세계의 디지털 자산 관리 시장 규모 : 전개 형태별, 조직 규모별, 자산 유형별, 용도별, 최종사용자별, 지역별 범위 및 예측
Global Digital Asset Management Market Size By Deployment Mode, By Organization Size, By Asset Type (Multimedia Assets, Documents or Presentations), By Application, By End-User, By Geographic Scope And Forecast
상품코드:1733272
리서치사:Verified Market Research
발행일:2025년 04월
페이지 정보:영문 202 Pages
라이선스 & 가격 (부가세 별도)
한글목차
디지털 자산 관리 시장 규모 및 전망
디지털 자산 관리 시장 규모는 2024년에 3억 7,460만 달러로 평가되며, 2026-2032년 동안 16.84%의 CAGR로 성장하여 2032년에는 11억 6,727만 달러에 달할 것으로 예상됩니다.
디지털 자산 관리(DAM)는 사진, 비디오, 오디오, 문서, 그래픽 등 디지털 자산을 저장, 정리, 배포하기 위한 완벽한 전략입니다. DAM의 핵심인 DAM은 기업이 디지털 컨텐츠의 라이프사이클 전반에 걸쳐 관리할 수 있는 중앙 집중식 시스템입니다. 자산 수집, 메타데이터 태깅, 버전 관리, 안전한 보관 등의 프로세스로 구성되며, 디지털 항목을 쉽게 검색하고 권한이 있는 사용자가 접근할 수 있도록 합니다.
DAM은 마케팅, 미디어, E-Commerce, 교육 등 다양한 산업에서 활용되고 있습니다. 마케팅에서 DAM을 통해 브랜드는 사진, 동영상, 문서를 원활하게 저장, 검색, 배포할 수 있습니다. 이 기능은 마케팅 팀이 고품질 캠페인 자산에 즉시 액세스할 수 있도록 하는 데 필수적이며, 결과적으로 생산성을 향상시키고 시장 출시 시간을 단축할 수 있습니다.
향후 디지털 자산 관리의 활용은 기술적 향상과 산업 수요의 변화로 인해 크게 진화할 것으로 예상됩니다. 인공지능(AI)과 머신러닝을 DAM 시스템에 도입함으로써 자동 태깅, 스마트 검색 기능, 개인화된 컨텐츠 추천 등의 기능이 향상되어 자산 검색이 보다 직관적이고 효율적이 될 것으로 기대됩니다.
세계 디지털 자산 관리 시장 역학
세계 디지털 자산 관리 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 촉진요인
디지털 컨텐츠 양의 증가 : 기업이 마케팅과 커뮤니케이션에서 디지털 미디어에 대한 의존도가 높아짐에 따라 디지털 자산의 수가 기하급수적으로 증가하고 있습니다. 조직은 사진, 동영상, 종이, 소셜 미디어 게시물 등 대량의 컨텐츠를 생성합니다. 이러한 확장으로 인해 자산을 효율적으로 정리, 보관, 검색할 수 있는 효율적인 관리 시스템이 요구되고 있습니다.
브랜드 일관성에 대한 관심 증가 : 여러 채널에서 브랜드 일관성을 유지하는 것은 시장에서 강력한 입지를 구축하고자 하는 조직에게 매우 중요하며, DAM 시스템은 모든 팀이 로고, 사진, 템플릿 등 승인된 최신 브랜드 자산에 접근할 수 있도록함으로써 이를 가능하게 합니다. DAM 솔루션은 브랜드 리소스를 중앙 집중화하여 비정상적인 상황을 제거하고 마케팅 자료가 브랜드 요구 사항을 준수하도록 보장합니다.
협업 및 원격근무 강화 : 원격근무의 등장으로 장소에 구애받지 않고 팀이 원활하게 작업할 수 있는 협업 솔루션에 대한 수요가 증가하고 있으며, DAM 시스템은 다수의 사용자가 실시간으로 자료를 열람하고 교환할 수 있도록 하여 협업과 의사결정 및 프로젝트 실행을 가속화합니다. 협업을 촉진하고 의사결정과 프로젝트 실행을 가속화합니다.
주요 과제
데이터 과부하 : 기업이 방대한 양의 디지털 컨텐츠를 생성하고 획득함에 따라, 이를 관리하는 데 어려움을 겪을 수 있습니다. 구조화된 DAM 시스템 없이는 모든 자산이 적절하게 분류, 라벨링, 저장되어 있는지 확인하기가 쉽지 않습니다. 따라서 사용자는 무질서한 데이터 바다에서 특정 파일을 찾는 데 어려움을 겪을 수 있으며, 이는 혼란과 비효율성을 초래할 수 있습니다.
기존 시스템과의 통합 : 많은 기업들이 마케팅, 영업, 프로젝트 관리 등 다양한 활동을 위해 수많은 소프트웨어 플랫폼을 사용하고 있으며, DAM 시스템을 이러한 기존 기술과 통합하는 것은 상당한 장애물이 될 수 있습니다. 호환성 문제, 데이터 사일로화, 워크플로우의 불일치 등은 모두 정보의 원활한 흐름을 방해하고 사용자 참여를 저해할 수 있습니다.
사용자 채용 및 교육 : DAM 시스템 도입의 성공 여부는 사용자 채용에 달려있습니다. 직원들은 기존 프로세스를 변경하거나 새로운 시스템을 배우는 것에 대해 거부감을 가질 수 있습니다. 교육이 불충분하면 DAM 시스템이 충분히 활용되지 않아 이 문제가 심화될 수 있습니다.
주요 동향
클라우드 기반 솔루션 : 클라우드 기반 DAM 시스템으로의 전환은 기업이 디지털 자산을 관리하는 방식을 바꾸고 있습니다. 이러한 솔루션은 확장성, 유연성, 원격 액세스를 제공하여 팀이 여러 위치에서 원활하게 협업할 수 있도록 지원합니다. 클라우드 DAM은 값비싼 온프레미스 인프라의 필요성을 없애고, 다른 클라우드 서비스와의 원활한 연결을 가능하게 하며, 디지털 워크플로우의 전반적인 효율성을 향상시킵니다.
AI와 머신러닝의 통합 : 인공지능(AI)과 머신러닝(ML) 기술의 사용은 많은 절차를 자동화하여 DAM 시스템에 혁명을 일으키고 있으며, AI는 지능형 라벨링, 컨텐츠 분류, 검색 기능을 강화하여 사용자가 관련 자산을 신속하게 식별할 수 있도록 돕습니다.
개인화 및 고객 경험 : 소비자들이 보다 개인화된 경험을 원함에 따라, DAM 시스템은 개인화된 컨텐츠 전송을 위해 개발되고 있습니다. 조직은 DAM을 사용하여 특정 타겟 고객에게 어필할 수 있는 컨텐츠를 제작, 관리, 배포하고 있습니다.
Digital Asset Management Market size was valued at USD 374.6 Million in 2024 and is projected to reach USD 1167.27 Million by 2032, growing at a CAGR of 16.84% from 2026 to 2032.
Digital Asset Management (DAM) is a complete strategy for storing, organizing, and distributing digital assets such as photos, videos, audio files, documents, and graphics. At its core, DAM is a centralized system that allows enterprises to manage digital content throughout its lifecycle. This comprises processes like asset ingestion, metadata tagging, version control, and safe storage which ensure that digital items are easily retrievable and accessible by authorized users.
They have numerous uses in a variety of industries including marketing, media, e-commerce, and education. In marketing, DAM enables brands to store, retrieve, and disseminate photos, videos, and documents seamlessly. This capability is critical for ensuring that marketing teams have immediate access to high-quality campaign assets resulting in higher productivity and faster time-to-market.
The future use of digital asset management is expected to evolve significantly owing to technological improvements and shifting industry demands. The incorporation of artificial intelligence (AI) and machine learning into DAM systems is expected to improve features including automated tagging, smart search functionalities, and personalized content recommendations making asset retrieval more intuitive and efficient.
Global Digital Asset Management Market Dynamics
The key market dynamics that are shaping the global digital asset management market include:
Key Market Drivers:
Growing Volume of Digital Content: As organizations rely more on digital media for marketing and communication, the number of digital assets grows tremendously. Organizations generate massive amounts of content including photographs, videos, papers, and social media posts. This expansion demands efficient management systems for organizing, storing, and retrieving assets effectively.
Increased Focus on Brand Consistency: Maintaining brand consistency across many channels is critical for organizations seeking to develop a strong market presence. DAM systems make this possible by ensuring that all teams have access to the most recent and approved brand assets such as logos, photos, and templates. DAM solutions assist firms in eliminating anomalies and ensuring that marketing materials follow brand requirements by centralizing brand resources.
Enhanced Collaboration and Remote Work: The advent of remote work has increased the demand for collaboration solutions that allow teams to work seamlessly regardless of location. DAM systems promote collaboration by enabling many users to view and exchange materials in real-time resulting in speedier decision-making and project execution.
Key Challenges:
Data Overload: As firms create and acquire massive volumes of digital content, managing it can become overwhelming. Without a well-structured DAM system, it might be difficult to verify that all assets are properly classified, labeled, and stored. This can lead to confusion and inefficiencies, as users may struggle to find certain files in a sea of disorganized data.
Integration with Existing Systems: Many firms use numerous software platforms for a variety of activities, including marketing, sales, and project management. Integrating a DAM system with these existing technologies can present considerable hurdles. Compatibility difficulties, data silos, and disparate workflows can all impede the smooth flow of information and undermine user engagement.
User Adoption and Training: The successful implementation of a DAM system is dependent on user adoption. Employees may be resistant to changing existing processes or learning new systems. Inadequate training might compound this issue resulting in underutilization of the DAM system.
Key Trends:
Cloud-Based Solutions: The transition to cloud-based DAM systems is transforming how businesses manage their digital assets. These solutions provide scalability, flexibility, and remote access allowing teams to work together seamlessly from multiple locations. Cloud DAM eliminates the need for expensive on-premises infrastructure and allows for seamless connection with other cloud services, improving the overall efficiency of digital workflows.
AI and Machine Learning Integration: The use of Artificial Intelligence (AI) and Machine Learning (ML) technology is revolutionizing DAM systems by automating many procedures. AI can help with intelligent labeling, content categorization, and enhanced search capabilities allowing users to identify relevant assets quickly.
Personalization and Customer Experience: As consumers demand more individualized experiences, DAM systems are developing to accommodate personalized content distribution. Organizations are using DAM to produce, manage, and distribute content that appeals to specific target audiences.
Global Digital Asset Management Market Regional Analysis
Here is a more detailed regional analysis of the global digital asset management market:
North America:
North America dominates the digital asset management (DAM) market with the United States having the highest share. This supremacy stems mostly from the region's superior technological infrastructure, high adoption rates of digital solutions, and the presence of significant DAM vendors and end users. The increasing growth of digital material across numerous industries has been a primary driver for the North American DAM market.
According to the International Data Corporation (IDC), the amount of data created, captured, duplicated, and consumed globally is expected to reach 175 zettabytes by 2025, with the United States playing a large role. According to the US Bureau of Labor Statistics, employment in media and communication occupations is anticipated to expand by 14% between 2020 and 2030, faster than the average.
The development of e-commerce fueled by the COVID-19 epidemic, has increased the demand for DAM solutions. According to the US Census Bureau, e-commerce sales accounted for 13.3% of total retail sales in the second quarter of 2021, representing a significant increase from pre-pandemic levels. Furthermore, rigorous data protection rules such as the California Consumer Privacy Act (CCPA) are encouraging firms to build more sophisticated DAM systems to ensure compliance. The California Department of Justice reported that the CCPA affects nearly 500,000 firms in the United States demanding strong data management systems.
Asia Pacific:
The Asia Pacific region is seeing the greatest growth in the digital asset management (DAM) market owing to rapid digital transformation and increased internet penetration. China, India, and Japan are driving this rise with their thriving digital economies and tech-savvy people. The rapid rise of digital content creation and consumption is a primary driver of the Asia Pacific DAM market.
According to the International Telecommunication Union (ITU), internet usage in the Asia Pacific region climbed from 39.6% in 2015 to 54.6% in 2020, totaling more than 2.3 billion internet users. According to the China Internet Network Information Center (CNNIC), China alone had 989 million internet users by the end of 2020. According to the India Brand Equity Foundation, the Indian media and entertainment business is predicted to develop at a CAGR of 13.5%, reaching USD 43.93 Billion in 2024.
According to Japan's Ministry of Internal Affairs and Communications, the content business market was worth 12.8 trillion yen in 2019. This increase in media output demands advanced DAM systems to handle the growing volume of digital assets. Furthermore, government measures that promote digital transformation are driving market growth.
Global Digital Asset Management Market: Segmentation Analysis
The Global Digital Asset Management Market is segmented based on Deployment Mode, Organization Size, Asset Type, Application, End-User, and Geography.
Digital Asset Management Market, By Deployment Mode
On-Premise
Cloud-Based
Based on the Deployment Mode, the Global Digital Asset Management Market is bifurcated into On-Premise and Cloud-Based. In the global digital asset management (DAM) market, the cloud-based deployment mode is dominant. This is primarily due to its scalability, flexibility, and cost-effectiveness. Cloud-based DAM systems allow businesses to store, manage, and access their digital assets from anywhere with an internet connection which is essential in today's increasingly remote and collaborative work environments. Additionally, cloud solutions reduce the need for substantial upfront investments in infrastructure, maintenance, and IT support making them more attractive, especially for small to medium-sized businesses.
Digital Asset Management Market, By Organization Size
Small & Medium Enterprises
Large Enterprises
Based on the Organization Size, the Global Digital Asset Management Market is bifurcated into Small & Medium Enterprises and Large Enterprises. In the global digital asset management (DAM) market, large enterprises dominate due to their extensive resources and complex operational needs. These organizations require robust DAM solutions to manage vast amounts of digital content efficiently, streamline workflows, and ensure brand consistency across multiple channels. Large enterprises often invest heavily in technology to enhance collaboration and maintain competitive advantages leading to higher adoption rates of DAM systems.
Based on the Asset Type, the Global Digital Asset Management Market is bifurcated into Multimedia Assets and Documents or Presentations. In the global digital asset management (DAM) market, multimedia assets dominate primarily due to the increasing reliance on visual content in marketing and communication strategies. Businesses recognize the importance of engaging consumers through high-quality audio, video, and images to capture attention in a crowded digital landscape. Additionally, the rise of social media and online video platforms has fueled the demand for multimedia content driving investments in DAM solutions that can efficiently store, manage, and distribute these assets.
Digital Asset Management Market, By Application
Broadcast and Publishing
Enterprise
Marketing
Based on the Application, the Global Digital Asset Management Market is bifurcated into Broadcast and Publishing, Enterprise, and Marketing. In the global digital asset management (DAM) market, the enterprise application segment is the most dominant. This dominance is driven by the increasing need for organizations to efficiently manage vast amounts of digital content across various departments. Enterprises utilize DAM systems to streamline workflows, enhance collaboration, and ensure brand consistency across marketing campaigns. Moreover, as businesses increasingly adopt digital transformation strategies, the demand for effective asset management solutions to support content creation, storage, and distribution has surged.
Digital Asset Management Market, By End-User
Manufacturing
Banking, Financial Services and Insurance (BFSI)
Media & Entertainment
Government
Healthcare
Retail
Based on the End-User, the Global Digital Asset Management Market is bifurcated into Manufacturing, BFSI, Media & Entertainment, Government, Healthcare, and Retail. In the global digital asset management (DAM) market, the media & entertainment sector is the dominant end-user. This dominance arises from the industry's need to manage vast amounts of digital content including videos, images, and audio files, effectively. The rapid growth of streaming services, digital media consumption, and social media platforms has amplified the demand for efficient asset management solutions. Media companies rely on DAM systems to streamline workflows, enhance collaboration, and improve content accessibility ensuring that assets are organized, secure, and easily retrievable.
Digital Asset Management Market, By Geography
North America
Europe
Asia Pacific
Rest of the World
Based on Geography, the Global Digital Asset Management Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The North American region dominates the global digital asset management (DAM) Market, primarily due to its advanced technological infrastructure and high adoption of digital solutions across various industries. The presence of major players such as Adobe, Widen, and Bynder enhances innovation and competition driving market growth. Additionally, the increasing demand for efficient content management solutions and the rise of digital marketing initiatives further bolster the market in this region. The growth of e-commerce and social media platforms has intensified the need for businesses to manage and distribute digital assets effectively.
Key Players
The "Global Digital Asset Management Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are SAS Institute, Inc., General Electric Company (GE Aviation), The Boeing Company, SAP SE, Oracle Corporation, Honeywell International, Inc., Collins Aerospace (Raytheon Technologies Corporation), Mu Sigma, Inc., and Teradata Corporation.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
In July 2022, General Electric inked a memorandum of understanding with Teradata and Microsoft to collaborate on a carbon-reduction strategy. The firms will collaborate on a product that will give pilots equipment for monitoring pollutants, reporting them, and taking quick action to reduce them.
In July 2022, Malaysia Airlines extended its agreement with SITA to complete an upgrade that provides safe, fast, and reliable network connectivity between its Kuala Lumpur hub and its international operations. In addition, SITA will assist passengers in lowering the cost of connectivity and improving service quality to access new services.
TABLE OF CONTENTS
1 INTRODUCTION OF THE GLOBAL DIGITAL ASSET MANAGEMENT MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL DIGITAL ASSET MANAGEMENT MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porter's Five Force Model
4.4 Value Chain Analysis
5 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODE
5.1 Overview
5.2 On-Premise
5.3 Cloud-Based
6 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE
6.1 Overview
6.2 Small & Medium Enterprises
6.3 Large Enterprises
7 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY ASSET TYPE
