BioInformatics' recent publication, "Customer Loyalty: Nucleic Acid Extraction Kits," dives deep into the world of nucleic acid extraction kits, providing invaluable insights into the driving forces behind purchase decisions and unwavering supplier loyalty. With the input of 264 global life science experts, our report highlights how researchers perceive different suppliers, their commitment to these brands, and the factors that could prompt them to switch. Additionally, this report benchmarks key loyalty metrics, including NPS, consideration, and repurchase likelihood, across various suppliers.
Why Invest in this Report?
Understand Your Buyers: Delve into the needs and considerations of nucleic acid extraction kit purchasers, equipping yourself with the knowledge to meet their demands effectively.
See How You Stack Up Against Competitors: Compare supplier perceptions and loyalty metrics against industry competitors, ensuring you stay ahead of the curve.
Develop Winning Strategies: Create evidence-based plans to retain existing customers and attract new ones, propelling your business to greater heights!
Study Objectives
Understand familiarity with nucleic acid extraction kit suppliers and likelihood to recommend
Measure loyalty to suppliers and reasons for loyalty
Gauge likelihood to switch suppliers and what factors drive switching
Understand how suppliers are performing against leaders in the market
Companies Mentioned:
1. Agilent
2. Beckman Coulter
3. Bioneer
4. Bio-Rad
5. Cytiva
6. Eurogentec
7. GENEWIZ
8. GenScript
9. LGC Biosearch Technologies
10. MilliporeSigma/Merck
11. MP Biomedicals
12. New England Biolabs
13. Norgen Biotek
14. PerkinElmer (now Revvity)
15. Promega
16. QIAGEN
17. Roche
18. Takara Bio
19. Thermo Fisher Scientific
20. Twist Bioscience
21. Zymo Research
Table of Contents
1. Study Overview and Objectives
2. Executive Summary
3. Demographics
4. Current Workflows for Nucleic Acid Extraction
Types of Nucleic Acid Extraction Protocols
Downstream Applications
Currently and Previously Used Suppliers
Change in Spend on Kits Over Next 5 Years
Types of Nucleic Acid Extraction Kits Used
Purchasing of Other Products from Suppliers
Frequency of Kit Purchases
5. Supplier Perceptions
Overall Supplier Perceptions
Perceptions of Breadth of Nucleic Acid Extraction Kit Portfolio
Perceptions of Breadth of Life Science Product Portfolio
Perceptions of Product Quality of Nucleic Acid Extraction Kits
Perceptions of Price for Nucleic Acid Extraction Kits
6. Customer Loyalty
Historic Purchases
Likelihood to Recommend (NPS) Suppliers of Nucleic Acid Extraction Kits
Likelihood to Consider Suppliers of Nucleic Acid Extraction Kits
Likelihood to Continue Purchasing from Suppliers of Nucleic Acid Extraction Kits