세계의 슈퍼푸드 시장 시장 규모는 2023년에 1,718억 달러에 달했습니다. 향후 IMARC Group은 2024-2032년 4.6%의 성장률(CAGR)을 보이며, 2032년까지 2,623억 달러에 달할 것으로 예측하고 있습니다. 케일 칩, 퀴노아 퍼프와 같은 슈퍼푸드 스낵에 대한 수요 증가, 채식주의 및 채식주의 채택률 증가, 예방적 헬스케어 대책에 대한 인식 증가 등이 시장을 촉진하는 주요 요인으로 꼽힙니다.
식물성 식생활 소비 증가와 환경적 지속가능성에 대한 인식 증가
환경적 지속가능성에 대한 개인의 인식이 높아지는 것은 시장에 긍정적인 영향을 미치는 주요 요인 중 하나입니다. 동물성 식품에 비해 탄소 배출량이 적은 식물성 슈퍼푸드에 대한 관심이 높아지면서 동물성 식품에 비해 탄소 배출량이 적은 식물성 슈퍼푸드에 대한 수요가 증가하고 있으며, Good Food Institute에 따르면 2021년 식물성 식품의 매출은 전체 식품 매출의 3배 빠른 속도로 성장할 것으로 예상됩니다. 성장했습니다. 이는 슈퍼푸드 시장의 수익성을 더욱 높이고 있습니다. 채식주의와 채식주의 채택률 증가는 단백질, 오메가 3 지방산, 철분 등 필수 영양소가 풍부한 퀴노아, 치아씨드, 케일과 같은 식물성 제품에 대한 수요를 촉진하고 있습니다. 예를 들어 BBC에 따르면 미국 흑인 12명 중 1명(8%)이 엄격한 채식주의자 또는 채식주의자이며, Ayse Deniz Kavur는 아프리카계 미국인이 "미국에서 가장 빠른 속도로 비건 인구가 증가하고 있다"고 보고했습니다. 또한 농가과 생산자들은 환경에 미치는 영향을 최소화하면서 슈퍼푸드를 재배하기 위해 지속가능한 농법을 채택하고 있습니다.
예방적 건강관리와 웰니스에 대한 인식이 높아지고 있습니다.
예방 의료에 대한 인식이 높아지고 웰빙 지향적인 라이프스타일을 채택하는 것도 시장 성장을 가속하는 주요 요인입니다. 예방 의료의 중요성에 대한 대중의 인식이 높아지면서 면역 체계를 개선하고 심장병, 당뇨병, 암과 같은 만성질환의 위험을 줄이는 슈퍼푸드에 대한 수요가 증가하고 있습니다. 인도 브랜드 주식 재단(IBEF)에 따르면 운동, 웰빙, 식품 및 보충제, 조기 진단, 건강 추적을 포함하는 예방 의료 분야의 CAGR은 22%로 추정됩니다. 인도의 헬스케어 스타트업은 총 1억 5,000만 달러 이상의 투자를 유치했습니다. 이는 슈퍼푸드 시장 통계를 더욱 끌어올리고 있습니다. 건강에 해로운 식습관으로 인한 비만 유병률 증가는 시장 전망을 긍정적으로 만들고 있습니다. 스포츠 및 피트니스 활동에 대한 사람들의 참여가 증가하면서 기능성 식품에 대한 수요가 증가하고 있습니다. 아침 스무디, 점심 간식, 저녁 샐러드 등 슈퍼푸드를 일상 생활에 도입하고, 아침 스무디, 점심 간식, 저녁 샐러드 소비가 증가하면서 시장 성장을 촉진하고 있습니다.
혁신적인 제품 개발 및 마케팅 전략
케일 칩, 퀴노아 퍼프 등 슈퍼푸드가 함유된 스낵에 대한 수요가 증가하면서 시장 성장세가 강화되고 있습니다. 식품 제조업체와 생산자들은 진화하는 소비자의 취향과 식생활 동향에 대응하기 위해 슈퍼푸드를 기반으로 한 신제품 출시에 지속적으로 집중하고 있습니다. 녹즙과 아사이 스무디를 포함한 슈퍼푸드 음료의 개발은 건강 지향적인 소비자들을 끌어들이고 있습니다. 예를 들어 2024년 2월 영국을 대표하는 14대 무알러지 스낵 브랜드 중 하나인 크리에이티브 네이처(Creative Nature)는 버진 애틀랜틱 항공에서 처음으로 세이보리 제품을 출시했습니다. 프리미엄 및 비즈니스 승객은 시즐링 바비큐 라이트와 크리스피 신스를 구입할 수 있습니다. 이 회사는 이미 전 세계 18개국에 수출하고 있으며, 이번에도 시장 기반을 확대하기 위한 전략 중 하나입니다. 이는 향후 수년간 슈퍼푸드 시장 예측에 영향을 미칠 것으로 예상됩니다. 웰빙 인플루언서, 영양 전문가, 유명 인사들이 소셜미디어 플랫폼을 통해 슈퍼푸드 관련 레시피, 요리 팁, 성공 사례를 공유하면서 시장 전망을 밝게 하고 있습니다. 업계를 선도하는 기업은 영양 전문가와 협력하고 과학적 연구를 활용하여 슈퍼푸드의 기능적 특성을 널리 알리고 있습니다.
The global superfoods market size reached US$ 171.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 262.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032. The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, the rising adoption of veganism and vegetarianism, and the growing consciousness about preventive healthcare measures are some of the major factors propelling the market.
Rising consumption of plant-based diets and awareness about environmental sustainability
The increasing awareness among individuals about environmental sustainability represents one of the key factors influencing the market positively. The growing concerns related to animal agriculture, deforestation, and excessive resource consumption are catalyzing the demand for plant-based superfoods due to their lower carbon footprint compared to animal-derived foods. According to the Good Food Institute, the sales of plant-based foods grew three times faster than overall food sales in 2021. This is further fueling the superfoods market revenue. The rising adoption of veganism and vegetarianism is driving the demand for plant-based products like quinoa, chia seeds, and kale which are enriched with essential nutrients, such as protein, omega-3 fatty acids, and iron. For instance, about 1 in 12 black Americans (8%) are strict vegans or vegetarians, according to BBC. Ayse Deniz Kavur reports that African Americans "are the fastest-growing vegan population in the country." Furthermore, farmers and producers are increasingly adopting sustainable farming practices to cultivate superfoods with minimal environmental impact.
Increasing awareness about preventive healthcare and wellness
The rising awareness about preventive healthcare and the adoption of wellness-oriented lifestyles are the other major factors favoring the market growth. The rising awareness among the masses about the importance of preventive healthcare is catalyzing the demand for superfoods to improve the immune system and reduce the risk of chronic diseases like heart disease, diabetes, and cancer. According to the India Brand Equity Foundation (IBEF), the preventive healthcare sector, which incorporates exercise, wellness, foods and supplements, early diagnoses, and health tracking, is estimated at a CAGR of 22%. Healthcare start-ups in India have attracted investments totalling more than US$ 150 million. This is further boosting the superfoods market statistics. The rising prevalence of obesity due to unhealthy dietary patterns is offering a favorable market outlook. The increasing participation of people in sports and fitness activities is driving the demand for functional foods. The inclusion of superfoods into daily routines and the rising consumption of morning smoothies, midday snacks, and dinner salads is propelling the market growth.
Innovative product development and marketing strategies
The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, is strengthening the growth of the market. Food manufacturers and producers are continuously focusing on the introduction of new superfood-based products to cater to evolving consumer preferences and dietary trends. The development of superfood beverages, including green juices and acai smoothies, is attracting health-conscious consumers. For instance, in February 2024, Creative Nature, one of the UK's leading top 14 allergen-free snack brands launched its first savory product exclusively on Virgin Atlantic. Premium and Business passengers will have the chance to purchase their Sizzling BBQ Light and Crispy Thins. The company already exports to 18 countries across the globe and this is yet another of their strategy to broader their market base. This is expected to influence the superfoods market forecast over the coming years. Wellness influencers, nutrition experts, and celebrities are sharing recipes, cooking tips, and success stories related to superfoods through social media platforms, which offer a favorable market outlook. The leading industry players are collaborating with nutrition experts and leveraging scientific research to promote the functional properties of superfoods.
IMARC Group provides an analysis of the key trends in each segment of the global superfoods market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, application and distribution channel.
Fruits dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes fruits, vegetables, grains and seeds, herbs and roots, meat, and others. According to the report, fruits represented the largest segment as they are naturally obtained from plants. Additionally, many fruits are rich in antioxidants and help in combating oxidative stress and reducing the risk of chronic diseases. Apart from this, the regular consumption of fruits helps protect cells from damage caused by free radicals. Furthermore, fruits contain natural sugars like fructose, which aids in satisfying sweet cravings. Moreover, they are enriched with dietary fiber, which promotes digestive health and aids weight management. Fiber helps regulate blood sugar levels, reduces cholesterol, and promotes satiety. In addition, they are versatile and can be incorporated into various culinary creations. They can be enjoyed fresh, added to smoothies, and used in salads, desserts, and savory dishes.
Beverages hold the largest market share
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bakery and confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. According to the report, beverages accounted for the largest market share as they are easy to consume on the go. Additionally, they contain a concentrated blend of superfood ingredients such as fruits, vegetables, seeds, and botanical extracts. Apart from this, they offer numerous health benefits, such as aiding detoxification and digestion and promoting immune health. Furthermore, the inclusion of nutritious superfood ingredients like turmeric, matcha, spirulina, and acai is attracting a wider consumer base. Moreover, the expansion of offline distribution channels, such as supermarkets, hypermarkets, convenience stores, and specialty stores is influencing the market positively. Besides this, the rising prevalence of obesity is catalyzing the demand for beverages prepared with healthy ingredients and natural sweeteners like fruits.
Supermarkets and hypermarkets account for the largest market share
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, independent small grocery stores, online sales, and others. According to the report, supermarkets and hypermarkets hold the majority of the market share due to their extensive product offerings. Shoppers can find fresh produce, packaged superfood products, dietary supplements, and even superfood-infused snacks and beverages all under one roof. Apart from this, they offer competitive pricing due to their large-scale operations and purchasing power, which makes superfoods more affordable and accessible to a wider consumer base. In addition, these stores maintain rigorous quality control standards and source products from reputable suppliers. Furthermore, many supermarkets and hypermarkets provide educational resources, like informative signage, nutritional labels, or even in-store dietitians that offer guidance on incorporating superfoods into daily routines. Besides this, they provide discounts and exciting deals on special occasions that encourage consumers to purchase superfoods.
North America exhibits a clear dominance, accounting for the largest superfoods market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and others). According to the report, North America accounted for the largest market share as the region has a vast and diverse agricultural landscape, which allows for the cultivation of various superfoods, including cranberries and chia seeds. Additionally, the presence of several supermarkets, hypermarkets, health food stores, and online retailers in the region makes it convenient for consumers to purchase products infused with superfood ingredients. Apart from this, individuals in North American countries are proactive about their health and are inclined towards foods that offer nutritional benefits. Moreover, the high disposable income of individuals in the region allows them to spend on premium functional products prepared with superfoods. Furthermore, North America has a robust research community focused on nutrition and health.
Companies are continuously expanding their product portfolios to offer a wider range of superfood-based options. This includes introducing new superfood ingredients, creating innovative superfood-infused products, and exploring different culinary applications. Additionally, many companies are emphasizing sustainability in their supply chains to reduce environmental impact and support ethical farming practices. Apart from this, they are investing in health and wellness programs to educate consumers about the nutritional benefits of their products. They are collaborating with nutrition experts, dietitians, and health professionals to expand their market reach. Furthermore, various leading companies are expanding their online presence and embracing e-commerce platforms to reach a wider audience.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)