정밀 농업 기술 프로바이더 비즈니스 모델 분석 : 하드웨어, SaaS, 데이터 분석 및 인사이트, 컨설팅, 자문, 통합 솔루션 프로바이더의 정밀 농업 기술 프로바이더

Business Model Analysis of Precision Agriculture Technology Providers: Focus on Precision Agriculture Technology Providers in Hardware, Software-as-a-Service, Data Analytics and Insights, Consulting, Advisory, and Integrated Solutions Providers

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한글목차

시장 개요

정밀 농업 기술 시장은 농작업의 효율성과 지속가능성을 향상시킬 필요성에 의해 빠르게 발전하고 있습니다. 이 시장에는 농업 작업을 최적화하기 위해 설계된 센서, 드론, 소프트웨어 플랫폼, 데이터 분석 도구 등 다양한 기술이 포함되어 있습니다. 이 시장의 주요 기업으로는 Deere & Company, AGCO Corporation, Climate LLC, Trimble Inc. 등이 있으며, 작물 관리 및 자원 활용을 강화하는 혁신적인 솔루션을 제공하고 있습니다. 농부들이 기후 변화, 인구 증가, 자원 부족으로 인한 압박에 직면하고 있는 가운데, 정밀 농업 기술은 작물 수확량을 향상시키고 낭비를 줄이는 효과적인 도구를 제공합니다. 정밀 농업 기술 제공업체들의 비즈니스 모델 분석 결과, 하드웨어 판매, SaaS(Software-as-a-Service) 구독, 컨설팅 서비스 등 농업 부문의 다양한 니즈를 충족시키기 위한 다양한 전략이 드러났습니다. 데이터 기반 인사이트와 첨단 기술을 활용하여 정밀 농업 기술 시장의 공급업체들은 전통적인 농법을 변화시키고, 농업이 환경에 미치는 영향을 최소화하면서 미래의 수요를 충족시킬 수 있도록 돕고 있습니다.

시장에 미치는 영향

정밀 농업 기술 제공업체가 산업에 미치는 영향은 매우 커서 전통적인 농법을 변화시키고 농업 부문 전반의 생산성을 향상시키고 있습니다. Deere & Company와 AGCO Corporation과 같은 하드웨어 제공업체는 드론, 센서, 자동화된 기계 등 농부들이 실시간 데이터를 수집하고 자원 관리를 최적화하는 데 필수적인 도구를 제공하고, Climate LLC 및 Trimble과 같은 소프트웨어 제공업체는 데이터 분석 및 의사결정을 촉진하는 플랫폼을 제공하여 농부들이 작물 수확량을 늘리고 운영 비용을 절감할 수 있도록 돕고 있습니다.

대상 기업

• 하드웨어 제공업체
  • Deere & Company
  • AGCO Corporation
  • CNH Industrial N.V.
  • TOPCON CORPORATION
  • CLAAS KGaA mbH
  • Carbon Robotics
  • TeeJet Technologies
  • KUBOTA Corporation
  • Tevel
  • Naio Technologies
• SaaS(Software-as-a-Service) 공급자
  • Climate LLC
  • Semios
  • Syngenta Crop Protection AG
  • TELUS
  • AGRIVI
• 데이터 분석 및 인사이트 제공업체
  • MAPBOSS
  • Sentera
  • GAMAYA
  • Arable Labs, Inc.
  • CropX inc.
• 컨설팅 자문 서비스 제공업체
  • Cortex Group
  • Ever.Ag
  • EarthDaily Analytics
  • EarthOptics
  • OneSoil
• 통합 솔루션 제공업체
  • Trimble Inc.
  • Hexagon AB
  • Ag Leader Technology
  • BASF
  • Yara

본 보고서에서는 정밀 농업 기술의 주요 업체를 유형별로 조사했으며, 기업 개요, 비즈니스 모델, 혁신 전략, 마케팅 전략, 경쟁 전략 등의 정보를 정리하여 전해드립니다.

목차

주요 요약

제1장 시장

• 공급망 또는 밸류체인 분석
  • 밸류체인 분석
  • 고객 부문
  • 수익원과 가격 모델
  • 비용 구조
  • 주요 활동
  • 유통 채널
  • 경쟁상 우위성과 비즈니스 확장성
  • 사례 연구 : 지역별 비즈니스 모델 다양화
  • 스타트업 상황

제2장 하드웨어 프로바이더와 그 비즈니스 모델

• 하드웨어 프로바이더
  • 주요 기업과 그 비즈니스 모델

제3장 SaaS(Software-as-a-Service) 프로바이더와 그 비즈니스 모델

• SaaS(Software-as-a-Service) 프로바이더
  • 주요 기업과 그 비즈니스 모델

제4장 데이터 분석 및 인사이트를 제공하는 기업과 그 비즈니스 모델

• 데이터 분석 및 인사이트 프로바이더
  • 주요 기업과 그 비즈니스 모델

제5장 컨설팅 자문 기업과 그 비즈니스 모델

• 컨설팅 및 자문 서비스
  • 주요 기업과 그 비즈니스 모델

제6장 통합 솔루션 프로바이더와 그 비즈니스 모델

• 통합 솔루션 프로바이더(하드웨어, 소프트웨어, 서비스)
  • 주요 기업과 그 비즈니스 모델

제7장 조사 방법

ksm

영문 목차

영문목차

Introduction to the Precision Agriculture Technology Market

Precision agriculture technology is the innovative methods and tools used to enhance farming practices through data-driven decision-making. By leveraging advanced technologies such as sensors, drones, and data analytics, precision agriculture allows farmers to optimize resource use, improve crop yields, and reduce operational costs. The integration of precision agriculture technology helps monitor soil health, manage irrigation efficiently, and analyze weather patterns to make informed choices. As the agricultural sector faces increasing challenges from climate change and population growth, precision agriculture technology offers sustainable solutions to meet the rising food demand while minimizing environmental impact. Embracing this technology is crucial for the future of farming, ensuring that agricultural practices are both productive and environmentally responsible.

Market Introduction

The precision agriculture technology market is rapidly evolving, driven by the need for improved efficiency and sustainability in farming practices. This market encompasses a wide range of technologies, including sensors, drones, software platforms, and data analytics tools designed to optimize agricultural operations. Key players in this market include companies such as Deere & Company, AGCO Corporation, Climate LLC, and Trimble Inc., which offer innovative solutions to enhance crop management and resource utilization. As farmers face increasing pressure from climate change, population growth, and resource scarcity, precision agriculture technology provides effective tools to improve crop yields and reduce waste. The business model analysis of precision agriculture technology providers reveals various strategies, including hardware sales, software-as-a-service (SaaS) subscriptions, and consulting services, that cater to the diverse needs of the agricultural sector. By leveraging data-driven insights and advanced technologies, providers in the precision agriculture technology market have been transforming traditional farming methods, ensuring that agriculture can meet future demands while minimizing environmental impacts.

Market Impact

The industrial impact of precision agriculture technology providers is profound, transforming traditional farming practices and enhancing overall productivity across the agricultural sector. Hardware providers, such as Deere & Company and AGCO Corporation, supply essential tools such as drones, sensors, and automated machinery that enable farmers to collect real-time data and optimize resource management. Software providers, including Climate LLC and Trimble, offer platforms that facilitate data analysis and decision-making, helping farmers improve crop yields and reduce operational costs.

Consulting and advisory firms play a critical role by guiding agricultural businesses to implement precision farming practices and ensure compliance with sustainability standards. Data and insights providers contribute by delivering valuable analytics that assist farmers in making informed choices based on soil health, weather patterns, and crop performance. Integrated solutions providers combine hardware, software, and consulting services into comprehensive packages, streamlining operations and enhancing farm efficiency.

The overall impact of these precision agriculture technology providers is significant, as they enable the agricultural industry to adopt more sustainable practices, reduce waste, and increase food production. By leveraging innovative technologies and data-driven insights, these providers are improving individual farm operations and contributing to the resilience and sustainability of the global food supply chain.

Companies Considered:

• Hardware Provider
  • Deere & Company
  • AGCO Corporation
  • CNH Industrial N.V.
  • TOPCON CORPORATION
  • CLAAS KGaA mbH
  • Carbon Robotics
  • TeeJet Technologies
  • KUBOTA Corporation
  • Tevel
  • Naio Technologies
• Software-as-a-Service Provider
  • Climate LLC
  • Semios
  • Syngenta Crop Protection AG
  • TELUS
  • AGRIVI
• Data Analytics and Insights Provider
  • MAPBOSS
  • Sentera
  • GAMAYA
  • Arable Labs, Inc.
  • CropX inc.
• Consulting and Advisory Services Provider
  • Cortex Group
  • Ever.Ag
  • EarthDaily Analytics
  • EarthOptics
  • OneSoil
• Integrated Solution Provider
  • Trimble Inc. (Acquired by AGCO Corporation)
  • Hexagon AB
  • Ag Leader Technology
  • BASF
  • Yara

Recent developments of Precision Agriculture Technology Providers:

• In February 2024, Deere & Company broadened its W200 Windrower Series by introducing the new W260M model, specifically engineered to boost productivity and efficiency in precision agriculture. This high-horsepower windrower is designed to enhance performance across various agricultural operations, contributing to improved outcomes in the field.
• In May 2024, AGCO Corporation revealed its investment in Innova Ag Innovation Fund VI, managed by the venture capital firm Innova Memphis. This strategic initiative is intended to drive the future of farming by enhancing the production and distribution of agricultural machinery and precision agriculture technology.
• In August 2023, New Holland Agriculture, part of CNH Industrial N.V., introduced the world's first accessible agricultural tractor. The TL5 'Acessivel' (Accessible in Brazilian Portuguese), manufactured at the company's facility in Curitiba (PR), is specifically designed for individuals with lower limb disabilities, allowing them to perform fieldwork independently. This innovation underscores the brand's commitment to inclusivity in precision agriculture technology.
• On September 18, 2024, CropX Inc. acquired EnGeniousAg, a startup recognized for its innovative nitrogen sensing technology. EnGeniousAg's patented solutions enable real-time monitoring of nitrogen levels in plant tissue, soil, and water. This acquisition strengthens CropX Inc.'s agronomic farm management system, facilitating more precise application of nitrogen fertilizers and enhancing sustainability in precision agriculture.

How can this report add value to an organization?

Innovation Strategy: This offers insights into various products and solutions that align with precision agriculture technology. By gaining a comprehensive understanding of the precision agriculture market and evaluating the challenges and opportunities presented by the market, stakeholders in the market can assess the potential impact on their respective organizations.

Growth/Marketing Strategy: The precision agriculture technology market has been experiencing rapid growth due to innovations and collaborations among major industry players. Companies are forming strategic partnerships and expanding operations to reach broader markets, with a focus on providing advanced solutions. By offering advanced precision agriculture tools, including AI-driven platforms and IoT-enabled solutions, businesses can cater to both large-scale agribusinesses and smaller farms. Emphasizing product development and data-driven farming practices will allow companies to penetrate new markets, enhance agricultural productivity, and promote sustainability in farming operations.

Competitive Strategy: The report provides an analysis and profiling of key companies within the precision agriculture technology market with a focus on revenue streams, pricing models, distribution channels, and more. Additionally, it thoroughly examines the business models of hardware providers, software-as-a-service providers, data analytics and insights providers, consulting and advisory services providers, and integrated solutions providers, enabling readers to understand how market players compare, thereby presenting a clear view of the competitive landscape.

Research Methodology

Factors

• The scope of this report focuses on the business model analysis of precision agriculture technology providers and key companies operating in the precision agriculture technology market.
• The base currency considered for the market analysis is US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
• The currency conversion rate has been taken from the historical exchange rate of the FxTop website.
• Recent developments from January 2021 to August 2024 have been considered in this research study.
• The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
• Where relevant information was not available, proxy indicators and extrapolation were employed.
• Technologies currently used are expected to persist with no major breakthroughs in technology.

Secondary Research

This research study of the business model analysis of precision agriculture technology providers involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as ITU, Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented study.

Table of Contents

Executive Summary

1 Markets

• 1.1 Supply Chain or Value Chain Analysis
  • 1.1.1 Value Chain Analysis
  • 1.1.2 Customer Segments
  • 1.1.3 Revenue Streams and Pricing Model
  • 1.1.4 Cost Structure
  • 1.1.5 Key Activities
  • 1.1.6 Distribution Channels
  • 1.1.7 Competitive Advantage and Business Scalability
  • 1.1.8 Case Studies: Business Model Diversification by Region
    • 1.1.8.1 Case Study: Semios
      • 1.1.8.1.1 Global Expansion and Market Diversification
      • 1.1.8.1.2 Precision Agriculture Platform: Integration and Innovation
      • 1.1.8.1.3 Conclusion
    • 1.1.8.2 Case Study: AGCO Corporation's Business Model Diversification by Region
      • 1.1.8.2.1 Market Consolidation and Growth Strategy
      • 1.1.8.2.2 Acquisitions and Expansion Efforts
      • 1.1.8.2.3 Strategic Vision for Global Growth
      • 1.1.8.2.4 Conclusion
  • 1.1.9 Start-Up Landscape

2 Hardware Provider Companies and their Business Model

• 2.1 Hardware Provider
  • 2.1.1 Key Companies and their Business Model
    • 2.1.1.1 Deere & Company
      • 2.1.1.1.1 Overview
      • 2.1.1.1.2 Top Products/Product Portfolio
      • 2.1.1.1.3 Business Model
    • 2.1.1.2 AGCO Corporation
      • 2.1.1.2.1 Overview
      • 2.1.1.2.2 Top Products/Product Portfolio
      • 2.1.1.2.3 Business Model
    • 2.1.1.3 CNH Industrial N.V.
      • 2.1.1.3.1 Overview
      • 2.1.1.3.2 Top Products/Product Portfolio
      • 2.1.1.3.3 Business Model
    • 2.1.1.4 TOPCON CORPORATION
      • 2.1.1.4.1 Overview
      • 2.1.1.4.2 Top Products/Product Portfolio
      • 2.1.1.4.3 Business Model
    • 2.1.1.5 CLAAS KGaA mbH
      • 2.1.1.5.1 Overview
      • 2.1.1.5.2 Top Products/Product Portfolio
      • 2.1.1.5.3 Business Model
    • 2.1.1.6 Carbon Robotics
      • 2.1.1.6.1 Overview
      • 2.1.1.6.2 Top Products/Product Portfolio
      • 2.1.1.6.3 Business Model
    • 2.1.1.7 TeeJet Technologies
      • 2.1.1.7.1 Overview
      • 2.1.1.7.2 Top Products/Product Portfolio
      • 2.1.1.7.3 Business Model
    • 2.1.1.8 KUBOTA Corporation
      • 2.1.1.8.1 Overview
      • 2.1.1.8.2 Top Products/Product Portfolio
      • 2.1.1.8.3 Business Model
    • 2.1.1.9 Tevel
      • 2.1.1.9.1 Overview
      • 2.1.1.9.2 Top Products/Product Portfolio
      • 2.1.1.9.3 Business Model
    • 2.1.1.10 Naio Technologies
      • 2.1.1.10.1 Overview
      • 2.1.1.10.2 Top Products/Product Portfolio
      • 2.1.1.10.3 Business Model

3 Software-as-a-Service Provider Companies and their Business Model

• 3.1 Software-as-a-Service Provider
  • 3.1.1 Key Companies and their Business Model
    • 3.1.1.1 Climate LLC
      • 3.1.1.1.1 Overview
      • 3.1.1.1.2 Top Products/Product Portfolio
      • 3.1.1.1.3 Business Model
    • 3.1.1.2 Semios
      • 3.1.1.2.1 Overview
      • 3.1.1.2.2 Top Products/Product Portfolio
      • 3.1.1.2.3 Business Model
    • 3.1.1.3 Syngenta Crop Protection AG
      • 3.1.1.3.1 Overview
      • 3.1.1.3.2 Top Products/Product Portfolio
      • 3.1.1.3.3 Business Model
    • 3.1.1.4 TELUS
      • 3.1.1.4.1 Overview
      • 3.1.1.4.2 Top Products/Product Portfolio
      • 3.1.1.4.3 Business Model
    • 3.1.1.5 AGRIVI
      • 3.1.1.5.1 Overview
      • 3.1.1.5.2 Top Products/Product Portfolio
      • 3.1.1.5.3 Business Model

4 Data Aanalytics and Insights Providers Companies and their Business Model

• 4.1 Data Analytics and Insights Provider
  • 4.1.1 Key Companies and their Business Model
    • 4.1.1.1 MAPBOSS
      • 4.1.1.1.1 Overview
      • 4.1.1.1.2 Top Products/Product Portfolio
      • 4.1.1.1.3 Business Model
    • 4.1.1.2 Sentera
      • 4.1.1.2.1 Overview
      • 4.1.1.2.2 Top Products/Product Portfolio
      • 4.1.1.2.3 Business Model
    • 4.1.1.3 GAMAYA
      • 4.1.1.3.1 Overview
      • 4.1.1.3.2 Top Products/Product Portfolio
      • 4.1.1.3.3 Business Model
    • 4.1.1.4 Arable Labs, Inc.
      • 4.1.1.4.1 Overview
      • 4.1.1.4.2 Top Products/Product Portfolio
      • 4.1.1.4.3 Business Model
    • 4.1.1.5 CropX inc.
      • 4.1.1.5.1 Overview
      • 4.1.1.5.2 Top Products/Product Portfolio
      • 4.1.1.5.3 Business Model

5 Consulting and Advisoty Provider Companies and their Business Model

• 5.1 Consulting and Advisory Services
  • 5.1.1 Key Companies and their Business Model
    • 5.1.1.1 Cortex Group
      • 5.1.1.1.1 Overview
      • 5.1.1.1.2 Top Products/Product Portfolio
      • 5.1.1.1.3 Business Model
    • 5.1.1.2 Ever.Ag
      • 5.1.1.2.1 Overview
      • 5.1.1.2.2 Top Products/Product Portfolio
      • 5.1.1.2.3 Business Model
    • 5.1.1.3 EarthDaily Analytics
      • 5.1.1.3.1 Overview
      • 5.1.1.3.2 Top Products/Product Portfolio
      • 5.1.1.3.3 Business Model
    • 5.1.1.4 EarthOptics
      • 5.1.1.4.1 Overview
      • 5.1.1.4.2 Top Products/Product Portfolio
      • 5.1.1.4.3 Business Model
    • 5.1.1.5 OneSoil
      • 5.1.1.5.1 Overview
      • 5.1.1.5.2 Top Products/Product Portfolio
      • 5.1.1.5.3 Business Model

6 Integrated Solution Providers Companies and their Business Model

• 6.1 Integrated Solution Providers (Hardware Software, and Service)
  • 6.1.1 Key Companies and their Business Model
    • 6.1.1.1 Trimble Inc. (Subsidiary of AGCO Corporation)
      • 6.1.1.1.1 Overview
      • 6.1.1.1.2 Top Products/Product Portfolio
      • 6.1.1.1.3 Business Model
    • 6.1.1.2 Hexagon AB
      • 6.1.1.2.1 Overview
      • 6.1.1.2.2 Top Products/Product Portfolio
      • 6.1.1.2.3 Business Model
    • 6.1.1.3 Ag Leader Technology
      • 6.1.1.3.1 Overview
      • 6.1.1.3.2 Top Products/Product Portfolio
      • 6.1.1.3.3 Business Model
    • 6.1.1.4 BASF
      • 6.1.1.4.1 Overview
      • 6.1.1.4.2 Top Products/Product Portfolio
      • 6.1.1.4.3 Business Model
    • 6.1.1.5 Yara
      • 6.1.1.5.1 Overview
      • 6.1.1.5.2 Top Products/Product Portfolio
      • 6.1.1.5.3 Business Model

7 Research Methodology

• 7.1 Data Sources
  • 7.1.1 Primary Data Sources
  • 7.1.2 Secondary Data Sources
  • 7.1.3 Data Triangulation

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