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Marketing Resource Management Global Market Report 2025
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Marketing resource management (MRM) refers to a software solution utilized by organizations to efficiently plan, budget, execute, and analyze their marketing activities. It enables better control over marketing resources, thereby enhancing efficiency and maximizing return on investment (ROI) from marketing initiatives.

The primary types of marketing resource management solutions include marketing reporting and analytics, capacity planning management, financial management, creative production management, brand and advertising management, marketing asset management, and others. Marketing reporting and analytics involve the measurement, analysis, and interpretation of marketing performance data to optimize strategies and decision-making processes. These solutions can be deployed both in the cloud and on-premises and find application across various industry verticals including media and entertainment, retail, banking, financial services, insurance, healthcare, consumer goods, automotive, manufacturing, apparel, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The marketing resource management market research report is one of a series of new reports from The Business Research Company that provides marketing resource management market statistics, including marketing resource management industry global market size, regional shares, competitors with a marketing resource management market share, detailed marketing resource management market segments, market trends and opportunities, and any further data you may need to thrive in the marketing resource management industry. This marketing resource management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing resource management market size has grown rapidly in recent years. It will grow from $6.2 billion in 2024 to $7.12 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to efficiency improvement, cross-team collaboration, data-driven decision-making, the desire to reduce unnecessary marketing expenses, and growing awareness of the importance of adhering to regulatory standards.

The marketing resource management market size is expected to see rapid growth in the next few years. It will grow to $12.04 billion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to AI and automation integration, security and privacy concerns, continuous training and development, demand for scalability, and demand for real-time insights. Major trends in the forecast period include enhanced AI capabilities, blockchain for transparent marketing supply chains, advanced cross-channel attribution models, integration with virtual and augmented reality, and voice search optimization.

The forecast of 14.1% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs could challenge U.S. complementary metal-oxide-semiconductor by increasing expenses for digital asset management systems and campaign planning platforms sourced from Canada and Ireland, potentially reducing marketing efficiency while raising operational budgets. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the marketing resource management (MRM) market is expected to be fueled by the increasing adoption of digital marketing initiatives. Digital marketing initiatives refer to online strategies designed to promote products or services, utilizing platforms such as social media, search engines, email, and websites to engage target audiences, boost brand awareness, and drive conversions. The surge in digital marketing efforts is largely due to the expanding online presence of consumers and the success of targeted advertising on digital platforms. MRM plays a key role in streamlining and optimizing digital marketing workflows, ensuring efficient resource allocation to maximize return on investment (ROI). For example, in April 2024, the Social Shepherd, a UK-based social media agency, reported that in the United States, digital ad spending grew from $28.9 billion in 2021 to $32 billion in 2022, highlighting the increase in digital marketing investments. This surge in spending, amounting to an additional $50 billion in just one year, underscores the positive impact of rising digital marketing initiatives on the growth of the MRM market.

Major companies operating in the marketing resource management market are focusing on strategic partnerships to enhance their offerings and expand market reach. These partnerships allow companies to leverage complementary technologies such as AI-driven analytics, CRM integrations, and automation features, creating a more robust ecosystem for their clients. For instance, in May 2023, Aprimo, a US-based software company and SecureCHEK AI, a US-based AI-powered software formed a partnership aimed at transforming content operations specifically within the pharmaceutical industry. This collaboration leverages Aprimo's marketing resource management capabilities alongside SecureCHEK AI's advanced artificial intelligence solutions to optimise the content lifecycle. The integrated solution allows pharmaceutical companies to automate the development and review of compliant marketing materials. By utilising AI, organisations can create, manage, and deliver content more efficiently, significantly reducing the manual effort typically required in these processes.

In September 2022, Planful Inc., a prominent US-based software company, completed the acquisition of Plannuh for an undisclosed sum. This strategic acquisition empowers Planful to furnish marketers with profound financial insights into all marketing activities, facilitating real-time adjustments to investments and fostering closer collaboration with the finance department. Plannuh, a US-based software company specializing in marketing resource management capabilities, offers marketers a centralized platform for seamless creation and management of marketing plans and budgets. This acquisition amplifies Planful's capabilities in providing comprehensive financial intelligence for marketing endeavors, enabling marketers to make informed decisions and optimize resource allocation effectively.

Major companies operating in the marketing resource management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Systems Inc., HCL Technologies Limited, Broadridge Financial Solutions, SAS Institute Inc., Teradata Corporation, Aprimo LLC, MarcomCentral, BrandMaker GmbH, Sitecore Corporation, North Plains Systems Corporation, Capital ID B.V., Allocadia Software Inc., Admation Pty. Ltd., Bynder B.V., BrandMaster AS, InMotionNow Inc., Marvia B.V., IntelligenceBank Pty. Ltd., Hive9 Solutions Inc., Optimatica Technologies LLC

North America was the largest region in the marketing resource management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing resource management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the marketing resource management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing resource management market includes revenues earned by entities by providing services such as campaign planning and execution, budgeting, workflow automation, and integration with other systems. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Resource Management Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing resource management market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for marketing resource management ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing resource management market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Marketing Resource Management Market Characteristics

3. Marketing Resource Management Market Trends And Strategies

4. Marketing Resource Management Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Marketing Resource Management Growth Analysis And Strategic Analysis Framework

6. Marketing Resource Management Market Segmentation

7. Marketing Resource Management Market Regional And Country Analysis

8. Asia-Pacific Marketing Resource Management Market

9. China Marketing Resource Management Market

10. India Marketing Resource Management Market

11. Japan Marketing Resource Management Market

12. Australia Marketing Resource Management Market

13. Indonesia Marketing Resource Management Market

14. South Korea Marketing Resource Management Market

15. Western Europe Marketing Resource Management Market

16. UK Marketing Resource Management Market

17. Germany Marketing Resource Management Market

18. France Marketing Resource Management Market

19. Italy Marketing Resource Management Market

20. Spain Marketing Resource Management Market

21. Eastern Europe Marketing Resource Management Market

22. Russia Marketing Resource Management Market

23. North America Marketing Resource Management Market

24. USA Marketing Resource Management Market

25. Canada Marketing Resource Management Market

26. South America Marketing Resource Management Market

27. Brazil Marketing Resource Management Market

28. Middle East Marketing Resource Management Market

29. Africa Marketing Resource Management Market

30. Marketing Resource Management Market Competitive Landscape And Company Profiles

31. Marketing Resource Management Market Other Major And Innovative Companies

32. Global Marketing Resource Management Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Resource Management Market

34. Recent Developments In The Marketing Resource Management Market

35. Marketing Resource Management Market High Potential Countries, Segments and Strategies

36. Appendix

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