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Video Streaming Market, Till 2035: Distribution by Type of Component, Type of Channel, Type of Platform, Type of Revenue Model, Type of Vertical, and Geographical Regions: Industry Trends and Global Forecasts
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Video Streaming Market Overview

As per Roots Analysis, the global video streaming market size is estimated to grow from USD 364.7 billion in the current year to USD 2,236 billion by 2035, at a CAGR of 17.93% during the forecast period, till 2035.

Video Streaming Market - IMG1

The opportunity for video streaming market has been distributed across the following segments:

Type of Component

Type of Channel

Type of Platform

Type of Revenue Model

Type of Vertical

Geographical Regions

Video Streaming Market: Growth and Trends

In recent times, the rapid increase in internet users has created new possibilities for the video streaming industry. Streaming is a method of watching and listening to audio without having to download the complete media file beforehand. With this approach, viewers can start watching videos almost instantly after the data begins to transfer, offering an on-demand viewing experience. This technique generally includes two categories of streaming: live streaming and on-demand streaming.

Among these, on-demand streaming is anticipated to drive the growth of the video streaming sector, as it allows access to pre-recorded content anytime, including movies, TV shows, and user-generated videos. It is important to note that the effective distribution of video content depends significantly on a strong infrastructure, with cloud storage offering scalable solutions for vast amounts of data. Additionally, a network-attached storage system provides high-performance storage for managing local content.

With the widespread adoption of smartphones and connected devices, along with the growth of the entertainment sector, today's consumers expect rapid access to an extensive library of original content. Consequently, the video streaming market has evolved to fulfill this need. Various industry players, including Netflix, Amazon Prime Video, Hulu, and niche providers, are spearheading innovation and improving user experiences.

Moreover, advancements in advertising-based video-on-demand have enhanced market opportunities, benefiting both users and advertisers. Platforms like YouTube and Tubi provide free access to users while catering to advertisers through a large consumer base. As a result, owing to the technological advancements like virtual reality and artificial intelligence, personalized recommendations, and seamless cross-device viewing, the video streaming market is expected to grow significantly during the forecast period.

Video Streaming Market: Key Segments

Market Share by Type of Component

Based on type of component, the global video streaming market is segmented into software and services. According to our estimates, currently, the software segment captures the majority of the market share, owing to the increasing adoption of over-the-top (OTT) platforms, as software enhances the distribution of video content through content delivery networks and ensures a seamless viewing experience, even when bandwidth varies.

However, the services segment is expected to grow at a higher CAGR throughout the forecast period. This growth is driven by the rising demand for video-on-demand offerings, ad insertion and management, and subscription management services.

Market Share by Type of Channel

Based on type of channel, the global video streaming market is segmented into cable TV, internet protocol television, over-the-top (OTT), and satellite TV. According to our estimates, currently, the over-the-top (OTT) segment captures the majority of the market share. This can be attributed to the advantages of OTT services, including the ability to deliver content directly via the Internet, making it accessible on numerous devices such as smartphones, smart TVs, computers, and tablets.

However, the cable TV segment is expected to grow at a higher CAGR throughout the forecast period, owing to its wider television market presence.

Market Share by Type of Platform

Based on type of platform, the global video streaming market is segmented into gaming consoles, laptops & desktops, smart TVs, smartphones & tablets. According to our estimates, currently, the smartphone segment captures the majority of the market share. This can be attributed to the widespread availability and accessibility of smartphones globally, which makes them among the most convenient devices for streaming content.

However, the smart TV segment is expected to grow at a higher CAGR throughout the forecast period, owing to the increasing adoption of smart TVs, which offer an enhanced viewing experience for home entertainment with larger screens and superior sound systems.

Market Share by Type of Revenue Model

Based on type of revenue model, the global video streaming market is segmented into advertising-based, subscription-based, and transactional-based. According to our estimates, currently, the subscription-based segment captures the majority of the market share. This can be attributed to recurring revenue model, which results in a stable and predictable income stream through regular subscription payments.

However, the advertising-based segment is expected to grow at a higher CAGR throughout the forecast period, owing to the fact that this segment is accessible to a wider audience, including those who may be unwilling to pay for subscription services.

Market Share by Type of Vertical

Based on type of vertical, the global video streaming market is segmented into auction and bidding, education / e-learning, enterprises and corporations, fitness & lifestyle, gaming, government, healthcare, music & entertainment, sports / esports, and others. According to our estimates, currently, the media & entertainment segment captures the majority of the market share, due to the increasing consumer interest in video-on-demand.

However, the sports or esports sector is expected to grow at a higher CAGR throughout the forecast period, owing to the fact that sports enthusiasts greatly appreciate live broadcasts of games, matches, and tournaments, resulting in significant viewership and engagement.

Market Share by Geographical Regions

Based on geographical regions, the video streaming market is segmented into North America, Europe, Asia, Latin America, Middle East and North Africa, and the rest of the world. According to our estimates, currently, North America captures the majority share of the market. This can be attributed to uptake of video streaming services, significant consumer expenditure, and the presence of major streaming platforms. However, the market in Asia is expected to experience a relatively higher compound annual growth rate (CAGR) during the forecast period, driven by increasing internet access, widespread use of smartphones and connected devices, along with a growing consumer base in the area.

Example Players in Video Streaming Market

Video Streaming Market: Research Coverage

The report on the video streaming market features insights on various sections, including:

Key Questions Answered in this Report

Reasons to Buy this Report

Additional Benefits

TABLE OF CONTENTS

1. PREFACE

2. RESEARCH METHODOLOGY

3. ECONOMIC AND OTHER PROJECT SPECIFIC CONSIDERATIONS

4. MACRO-ECONOMIC INDICATORS

5. EXECUTIVE SUMMARY

6. INTRODUCTION

7. COMPETITIVE LANDSCAPE

8. COMPANY PROFILES

9. VALUE CHAIN ANALYSIS

10. SWOT ANALYSIS

11. GLOBAL VIDEO STREAMING MARKET

12. MARKET OPPORTUNITIES BASED ON TYPE OF COMPNENT

13. MARKET OPPORTUNITIES BASED ON TYPE OF CHANNEL

14. MARKET OPPORTUNITIES BASED ON TYPE OF PLATFORM

15. MARKET OPPORTUNITIES BASED ON TYPE OF REVENUE MODEL

16. MARKET OPPORTUNITIES BASED ON TYPE OF VERTICAL

17. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN NORTH AMERICA

18. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN EUROPE

19. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN ASIA

20. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN MIDDLE EAST AND NORTH AFRICA (MENA)

21. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN LATIN AMERICA

22. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN REST OF THE WORLD

23. TABULATED DATA

24. LIST OF COMPANIES AND ORGANIZATIONS

25. CUSTOMIZATION OPPORTUNITIES

26. ROOTS SUBSCRIPTION SERVICES

27. AUTHOR DETAILS

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