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세계의 비디오 스트리밍 시장 보고서(2025년)
Video Streaming Global Market Report 2025
상품코드 : 1811136
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

비디오 스트리밍 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년 연평균 복합 성장률(CAGR)은 20.5%를 나타내 1조 7,996억 달러로 성장할 전망입니다. 예측 기간의 성장은 미디어 및 엔터테인먼트에 대한 소비자 지출 증가, 휴대폰 판매량 증가, 인터넷 연결 증가, OTT 플랫폼 인지도 향상, 라이브 스트리밍 콘텐츠 증가로 인한 것입니다. 예측 기간의 주요 동향으로는 비디오 스트리밍 기술의 진보, 혁신적인 플랫폼 도입, 비디오 스트리밍에 블록체인 도입, AI의 진보, 비디오 스트리밍 소프트웨어 수요 등이 있습니다.

향후 5년간의 성장률 20.5%라고 하는 예측은 전회 예측으로부터 0.1%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세는 서버 랙, GPU 클러스터 및 국제 대역폭 비용을 증가시키고 스트리밍의 품질과 확장성에 직접적인 영향을 미치므로 스트리밍 플랫폼이 압박될 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향에 의해 영향이 보다 광범위하게 확대될 것으로 예측됩니다.

미디어 및 엔터테인먼트에 대한 수요의 급증은 당분간 비디오 스트리밍 시장 확대를 견인하게 될 것으로 예측됩니다. 미디어 및 엔터테인먼트는 시청자에게 정보를 제공하고, 즐겁게, 매료시키는 것을 목표로 하는 다양한 콘텐츠의 제작, 보급 및 소비를 포함한 광범위한 부문을 구성합니다. 이러한 수요 증가는 소비자 행동의 변화, 콘텐츠 다양화, 소셜 미디어의 영향, 혁신적인 콘텐츠 전달 방법 등 다양한 요인에 기인합니다. 비디오 스트리밍은 미디어 및 엔터테인먼트 플랫폼에서 유연성, 편의성, 다양한 콘텐츠 옵션을 제공하여 보다 광범위한 시청자에게 작업, 비용 효율적인 전달, 가치 있는 데이터 분석, 여러 수익원, 시청자와의 교류 확대를 촉진합니다. 예를 들어, 2024년 1월 Digital Entertainment and Retail Association(ERA)은 음악 스트리밍 전송, 기록, 컴팩트 디스크(CD)에 대한 영국 지출이 2022년 5%에서 2023년 9.6% 증가한다고 보고했습니다. 또한 영국의 오락시장은 2023년 내내 7% 확대됐습니다. 따라서 미디어 및 엔터테인먼트에 대한 소비자 투자 증가는 비디오 스트리밍 시장 성장을 가속합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Video streaming is the transmission of video content over the internet in real-time, enabling viewers to watch videos without the need to download them beforehand. This innovation grants users access to a diverse array of video content, spanning movies, TV shows, live events, and user-generated material, accessible via multiple devices such as smartphones, tablets, computers, and smart TVs.

The primary elements of video streaming consist of software and content delivery services. Software encompasses instructions or programs facilitating specific tasks on computers or other electronic devices. These include various types such as video-on-demand and live video streaming, featuring diverse revenue models such as subscription, pay-per-view, premium purchases, advertisement-based revenue, among others, catering to a range of end users from residential to commercial sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The video streaming market research report is one of a series of new reports from The Business Research Company that provides video streaming market statistics, including the video streaming industry's global market size, regional shares, competitors with a video streaming market share, detailed video streaming market segments, market trends, and opportunities, and any further data you may need to thrive in the video streaming industry. This video streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The video streaming market size has grown exponentially in recent years. It will grow from $699.91 billion in 2024 to $852.25 billion in 2025 at a compound annual growth rate (CAGR) of 21.8%. The growth in the historic period can be attributed to increased demand for encoders, rise in demand for on-demand streaming, increased demand for video streaming services in colleges, universities, high time spent online, increased usage of videos in corporate training.

The video streaming market size is expected to see exponential growth in the next few years. It will grow to $1799.6 billion in 2029 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to rising consumer expenditure on media and entertainment, rising sales of mobile phones, increasing internet connections, increasing recognition of OTT platforms, rise in live-streamed content. Major trends in the forecast period include advancement in video streaming technology, introduction of innovative platforms, implementation of blockchain in video streaming, advancement in AI, demand for video streaming software.

The forecast of 20.5% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Streaming platforms could be strained as tariffs raise costs for server racks, GPU clusters, and international bandwidth, directly affecting streaming quality and scalability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The surge in demand for media and entertainment is poised to drive the expansion of the video streaming market in the foreseeable future. Media and entertainment comprise a wide-ranging sector involving the creation, dissemination, and consumption of diverse content aimed at informing, entertaining, and engaging audiences. This heightened demand stems from various factors, including shifts in consumer behavior, the proliferation of content diversity, the influence of social media, and innovative content delivery methods. Video streaming offers flexibility, convenience, and a wide array of content options within media and entertainment platforms, facilitating broader audience outreach, cost-effective distribution, valuable data analytics, multiple revenue streams, and increased viewer interaction. For instance, in January 2024, the Digital Entertainment and Retail Association (ERA) reported a 9.6% growth in UK spending on music streaming subscriptions, vinyl records, and compact discs (CDs) in 2023, up from 5% in 2022. Additionally, the UK entertainment market expanded by 7% throughout 2023. Hence, the escalating consumer investment in media and entertainment fuels the growth of the video streaming market.

Leading companies in the video streaming market are concentrating on pioneering technologies, such as adaptive video optimization technology, to ensure a smooth and optimized streaming experience for users across diverse platforms and devices. Adaptive video optimization technology employs advanced algorithms to dynamically regulate video quality based on factors such as network conditions, device capabilities, and available bandwidth. This guarantees superior viewing experiences by maintaining high-quality video playback, even in challenging network scenarios. For instance, in May 2024, Agora, a US-based provider of video streaming services, introduced Adaptive Video Optimization (AVO) paired with support for the AV1 video codec. This technology harnesses a suite of sophisticated machine-learning algorithms to address prevalent challenges, dynamically adjusting video quality in response to varying network conditions, device specifications, and bandwidth availability. Consequently, it ensures exceptional video quality and optimal performance, even amidst fluctuating network conditions.

In October 2024, Amazon.com, Inc., a U.S.-based technology company, acquired MX Player Private Limited for USD 250 million. Through this acquisition, Amazon aims to strengthen its position in India's streaming market by merging MX Player with its existing service, miniTV. This integration will create a comprehensive platform that offers a diverse range of premium content for free, while utilizing advanced advertising capabilities to attract a larger audience and build stronger relationships with advertisers. MX Player Private Limited, an India-based company, offers a wide array of films, web series, and shows.

Major companies operating in the video streaming market are Amazon Prime Video, Netflix Inc., Paramount, Discovery Communications Inc., Hulu LLC, Disney, iQIYI Inc., Apple TV, Viaplay Group AB, DAZN Group, YouTube, Hotstar, Crunchyroll Inc., Tubi Inc., Kaltura Inc., Viki Inc., SonyLIV, Sling TV LLC, Funimation Productions Ltd., Pluto TV, Peacock, BritBox, Acorn TV, Voot, Shudder LLC

North America was the largest region in the video Streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the video streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video streaming market includes revenues earned by entities by providing services such as video streaming for managed services, video streaming for consulting, subscription video on demand and video streaming for training & support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Video Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on video streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for video streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The video streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Video Streaming Market Characteristics

3. Video Streaming Market Trends And Strategies

4. Video Streaming Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Video Streaming Growth Analysis And Strategic Analysis Framework

6. Video Streaming Market Segmentation

7. Video Streaming Market Regional And Country Analysis

8. Asia-Pacific Video Streaming Market

9. China Video Streaming Market

10. India Video Streaming Market

11. Japan Video Streaming Market

12. Australia Video Streaming Market

13. Indonesia Video Streaming Market

14. South Korea Video Streaming Market

15. Western Europe Video Streaming Market

16. UK Video Streaming Market

17. Germany Video Streaming Market

18. France Video Streaming Market

19. Italy Video Streaming Market

20. Spain Video Streaming Market

21. Eastern Europe Video Streaming Market

22. Russia Video Streaming Market

23. North America Video Streaming Market

24. USA Video Streaming Market

25. Canada Video Streaming Market

26. South America Video Streaming Market

27. Brazil Video Streaming Market

28. Middle East Video Streaming Market

29. Africa Video Streaming Market

30. Video Streaming Market Competitive Landscape And Company Profiles

31. Video Streaming Market Other Major And Innovative Companies

32. Global Video Streaming Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Video Streaming Market

34. Recent Developments In The Video Streaming Market

35. Video Streaming Market High Potential Countries, Segments and Strategies

36. Appendix

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