세계의 IoT 보안 시장 규모는 2024년 63억 달러에 달했습니다. 향후 IMARC Group은 이 시장이 2033년까지 429억 달러에 달하고, 2025년부터 2033년까지 23.4%의 성장률(CAGR)을 보일 것으로 예측했습니다. 현재 북미가 시장을 독점하고 있으며 2024년 시장 점유율은 35.0%를 넘었습니다. 그 이유는 첨단 기술 인프라, 기업 전반의 IoT 장치의 보급, 사이버 보안 솔루션에 대한 높은 수요입니다. 이 지역에서는 스마트 시티, 디지털 전환, 산업용 IoT 애플리케이션에 많은 투자가 이루어지고 있으며, 엄격한 법률과 사이버 보안에 대한 의식 증가가 시장 성장의 추가 요인이 되고 있습니다.
헬스케어, 산업, 스마트홈 등 수많은 산업에서 IoT 디바이스가 급속히 진보하고 있기 때문에 개인정보와 기밀 데이터를 보호하기 위한 강력한 보안 대책이 필요합니다. IoT 네트워크의 통합이 진행되고 사이버 공격의 위협이 증가함에 따라 기업은 최첨단 보안 솔루션에 의존하고 있으며, 이는 IoT 보안 시장의 성장을 확대하고 있습니다. 또한 GDPR(EU 개인정보보호규정) 및 HIPAA와 같은 규제 프레임워크과 규정 준수 요구 사항에 따라 보안 대책 강화가 기업에 의해 진행되고 있습니다. IoT 네트워크 보안 확보의 중요성을 강조하는 또 다른 요인은 보안 사고와 데이터 유출 증가입니다. 게다가 IoT 보안 플랫폼의 잠재력을 넓히는 블록체인, AI, ML의 증강이 있어 시장의 성장 패턴을 설명하고 있습니다.
미국은 고도로 발전한 기술 환경, IoT 디바이스의 조기 도입, 선도적인 사이버 보안 기업의 견고한 존재로 인해 주요 시장 파괴자로서 눈에 띄고 있습니다. 의료, 제조, 운송, 스마트 홈 등의 분야에서 많은 IoT 지원 애플리케이션이 있기 때문에 강력한 보안 솔루션에 대한 수요가 증가하고 있습니다. 또한, 안전한 IoT 프레임워크의 채택은 미국 국립 표준 기술 연구소(NIST)가 정한 미국의 엄격한 사이버 보안법에 의해 뒷받침되고 있습니다. R&D에 대한 많은 투자와 함께 미국의 리더십은 IoT 보안 혁신에 전념하는 선도적인 하이테크 기업과 신흥 기업의 존재로 더욱 강화되고 있습니다. 또한 데이터 유출과 사이버 위협에 대한 우려가 커지고 있기 때문에 조직은 IoT 보안을 우선시해야 합니다. IMARC Group의 보고서에 따르면 미국 IoT 보안 시장은 2033년까지 2,961억 달러에 이를 것으로 예측됩니다.
금융 분야에서 사이버 보안 사기 증가
2024년 국제통화기금(IMF) 웹사이트에 게재된 기사에 따르면 금융 부문은 지난 20년간 2만 건 이상의 사이버 공격을 받았으며 120억 달러의 손실을 입었습니다. 금융 부문은 금융 및 데이터의 중심이기 때문에 해커의 표적이 되는 경우가 많습니다. 사이버 공격의 고도화에 따라 금융기관의 IoT 장비에 대한 효율적인 보안 시스템에 대한 수요가 증가하고 있습니다. ATM, 결제 단말기, 모바일 뱅킹 앱은 고객 서비스와 업무 효율성을 높이기 위해 금융 기관이 현재 도입하고 있는 IoT 기기 중 하나입니다. 그러나 이러한 장비는 적절한 보안 조치가 계획되지 않은 경우 조직의 보안 경계의 약점이 될 수 있습니다. 금융기관이 일상적으로 취급하는 것은 개인정보, 재무정보, 기타 기밀 데이터입니다. IoT Security Market Insight에 따르면 이러한 정보를 침해로부터 보호하는 것은 규제 처벌을 방지하고 고객의 신뢰를 더욱 중요하게 유지하는 데 중요합니다. IoT 보안 솔루션은 데이터 유출과 무단 액세스를 가능하게 하고, 이것이 IoT 보안이 증가하는 이유입니다. 범죄자 및 기타 그룹의 금융 기관에 대한 사이버 공격은 규제 벌칙, 도난, 조직 이미지 다운 등 상당한 손실을 초래할 수 있습니다. 이러한 위험은 침입을 막고 금융기관의 시스템을 강화하는 IoT 보안에 대한 투자로 완화됩니다.
스마트시티 개발 진전
스마트 시티는 많은 상호 연결된 장치와 센서를 갖추고 교통 시스템, 에너지 시스템, 보안 시스템, 쓰레기 수거 시스템 등 도시의 기능을 제어하고 관리하는 데 사용됩니다. 이 도시에는 전력 구조, 급수 시스템, 교통 시스템과 같은 중요한 인프라도 있습니다. 공공 안전과 도시 운영을 위협하는 취약점을 방지하기 위해 이러한 인프라를 사이버 공격으로부터 보호하는 것이 매우 중요합니다. Forbes의 데이터에 의하면 현재 세계적으로 스마트 시티에 대한 투자액이 가장 많은 것은 싱가포르로 도쿄, 뉴욕, 런던이 이어지고 있습니다. 지역별로는 미국, 서유럽, 중국이 세계 스마트시티 투자 총액의 70% 이상을 차지하고 있으며, 라틴아메리카와 일본이 가장 빠르게 투자액을 늘리고 있습니다. 또한 스마트시티 미션의 일환으로 인도에서는 다양한 프로젝트에 204억 루피의 투자를 계획하고 있습니다. 계획된 자금원은 중앙정부 및 주정부(45%), 각종 정부제도의 통합(21%), 관민 파트너십(21%), 부채 및 대출(5%), 도시의 자기자금(1%), 기타 자금(8%) 등입니다. 스마트 시티는 감시 카메라, 환경 센서, 시민 가젯 등 다양한 소스에서 대량의 데이터를 수집하고 해석합니다. 이 데이터의 프라이버시와 보호를 보장하는 것은 무단 액세스 및 침해를 방지하는 데 매우 중요하며 완전한 IoT 보안 솔루션의 필요성을 창출합니다. 2050년까지 인류의 68% 이상이 도시에 살 것으로 예상되는 가운데 많은 사람들이 도시가 재구축되는 모습을 목격하고 있습니다.
소매 업계의 번영
미국 소매업 협회(National Retail Federation) 웹사이트에 게재된 데이터에 따르면 2024년 소매 매출은 5조 2,300억 달러에서 5조 2,800억 달러로 증가합니다. IoT 장치의 통합과 이용은 소매업체가 더 나은 재고 관리, 고객 경험, 업무 효율성을 위해 스마트 선반, 연결된 POS(판매 시점 정보 관리) 시스템, 디지털 사이니지, RFID 태그를 이용하고 있다는 점에서 분명합니다. 이러한 장치의 안전 조치는 데이터 유출, 사기 행위 및 경제적 손해를 방지하는 데 필수적이며 IoT 보안 솔루션의 채택이 증가하고 있습니다. 대규모 소매점에서는 쇼핑객의 온라인 활동, 선호도, 개인정보를 포함한 많은 고객 데이터를 처리, 수집하여 IoT 보안 업계의 수익으로 이어지고 있습니다. 현재 세계에서는 민감한 데이터의 침해가 일반적이므로 사용 및 액세스와 관련하여 구매자의 신뢰와 법률 준수를 유지하는 데 큰 어려움이 있습니다. IoT 디바이스는 공급망 전체의 품목을 시각화하고 실시간 추적을 가능하게 하는 공급망 관리의 기본 요소입니다. 소매 업계에서 IoT 장비를 제공하면 물품의 혼란, 도난 및 변조의 발생을 방지하여 공급망 전체의 성능을 향상시키고 있습니다.
The global IoT security market size reached USD 6.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 42.9 Billion by 2033, exhibiting a growth rate (CAGR) of 23.4% during 2025-2033. North America currently dominates the market, holding a market share of over 35.0% in 2024. Because of its sophisticated technological infrastructure, widespread use of IoT devices across businesses, and high demand for cybersecurity solutions. The region's large expenditures in smart cities, digital transformation, and industrial IoT applications, as well as strict laws and heightened cybersecurity awareness is further responsible for the market growth.
Due to the rapid advancements of IoT devices in numerous industries, such as healthcare, industrial, and smart home, strong security measures are needed to protect personal information and sensitive data. Businesses are relying on cutting edge security solutions as IoT networks are becoming more integrated and the threat of cyber-attacks is increasing, which is expanding the IoT security market growth. Increasing security measures are also followed by businesses due to regulative frameworks and compliance requirements, such as GDPR and HIPAA. Another factor that stresses the relevance of securing IoT networks is the growing number of security incidents and data breaches. In addition, there are augmentations in blockchain, AI and ML that broaden the potential of IoT security platforms, which, in turn, explains the growing patterns in the market.
The United States stands out as a key market disruptor, driven by its highly developed technological environment, early adoption of IoT devices, and robust presence of major cybersecurity businesses. There is a greater demand for strong security solutions because of the nation's numerous IoT-enabled applications in sectors like healthcare, manufacturing, transportation, and smart homes. Additionally, the adoption of secure IoT frameworks is fueled by the United States' strict cybersecurity laws, such as those set forth by the National Institute of Standards and Technology (NIST). Along with significant investments in R&D, the nation's leadership is further reinforced by the existence of large tech businesses and startups devoted to IoT security innovations. Organizations are also being forced to give IoT security a priority due to the growing concerns about data breaches and cyberthreats. As per the IMARC Group's report, the United States IoT security market is expected to reach USD 296.1 Billion by 2033.
Increasing Cybersecurity Frauds in Finance Sector
According to an article published on the website of the International Monetary Fund (IMF) in 2024, the financial sector has suffered more than 20,000 cyberattacks, causing the loss of USD 12 Billion in past 20 years. The finance sector is a frequent target of hackers as it is high centrals of finance and data. With cyberattacks becoming more advanced, the demand for efficient security systems for IoT devices in financial institutions is rising. ATMs, payment terminals, and mobile banking apps are among the IoT equipment nowadays implemented by financial institutions to enhance customer services and their operational efficiencies. Such devices can however become weak points in the security perimeter of an organization if the proper security measures are not planned. Personal and financial information together with other sensitive data is what the financial institutions deal on a daily basis. According to the IoT security market insights, protecting this information from breaches is important to prevent regulatory penalties and more importantly to maintain customer confidence. IoT security solutions enable breach and illegal access of data which is the very reason why there is an increase in IoT security. Cyberattacks funded by criminals and other groups on financial institutions can result in substantial losses including regulatory penalties, theft, and damage to the organization's image. Such risks are mitigated through investing in IoT security which helps sounds breaches and strengthens the financial institution's systems.
Rising Development of Smart Cities
Smart cities are equipped with many interconnected devices and sensors, which are used to control and manage the urban features, such as traffic systems, energy systems, security systems, and trash collection systems. These cities too have their own key infrastructure, which include power structures, water supply systems, and transportation systems. It is vital to protect these infrastructures from cyber-attacks to prevent vulnerabilities that could threaten public safety and city operations. According to Forbes data, globally, Singapore is the current top smart city investor, followed by Tokyo, New York and London. Regionally, the US, Western Europe and China account for over 70% of the world's total spend on smart cities, with Latin America and Japan experiencing the fastest growth in spend. Further, as part of the Smart Cities Mission, an investment of INR 2.04 lakh crore is planned for various projects in India. Planned sources of funds include central and state governments (45%), convergence of various government schemes (21%), public-private partnerships (21%), debts or loans (5%), cities' own funds (1%) and funds from other sources (8%). Smart cities collect and interpret massive volumes of data from a variety of sources, such as surveillance cameras, environmental sensors, and citizen gadgets. Ensuring the privacy and protection of this data is critical to prevent illegal access and breaches, which is creating the need for complete IoT security solutions. With over 68% of humankind is expected to live in cities by 2050, many of them are observing the reshaping of the urban city firsthand.
Thriving Retail Industry
According to the data published on the website of the National Retail Federation, retail sales increase between USD 5.23 Trillion and USD 5.28 Trillion in 2024. The integration and use of IoT devices are evident as retailers utilize smart shelves, connected point-of-sale (POS) systems, digital signage, and RFID tags for better inventory management, customer experience, and operational efficiency. Adopting strict measures for the safety of these devices is essential for preventing data loss, fraud, and economic damages, hence the adoption of a higher measure of IoT security solutions is increasing. Large retail shops processes and collects a great deal of customers' data including shoppers' online activities, preferences and private details which feeds the revenues of the IoT security industry. There are great challenges of maintaining buyer confidence and legal compliance when it comes to the use and access of sensitive data as breaches are common in the current world. IoT devices are basic elements of the supply chain management enabling visibility and real-time tracking of items throughout the supply chain. The provision of IoT devices in the retail sector is increasing the overall supply chain performance by preventing the occurrences of disruptions, theft and tampering of items.
Solutions lead the market with 67.0% of market share in 2024. The strategies include a wide range of security options from hardware, software to services, specific to security concerns posed by IoT devices and networks. Considering the quick upsurge of IoT capability in healthcare, manufacturing, and transportation sectors, the demand for such integrated security solutions is going up to a great extent to protect critical information, respect individuals' privacy, and enhance the dependability of the systems. Security solutions encompass important capabilities including encryption, authentication, firewalls, and threat detection, which are crucial in protecting against cyberattack and reducing the odds of risk. Besides this, these systems are increasingly being supported by new technologies, such as artificial Intelligence (AI), machine learning (ML), and blockchain, to improve their efficiency. According to the IoT security market overview, the growing need for 360-degree security solutions capable of tackling multifaceted IoT structural flaws and meeting compliance regulations is a major driver behind their market leadership.
Cloud security solutions lead the market with 76.8% of market share in 2024. As IoT devices generate vast amounts of data, businesses increasingly rely on the cloud to handle this data efficiently and securely. Cloud security solutions offer scalable and flexible protections, such as data encryption, access control, and secure APIs, which are crucial for safeguarding sensitive information stored or processed in the cloud. Additionally, cloud providers invest heavily in advanced security technologies and compliance with industry regulations, which further boosts the adoption of cloud based IoT security solutions. As IoT networks become more interconnected and distributed, the cloud provides a centralized platform for monitoring and securing devices across various locations. With its ability to support real-time data analytics, threat detection, and seamless integration, cloud security remains the preferred choice for businesses seeking robust IoT security.
Energy and utilities lead the market with 20.1% of market share in 2024. IoT technologies enable real-time monitoring of power grids, water supply systems, and oil and gas pipelines, which are vital for operational efficiency, safety, and sustainability. As these sectors become increasingly digitized, they face growing cybersecurity risks, making robust security measures essential to protect against potential threats that could disrupt services, cause financial loss, or compromise public safety. IoT security solutions help safeguard sensitive data, control access to critical systems, and prevent cyberattacks targeting energy infrastructure. Additionally, the global push towards smart grids and smart meters to optimize energy usage is driving the demand for IoT security in this sector. Given the high stakes in terms of public safety and regulatory compliance, energy and utilities lead the market in adopting comprehensive IoT security solutions.
In 2024, North America accounted for the largest market share of 35.0%. North America is the largest region in the IoT security market for several reasons, including the widespread adoption of IoT technology in industries, such as healthcare, manufacturing, transportation, and smart homes. The existence of significant technology businesses and modern infrastructure promotes innovations and implementation of IoT solutions, necessitating strong security measures to protect against evolving cyber threats. Furthermore, strong regulatory regulations and standards in the United States and Canada need robust cybersecurity measures, which is driving the demand for advanced IoT security solutions. Moreover, key players operating in the region are introducing new cloud solutions to strengthen the security of IoT devices and networks. with significant investments in cybersecurity, contributes to the market expansion.
United States IoT Security Market Analysis
In 2024, US accounts for 82.9% of the total North America IoT security market share. The rapid adoption of IoT devices in sectors including manufacturing, healthcare, and smart cities is propelling the IoT security industry in the US. As per an industrial report, more than 15 Billion IoT devices were connected globally as of 2023, with the United States contributing significantly because of its sophisticated technological infrastructure. Strong security solutions are more important than ever due to the increase in cyberattacks that target IoT systems. Businesses made significant investments in IoT security measures after it was discovered that majority of IoT devices in the US had vulnerabilities.
Another important factor is government regulations, which sets security requirements for IoT devices that are used in federal networks. A major area of growth is the healthcare industry, where IoT-enabled medical devices need to be extremely secure to safeguard private patient information. Advancements in machine learning (ML) and artificial intelligence (AI) are further strengthening the market by making predictive threat identification possible. In 2024, the industrial IoT security market in the United States is expected to be worth USD 135.6 Billion. The market would increase at a compound annual growth rate (CAGR) of 17.1% from 2025 to 2033, reaching USD 568.9 Billion.
Europe IoT Security Market Analysis
The IoT security market in Europe is being driven by strict data protection regulations like the General Data Protection Regulation (GDPR) and the increasing use of IoT in industries like retail, energy, and automobile. Because connected cars depend on secure communication systems, the automobile industry makes a significant contribution. The significant risk of cybersecurity in certain European countries also supports the IoT security market outlook. For instance, Russia is most vulnerable to cybercrimes, according to the World Cybercrime Index. Furthermore, Poland is the target of the most attacks, even though Russia may be at the most risk. In 2024, Poland experienced more than 1,000 cyberattacks every week, according to the nation's Cyberspace Defence Forces. Since the Russian invasion of Ukraine in 2022, the nation has experienced a dramatic increase in cyberattacks, much of which the Polish government has blamed on the Kremlin. However, the best and most secure cybersecurity systems and the finest readiness for an attack are also found in European nations like Finland, Norway, and Denmark.
Asia Pacific IoT Security Market Analysis
IoT usage is expanding quickly in the Asia-Pacific region due to the widespread use of smart devices and industrial automation. China, India, Japan, and South Korea are among the nations making significant investments in IoT adoption in its digital infrastructure, which also leads to the high risk of cybersecurity attacks in the region. APAC had 1,835 new cyberattacks per company on average each week, which is significantly higher than the 1,248 global averages. Because of this, there is a great deal of potential for cybercrime in APAC, with an estimated cost of USD 3.3 Trillion by 2025 if one includes the region's 31% share in global cyberattacks. The need for safe IoT ecosystems is being driven by government efforts such as South Korea's IoT Master Plan and India's Digital India. IoT security solutions are being implemented in the manufacturing and healthcare sectors, which are important growth areas, to protect sensitive data and avoid interruptions. Due to developments in edge computing and AI, cloud-based IoT security solutions are becoming more popular.
Latin America IoT Security Market Analysis
The growing use of IoT systems in smart city initiatives and agriculture applications is propelling the IoT security market in Latin America. IoT networks are susceptible to cyberattacks due to a lack of strong security measures, which forces businesses to spend money on cutting-edge security solutions. The need for IoT security is increasing because of smart city projects like Brazil's smart agricultural initiatives and Mexico City's urban IoT deployment. Another driver is the rollout of 5G technology, which makes IoT connectivity quicker and safer. The market is also supported by regional government initiatives and rising corporate investments. Despite being at the vanguard of IoT adoption, nations like Brazil, Mexico, and Argentina are predicted to have USD 1.3 Billion IoT connections by 2025.
Middle East and Africa IoT Security Market Analysis
The growing use of IoT systems in smart cities, industrial automation, and oil and gas applications is propelling the Middle East and Africa (MEA) IoT security market. With initiatives like Saudi Vision 2030 and the UAE's Smart Dubai initiative concentrating on safe IoT ecosystems, nations like Saudi Arabia, the United Arab Emirates, and South Africa are spearheading the adoption of IoT. An important part of the MEA economy, the oil and gas sector depend on IoT for operational effectiveness and needs strong security measures to safeguard vital infrastructure. Business investments in cutting-edge security technologies are spurred by the growing threat of cyberattacks. The increasing awareness about cybersecurity and technical improvements is also supporting the IoT security market growth in the region.
Key players in the market are creating and improving comprehensive security solutions to combat emerging threats to IoT ecosystems. These firms use modern technologies like artificial intelligence (AI), machine learning (ML), and blockchain to deliver effective threat detection, prevention, and response capabilities. They are also working to integrate their solutions with cloud platforms and other IT infrastructure while providing smooth and scalable security measures. To remain ahead of growing threats, these major organizations are spending in research and development (R&D), forging strategic alliances, and purchasing smaller companies with specific expertise. Furthermore, they are collaborating closely with regulatory organizations to ensure that their solutions help clients achieve severe compliance criteria. In addition, major players are focusing on mergers and partnerships to expand their customer base and keep them competitive in the market. For instance, in 2023, Allot Ltd. has extended its partnership with PPF Telecom Group to launch consumer cybersecurity services.