근접 마케팅 시장 : 세계 업계 분석, 규모, 점유율, 성장, 동향, 예측(2031년) - 컴포넌트별, 장소별, 기술별, 용도별, 지역별
Proximity Marketing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
상품코드:1437775
리서치사:Fairfield Market Research
발행일:2024년 02월
페이지 정보:영문 309 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 근접 마케팅 시장 규모는 향후 10년에 크게 확대할 것으로 전망됩니다. 이 시장은 2024년에는 700억 달러에 달할 것으로 보이며 향후 24%의 CAGR로 확대하며, 2031년에는 3,200억 달러에 달할 것으로 예측됩니다.
북미는 스마트폰 기술 혁신과 소매점 급증에 힘입어 근접 마케팅 시장을 장악할 것으로 예상되며, 2031년까지 북미 시장은 1,300억 달러 규모에 달할 것으로 예상되며, 미국이 시장 점유율의 대부분을 차지할 것으로 보입니다.
아시아태평양은 소규모 산업의 성장과 스마트폰 사용 증가에 힘입어 근접 마케팅을 선도할 준비가 되어 있으며, 2031년까지 아시아태평양 시장은 780억 달러에 달할 것으로 예상되며, 중국이 시장 점유율의 대부분을 차지할 것으로 예상됩니다.
근접 마케팅 산업은 기업과 소비자의 진화하는 요구에 부응하기 위해 수많은 기업이 혁신적인 솔루션을 개발하면서 치열한 경쟁을 벌이고 있습니다. 시장에서 큰 점유율을 차지하기 위해 기업은 다양한 제품을 제공하고, 탄탄한 마케팅 전략을 실행하며, 기술적 측면을 깊이 이해해야 합니다.
세계의 근접 마케팅 시장에 대해 조사했으며, 시장의 개요와 컴포넌트별, 장소별, 기술별, 용도별, 지역별 동향 및 시장에 참여하는 기업의 경쟁 동향 등을 제공하고 있습니다.
목차
제1장 주요 요약
제2장 시장 개요
시장의 정의와 세분화
시장 역학
밸류체인 분석
Porter의 산업 분석
COVID-19의 영향 분석
우크라이나-러시아 분쟁의 영향
경제 개요
PESTLE 분석
제3장 가격 동향 분석, 2018-2023년
제4장 세계의 근접 마케팅 시장 전망, 2018-2031년
세계의 근접 마케팅 시장 전망, 컴포넌트별, 금액(10억 달러), 수량(건수), 2018-2031년
세계의 근접 마케팅 시장 전망, 장소별, 금액(10억 달러), 수량(건수)별, 2018-2031년
세계의 근접 마케팅 시장 전망, 기술별, 금액(10억 달러), 수량(건수), 2018-2031년
세계의 근접 마케팅 시장 전망, 용도별, 금액(10억 달러), 수량(건수), 2018-2031년
세계의 근접 마케팅 시장 전망, 지역별, 금액(10억 달러), 수량(건수), 2018-2031년
제5장 북미의 근접 마케팅 시장 전망, 2018-2031년
제6장 유럽의 근접 마케팅 시장 전망, 2018-2031년
제7장 아시아태평양의 근접 마케팅 시장 전망, 2018-2031년
제8장 라틴아메리카의 근접 마케팅 시장 전망, 2018-2031년
제9장 중동 및 아프리카의 근접 마케팅 시장 전망, 2018-2031년
제10장 경쟁 구도
제조업체와 용도 히트맵
기업의 시장 점유율 분석, 2023년
경쟁 대시보드
기업 개요
Google Inc.
Microsoft Corporation
Apple Inc.
Zebra Technologies Corporation
Qualcomm Inc.
Inmarket LLC
Shopkick
Estimote Inc.
Unacast
HID Global
Scanbuy Inc.
제11장 부록
KSA
영문 목차
영문목차
The global proximity marketing industry is set to witness remarkable growth over the next decade, according to recent projections. With a projected market value of US$ 70 billion in 2024 and anticipated growth at a CAGR of 24%, the industry is poised to revolutionize the way businesses engage with consumers. Fairfield Market Research forecasts the industry to soar to US$ 320 billion by 2031, indicating substantial opportunities for innovation and expansion.
Proximity marketing, also known as hyperlocal marketing, leverages location-based technologies to deliver tailored advertising and marketing campaigns to consumers within a limited geographical area. By utilizing devices such as beacons and harnessing the power of mobile applications, businesses can engage customers in real-time, offering personalized promotions and immersive experiences.
Key Market Factors Driving Growth
1. Demand for Smartphones and Technology: The proliferation of smartphones and advancements in technology have catalyzed the growth of proximity marketing. Businesses can now deliver contextually relevant messages and offers to consumers based on their interests, behaviors, and surroundings, thereby enhancing engagement and effectiveness of marketing campaigns.
2. Accessible Location-Based Technologies: Technological advancements, particularly in beacon technology utilizing Bluetooth Low Energy (BLE), have made proximity marketing more accessible and affordable for businesses of all sizes. This ease of implementation has democratized the use of proximity marketing, allowing businesses to tap into its benefits more readily.
3. Granular Consumer Data Insights: Proximity marketing provides businesses with invaluable consumer data, including foot traffic patterns, preferences, and purchase behavior. By leveraging this data, businesses can refine their marketing strategies, target the right audience segments, and enhance the efficacy of their campaigns.
4. Rising Consumer Expectations: Consumers increasingly expect personalized and immersive experiences from brands. Proximity marketing enables businesses to deliver location-specific offers, content, and recommendations, thereby meeting and exceeding consumer expectations and driving growth in the industry.
Country-wise Insights
1. North American Proximity Marketing Market: North America is expected to dominate the proximity marketing market, driven by the innovation in smartphone technologies and the proliferation of retail outlets. By 2031, the market in North America is projected to reach US$ 130 billion, with the United States accounting for the majority of the market share.
2. Impact of Proximity Marketing in the Asia Pacific Region: The Asia Pacific region is poised to lead the proximity marketing landscape, fueled by the growth of small-scale industries and increasing smartphone usage. By 2031, the market in Asia Pacific is expected to reach US$ 78 billion, with China capturing a significant portion of the market share.
Competitive Landscape
The proximity marketing industry is characterized by intense competition, with numerous companies developing innovative solutions to meet the evolving needs of businesses and consumers. To gain a significant share of the market, companies must offer a diverse range of products, implement robust marketing strategies, and possess a deep understanding of technical aspects.
Key Companies Profiled
Google Inc.
Microsoft Corporation
Apple Inc.
Zebra Technologies Corporation
Qualcomm Inc.
Inmarket LLC
Shopkick
Estimote Inc.
Unacast
HID Global
Scanbuy Inc.
Proximity Marketing Market Outlook by Category
By Location:
Indoor Proximity Marketing
Outdoor Proximity Marketing
By Technology:
Wi-Fi
BLE Beacons
Near Field Communication-NFC
GPS Geofencing
Others
By Hardware:
Sensors
RFID Tags
Others
By Software:
Content Management System
Location Analytics
Context Accelerator and Geofencing
Others
By Service:
Consulting Services
Deployment & Integration Services
Application Support & Maintenance Services
By Application:
Retail & E-Commerce
Healthcare
Infrastructural
Medai and Entertainment
Transportation and Logistics
Hospitality
By Region:
North America
Latin America
Europe
Asia Pacific
Middle East and Africa
Table of Contents
1. Executive Summary
1.1. Global Proximity Marketing Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Trend Analysis, 2018-2023,
3.1. Key Highlights
3.2. Global Average Price Analysis, by Component, US$ per Unit
3.3. Prominent Factors Affecting Prices
4. Global Proximity Marketing Market Outlook, 2018 - 2031
4.1. Global Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.1.1. Key Highlights
4.1.1.1. Hardware
4.1.1.1.1. Sensors
4.1.1.1.2. RFID Tags
4.1.1.1.3. Others
4.1.1.2. Software
4.1.1.2.1. Content Management System
4.1.1.2.2. Location Analytics
4.1.1.2.3. Context Accelerator and Geofencing
4.1.1.2.4. Others
4.1.1.3. Service
4.1.1.3.1. Consulting Services
4.1.1.3.2. Deployment & Integration Services
4.1.1.3.3. Application Support & Maintenance Services
4.2. Global Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.2.1. Key Highlights
4.2.1.1. Indoor Proximity Marketing
4.2.1.2. Outdoor Proximity Marketing
4.3. Global Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.3.1. Key Highlights
4.3.1.1. Wi-Fi
4.3.1.2. BLE Beacons
4.3.1.3. Near Field Communication-NFC
4.3.1.4. GPS Geofencing
4.3.1.5. Others
4.4. Global Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.4.1. Key Highlights
4.4.1.1. Retail & E-Commerce
4.4.1.2. Healthcare
4.4.1.3. Infrastructural
4.4.1.4. Media and Entertainment
4.4.1.5. Transportation and Logistics
4.4.1.6. Hospitality
4.4.1.7. Others
4.5. Global Proximity Marketing Market Outlook, by Region, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.5.1. Key Highlights
4.5.1.1. North America
4.5.1.2. Europe
4.5.1.3. Asia Pacific
4.5.1.4. Latin America
4.5.1.5. Middle East & Africa
5. North America Proximity Marketing Market Outlook, 2018 - 2031
5.1. North America Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.1.1. Key Highlights
5.1.1.1. Hardware
5.1.1.1.1. Sensors
5.1.1.1.2. RFID Tags
5.1.1.1.3. Others
5.1.1.2. Software
5.1.1.2.1. Content Management System
5.1.1.2.2. Location Analytics
5.1.1.2.3. Context Accelerator and Geofencing
5.1.1.2.4. Others
5.1.1.3. Service
5.1.1.3.1. Consulting Services
5.1.1.3.2. Deployment & Integration Services
5.1.1.3.3. Application Support & Maintenance Services
5.2. North America Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.2.1. Key Highlights
5.2.1.1. Indoor Proximity Marketing
5.2.1.2. Outdoor Proximity Marketing
5.3. North America Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.3.1. Key Highlights
5.3.1.1. Wi-Fi
5.3.1.2. BLE Beacons
5.3.1.3. Near Field Communication-NFC
5.3.1.4. GPS Geofencing
5.3.1.5. Others
5.4. North America Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
