세계 저지방 요거트 시장 규모는 2024년 243억 달러에 달했습니다. 향후 IMARC Group은 이 시장이 2033년까지 514억 달러에 달하고, 2025-2033년 8.7%의 연평균 성장률(CAGR)을 보일 것으로 전망하고 있습니다. 건강 지향성 증가, 비만율 증가, 기능성 식품에 대한 수요 증가, 다양한 맛 옵션의 가용성, 식물성 대체 식품에 대한 선호도 증가, 유통 채널 확대, 전략적 마케팅 노력 등이 시장을 주도하는 주요 요인 중 일부입니다.
저지방 요거트는 기존 전지방 요거트에 비해 지방 함량을 줄인 유제품입니다. 주로 락토바실러스 불가리쿠스(Lactobacillus bulgaricus)와 스트렙토코커스 써모필루스(Streptococcus thermophilus) 생균 배양액으로 우유를 발효시켜 만듭니다. 발효 과정에서 이 유익한 박테리아가 우유에 함유된 천연 당분인 유당을 젖산으로 전환시켜 요거트 특유의 톡 쏘는 맛과 부드러운 식감을 만들어 냅니다. 지방 함량을 낮추기 위해 전유 대신 탈지분유나 저지방 우유를 사용하는 등 다양한 방법으로 지방 함량을 낮추고 있습니다. 그 결과, 저지방 요거트는 우유 지방의 비율이 낮아 지방 섭취를 줄이고자 하는 건강 지향적인 소비자들에게 인기 있는 제품입니다. 저지방 요거트는 지방 함량이 낮음에도 불구하고 필수 영양소가 풍부하게 함유되어 있습니다. 단백질, 칼슘, 칼륨, 비타민 B12 및 기타 필수 비타민과 미네랄의 훌륭한 공급원입니다. 또한, 요거트에 함유된 살아있는 프로바이오틱스 배양균은 장 건강을 촉진하고 소화를 돕는 것으로 알려져 있습니다. 저지방 요거트는 그냥 먹어도 맛있고, 다양한 과일이나 꿀과 같은 천연 감미료로 맛을 내어 먹어도 맛있게 먹을 수 있습니다. 이러한 다재다능함으로 인해 저지방 요거트는 영양이 풍부하고 만족스러운 간식이나 스무디, 디저트, 소스의 재료로 인기가 높습니다. 건강에 대한 소비자의 관심이 높아지면서 저지방 요거트는 맛과 잠재적인 건강 효과로 인해 계속 주목받고 있습니다.
소비자의 건강에 대한 인식이 높아지는 것은 시장을 이끄는 중요한 요소입니다. 건강에 좋은 식품을 선택하는 것이 중요해지면서 소비자들은 맛에 타협하지 않고 영양적 이점을 제공하는 제품을 찾고 있습니다. 저지방 요거트는 단백질, 칼슘, 프로바이오틱스와 같은 필수 영양소를 제공하면서도 지방 함량을 낮춰 이 기준에 부합합니다. 또한, 전 세계적으로 비만이 증가하면서 건강에 대한 우려가 높아짐에 따라 소비자들은 보다 건강한 라이프스타일과 식습관을 채택하고 있습니다. 저지방 요거트는 맛을 희생하지 않고 체중을 관리하고 칼로리 섭취를 줄이려는 사람들에게 선호되는 선택이 될 수 있습니다. 이 외에도, 소비자들은 특정 건강 효과를 제공하는 기능성 식품에 점점 더 많은 관심을 보이고 있습니다. 프로바이오틱스가 풍부한 저지방 요거트는 소화기 건강을 돕고 면역 체계를 강화하기 때문에 건강 지향적인 소비자들의 공감을 얻고 있습니다. 이 외에도 식물성 식단이 인기를 끌면서 기존 요거트를 대체할 수 있는 비(非)유제품도 등장하고 있습니다. 콩, 아몬드, 코코넛, 귀리 등을 원료로 한 식물성 저지방 요거트는 채식주의자나 유당불내증 소비자를 겨냥해 시장의 저변을 넓히고 있습니다. 이에 따라 세계 저지방 요거트 시장은 슈퍼마켓, 대형마트, 편의점, 온라인 소매 플랫폼 등 유통 채널의 확대에 따른 수혜를 누리고 있습니다. 이러한 채널은 제품의 접근성을 향상시키고 더 많은 소비자층에 도달할 수 있도록 돕고 있습니다. 또한, 제조업체와 소매업체의 강력한 마케팅 및 홍보 캠페인은 저지방 요거트의 인지도를 높이고 인지도를 향상시키고 있습니다. 효과적인 광고 및 홍보 활동은 소비자의 선택에 영향을 미치고 시장 수요를 증가시켰습니다. 또한, 제조업체들은 다양한 소비자의 취향에 맞추기 위해 새롭고 참신한 맛을 지속적으로 출시하고 있습니다. 다양한 맛의 출시는 저지방 요거트의 전반적인 매력도를 높이고 소비를 촉진하는 데 도움이 됩니다.
건강에 대한 인식 제고
소비자의 건강 의식이 높아지면서 소비자들은 자신의 건강 목표에 부합하는 더 건강한 식품을 적극적으로 찾고 있습니다. 저지방 요거트의 매력은 지방 섭취를 줄이면서 필수 영양소를 섭취할 수 있다는 점입니다. 저지방 요거트는 단백질, 칼슘, 프로바이오틱스가 풍부하게 함유되어 있어 소화기 건강을 촉진하고 전반적인 건강 증진에 도움을 줍니다. 또한, 저지방이기 때문에 체중 관리와 심장 건강에 대한 우려에 대응할 수 있습니다. 소비자들은 자신의 식생활에 대한 정보에 입각한 선택을 하고 있으며, 이는 맛과 편의성을 해치지 않으면서도 건강상의 이점을 제공하는 제품으로의 전환으로 이어지고 있습니다. 그 결과, 저지방 요거트에 대한 수요는 선진국과 신흥국 모두에서 꾸준히 성장하고 있습니다.
비만율 상승
비만은 심혈관 질환, 2형 당뇨병 등 다양한 만성질환의 위험요인으로 잘 알려져 있습니다. 이러한 건강 위기로 인해 사람들은 체중을 조절하고 칼로리 섭취를 줄일 수 있는 방법을 찾고 있습니다. 저지방 요거트는 영양이 풍부하고 맛있는 음식을 즐기면서 체중을 조절하고자 하는 사람들에게 실행 가능한 대안으로 인기를 얻고 있습니다. 전지방을 저지방 요거트로 대체하면 맛과 포만감을 희생하지 않고도 전체 칼로리 섭취량을 줄일 수 있습니다. 이러한 요인들은 저지방 요거트가 균형 잡힌 건강한 식습관의 일부로 널리 보급되는 데 크게 기여하고 있습니다.
확대되는 비건 및 식물 기반 트렌드
식물성 식품을 섭취하는 소비자들이 증가함에 따라 유제품을 사용하지 않고도 필요한 영양소를 섭취할 수 있는 대체 식품에 대한 수요가 증가하고 있습니다. 콩, 아몬드, 코코넛, 귀리 등으로 만든 식물성 대체 식품은 비건과 유당 불내증 환자에게 매력적인 대안으로 떠오르고 있습니다. 이러한 대체품은 단백질과 프로바이오틱스 등 기존 유제품 베이스 저지방 요거트와 유사한 영양학적 이점을 제공합니다. 제조업체들은 이러한 추세에 발맞추어 다양한 소비자층을 대상으로 제품 포트폴리오를 확장하고 있습니다. 비건 및 식물성 요거트 시장은 비건 및 식물성 요거트 운동이 활발해짐에 따라, 식물성 저지방 요거트 시장의 성장과 혁신이 더욱 가속화될 것으로 예측됩니다.
The global low-fat yogurt market size reached USD 24.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.7% during 2025-2033. The increasing health consciousness, rising obesity rates, escalating demand for functional foods, availability of diverse flavor options, growing preference for plant-based alternatives, expanding distribution channels, and strategic marketing efforts are some of the major factors propelling the market.
Low-fat yogurt is a dairy product that has reduced fat content compared to traditional full-fat yogurt. It is made by fermenting milk with live bacterial cultures, primarily Lactobacillus bulgaricus and Streptococcus thermophilus. During the fermentation process, these beneficial bacteria convert lactose, the natural sugar in milk, into lactic acid, which gives yogurt its characteristic tangy flavor and smooth texture. The reduction in fat content is achieved through various methods, including using skimmed or low-fat milk instead of whole milk. As a result, low-fat yogurt contains a lower percentage of milk fat, making it a popular choice for health-conscious consumers seeking to reduce their overall fat intake. Despite its lower fat content, low-fat yogurt remains a rich source of essential nutrients. It is an excellent source of protein, calcium, potassium, vitamin B12, and other essential vitamins and minerals. Additionally, the live probiotic cultures in yogurt are known to promote gut health and support digestion. Low-fat yogurt can be enjoyed plain or flavored with various fruits, honey, or other natural sweeteners to enhance its taste. Its versatility makes it a popular choice for a nutritious and satisfying snack or as an ingredient in smoothies, desserts, and sauces. As consumers increasingly focus on healthier food choices, low-fat yogurt continues to be a sought-after option due to its delicious taste and potential health benefits.
Growing health consciousness among consumers is a significant factor driving the market. With an increasing emphasis on healthier food choices, consumers are seeking products that offer nutritional benefits without compromising on taste. Low-fat yogurt fits this criterion as it provides essential nutrients, such as protein, calcium, and probiotics, while offering reduced fat content. Additionally, the rising prevalence of obesity and related health concerns worldwide has led consumers to adopt healthier lifestyles and dietary practices. Low-fat yogurt serves as a favorable option for those looking to manage their weight and reduce calorie intake without sacrificing taste. Other than this, consumers are increasingly drawn to functional foods that offer specific health benefits. Low-fat yogurt, enriched with probiotics, supports digestive health and boosts the immune system, which resonates well with health-conscious consumers. Besides this, as plant-based diets gain popularity, non-dairy alternatives to traditional yogurt have emerged. Plant-based low-fat yogurt made from sources like soy, almond, coconut, and oats caters to vegan and lactose-intolerant consumers, expanding the market's reach. In line with this, the global low-fat yogurt market has benefited from the expansion of distribution channels, including supermarkets, hypermarkets, convenience stores, and online retail platforms. These channels enhance product accessibility and reach to a broader consumer base. Furthermore, robust marketing and promotion campaigns by manufacturers and retailers have raised awareness and improved the visibility of low-fat yogurt. Effective advertising and promotional activities have influenced consumer choices and boosted market demand. Moreover, manufacturers are continually introducing new and innovative flavors to appeal to diverse consumer tastes. The availability of a wide range of flavors enhances the overall appeal of low-fat yogurt and drives its consumption.
Increasing Health Awareness
As consumers become more health-conscious, they are actively seeking healthier food options that align with their wellness goals. Low-fat yogurt's appeal lies in its ability to provide essential nutrients while reducing fat intake. It is a rich source of protein, calcium, and probiotics, promoting digestive health and supporting overall well-being. Additionally, the lower fat content addresses concerns about weight management and heart health. Consumers are increasingly making informed choices about their diets, leading to a shift towards products that offer health benefits without compromising on taste or convenience. As a result, the demand for low-fat yogurt has seen steady growth in both developed and emerging markets.
Rising Obesity Rates
Obesity is a well-documented risk factor for various chronic diseases, including cardiovascular issues and type 2 diabetes. In response to this health crisis, individuals are seeking ways to control their weight and reduce calorie intake. Low-fat yogurt has gained popularity as a viable option for those aiming to manage their weight while enjoying a nutritious and delicious food item. By replacing full-fat alternatives with low-fat yogurt, individuals can reduce their overall caloric intake without sacrificing taste and satiety. This factor has significantly contributed to the increased adoption of low-fat yogurt as part of a balanced and healthier diet.
Growing Vegan and Plant-Based Trends
With a growing number of consumers adopting plant-based lifestyles, there is a demand for dairy-free alternatives that still provide essential nutrients. Plant-based low-fat yogurt options, made from soy, almond, coconut, and oats, have emerged as attractive choices for vegans and individuals with lactose intolerance. These alternatives offer similar nutritional benefits, including protein and probiotics, as traditional dairy-based low-fat yogurt. Manufacturers have responded to this trend by expanding their product portfolios to cater to a more diverse consumer base. As the vegan and plant-based movement continues to gain momentum, the market for plant-based low-fat yogurt is expected to witness further growth and innovation.
Flavored yogurt dominates the market
Flavored low-fat yogurt offers a diverse range of tastes and options that cater to various palates and cultural preferences. This variety in flavors, such as fruit, vanilla, chocolate, and other creative combinations, enhances the overall consumer experience and makes low-fat yogurt an enjoyable and versatile snack or dessert option. Moreover, flavored low-fat yogurt appeals to a broader consumer base, including children, teenagers, and adults, who may have varying taste preferences. By offering an array of flavors, manufacturers can attract and retain a larger customer demographic. Additionally, flavored low-fat yogurt aligns with the rising trend of seeking healthier alternatives to sugary and calorie-dense desserts, providing a guilt-free indulgence for consumers. Furthermore, effective marketing and product promotion have contributed to the popularity of flavored low-fat yogurt. Manufacturers have invested in promoting the taste, nutritional benefits, and convenience of these flavored options, driving consumer awareness and demand.
The organic segment has experienced substantial growth in recent years due to the increasing demand for natural and sustainably produced food products. Organic low-fat yogurt is made from milk sourced from organically raised cows that are not treated with synthetic hormones or antibiotics. Additionally, organic farming practices prioritize soil health and avoid the use of synthetic pesticides and fertilizers. As consumers become more conscious of the environmental and health impacts of their food choices, the appeal of organic low-fat yogurt has grown significantly. It caters to those seeking a more wholesome and eco-friendly option, while still enjoying the nutritional benefits of low-fat yogurt.
The conventional segment encompasses low-fat yogurt products that are produced through traditional methods, without necessarily adhering to organic farming practices. While conventional low-fat yogurt remains popular, the growth rate of this segment has faced some challenges due to the rising demand for organic alternatives. However, conventional low-fat yogurt continues to appeal to consumers who prioritize taste, affordability, and accessibility.
Supermarkets and hypermarkets dominate the market
Supermarkets and hypermarkets offer one-stop shopping experiences, where consumers can find all their daily essentials in a single location. This convenience factor appeals to busy consumers who prefer to consolidate their shopping trips and save time. As low-fat yogurt is often considered a staple item for health-conscious individuals, its availability in these stores ensures easy access for a broad customer base. Additionally, supermarkets and hypermarkets typically have spacious shelves and coolers dedicated to dairy and yogurt products, offering a vast selection of low-fat yogurt brands, flavors, and package sizes. This extensive variety caters to diverse consumer preferences and allows for easy comparison and exploration of different product options. Moreover, these retail formats often run promotional campaigns, discounts, and loyalty programs that further incentivize customers to choose their stores for their grocery needs, including low-fat yogurt. As a result, supermarkets and hypermarkets continue to dominate the low-fat yogurt market by providing accessibility, convenience, and a diverse product range to consumers.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for low-fat yogurt.
One of the primary factors driving the market is the increasing health consciousness among consumers in the North American region. With the growing awareness of the importance of maintaining a balanced diet and adopting healthier food choices, low-fat yogurt has emerged as a favored option. Its nutritional profile, rich in protein, calcium, and probiotics, aligns well with the health and wellness trends prevalent in the region. Furthermore, the rise in obesity rates and related health concerns has prompted consumers in North America to seek healthier alternatives to high-fat and sugary foods. Low-fat yogurt serves as an appealing solution, offering a satisfying and nutritious snack option while assisting in weight management and supporting overall health. The region's strong dairy industry and advanced food processing technologies also play a significant role in propelling the low-fat yogurt market. North America boasts well-established dairy production and distribution networks, ensuring a consistent and abundant supply of low-fat yogurt products to meet consumer demand. Moreover, innovative product developments and flavors introduced by manufacturers have stimulated consumer interest and diversified the low-fat yogurt market. The availability of a wide range of flavors, including those appealing to specific tastes and dietary preferences, has contributed to the sustained growth of the market.
Leading companies in the market continuously invest in research and development to introduce new and innovative yogurt products. They focus on developing a diverse range of flavors, textures, and formulations that cater to different consumer preferences. Players often introduce plant-based and lactose-free alternatives to address the growing demand for dairy-free options. Additionally, effective marketing campaigns play a vital role in promoting low-fat yogurt and attracting consumer attention. Key players leverage various marketing channels, including social media, television, and digital advertising, to showcase the nutritional benefits, taste, and versatility of their products. They also collaborate with influencers and health experts to enhance brand credibility and reach a wider audience. Other than this, to capture new markets and broaden their customer base, major players in the low-fat yogurt industry engage in strategic market expansion. This involves entering new geographical regions and collaborating with local distributors and retailers to increase product availability. Additionally, they often adapt their products to suit regional tastes and preferences, enhancing their market penetration. Besides this, in response to the growing consumer demand for sustainable and eco-friendly products, key players are actively embracing sustainability initiatives. This includes sourcing ingredients from certified sustainable suppliers, reducing packaging waste, and adopting more environmentally friendly production processes. Such efforts resonate with environmentally conscious consumers and contribute to building a positive brand image.
General Mills Inc. introduced their latest offering, 'Cultured Creme.' This new dairy snack is designed to bring a sense of luxury and indulgence to the yogurt aisle. The product aims to cater to consumers seeking a more upscale and premium yogurt experience.
Muller UK & Ireland Group unveiled its latest product offering, the "First Australian-Inspired Yogurt." The Australian-inspired yogurt is a testament to Muller's commitment to exploring diverse flavor profiles and capitalizing on global culinary influences.
Tilamook recently introduced its latest offering, the "Improved Tillamook Good & Creamy Yogurt." This launch represents an important milestone in the company's ongoing efforts to provide consumers with exceptional dairy products.