The global market for DTC genetic testing is expected to grow from $2.3 billion in 2024 and is projected to reach $3.7 billion by the end of 2029, at a compound annual growth rate (CAGR) of 10.0% during the forecast period of 2024 to 2029.
The ancestry segment of DTC genetic testing market is expected to grow from $1.6 billion in 2024 and is projected to reach $2.4 billion by the end of 2029, at a CAGR of 9.2% during the forecast period of 2024 to 2029.
The health segment of DTC genetic testing market is expected to grow from $516.8 million in 2024 and is projected to reach $948.4 million by the end of 2029, at a CAGR of 12.9% during the forecast period of 2024 to 2029.
Report scope
The report analyzes the market for DTC genetic testing, offering a look at the competitive landscape and the leading companies' revenues, product portfolios and recent developments. The report analyzes trends and market dynamics, including drivers, limitations, challenges and opportunities. It assesses current and potential market size, in order to help industry executives make informed decisions about the production and licensing of goods and services. The study segments the market on the basis of segment/application type, such as ancestry, health and lifestyle. The health market segment is analyzed by technology and by disease category (cancer, cardiovascular, complex common, pharmacogenomics, rare diseases and others). The lifestyle market segment is segmented by technology and application (genetic relatedness, nutrigenomics, personal traits, weight management/fitness and others).
Regional market analysis is provided for all the major segments. The report covers tests that are directly ordered by consumers and consumer-initiated, physician-monitored tests. The DTC genetic testing of animals is outside the scope of the report. Regional market analysis is provided for all the major segments, and this includes some country-level analysis.
This report reviews the main DTC genetic testing technologies, including next-generation sequencing (NGS) and genotyping microarrays.
In this report, the market is divided into the following segments:
Market applications:
Ancestry.
Health.
Lifestyle.
Technologies:
Genotyping arrays.
Whole genome sequencing (WGS).
Whole exome sequencing (WES).
Polymerase chain reaction (PCR).
Targeted sequencing.
For each segment, current products are identified for the base year of 2023, the current market size is measured and market drivers identified, forecasts are made for 2029, and the current market shares of companies are assessed.
Report Includes
18 data tables and 27 additional tables
An overview of the global market and technologies for Direct-to-Consumer Genetic Testing
Analyses of the global market trends, with data from 2021-2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2029
Evaluation of the current market size and prospects for revenue growth, accompanied by a market share analysis by product type, and region
Forecast of future trends, including regulatory challenges, review of patents, ESG trends and emerging technologies
Market share analysis of the key companies in the industry and coverage of mergers & acquisitions, joint ventures, collaborations, partnerships and other strategies
Profiles of the major players, including Ancestry, 23andMe, MyHeritage, myDNA, Dante Labs, and Color Health
Table of Contents
Chapter 1 Executive Summary
Market Outlook
Scope of Report
Market Summary
Chapter 2 Market Overview
Market Overview and Definitions
Genetic Testing
History of DTC Genetic Testing
Types of DTC Genetic Tests
Regulatory Framework
United States
Europe
Asia-Pacific
Chapter 3 Market Dynamics
Market Dynamics
Market Drivers
Dropping Cost of Genomic Sequencing
Aggressive Marketing
Pharmacogenomic Testing
Increasing Prevalence of Chronic Diseases
Increasing Awareness
Market Opportunities
Enhancing Patient-Physician Collaboration
Market Restraints
Inefficiencies of DTC Genetic Tests
Limited Insurance Coverage
Privacy Concerns
False Results
Costs of Increased Referrals
Market Challenges
Supply Chain Challenges
Data Management, Quality Control and Customer Service
Chapter 4 Emerging Technologies and Developments
Overview
Artificial Intelligence
WGS and WES
Blockchain Technology
Genomic Data in Drug Development
Chapter 5 DTC Genetic Testing Market
Segmentation Breakdown
Market Breakdown, by Product Type
Ancestry DTC Genetic Testing Market
Health DTC Genetic Testing Market
Lifestyle DTC Genetic Testing Market
Geographic Breakdown
Market Breakdown, by Region
North America
Europe
Asia-Pacific
Latin America
Rest of the World
Chapter 6 Competitive Intelligence
Industry Scenario
Company Shares
Competitive Landscape
Chapter 7 Sustainability in the DTC Genetic Testing Industry: An ESG Perspective