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- 23ANDME INC.
- ANCESTRY
- COLOR HEALTH INC.
- DANTE LABS GLOBAL
- MYDNA LIFE AUSTRALIA PTY LTD.
- MYHERITAGE LTD.
- PRIVAPATH DIAGNOSTICS
LSH
The global market for DTC genetic testing is expected to grow from $2.3 billion in 2024 and is projected to reach $3.7 billion by the end of 2029, at a compound annual growth rate (CAGR) of 10.0% during the forecast period of 2024 to 2029.
The ancestry segment of DTC genetic testing market is expected to grow from $1.6 billion in 2024 and is projected to reach $2.4 billion by the end of 2029, at a CAGR of 9.2% during the forecast period of 2024 to 2029.
The health segment of DTC genetic testing market is expected to grow from $516.8 million in 2024 and is projected to reach $948.4 million by the end of 2029, at a CAGR of 12.9% during the forecast period of 2024 to 2029.
Report scope
The report analyzes the market for DTC genetic testing, offering a look at the competitive landscape and the leading companies' revenues, product portfolios and recent developments. The report analyzes trends and market dynamics, including drivers, limitations, challenges and opportunities. It assesses current and potential market size, in order to help industry executives make informed decisions about the production and licensing of goods and services. The study segments the market on the basis of segment/application type, such as ancestry, health and lifestyle. The health market segment is analyzed by technology and by disease category (cancer, cardiovascular, complex common, pharmacogenomics, rare diseases and others). The lifestyle market segment is segmented by technology and application (genetic relatedness, nutrigenomics, personal traits, weight management/fitness and others).
Regional market analysis is provided for all the major segments. The report covers tests that are directly ordered by consumers and consumer-initiated, physician-monitored tests. The DTC genetic testing of animals is outside the scope of the report. Regional market analysis is provided for all the major segments, and this includes some country-level analysis.
This report reviews the main DTC genetic testing technologies, including next-generation sequencing (NGS) and genotyping microarrays.
In this report, the market is divided into the following segments:
Market applications:
- Ancestry.
- Health.
- Lifestyle.
Technologies:
- Genotyping arrays.
- Whole genome sequencing (WGS).
- Whole exome sequencing (WES).
- Polymerase chain reaction (PCR).
- Targeted sequencing.
For each segment, current products are identified for the base year of 2023, the current market size is measured and market drivers identified, forecasts are made for 2029, and the current market shares of companies are assessed.
Report Includes
- 18 data tables and 27 additional tables
- An overview of the global market and technologies for Direct-to-Consumer Genetic Testing
- Analyses of the global market trends, with data from 2021-2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2029
- Evaluation of the current market size and prospects for revenue growth, accompanied by a market share analysis by product type, and region
- Forecast of future trends, including regulatory challenges, review of patents, ESG trends and emerging technologies
- Market share analysis of the key companies in the industry and coverage of mergers & acquisitions, joint ventures, collaborations, partnerships and other strategies
- Profiles of the major players, including Ancestry, 23andMe, MyHeritage, myDNA, Dante Labs, and Color Health
Table of Contents
Chapter 1 Executive Summary
- Market Outlook
- Scope of Report
- Market Summary
Chapter 2 Market Overview
- Market Overview and Definitions
- Genetic Testing
- History of DTC Genetic Testing
- Types of DTC Genetic Tests
- Regulatory Framework
- United States
- Europe
- Asia-Pacific
Chapter 3 Market Dynamics
- Market Dynamics
- Market Drivers
- Dropping Cost of Genomic Sequencing
- Aggressive Marketing
- Pharmacogenomic Testing
- Increasing Prevalence of Chronic Diseases
- Increasing Awareness
- Market Opportunities
- Enhancing Patient-Physician Collaboration
- Market Restraints
- Inefficiencies of DTC Genetic Tests
- Limited Insurance Coverage
- Privacy Concerns
- False Results
- Costs of Increased Referrals
- Market Challenges
- Supply Chain Challenges
- Data Management, Quality Control and Customer Service
Chapter 4 Emerging Technologies and Developments
- Overview
- Artificial Intelligence
- WGS and WES
- Blockchain Technology
- Genomic Data in Drug Development
Chapter 5 DTC Genetic Testing Market
- Segmentation Breakdown
- Market Breakdown, by Product Type
- Ancestry DTC Genetic Testing Market
- Health DTC Genetic Testing Market
- Lifestyle DTC Genetic Testing Market
- Geographic Breakdown
- Market Breakdown, by Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Rest of the World
Chapter 6 Competitive Intelligence
- Industry Scenario
- Company Shares
- Competitive Landscape
Chapter 7 Sustainability in the DTC Genetic Testing Industry: An ESG Perspective
- Introduction to ESG
- Environmental Performance
- Social Performance
- Governance Performance
- Concluding Remarks from BCC
Chapter 8 Patent Analysis
Chapter 9 Appendix
- Research Methodology
- References
- Abbreviations
- Company Profiles
- 23ANDME INC.
- ANCESTRY
- COLOR HEALTH INC.
- DANTE LABS GLOBAL
- MYDNA LIFE AUSTRALIA PTY LTD.
- MYHERITAGE LTD.
- PRIVAPATH DIAGNOSTICS