프리미엄 생수 시장 보고서(2025년)
Premium Bottled Water Global Market Report 2025
상품코드 : 1888389
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

프리미엄 생수 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 319억 2,000만 달러에서 2025년에는 353억 9,000만 달러에 이를 것으로 예측되며, CAGR은 10.9%를 나타낼 전망입니다. 지금까지의 성장은 건강 및 웰빙에 대한 인식 증가, 가처분 소득 상승, 도시화 및 변화하는 라이프스타일 패턴, 미네랄 및 천연 샘물에 대한 선호도 증가, 소매 및 접객 산업의 확장과 관련이 있습니다.

프리미엄 생수 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 527억 3,000만 달러에 달했으며 CAGR은 10.5%를 나타낼 전망입니다. 예측 기간 동안의 성장은 친환경 및 재활용 가능 포장재로의 전환, 기능성 및 향이 첨가된 물 제품의 혁신, 전자상거래 및 소비자 직판 유통의 부상, 관광 및 호텔 산업의 수요 증가 등에 기인할 수 있습니다. 예측 기간 동안 예상되는 주요 트렌드로는 맞춤형 및 개인화된 물 제품 제공, 지속 가능하고 생분해성 포장 솔루션, 제품 추적성을 위한 스마트 라벨링 및 QR 코드 활용, 저탄소 및 환경 친화적 생산 방식 채택 등이 있습니다.

건강에 대한 인식이 높아짐에 따라 향후 몇 년간 프리미엄 생수 시장 성장이 촉진될 것으로 예상됩니다. 건강 의식이란 개인이 전반적인 웰빙을 지원하는 건강 문제, 예방 조치 및 생활 방식 선택에 대한 이해와 지식을 의미합니다. 생활습관병의 증가와 예방 의료에 대한 관심 증대로 인해 이러한 의식이 높아지고 있습니다. 프리미엄 생수는 고품질의 미네랄이 풍부한 수분 공급을 제공함으로써 건강 및 웰빙 루틴에 기여하여 건강을 중시하는 소비자에게 매력적입니다. 안전하고 깨끗하며 풍미 있는 물을 제공함으로써 전반적인 웰빙을 촉진하고 더 나은 수분 섭취 습관을 장려합니다. 예를 들어, 2025년 4월에 영국 국립 통계국(ONS)이 발표한 데이터에 의하면, 2024년 영국의 의료비 지출은 약 4,283억 3,000만 달러(3,170억 파운드)에 달하고, 2023년 대비 6.5% 증가를 나타냈습니다. 이렇게 높아지는 건강의식이 프리미엄 생수 시장의 확대를 뒷받침하고 있습니다.

프리미엄 생수 시장의 주요 기업은 맛 향상 활성수처럼 고급 제품에 집중하고 있습니다. 이 제품은 맛과 기능성을 높이고 클린 라벨 솔루션을 제공합니다. 맛 향상 활성수는 물의 분자 구조를 변형시켜 첨가물 없이도 최종 제품의 맛과 향을 강화하는 독자적인 수처리 공정을 의미합니다. 예를 들어, 2024년 11월 스위스 프리미엄 워터 기업 BE WTR은 독자적인 활성수를 출시했습니다. BE WTR 기술은 다단계 활성화 공정을 통해 중성 pH 수를 생산하여 원료의 풍미 프로필을 최대한 끌어내며, 인공 향미 증진제 없이도 음료와 식품의 당분 및 나트륨 함량을 줄이면서도 풍부한 맛을 유지할 수 있게 합니다. 이 제품은 향상된 맛과 영양적 이점을 갖춘 프리미엄 클린 라벨 수분 보충을 원하는 소비자를 대상으로 하며, 건강과 환경을 중시하는 고객층을 확보하기 위해 소매 및 소비자 직판 채널을 통해 유통됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Premium bottled water refers to high-quality water, often mineral-rich or sourced from artesian origins, packaged in bottles and sold at a higher price point than standard bottled water. It is sourced, processed, and bottled to ensure exceptional taste, purity, and strong brand appeal. It provides consumers with an elevated hydration experience that emphasizes health, luxury, and lifestyle value.

The primary source types of premium bottled water include spring water, mineral water, purified water, well water, alkaline water, and carbonated water. Spring water is obtained from underground formations that naturally emerge at the surface or are accessed through boreholes, undergoing minimal processing to maintain its natural purity. Packaging formats include plastic bottles, glass bottles, cartons, and bag-in-box options, and the product is offered in flavor varieties such as flavored water, infused water, electrolyte-enhanced water, functional water, and unflavored options. Distribution channels include online retail, supermarkets and hypermarkets, convenience stores, vending machines, health stores, and restaurants and cafes, serving end users such as health-conscious individuals, fitness enthusiasts, affluent consumers, families with children, corporate clients, and customers in the travel and tourism sector.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The accelerated imposition of U.S. tariffs and the emerging trade conflicts in spring 2025 are significantly influencing the food and beverage sector by raising the costs for imported ingredients including olive oil, cheese, and tropical fruits, forcing food brands to reformulate products or accept lower margins. Beverage makers face similar pressures, with aluminum can tariffs increasing packaging expenses. Retaliatory tariffs on U.S. agricultural exports (e.g., soybeans, pork) have also disrupted farm-to-processing supply chains. Companies are reformulating recipes, sourcing locally where possible, and hedging commodity purchases to manage volatility.

The premium bottled water market research report is one of a series of new reports from The Business Research Company that provides premium bottled water market statistics, including the premium bottled water industry global market size, regional shares, competitors with the premium bottled water market share, detailed premium bottled water market segments, market trends, and opportunities, and any further data you may need to thrive in the premium bottled water industry. This premium bottled water market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The premium bottled water market size has grown rapidly in recent years. It will grow from $31.92 billion in 2024 to $35.39 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. Growth during the historic period can be linked to increasing health and wellness awareness, rising disposable incomes, urbanization and evolving lifestyle patterns, a growing preference for mineral and natural spring water, and the expansion of the retail and hospitality industries.

The premium bottled water market size is expected to see rapid growth in the next few years. It will grow to $52.73 billion in 2029 at a compound annual growth rate (CAGR) of 10.5%. Growth in the forecast period can be attributed to the shift toward eco-friendly and recyclable packaging, innovations in functional and flavored water products, the rise of e-commerce and direct-to-consumer distribution, and increasing demand from the tourism and hospitality sectors. Key trends expected in the forecast period include personalized and customized water offerings, sustainable and biodegradable packaging solutions, the use of smart labeling and QR codes for product traceability, and the adoption of low-carbon, environmentally conscious production practices.

The rising health awareness is expected to drive the growth of the premium bottled water market in the coming years. Health awareness refers to individuals' understanding and knowledge of health issues, preventive measures, and lifestyle choices that support overall well-being. This awareness is increasing due to the growing prevalence of lifestyle-related diseases and an increased focus on preventive healthcare. Premium bottled water contributes to health and wellness routines by providing high-quality, mineral-rich hydration, making it appealing to health-conscious consumers. It promotes overall well-being by offering safe, clean, and flavorful water, encouraging better hydration habits. For example, in April 2025, the Office for National Statistics, a UK-based national statistics organization, reported that the UK's healthcare expenditure reached approximately $428.33 billion (£317 billion) in 2024, marking a 6.5% increase compared to 2023. Therefore, the growing health awareness is fueling the expansion of the premium bottled water market.

Leading companies in the premium bottled water market are focusing on advanced products, such as flavor-enhancing activated water, which enhances flavor, functionality, and offers a clean-label solution. Flavor-enhancing activated water refers to a proprietary water treatment process that modifies the molecular structure of water, making it a more effective flavor carrier and intensifying tastes and aromas in final products without additives. For instance, in November 2024, BE WTR, a Switzerland-based premium water company, launched its proprietary activated water. The BE WTR technology uses a multi-step activation process to produce neutral-pH water that unlocks the full flavor profile of ingredients, allowing beverages and food to reduce sugar and sodium content while maintaining robust taste, without artificial flavor enhancers. This product is aimed at consumers seeking premium, clean-label hydration with enhanced taste and nutritional benefits, distributed through both retail and direct-to-consumer channels to reach health-conscious and environmentally aware audiences.

In November 2025, Ty Nant Ltd, a UK-based premium bottled spring water provider, acquired Strathmore Water from AG Barr Group for an undisclosed amount. Through this acquisition, Ty Nant aims to expand its market presence, increase operational scale, and strengthen its position in the UK's premium bottled water segment while preserving Strathmore's regional identity. AG Barr Group is a UK-based food and beverage company specializing in premium bottled water.

Major players in the premium bottled water market are Nestle S.A., PepsiCo Inc., The Coca-Cola Company, Danone S.A., FIJI Water Company LLC, Gerolsteiner Brunnen GmbH & Co. KG, Mountain Valley Spring Water, Ty Nant, Alpine Glacier Water Inc., Bling H2O LLC, Beverly Hills Drink Company LLC, Tata Global Beverages Limited, Lofoten Arctic Water AS, VEEN Waters Finland Oy, Sanpellegrino S.p.A., Berg Water (Pty) Ltd., Acqua Panna S.p.A., BE WTR, ROI Water, and Svalbardi AS.

North America was the largest region in the premium bottled water market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in premium bottled water report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the premium bottled water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The premium bottled water market consists of sales of flavored water, sparkling water, functional water, oxygenated water, bottling machines, water purification systems, filtration units, packaging equipment, labeling machines, and bottle sealing systems. Values in this market are 'factory gate' values, that is, the value of water sold by the manufacturers, whether to other entities such as wholesalers, distributors, and retailers, or directly to end customers. The value of products in this market also includes related services provided by the manufacturers, such as bottling, packaging, and quality assurance.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Premium Bottled Water Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on premium bottled water market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for premium bottled water ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The premium bottled water market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Premium Bottled Water Market Characteristics

3. Premium Bottled Water Market Trends And Strategies

4. Premium Bottled Water Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Premium Bottled Water Growth Analysis And Strategic Analysis Framework

6. Premium Bottled Water Market Segmentation

7. Premium Bottled Water Market Regional And Country Analysis

8. Asia-Pacific Premium Bottled Water Market

9. China Premium Bottled Water Market

10. India Premium Bottled Water Market

11. Japan Premium Bottled Water Market

12. Australia Premium Bottled Water Market

13. Indonesia Premium Bottled Water Market

14. South Korea Premium Bottled Water Market

15. Western Europe Premium Bottled Water Market

16. UK Premium Bottled Water Market

17. Germany Premium Bottled Water Market

18. France Premium Bottled Water Market

19. Italy Premium Bottled Water Market

20. Spain Premium Bottled Water Market

21. Eastern Europe Premium Bottled Water Market

22. Russia Premium Bottled Water Market

23. North America Premium Bottled Water Market

24. USA Premium Bottled Water Market

25. Canada Premium Bottled Water Market

26. South America Premium Bottled Water Market

27. Brazil Premium Bottled Water Market

28. Middle East Premium Bottled Water Market

29. Africa Premium Bottled Water Market

30. Premium Bottled Water Market Competitive Landscape And Company Profiles

31. Premium Bottled Water Market Other Major And Innovative Companies

32. Global Premium Bottled Water Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Premium Bottled Water Market

34. Recent Developments In The Premium Bottled Water Market

35. Premium Bottled Water Market High Potential Countries, Segments and Strategies

36. Appendix

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