세계의 LoT(Location of Things) 시장 규모 : 업계별, 위치 정보 유형별, 용도별, 지역 범위별 및 예측
Global Location Of Things Market Size By Vertical (Retail And E-Commerce, Media And Entertainment), By Location Type (Indoor Location, Outdoor Location), By Application (IoT Asset Management, Location Intelligence), & By Geographic Scope And Forecast
상품코드:1733235
리서치사:Verified Market Research
발행일:2025년 04월
페이지 정보:영문 202 Pages
라이선스 & 가격 (부가세 별도)
한글목차
LoT(Location of Things) 시장과 예측
LoT(Location of Things) 시장 규모는 2024년에 238억 5,000만 달러로 평가되었고, 2026-2032년 36.82%의 연평균 복합 성장률(CAGR)로 성장하여 2032년에는 2,137억 1,000만 달러에 달할 것으로 예측됩니다.
GPS, RFID, 블루투스, 와이파이, 센서 등의 위치 인식 기술이 'LoT(Location of Things)'로 알려진 개념과 융합되어 특정 지역이나 환경 내의 물리적 사물, 기기, 자산을 실시간으로 추적, 모니터링, 관리할 수 있습니다. 융합되어 있습니다.
연결된 기기에 공간 인식과 위치 정보 인텔리전스를 부여함으로써 사물인터넷(IoT) 패러다임의 범위를 확장하고, 상황 인식, 지오펜싱, 정확한 위치 측위를 가능하게 합니다.
LoT는 기업이 다양한 부문와 용도에서 사용자 경험, 의사결정, 업무 효율성을 개선하기 위해 네트워크에 연결된 기기에서 생성되는 지리적 데이터를 수집, 조사, 활용할 수 있게 해줍니다.
기업은 자산과 물체의 실제 위치에 실시간으로 액세스하여 자산 활용을 최적화하고, 물류를 가속화하고, 공급망 관리를 개선하고, 규제 준수를 보장할 수 있습니다.
LoT(Location of Things) 세계 시장 역학
세계 LoT(Location of Things) 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
자산 가시성 향상: LoT는 실시간 자산 추적 및 모니터링을 제공하여 기업이 자산의 위치와 상태를 더 잘 파악할 수 있도록 도와줍니다. 이를 통해 재고 관리가 개선되고, 자산을 효율적으로 활용하며, 업무 효율성을 향상시킬 수 있습니다.
업무 효율성 향상: LoT는 실시간 위치 데이터를 기반으로 경로 계획, 자산 배분, 자원 활용을 최적화하여 기업의 운영을 최적화하고, 워크플로우를 간소화하며, 비용을 절감하고, 수요를 급증시킬 수 있도록 합니다. 결합하여 이를 실현합니다.
고객 경험 향상: LoT는 위치 기반 마케팅, 타겟팅된 프로모션, 위치 기반 알림 등 고객 맞춤형 위치 기반 서비스를 제공함으로써 고객 만족도와 참여도를 향상시키고 있습니다.
안전 및 보안: LoT는 자산과 직원을 지오펜스로 둘러싸고 실시간으로 모니터링하여 안전과 보안을 향상시킬 수 있습니다. 이를 통해 기업은 긴급 상황에 신속하게 대응하고, 운송 중인 자산을 추적하고, 위험한 환경에서 안전 프로토콜을 시행할 수 있습니다.
스마트시티와 인프라: LoT는 교통 신호등, 가로등, 쓰레기통, 대중교통 시스템 등 도시 자산을 실시간으로 모니터링하고 관리하여 효율성, 지속가능성, 삶의 질을 향상시킴으로써 스마트시티와 인프라 개발에 중요한 역할을 합니다.
주요 과제
프라이버시 문제: 위치 정보의 수집과 사용은 개인의 움직임과 활동을 추적하고 모니터링하는 것과 관련된 프라이버시 문제를 야기합니다. 따라서 조직은 이러한 프라이버시 문제를 해결하고 GDPR(EU 개인정보보호규정) 및 CCPA와 같은 규정을 준수하여 위치 정보가 윤리적이고 책임감 있게 사용되고 있는지 확인해야 합니다.
상호운용성 및 표준: 서로 다른 위치정보 기술과 IoT 플랫폼 간의 상호운용성 및 표준의 부재는 이종 시스템 간의 원활한 통합과 데이터 교환에 큰 어려움을 초래하고, LoT 솔루션의 확장성과 채택을 저해하고 있습니다.
데이터의 정확성과 신뢰성: 위치 정보의 정확성과 신뢰성을 항상 보장해야 하기 때문에 LoT 솔루션의 유효성이 문제가 되고 있습니다. 또한, 신호 간섭, 환경 조건, 장치 제한 등의 요인이 위치 정보의 정확성과 일관성에 영향을 미치기 때문에 강력한 교정 및 검증 프로세스가 필요합니다.
보안 위험: LoT는 무단 액세스, 데이터 유출, 위치 위조 공격 등의 보안 위험을 초래합니다. 조직은 엄격한 보안 조치, 암호화 프로토콜, 액세스 제어를 도입하여 위치 정보를 보호하고 기밀 정보의 무결성과 기밀성을 보장해야 합니다.
인프라 및 연결성: LoT 솔루션 구축에는 GPS 위성, 모바일 네트워크, Wi-Fi 핫스팟, IoT 게이트웨이 등 견고한 인프라와 안정적인 연결성이 필요합니다. 제한된 네트워크 커버리지, 대역폭 제한, 연결성 문제는 특히 원격지나 농촌 지역에서 LoT 배포의 성능과 확장성에 영향을 미칠 수 있습니다.
주요 기회
자산 추적 및 관리: 물류, 운송, 공급망 관리 등의 산업에서 자산, 차량, 장비의 실시간 추적 및 제어를 가능하게 합니다. 이를 통해 가시성 향상, 재고 관리 개선, 자산 활용 최적화, 업무 효율성 향상 및 비용 절감으로 이어집니다.
스마트시티와 도시계획: LoT 기술은 인프라, 공공시설, 유틸리티를 실시간으로 모니터링하여 보다 스마트하고 효율적인 도시를 구축하는 데 활용될 수 있습니다. 여기에는 스마트 주차, 폐기물 관리, 환경 모니터링, 교통 관리 등의 용도이 포함되며, 도시 계획, 지속가능성, 시민 삶의 질 향상으로 이어집니다.
실내 내비게이션: LoT 솔루션은 실내 위치 추적 및 내비게이션 기능을 제공하여 사용자가 공항, 쇼핑몰, 병원, 대형 시설 등 복잡한 실내 환경을 탐색할 수 있도록 지원합니다. 이를 통해 고객 경험 향상, 접근성 개선, 판매 및 비즈니스 참여 증가의 기회를 창출할 수 있습니다.
정밀 농업: 농업에서 IoT는 농업 종사자들이 작물, 가축, 장비를 정확하게 모니터링하고 관리할 수 있게 해줍니다. 위치 정보를 환경 센서 및 작물 모니터링 시스템과 통합함으로써 농업 종사자는 관개, 시비, 해충 방제를 최적화하여 수확량 증가, 자원 사용량 감소, 내구성 향상으로 이어질 수 있습니다.
긴급 대응 및 공공 안전: LoT 기술은 자연재해, 사고, 보안 사고 등 위기 발생 시 인력, 차량, 자원의 실시간 추적을 가능하게 함으로써 긴급 대응 및 공공 안전을 향상시킬 수 있습니다. 이를 통해 초동 대응자 및 비상 관리 기관은 보다 효과적인 조정, 신속한 대응, 상황 인식 향상을 도모할 수 있습니다.
목차
제1장 세계의 LoT(Location of Things) 시장 채택
시장 개요
조사 범위
전제조건
제2장 주요 요약
제3장 VERIFIED MARKET RESEARCH의 조사 방법
데이터 마이닝
밸리데이션
1차 자료
데이터 소스 리스트
제4장 세계의 LoT(Location of Things) 시장 전망
개요
시장 역학
성장 촉진요인
성장 억제요인
기회
Porter's Five Forces 모델
밸류체인 분석
제5장 LoT(Location of Things) 세계 시장 : 용도별
개요
IoT 자산 관리
위치 정보 인텔리전스
위치 기반 고객 참여 및 광고 플랫폼
위치 기반 소셜미디어 모니터링
지도제작 및 내비게이션
기타
제6장 LoT(Location of Things) 세계 시장 : 업계별
개요
소매 및 E-Commerce
미디어 및 엔터테인먼트
제조업
헬스케어 및 생명과학
정부 및 유틸리티
기타
제7장 세계의 LoT(Location of Things) 시장 : 위치 정보 유형별
개요
실내 위치 정보
야외 위치 정보
제8장 LoT(Location of Things) 세계 시장 : 지역별
개요
북미
미국
캐나다
멕시코
유럽
독일
영국
프랑스
기타 유럽
아시아태평양
중국
일본
인도
기타 아시아태평양
기타
라틴아메리카
중동 및 아프리카
제9장 세계의 LoT(Location of Things) 시장 경쟁 구도
개요
기업의 시장 순위
주요 개발 전략
제10장 기업 개요
IBM Corporation
Google, Inc.(Alphabet, Inc.)
Bosch Software Innovations GmbH
Microsoft Corporation
ESRI
Qualcomm Technologies, Inc.
Wireless Logic
Ubisense Group Plc
Pitney Bowes
TIBCO Software, Inc
제11장 부록
관련 조사
LSH
영문 목차
영문목차
Location Of Things Market and Forecast
Location Of Things Market size is valued at USD 23.85 Billion in 2024 and is anticipated to reach USD 213.71 Billion by 2032, growing at a CAGR of 36.82% from 2026 to 2032.
In order to provide real-time tracking, monitoring, and administration of physical things, devices, or assets inside a particular geographic area or environment, location-aware technologies like GPS, RFID, Bluetooth, Wi-Fi, or sensors are merged with the concept known as "Location of Things" (LoT).
By giving linked devices spatial awareness or location intelligence, LoT expands the scope of the Internet of Things (IoT) paradigm and enables contextual awareness, geofencing, and accurate positioning.
LoT makes it possible for businesses to gather, examine, and make use of the geographical data produced by networked devices in order to improve user experiences, decision-making, and operational efficiency in a variety of sectors and applications.
Businesses may optimise asset utilisation, expedite logistics, improve supply chain management, and assure regulatory compliance by having real-time access to the actual location of assets or objects.
Global Location Of Things Market Dynamics
The key market dynamics that are shaping the global location of things market include:
Key Market Drivers:
Improved Asset Visibility: LoT offers real-time asset tracking and monitoring, giving businesses a greater understanding of the whereabouts and conditions of their assets. This improves inventory control, makes better use of assets, and boosts operational efficiency.
Enhanced Operational Efficiency: LoT allows enterprises to optimise their operations, streamline workflows, and cut costs by optimising route planning, asset allocation, and resource utilisation based on real-time location data, surging their demand. LoT does this by combining location-aware technologies with Internet of Things devices.
Improved Customer Experience: LoT makes it possible to provide customers with tailored, location-based services including location-based marketing, targeted promotions, and location-based alerts, which raises customer satisfaction and engagement levels.
Safety and Security: LoT makes it possible to geofence assets and employees and monitor them in real time, which improves safety and security. It enables businesses to react swiftly to emergencies, track assets in transit, and enforce safety protocols in hazardous environments.
Smart Cities and Infrastructure: LoT plays a crucial role in the development of smart cities and infrastructure by enabling real-time monitoring and management of urban assets, such as traffic lights, streetlights, waste bins, and public transportation systems, leading to improved efficiency, sustainability, and quality of life.
Key Challenges:
Privacy Concerns: The collection and use of location data raises privacy concerns related to the tracking and monitoring of an individual's movements and activities. Thus, the need to address these privacy concerns by the organizations and comply with regulations such as GDPR and CCPA for ensuring if location data is being used ethically and responsibly is proving challenging.
Interoperability and Standards: The lack of interoperability and standards between different location technologies and IoT platforms is posing a huge challenge for seamless integration and data exchange between disparate systems, hindering the scalability and adoption of LoT solutions.
Accuracy and Reliability of Data: The constant need to ensure the accuracy and reliability of location data is challenging the effectiveness of LoT solutions. Additionally, factors such as signal interference, environmental conditions, and device limitations is impacting the accuracy and consistency of location information, necessitating a robust calibration and verification process.
Security Risks: LoT poses security risks such as unauthorized access, data leakage, and location spoofing attacks. Organizations must implement strict security measures, encryption protocols, and access controls to protect location data and ensure the integrity and confidentiality of sensitive information.
Infrastructure and Connectivity: Deploying LoT solutions requires robust infrastructure and reliable connectivity, such as GPS satellites, cellular networks, Wi-Fi hotspots, and IoT gateways. Limited network coverage, bandwidth limitations, and connectivity issues can impact the performance and scalability of LoT deployments, especially in remote and rural areas.
Key Opportunities
Asset Tracking and Management: LoT enables real-time tracking and control of assets, vehicles, and equipment in industries such as logistics, transportation, and supply chain management. This creates opportunities to increase visibility, improve inventory management, and optimize asset utilization, resulting in increased operational efficiency and reduced costs.
Smart Cities and Urban Planning: LoT technology can be used to build smarter and more efficient cities by providing real-time monitoring of infrastructure, public facilities, and utilities. This includes applications such as smart parking, waste management, environmental monitoring, and traffic management, leading to improved urban planning, sustainability, and quality of life for citizens.
Indoor Navigation: LoT solutions provide indoor positioning and navigation capabilities, allowing users to navigate complex indoor environments such as airports, shopping malls, hospitals, and large facilities. This creates opportunities to improve customer experience, improve accessibility, and increase sales and business engagement.
Precision Agriculture: In agriculture, LoT allows farmers to accurately monitor and manage crops, livestock, and equipment. By integrating location data with environmental sensors and crop monitoring systems, farmers can optimize irrigation, fertilization, and pest control practices, leading to higher yields, reduced resource use, and increased durability.
Emergency Response and Public Safety: LoT technology can improve emergency response and public safety by enabling real-time tracking of personnel, vehicles, and resources during crises such as natural disasters, accidents, and security incidents. This facilitates more effective coordination, faster response times, and improved situational awareness for first responders and emergency management agencies.
Global Location of Things Market Regional Analysis
Here is a more detailed regional analysis of the global location of things market
Asia Pacific
The Asia-Pacific region is seeing a rapid increase in both urbanization and infrastructure, which is fueling the need for location-based services and solutions to deal with urban issues including resource management, public safety, and traffic congestion.
As IoT adoption picks up steam in a variety of industries, including manufacturing, transportation, logistics, and smart cities, LoT solutions are finding a home in Asia-Pacific's emerging economies, which include China, India, and Southeast Asian nations.
The demand for location-based mobile applications and services, like ride-hailing, food delivery, and e-commerce, depending on precise location data and real-time tracking, is being driven by Asia-Pacific's sizable mobile-first population and high smartphone penetration rates.
North America
North America leads the world in technological innovation and is home to numerous eminent startups, technology companies, and research institutes that propel the Internet of Things, connectivity technologies, and IoT, creating a favourable environment for the growth of the LoT market.
North America is a leader in the adoption of IoT technologies and smart devices in a number of industries, including retail, healthcare, transportation, and agriculture. Thereby, laying a solid basis for the use of LoT solutions for inventory optimisation, asset management, fleet tracking, and customer engagement.
North America is home to high-speed networks for connectivity, such as 4G LTE and the soon-to-be 5G networks, enabling smooth data transfer and real-time communication for LoT applications like wearables and linked cars.
Global Location of Things Market: Segmentation Analysis
The Global Location of Things Market is segmented on the basis of Vertical, Location Type, Application, and Geography.
Location of Things Market, By Vertical
Retail & E-Commerce
Media & Entertainment
Industrial Manufacturing
Healthcare & Life Sciences
Government & Public Utilities
Based on Vertical, the market is segmented into Retail & E-Commerce, Media & Entertainment, Industrial Manufacturing, Healthcare & Life Sciences, Government & Public Utilities, and Others. The retail & e-commerce segment is anticipated to grow rapidly through the forecast timespan owing to the integration of location-based technology with retail to augment product distribution, provide real-time offers to customers, enhance cross-sell opportunities, combat operational costs, and improve customer engagement.
Location of Things Market, By Location Type
Indoor Location
Outdoor Location
Based on Location Type, the market is segmented into Indoor Location and Outdoor Location. The indoor location type is anticipated to grow rapidly as this technology assists in recording real-time data to picture the visitors' preferences. The use of the Global Positioning System was reduced due to the inability of signals to pass through hard walls and hence the indoor location technology was boosted. The indoor location type helps in finding devices, navigating indoor spaces, helping with logistics in the warehouse, and gathering sensitive data.
Based on Application, the market is segmented into IoT Asset Management, Location Intelligence, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, Mapping and Navigation, and Others. Mapping and navigation contribute a major share in the location of things market. This technology is used to examine the image generated or the data acquired. Mapping and navigation using smartphones are very important in everyday life. Wi-Fi is also used increasingly for mapping and navigation for indoor places, where GPS services do not work efficiently. The integration of GIS and mapping technology enables enterprises to control the data flow and assists in workforce management.
Location of Things Market, By Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
On the basis of Geography, the Global Location of Things Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds the highest share in the location of things market owing to technological advancements, wide adoption of new technology, the presence of tech-savvy entities and developed IT infrastructure. Furthermore, North America is the home for a large number of domestic vendors, augmenting the Location of Things Market growth. The Asia Pacific is anticipated to grow over the forecast timespan due to its growing population and improvement in technology. Countries, such as Singapore and Hong Kong, are major contributors to the growth of the Location of Things Market in this region.
Key Players
The "Global Location of Things Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are ESRI, Wireless Logic, HERE, Navizon, Inc., Bosch.IO GmbH, Pitney Bowes, Inc., TIBCO (Cloud Software Group, Inc.), Trimble, Inc., Qualcomm Technologies, Inc.
Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.
Location of Things Market Recent Developments
In June 2023, Google LLC launched precise location support for its AI chatbot Bard. This integration allows Bard to offer more pertinent information about nearby restaurants and other points of interest. Additionally, users can request Bard to provide concise summaries of articles or stories and quick explanations of various topics without delving into excessive detail.
In June 2021, Verizon announced the acquisition of Senion, a company known for its indoor positioning platform that utilizes machine-learning sensor fusion technology to provide highly accurate positioning and navigation with sub-meter precision. With his acquisition, Senion's Location Technology team is part of Verizon's New Business Incubation, which is dedicated to expanding new automation businesses. Senion's capabilities complement Verizon's ongoing Digital Space Orchestration offering development through the Location Technology team.
TABLE OF CONTENTS
1 INTRODUCTION OF GLOBAL LOCATION OF THINGS MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL LOCATION OF THINGS MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL LOCATION OF THINGS MARKET, BY APPLICATION
