Exhibit 154: Netflix Inc. - Product / Service
• Exhibit 155: Netflix Inc. - Key offerings
• 12.12 Shemaroo Entertainment Ltd.
• Exhibit 156: Shemaroo Entertainment Ltd. - Overview
• Exhibit 157: Shemaroo Entertainment Ltd. - Product / Service
• Exhibit 158: Shemaroo Entertainment Ltd. - Key offerings
• 12.13 Sony Group Corp.
• Exhibit 159: Sony Group Corp. - Overview
• Exhibit 160: Sony Group Corp. - Business segments
• Exhibit 161: Sony Group Corp. - Key news
• Exhibit 162: Sony Group Corp. - Key offerings
• Exhibit 163: Sony Group Corp. - Segment focus
• 12.14 The Walt Disney Co.
• Exhibit 164: The Walt Disney Co. - Overview
• Exhibit 165: The Walt Disney Co. - Business segments
• Exhibit 166: The Walt Disney Co. - Key offerings
• Exhibit 167: The Walt Disney Co. - Segment focus
• 12.15 Walmart Inc.
• Exhibit 168: Walmart Inc. - Overview
• Exhibit 169: Walmart Inc. - Business segments
• Exhibit 170: Walmart Inc. - Key offerings
• Exhibit 171: Walmart Inc. - Segment focus
• 12.16 Warner Bros Discovery Inc.
• Exhibit 172: Warner Bros Discovery Inc. - Overview
• Exhibit 173: Warner Bros Discovery Inc. - Business segments
• Exhibit 174: Warner Bros Discovery Inc. - Key offerings
• Exhibit 175: Warner Bros Discovery Inc. - Segment focus
• 12.17 Zee Entertainment Enterprises Ltd.
• Exhibit 176: Zee Entertainment Enterprises Ltd. - Overview
• Exhibit 177: Zee Entertainment Enterprises Ltd. - Product / Service
• Exhibit 178: Zee Entertainment Enterprises Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 179: Inclusions checklist
• Exhibit 180: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 181: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 182: Research methodology
• Exhibit 183: Validation techniques employed for market sizing
• Exhibit 184: Information sources
• 13.5 List of abbreviations
• Exhibit 185: List of abbreviations