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This IDC Market Forecast presents a European view of intelligent process automation software revenue from 2023 to 2028. It provides forecasts by software subsegment (i.e., labor-centric automation, system-centric automation, decision-centric automation, and business value engineering), deployment type (noncloud/cloud), and two European subregions (CEE and Western Europe)."The rapid development of GenAI and its penetration into enterprise environments influence business automation, significantly changing its speed and scale as it provides more intuitive tools, suggestions, and reasoning across the entire life cycle of projects. However, the pitfalls of risks, undelivered expectations, and incremental, patchy innovations are as present as ever," said Elena Semenovskaia, research director, IDC's European Artificial Intelligence and Business Automation Convergence. "Vendors have a chance to transform their customers' buinesses with minimal disruption from GenAI while building next-generation platfroms and tools that offer an agentic approach and a secure layer of trust to accommodate AI."
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
- Prepare Support for Broader Adoption and Scale Driven by GenAI
- Build Trust for Agents and Agentic Workflows
- Offer Transparent, Flexible, and Efficient Pricing Models
Market Forecast
- European IPA Software Revenue by Subsegment
- European IPA Software Revenue by Deployment Type
Market Context
- Drivers and Inhibitors
- Drivers
- End-to-End Automation Is a Key Enabler of Transformation
- Enterprise-Tailored GenAI Will Support the Next Level of Business Automation
- Business Value Engineering Will Justify Investments in Automation
- Inhibitors
- Fragmented Ecosystem for Business Automation Implementation
- LLMs' Evolving Capabilities
- Significant Market Developments
- Changes from Prior Forecast
Market Definition
- Intelligent Process Automation Software
- Business Value Engineering Software
- Modeling and Architecture Tools
- Process Mining
- Task Mining
- Observability
- Decision-Centric Automation
- Business Rules Management Software
- Predictive Analytics Software
- Labor-Centric Automation
- AI Automation
- Business Process Automation Platforms
- Robotic Process Automation Software
- System-Centric Automation
Methodology
- Historical and Forecast Market Values and Exchange Rates
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