한글목차

NGS 라이브러리 조제용 소모품 로열티와 스위칭에 대해 BioInformatics는 세계의 생명과학자 217명을 대상으로 라이브러리 조제용 키트의 사용 상황, 라이브러리 조제용 공급업체의 사용 상황과 인식, 공급업체에 대한 로열티 및 공급업체 스위칭의 요인에 대해 질문하는 조사를 시행했습니다. 구입 검토, 재구입의 가능성, 판촉의 가능성 등의 거래 행동 및 보다 높고 깊은 레벨의 로열티 및 관련 등 로열티와 스위칭의 가장 중요한 요소를 검증하고 있습니다.

대상 기업

목차

• 조사의 개요와 목적
• 주요 요약
• 인구통계
• 라이브러리 조제의 현재 워크플로우
• 공급업체의 인식
• 고객 로열티
• 스위칭 촉진요인
• 조사 방법
• 문의
• 부록

영문목차

Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!

To help suppliers better understand loyalty and switching for NGS library prep consumables and develop strategies to retain current customers while winning over new customers, we designed a study that asked 217 global life scientists about their usage of library prep kits, usage and perceptions of library prep suppliers, loyalty to suppliers, and drivers of switching suppliers. The outcome is our newest report, 2024 Customer Loyalty and Switching: Library Prep Kits.

This report examines some of the most important elements of loyalty and switching, including transactional behaviors like purchase consideration, repurchase likelihood, and likelihood to promote, as well as feelings of loyalty and related emotions that represent a higher and deeper level of loyalty.

Specific analyses in the report include:

• Supplier scorecards that provide snapshots of key loyalty metrics for 29 different library prep suppliers.
• A brief comparison of loyalty and switching within nucleic acid extraction, which is based on a previous report on this topic, 2023 Customer Loyalty and Switching: Nucleic Acid Extraction.

Objectives:

• Understand familiarity with library prep kit suppliers and likelihood to recommend.
• Measure loyalty to suppliers and reasons for loyalty.
• Gauge likelihood to switch suppliers and what factors drive switching.
• Understand how suppliers are performing against leaders in the market.

Companies Mentioned:

Table of Contents

• Study Overview and Objectives
• Executive Summary
• Demographics
• Current Workflows for Library Prep
• Perceptions of Suppliers
• Customer Loyalty
• Switching Drivers
• Methodology
• About Us
• Appendix