세계 로케이션 인젤리전스 시장 규모는 2024년 215억 달러에 달했습니다. IMARC Group은 이 시장이 2033년까지 688억 달러에 달하고, 2025-2033년 13.13%의 연평균 성장률(CAGR)을 보일 것으로 전망하고 있습니다. 스마트 기기의 보급, 공간 데이터 분석에 대한 수요 증가, IoT 및 AI 기술의 눈부신 발전, 효율적인 자산 관리 및 최적화에 대한 요구 증가 등이 시장 성장을 이끄는 주요 요인으로 작용하고 있습니다.
IoT 기기 활용 확대
사물인터넷(IoT) 기기는 방대한 양의 공간 데이터를 생성하며, 기업과 정부는 이를 분석하여 고객 행동에 대한 귀중한 통찰력을 얻고 운영을 최적화하고 서비스 제공을 개선할 수 있습니다. 업계 보고서에 따르면, 이러한 IoT 기기는 2025년까지 270억 개 이상이 될 것으로 추정됩니다. IoT의 대부분은 스마트폰으로 구성되어 있습니다. 2023년 4분기 스마트폰 순 사용자 수는 약 53억 명으로 집계됐습니다. 이에 따라 IoT와 위치정보의 통합이 진행됨에 따라 실시간 추적 및 모니터링이 가능해져 교통, 물류, 소매 등 다양한 분야의 의사결정 과정이 강화되고, 로케이션 인텔리전스 시장의 수익에 긍정적인 영향을 미칠 것으로 예측됩니다.
AI와 머신러닝의 눈부신 발전
첨단 기술은 고급 데이터 분석을 촉진하고, 조직이 복잡한 지형 공간 데이터에서 실행 가능한 통찰력을 도출할 수 있도록 지원합니다. 예를 들어, Deloitte는 2024년 1월, Google Earth 통합, Google Earth Engine(GEE), Vertex AI의 Generative AI 기술을 탑재한 'Geospatial and AI Platform for Scenario Planning and Monitoring'을 발표하였습니다. 딜로이트의 플랫폼은 고객이 AI와 지형공간 데이터를 활용하여 경제, 사회, 환경적으로 긍정적인 결과를 목표로 지속가능성과 기후 변화에 대해 행동할 수 있도록 돕습니다. 고객은 이러한 혁신적인 기술을 활용하여 재난 대응, 인프라 개발, 도시 계획 프로세스의 계획 프로세스를 개선하고 보다 지속 가능한 의사결정을 내릴 수 있도록 지원합니다. 또한, 이 플랫폼은 지속 가능한 투자를 지원하는 지리적 공간 데이터를 적용한 재무 모델링 기능과 함께 기업이 지속 가능한 성과를 얻을 수 있도록 토지 이용에 대한 통찰력을 제공합니다. AI가 탑재된 위치정보 툴은 트렌드 예측, 패턴 파악, 의사결정 자동화에 있어 매우 중요하며, 이를 통해 향후 몇 년 동안 비즈니스 운영의 효율성과 효과성을 향상시켜 로케이션 인텔리전스 시장 전망을 밝게할 것으로 예측됩니다.
높아지는 정부의 이니셔티브와 스마트시티 프로젝트
세계 각국 정부는 스마트시티 개발, 도시계획 개선, 치안 강화를 위해 지공간 기술에 대한 투자를 진행하고 있습니다. 예를 들어, 2023년 10월, 세계보건기구(WHO)의 3단계 동료들이 UNFPA, UNICEF, 빌 & 멜린다 게이츠 재단(BMGF)의 대표들과 함께 국가 사무소에 최초의 지리정보시스템(GIS) 센터를 개설하는 중요한 이정표를 세웠습니다. 세계보건기구(WHO)는 최신 디지털 도구와 기술을 활용하여 전 세계 공중보건 시스템을 강화하기 위해 노력하고 있습니다. 여기에는 지리정보시스템(GIS)을 활용하여 공간 패턴을 파악하고 의사결정자에게 중요한 통찰력을 제공하는 것도 포함됩니다. 소말리아 보건부 대표도 참석하여 이 노력의 중요성을 강조했습니다. GIS 센터는 모가디슈에 위치한 WHO 소말리아 사무소 내에 위치하고 있으며, 이 센터의 개소는 소말리아 국내 및 지역 공중보건 시스템에 중요한 진전을 가져다 줄 것입니다. 이러한 노력은 로케이션 인젤리전스 솔루션에 대한 강력한 수요를 창출하고, 기술 혁신과 채택을 촉진할 것입니다.
The global location intelligence market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.13% during 2025-2033. The widespread adoption of smart devices, the growing demand for spatial data analytics, significant advancements in IoT and AI technologies, and the rising need for efficient asset management and optimization are some of the major factors propelling the growth of the market.
Rising Use of IoT Devices
The Internet of Things (IoT) devices generate vast amounts of spatial data, which businesses and governments can analyze to gain valuable insights into customer behavior, optimize operations, and improve service delivery. According to industry reports, it is estimated that there will be over 27 billion such IoT devices by 2025. A large majority of the IoT is made up of smartphones. The total number of unique smartphone users was around 5.3 billion in Q4 2023. In line with this, the increasing integration of IoT with location intelligence enables real-time tracking and monitoring, enhancing decision-making processes across various sectors such as transportation, logistics, and retail which is expected to fuel the location intelligence market revenue positively.
Significant Advancements in AI and Machine Learning
Advanced technologies facilitate sophisticated data analysis, enabling organizations to derive actionable insights from complex geospatial data. For instance, in January 2024, Deloitte launched the Geospatial and AI Platform for Scenario Planning and Monitoring, powered by Google Earth integrations, Google Earth Engine (GEE), and Generative AI technology from Vertex AI. Deloitte's platform can help clients leverage AI and geospatial data to act on sustainability and climate as they work toward positive economic, social, and environmental outcomes. Clients can tap into these transformative technologies to help improve planning processes for disaster response, infrastructure development, and urban planning processes, which can enable more sustainable decision-making. The platform also provides insights on land use to help businesses optimize for sustainable outcomes, along with financial modeling capabilities that apply geospatial data to support sustainable investments. AI-powered location intelligence tools are expected to be pivotal in predicting trends, identifying patterns, and automate decision-making, thereby increasing efficiency and effectiveness in business operations in the coming years, thereby creating a positive location intelligence market outlook.
Growing Government Initiatives and Smart City Projects
Governments worldwide are investing in geospatial technologies to develop smart cities, improve urban planning, and enhance public safety. For instance, in October 2023, colleagues from across the three levels of the World Health Organization (WHO) together with representatives from UNFPA, UNICEF, and the Bill & Melinda Gates Foundation (BMGF), marked a significant milestone with the opening of the first-ever Geographic Information Systems (GIS) Centre in a country office. The World Health Organization (WHO) is dedicated to strengthening public health systems worldwide using the latest advances in digital tools and technology. This includes using Geographic Information Systems (GIS) to reveal spatial patterns and provide vital insights to decision-makers. Representatives from the Somalia Ministry of Health were also in attendance, underlining the significance of this initiative. The GIS Centre is in the WHO office of Somalia in Mogadishu, and its launch marks an important step forward for public health systems both in the country and in the region. These initiatives create a robust demand for location intelligence solutions, driving technological innovation and adoption.
System integration accounts for the majority of the market share
The demand for system integration services in the market is driven by the need for seamless data integration from diverse sources, such as IoT devices, GPS systems, and geospatial databases. Businesses require integrated systems to enhance data accuracy, streamline operations, and facilitate real-time decision-making. Additionally, the complexity of advanced technologies like AI, machine learning, and big data analytics necessitates expert integration services to ensure optimal performance which is further driving the location intelligence demand. The widespread adoption of smart city projects and location-based services in various sectors, including retail, logistics, and urban planning, further fuels the demand for efficient system integration services.
Sales and Marketing Optimization holds the largest share of the industry
The demand for location intelligence in sales and marketing optimization is driven by the need for precise customer targeting and personalized marketing strategies. By leveraging geospatial data, businesses can identify high-potential markets, understand customer behaviors, and optimize sales territories. This data enables more effective location-based advertising and promotions, enhancing customer engagement and conversion rates. Additionally, location intelligence helps in optimizing supply chain logistics, reducing delivery times, and improving customer service. The increasing use of mobile devices and social media platforms, which generate valuable location data, further propels the demand for location intelligence in refining sales and marketing efforts.
Transportation and logistics represent the leading market segment
The demand for location intelligence in transportation and logistics is driven by the need for real-time tracking and route optimization. This technology enhances fleet management by providing accurate, real-time data on vehicle locations, improving efficiency and reducing fuel costs. It aids in dynamic route planning, allowing for adjustments based on traffic conditions and delivery schedules. Additionally, location intelligence improves supply chain visibility, ensuring timely deliveries and better inventory management. The rise of e-commerce and the need for quick, reliable deliveries further boost the demand. Enhanced safety and compliance through monitoring and analysis of vehicle and driver behavior also drive adoption.
North America leads the market, accounting for the largest location intelligence market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for location intelligence.
In North America, the location intelligence market is driven by the widespread adoption of IoT devices, which generate vast spatial data for analysis. Advancements in AI and machine learning (ML) enhance data processing capabilities, enabling predictive analytics and real-time decision-making. For instance, in April 2024, Mapbox, the leading location platform powering navigation for mobile and web applications, announced the continued evolution of its strategic partnership with Haptic, a trailblazer in tactile navigation technology. As the intersection of mapping and technology continues to advance, the companies have expanded their commitment to ongoing development driven by the increasing need for accessibility in navigation solutions. The growing demand for location-based services in retail, logistics, and smart city projects is further driving the location intelligence market growth.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)