Global Bottled Water Market Size By Product (Spring Water, Purified Water, Mineral Water, Sparkling Water), By Distribution Channel (On-Trade, Off-Trade), By Packaging (PET, Cans), By Geographic Scope and Forecast
생수 시장 규모와 예측
생수 시장 규모는 2024년에 3,171억 8,000만 달러로 평가되었고, 2026년부터 2032년에 걸쳐 CAGR 5.90%로 성장하고, 2032년에는 4,812억 1,000만 달러에 달할 것으로 예측되고 있습니다.
- 생수란 여과, 미네랄 처리 또는 용수 유래의 식수를 포장하여 플라스틱 또는 유리병에 밀봉하여 사용하는 것입니다.
- 생수는 일반적으로 가정이나 사무실, 여행지에서 음용됩니다.
- 생수 업계는 건강 지향이 높아지고, 안전한 식수에 대한 수요, 생분해성 패키징 등의 환경면에서의 선진성에 의해 대폭적인 증가가 예상되고 있습니다.
세계 생수 시장 역학
세계 생수 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
- 건강과 웰니스 의식의 고조 : 세계의 건강운동은 생수 시장을 크게 전진시키고 있습니다. 미국 질병통제예방센터(CDC)에 따르면 성인의 63%가 설탕 섭취량을 적극적으로 줄이고 있지만, 생수의 사용량은 2020년부터 2023년 사이에 34% 증가할 것으로 예상되고 있습니다. 유로모니터 인터내셔널의 2024년 세계 음료 기호 조사에 의하면, 소비자의 72%가 음료를 선택할 때에 수분 보급과 영양 성분을 중시하는 것으로 나타났습니다.
- 수질과 안전에 대한 우려 : 생수 사업은 수질과 안전에 대한 우려의 감소로 인해 상당한 확장을 경험하고 있습니다. 세계보건기구에 따르면 가난한 나라에 있어서의 수인성 감염의 80%는 수질의 악화가 원인입니다.
- 도시화와 라이프스타일의 변화 : 급속한 도시화와 역동적인 라이프스타일의 변화가 생수 사업을 전진시키고 있습니다. 매킨지 앤 컴퍼니가 2024년에 실시한 종합적인 시장 조사에 의하면, 도시의 전문가는 농촌보다 생수를 40% 많이 사용하고 있어, 외출처에서의 소비량은 과거 3년 간 27% 증가했습니다.
- 환경의 지속가능성과 혁신적인 패키징 : 지속가능한 패키징 혁신이 주요 시장 성장 촉진요인으로 떠오르고 있습니다. 세계의 포장 동향 보고서에 따르면, 재활용 및 생분해성 포장 자재에 투자한 생수 기업은 시장 점유율을 35% 증가시켰습니다.
주요 과제
- 환경에 대한 우려 : 일회용 플라스틱 병의 보급은 환경 오염과 환경 악화에 박차를 가하고 있습니다.
- 격렬한 경쟁과 시장 포화 : 생수 시장은 세계 기업과 지역 기업이 다수 존재하고 매우 경쟁이 격렬합니다.
- 규제와 품질의 준수 : 기업은 물의 조달, 정제 기술, 라벨 표시에 관한 엄격한 법률에 따라야 합니다.
- 공급망과 자원의 제약 : 기후 변화와 자원의 제약으로 인해 깨끗하고 지속 가능한 수원에 대한 접근이 더욱 어려워지고 있습니다.
주요 동향 :
- 프리미엄으로 기능적인 물에 대한 수요 증가 : 소비자는 건강에 대한 관심과 라이프 스타일의 기호가 높아짐에 따라 미네랄 풍부한 생수, 알칼리 식수, 비타민과 전해질, 항산화 물질을 포함한 기능성 식수 등 프리미엄 식수를 선택하는 경향이 강해지고 있습니다.
- 지속가능하고 환경친화적인 패키징 : 기업은 환경에 대한 우려에 대응하고 지속가능성 목표를 달성하기 위해 생분해성, 재활용, 재사용 가능한 병 등 환경 친화적인 대체 패키징에 주목하고 있습니다.
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가향 워터와 스파클링 워터의 성장 : 가향 워터와 스파클링 워터는 설탕이 들어간 음료를 대체하는 건강한 음료로 인기가 높아지고 있습니다.
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정제와 보틀링에 있어서의 기술의 진보 : 역삼투막이나 UV 여과 등의 고도의 정화 기술에 의해 고품질의 물이 확보됩니다. 또한, 스마트한 보틀링 기술은 생산성을 높여 제조 비용을 낮추기 위해, 시장의 성장을 뒷받침합니다.
목차
제1장 서론
제2장 주요 요약
제3장 시장 개요
- 시장 규모와 성장 가능성
- 시장 동향
- 시장 성장 촉진요인
- 시장 성장 억제요인
- 시장 기회
- Porter's Five Forces 분석
제4장 생수 시장 : 제품별
제5장 생수 시장 :포장 유형별
제6장 병 워터 시장 : 유통 채널별
제7장 지역 분석
- 북미
- 미국
- 캐나다
- 멕시코
- 유럽
- 영국
- 독일
- 프랑스
- 이탈리아
- 아시아태평양
- 중국
- 일본
- 인도
- 호주
- 라틴아메리카
- 브라질
- 아르헨티나
- 칠레
- 중동 및 아프리카
- 남아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
제8장 시장 역학
- 시장 성장 촉진요인
- 시장 성장 억제요인
- 시장 기회
- COVID19가 시장에 미치는 영향
제9장 경쟁 구도
제10장 기업 프로파일
- Adidas AG
- Nestle
- PepsiCo
- Primo Water Corporation
- Gerolsteiner Brunnen GmbH & Co. KG
- VOSS WATER
- Keurig Dr Pepper Inc.
제11장 시장 전망과 기회
제12장 부록
SHW
Bottled Water Market Size And Forecast
Bottled Water Market size was valued at USD 317.18 Billion in 2024 and is projected to reach USD 481.21 Billion by 2032, growing at a CAGR of 5.90% from 2026 to 2032.
- Bottled water is packaged drinking water that has been filtered, mineralized, or derived from a spring and is sealed in plastic or glass bottles for use. It is offered in several varieties, including still, sparkling, and flavored water.
- Bottled water is commonly used for drinking in homes, offices, and while traveling. It is also useful for emergencies, outdoor activities, sports, and travel due to its portability and convenience.
- The bottled water industry is expected to increase significantly due to rising health consciousness, demand for safe drinking water, and environmental advances such as biodegradable packaging. Premium water products, functional water with additional nutrients, and environmental initiatives aimed at reducing plastic waste are all becoming trends.
Global Bottled Water Market Dynamics
The key market dynamics that are shaping the global bottled water market include:
Key Market Drivers:
- Growing Health and Wellness Awareness: The worldwide health and wellness movement is considerably propelling the bottled water market forward. According to the World Health Organization's 2023 study, worldwide health-conscious consumers are increasingly turning to bottled water as a healthier alternative to sugary drinks. According to the Centers for Disease Control and Prevention (CDC), 63% of adults in industrialized countries are actively lowering sugar intake, but bottled water use is expected to increase by 34% between 2020 and 2023. Euromonitor International's 2024 global beverage preference survey indicated that 72% of consumers now emphasize hydration and nutritional content when choosing a beverage.
- Water Quality and Safety Concerns: The bottled water business is experiencing substantial expansion due to declining water quality and safety concerns. The United Nations Environment Programme's 2024 water quality report stated that over 2.2 billion people do not have access to safe drinking water. According to the World Health Organization, poor water quality accounts for 80% of waterborne infections in poorer nations. In the United States, the Environmental Protection Agency (EPA) predicted that 45% of municipal water systems would fail to achieve full safety standards in 2023, forcing people to seek other water sources.
- Urbanization and Altering Lifestyle Patterns: Rapid urbanization and dynamic lifestyle changes are driving the bottled water business forward. According to the United Nations Department of Economic and Social Affairs, 68% of the world's population will reside in cities by 2030, necessitating the development of simple hydration solutions. A comprehensive market research study conducted by McKinsey & Company in 2024 indicated that urban professionals use 40% more bottled water than rural communities, with on-the-go consumption increasing by 27% over the last three years.
- Environmental Sustainability and Innovative Packaging: Sustainable packaging innovations are emerging as a key market driver. According to the Ellen MacArthur Foundation's 2024 circular economy report, 62% of consumers choose bottled water brands that use environmentally friendly packaging. According to the Global Packaging Trends Report, bottled water firms that invested in recycled and biodegradable packaging materials increased their market share by 35%. Major bottled water firms claimed that sustainable packaging initiatives led to a 22% increase in consumer engagement and brand loyalty.
Key Challenges:
- Environmental Concerns: The widespread usage of disposable plastic bottles adds to pollution and environmental deterioration. Growing concern about plastic waste's impact on oceans and landfills has resulted in legislative demands and a desire for sustainable alternatives.
- Intense Competition and Market Saturation: The bottled water market is extremely competitive, with many global and local firms. Price wars and brand differentiation issues make it challenging for businesses to sustain profitability and market share.
- Regulatory and Quality Compliance: Companies must follow tight laws on water sourcing, purification techniques, and labeling. Meeting strict quality and safety standards can be costly and time-consuming, particularly in locations with changing policies.
- Supply Chain and Resource Constraints: Climate change and resource constraint are making it more difficult to access clean and sustainable water sources. Companies must strike a balance between expanding demand and proper water management to avoid resource depletion and backlash.
Key Trends:
- Increasing Demand for Premium and Functional Water: Consumers are increasingly choosing premium bottled water, such as mineral-rich, alkaline, and functional water filled with vitamins, electrolytes, or antioxidants, as health concerns and lifestyle preferences rise.
- Sustainable and Environmentally Friendly Packaging: Companies are turning to eco-friendly packaging alternatives including biodegradable, recycled, and reusable bottles to address environmental concerns and satisfy sustainability targets.
- Growth in Flavored and Sparkling Water: Flavored and sparkling bottled water are becoming increasingly popular as a healthier alternative to sugary beverages. Natural flavor innovations and carbonation appeal to a wide range of consumers looking for taste and hydration.
- Technological Progress in Purification and Bottling: Advanced purification technologies, such as reverse osmosis and UV filtration, ensure high-quality water. Furthermore, smart bottling techniques increase productivity and lower manufacturing costs, hence boosting market growth.
Global Bottled Water Market Regional Analysis
Here is a more detailed regional analysis of the global bottled water market:
Asia Pacific:
- Asia Pacific dominates the global bottled water market, valued at USD 66.91 Billion in 2023 and predicted to reach USD 136.11 Billion by 2032, representing a compound annual growth rate (CAGR) of 7.94%. This expansion is fueled by expanding health and wellness awareness, urbanization, and higher disposable incomes, particularly in emerging nations.
- In November 2024, Zhong Shanshan, founder of Nongfu Spring, China's top bottled water company, publicly chastised internet titans Pinduoduo and ByteDance for allegedly harming his company and spreading false rumors. This disagreement exposes competitive pressures in the Asian bottled water sector and emphasizes the impact of digital platforms on brand reputation.
North America:
- North America is a major player in the global bottled water industry, with the US market alone valued at USD 47.42 Billion in 2024 and expected to increase at a CAGR of 5.7% from 2025 to 2030. This dominance is fueled by consumers' growing health consciousness and a preference for convenient, safe drinking options.
- In October 2024, the United States Food and Drug Administration (FDA) classified a recall launched by Berkeley Club Beverages, Inc. on September 12 that affected over 150,000 bottles of Berkeley Springs Water Purified and Distilled owing to coliform bacteria. The recall applies to 1- and 5-gallon bottles shipped in West Virginia, Maryland, and Virginia. A class III recall means that the water is unlikely to have major health problems.
Global Bottled Water Market: Segmentation Analysis
The Global Bottled Water Market is segmented on the basis of Product, Distribution Channel, Packaging, and Geography.
Bottled Water Market, By Product
- Spring Water
- Purified Water
- Mineral Water
- Sparkling Water
Based on Product, the Global Bottled Water Market is segmented into Spring Water, Purified Water, Mineral Water, and Sparkling Water. Purified water is the leading sector in the worldwide bottled water market due to its broad availability, low cost, and consumer preference for safe, clean drinking water. Sparkling water is the fastest-growing market, owing to rising demand for healthier alternatives to sugary beverages and increased consumer interest in flavored, carbonated beverages.
Bottled Water Market, By Distribution Channel
Based on Distribution Channel, the Global Bottled Water Market is segmented into On-Trade, Off-Trade. The off-trade segment dominates the worldwide bottled water industry since supermarkets, hypermarkets, and convenience stores are the most convenient and diverse places to buy bottled water. The fastest-growing segment is on-trade, which is being driven by rising demand for premium and sparkling bottled water in restaurants, cafes, hotels, and other food service companies.
Bottled Water Market, By Packaging
Based on Packaging, the Global Bottled Water Market is segmented into PET, Cans. PET (Polyethylene Terephthalate) dominates the global bottled water market due to its lightweight, low cost, and extensive application in still and sparkling water packaging. Cans are the fastest-growing market due to customer demand for sustainable and recyclable packaging, especially for sparkling and premium water products.
Bottled Water Market, By Geography
- North America
- Europe
- Asia Pacific
- Rest of the World
Based on the Geography, the Global Bottled Water Market are classified into North America, Europe, Asia Pacific, Rest of the World. Asia Pacific continues to dominate the worldwide bottled water market due to its large population, increasing urbanization, and high demand for safe drinking water. North America is the second fastest-growing market, driven by expanding consumer demand for premium and functional bottled water, as well as growing health and wellness trends.
Key Players
The "Global Bottled Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adidas AG, Nestle, PepsiCo, Primo Water Corporation, Gerolsteiner Brunnen GmbH & Co. KG, VOSS WATER, and Keurig Dr Pepper Inc.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
- Global Bottled Water Market: Recent Developments
- In September 2024, Nestle agreed to pay €2 million to avoid a trial in France over charges that its Perrier brand used illegal water treatment technologies. The settlement involves environmental repair and compensation for environmental groups.
TABLE OF CONTENTS
1. Introduction
- Market Definition
- Market Segmentation
- Research Methodology
2. Executive Summary
- Key Findings
- Market Overview
- Market Highlights
3. Market Overview
- Market Size and Growth Potential
- Market Trends
- Market Drivers
- Market Restraints
- Market Opportunities
- Porter's Five Forces Analysis
4. Bottled Water Market, By Product
- Spring Water
- Purified Water
- Mineral Water
- Sparkling Water
5. Bottled Water Market, By Packaging Type
6. Bottled Water Market, By Distribution Channel
7. Regional Analysis
- North America
- United States
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Asia-Pacific
- China
- Japan
- India
- Australia
- Latin America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- South Africa
- Saudi Arabia
- UAE
8. Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Impact of COVID19 on the Market
9. Competitive Landscape
- Key Players
- Market Share Analysis
10. Company Profiles
- Adidas AG
- Nestle
- PepsiCo
- Primo Water Corporation
- Gerolsteiner Brunnen GmbH & Co. KG
- VOSS WATER
- Keurig Dr Pepper Inc.
11. Market Outlook and Opportunities
- Emerging Technologies
- Future Market Trends
- Investment Opportunities
12. Appendix
- List of Abbreviations
- Sources and References
